Unit3Colours.pptx

1、Welcome to the world of colors!,Meanings of colors,Uses of colors:,Colors and cultures:,Color expressions,color is a powerful tool,color may play tricks,1. Colors _ 2. Colors _ 3. Colors _ 4. Colors _ 5. Colors _,Uses of colors,Uses of colors 1,1. Colors convey information,Uses of colors 2,2. Colors

2、 identify ,things/nations/groups,Uses of colors 3,3. Colors reveal personality,http:/www.chromophilia.eu/?p=73,The Luschers Color Test,Uses of colors 4,4. Colors affect people,Uses of colors 4,4. Colors affect people,A color scheme for school walls,Uses of colors 5,5. Colors boost business,stimulate

3、 the appetite,blue, brown, green,serious, restful safe, reliable,yellow,remindof,pink,appear more effective /milder,more personalized,travel agencies,a variety of,red, green, orange, yellow,blue black purple,Colors and cultures,Colors and cultures,Though most colors have universal meanings and impli

4、cations, such as black worn to _ and white for _, different cultures do not always _ their color associations. For example, wedding dresses in China are _ because it symbolizes _ and _, while in Europe, the bride should wear _, a color of _ and _. However, if you are dressed completely in white in s

5、ome Asian countries, you may _ the party as white might be considered to be a color of _ and _ there.,funerals,doctors and nurses,agree on,red,happiness,prosperity,white,virtue,purity,ruin,death,mourning,Color expressions,1. Color expressions derived from colored objects in real life 2. Color expres

6、sions based on associations in certain cultures 3. Color expressions that reflect cultural differences,Color expressions 1,- derived from colored objects in real life,a red rag to the bull,red tape,Color expressions 1,- derived from colored objects in real life,show the white flag,white goods,Color

7、expressions 1,- derived from colored objects in real life,have sth. in black in white,(a bolt) out of the blue,Color expressions 1,- derived from colored objects in real life,every cloud has a silver lining,Color expressions 2,red,black,roll out the red carpet,a red-letter day,a black-letter day,giv

8、e sb. black looks,black list,the black sheep of the family,the black market,in the red; the red figure,in the black; the black figure,- based on associations in certain cultures,deficit （赤字）,surplus （盈利）,Color expressions 2,- based on associations in certain cultures,green,have green fingers/a green

9、 thumb,be green about,a green hand,blue,be/feel blue,in a blue mood,blue blood,the blue book,white,a white lie,a white man,golden,a golden heart,a golden chance,Color expressions 3,- reflecting cultural differences,white elephant,“黄色”电影、笑话,blue films/jokes,“红眼病”,be green with envy,红糖 红茶,brown sugar

10、black tea,青一块，紫一块,black and blue,be blue in the face,（气得）脸色发青,Color expressions 3,- “white elephant”,an expensive, useless item,Color expressions：a “colorful” car buying story,Color expressions：a “colorful” car buying story,My wife wanted to buy a white car, but I didnt quite like the color. We quar

11、reled until we were both _ in the face. But in the end I had to show the _ flag. I was the perfect customer for car salesmen because I was a _ hand. When the manager saw me coming, he rolled out the _ carpet. He then introduced to me the most expensive models, some of which made me turn _ with envy.

12、 But as soon as I mentioned the sort of cheap yet practical model I wanted, he started to give me _looks. What a snob(势利小人)!,blue,white,green,red,green,black,Color expressions：a “colorful” car buying story,Unable to find the car I wanted, I was feeling rather _. But every cloud has a _ lining! One d

13、ay, I was driving in the countryside when out of the _ I saw a notice advertising a car sale. When I rushed to the farmyard, I found that I was the first customer. So, neither of us wanted to let the _ chance slip by. We ignored all the _ tape and soon had it in _ and _that the car belonged to me. The