实用外贸英语函电.ppt

1、实用外贸英语函电Practical English for Foreign Trade Communication,李梅Unit Two The Structure and Layout of a Business English Letter商务英语书信格式,1、The Structure of a Business Letter(书信结构) A business letter consist of the following parts：,1)Letterhead(信头),the writers company Printed letterhead is pri

2、nted in the center or on the left margin at the top of the page When writing on blank paper ,only adress should be at the right margin.,1）Letterhead(信头),e.g. Weavewell Woolen Co.Ltd 246 Victoria Street London E.C.4,England Tel.01-1377-432 Telex:9876548 Cable add:WEAVEWELL,London,1）Letterhead(信头),e.g

3、. The Eastern Seaboard Corporation 324 Park Avenue New York, New York 10017 Tel. 225-2780 Cable add:EASTSEA Telex:222711,2）Reference Number (发文编号),It is often placed two lines below the the letterhead. In some incoming letters you may find it at the end of letter on the left margin, two lines below

4、the signature . It may include a file number, departmental code or initials of the signer of the letter to be followed by the typists initials in the following fashions:,2）Reference Number (发文编号),e.g. Our ref: 234 GW/gp(in an incoming letter) Your ref : 234 GW/gp Our ref 456 JS/lb(in the reply to th

5、e incoming letter),3) Date (日期),The postion of the date below the letterhead (either on the right or on the left )depends on the style you decide to use. Different ways of writing the date: August 3 ,2002American form 3rd August,2002British form Easy to cause some confusion like 3/8/2002 or 8/3/2002

6、, so youd better not abbreviate the name of the month,4）Inside Name and Address(封内名称和地址),The name and adress of the receiver is typed at the left-hand margin at least two lines below the date . It appears exactly the same way as on the envelope ,in single spacing,with the town in capital letters. Wh

7、en the receiver is a copmpany ,the inside name and address should be written as the following :,4）Inside Name and Address(封内名称和地址),e.g. (1) The Space Engineering Co.Ltd. 32,Duck Street LONDON N.W.4 England (2) Messrs.Harrison Sewing Machines.,7)The Body of the Letter(信的正文),The body of a business let

8、ter should begin two lines below the subject line . There is one ,at least two lines below the salutation if there is no subject line . It contains: The opening sentence (开头语) The actual messeage of the letter The closing sentence(结束语),8）the Complimentary Close(结尾敬语),It is placed two or four lines b

9、elow the last line of the body of the letter. It should match the salutation.,8）the Complimentary Close(结尾敬语),9) The Signature(签名),A letter should be signed by hand,and in ink, and followed by the persons name typed so that the name is legible to the reader,then followed by his job title or position

10、. The following are examples of different ways of signing a business letter:,9) The Signature(签名),（1）An official signing for his company: Yours faithfully THE OVERSEAS CO.,LTD (Signature) W.Black General Manager,10) The Reference Notation(经办人代号),The notation is typed two spaces below the signature,a

11、nd shows only the initials of the typist.,11)Enclosure Notatation(附件),At least two lines below the reference initials. e.g. Enclosures(3) Encl.3catalogues Encl.1 invoice Encls:as stated,12)Carbon Copy(抄送),When copies of the letter are sent to others, type c.c.below any enclosure notation at the left

12、 margin. e.g. c.c.Mr.J.Cooper (Mr.J.Cooper is the person who will receive the copies of the letter),13) postscript(附言),Draw the readers attention to a point which the writer wants to emphasize. It should be placed at least two lines below any other notations and flushed with the left margin. e.g. p40,The Layout of a Business Letter(书信格式),1)The Basic Format of a Business Letter:,2)Letter Styles,I