Warmingup、Pre-reading、Reading、Comprehending (3).pptx

1、,人民教育出版社 选修 9 第 5 单元 漳州市第五中学 黄晓芳 指导老师：邱恬芳,How advertising works,enjoy a video,Step1. Warming up,advertisement (abbr.:advert/ad) _ _,advertiser _,an announcement or message that informs or influences people,business, organizations or individuals that make adverts,John Lewis is the biggest and most co

2、mprehensive shopping mall in London, UK.,evaluate some advertisements,Step2. Pre-reading,What techniques are used to affect people?,Whats the purpose of it? _,To stimulate customers to buy its products.,popular stars,Whats the purpose of it? _,To persuade students to make purchases and increase sale

3、s.,promotion,What techniques are used to affect people?,Whats the purpose of it? _,To inform smokers not to smoke.,Vivid metaphor,What techniques are used to affect people?,Lets read!,Please focus on the writing style and the structure of the passage while reading,Step3. Reading,How advertising work

4、s,Read for the writing style,1.Expain a phenomenon or objective things by using examples, facts,lists etc. rather than opinions. 2.Enable people to acquire relevant knowledge.,Read for the whole structure,Para.1:introduction,Para.2: what,Para.3-7 how,Para.8-9: effect,Lets read!,Please focus on the k

5、ey sentences and the supporting ones of each part while reading,Step4. Careful Reading,Para.3: Advertisers must pay the media for displaying their ads. Their money would be wasted if the message didnt reach its target audience, in other words, the people the advertisement intends to persuade. For ex

6、ample, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group. Having identified the target group, researchers find out as much as their likes and dislikes, and how the product would fit into their lives. This

7、 information then forms the basis for decisions about what type of advertising techniques to use with this group.,Read for the structure of para.3,For example,The Structure of Para.3,how,reach target audience,example,Key words: reach the target audience,Para.4,group work,cautious,rational,wise,.,tolerant,Step6.Critical Thinking,1.Write a paragraph Choose an impressive aspect and offer appropriate examples or comparative facts to support it. You may give yo