Unit6Problemsandsolutions.pptx

1、,One Famous Brand,Apple,What do you know about it?,P50 Predict:,What will the passage mainly talk about?,Skim the passage and check your prediction: what will the passage mainly talk about?,Task: summarize Apples development,1. Individual reading: read and underline the relevant information- 5 min 2

2、. Group work: make a poster - 6 min 2.1 Roles assignment - 1 min (1 painter, 2 idea givers, 1 reporter) 2.2 Design and draw the poster - 5 min,Group report,?,dominance of Windows/ PC clones,Development,Group discussion,Whats Apples recipe for success?,1997,1976， J&W dropped out founded A,Apple I,Mac

3、intosh,1981， J brought Sculley,argued bitterly,J resigned reluctantly (1985),1996， in trouble J returned,1997,iMac,2002,03,07,10,11,iPod,iPhone,iPad,iCloud,to point & click graphics,networked easily,user-friendly,attention to design,stunning, sleek, beautifully stylish,“Do you want to just sell suga

4、red water for the rest of your life, or do you want to change the world? Because the people who are crazy enough to think they can change the world are the ones who do./ Steve Jobs, Think Different 1997,ambition/courage,1997,Jobs was brought back to the ailing firm for an annual salary of $1.,enthus

5、iasm/ commitment,Jobs ideas/philosophy,creativity, courage, commitment,Recipe for success,Jobs character,Advice to young brands: how to hit the big time?,Imagine you are Jobs and you are invited by Ted to deliver a speech themed “Advice to young brands: how to hit the big time?”,1. Make a draft - 5

6、min,2. Free talk,Homework-writing,Complete your speech “Advice to young brands: how to hit the big time?”,Thank you,introduced.to point and click graphics.the first.user-friendly.,stunning multi-colored iMac, 1997,very impressive and beautiful,sleek new iMac, 2002,fashionable and attractive in design,iPod, 2003/ i