体验商务英语第一册课件 Unit8.ppt

1、Unit 8,Business English,Market,Vocabulary Types of market,Reading The car market in China,Language focus 1 Comparatives and superlatives,Listening Doing business in Russia,Language focus 2 much/a lot a little/a bit,Skills Participating in discussions,Case study Cara Cosmetics,Overview,The market cam

2、e with the dawn of civilization and it is not an invention of capitalism. If it leads to improving the well-being of the people, there is no contradiction with socialism. Mikhail Gorbachev,starting up,Look at the pie chart and answer these questions.,A,Population by region (in millions),Now ask and

3、answer other questions about the chart.,1.What is the population of North America? The population of North America is three hundred and ten million.,2. What percentage of the worlds population lives in Europe?,Twelve percent of the worlds population lives in Europe.,8.1 Listen and report these numbe

4、rs.,A,1,255,500 one million two hundred and fifty-five thousand five hundred 10.5% ten point five percent,Vocabulary - Types of market,Listen and underline the correct numbers.,B,1 last year the company had a market share of 10.3 / 103 percent 2 last year sales of the main brand increases by 30 / 13

5、 percent 3 last year the company sold more than 850,000 / 815,000 units of Sparkle 4.The company wants to increase its market share to 11.5 / 11.9 percent. 5 Next year the company wants to sell 1,100 / 1,100,000 units of Sparkle.,Vocabulary file page 152,Exercise with numbers,Read the following numb

6、ers: 815 279 135 533 473 1,204 8,516 6,121 7,948 10,357 82,710 91,662 424,374 901,845 110,791 37,404,700,609 2,504,986 23,419,340,After net income fell _ $0.25m in 1995. there was a strong increase in 1996 due to increased sales and reduced costs. This was followed by a further increase _ net income

7、 _ $0.7m over the next two years: it grew steadily _ $1.4m in 1996 _ $2.1m in 1998,by,in,of,from,to,Match the beginnings of the sentences 1 to 5 with their endings a) to e).,Coca-cola is a mass market product; it Selling special interest holidays is a niche market; it Rolex watches sell in a luxury

8、market; they are An export market A home market,a) is a small but often profitable market b) is outside the producers country c) is in the producers country d) high quality and expensive goods e) sells to large numbers of people,C,vocabulary,Now think of products which match the types of market in E

9、xercise C.,Nike shoes sell in a mass market. Ferrari sports cars are a luxury market product.,D,vocabulary,Match the beginnings of the sentences 1 to 5 with their endings a) to e).,E,1. A new market 2. A growing market 3. A profitable market 4. A big market 5. An attractive market,is large allows co

10、mpanies to make money is good to enter is getting larger is at an early stage,Now choose adjectives from Exercise E to describe the markets in your country for the following products.,The market for laptop computers is a mature market. Selling holidays abroad is a growing market.,G,laptop computers

11、holidays abroad video phones self-help books bicycles beauty products,Vocabulary file page 151,vocabulary,F,Match the adjectives from Exercise E with their opposite meanings a) to e).,a) unattractive b) unprofitable c) mature d) declining e) small,5,3,1,2,4,By Oliver August in Beijing,Edward zong, C

12、hinas Porsche salesman, is ready for the biggest boom in the car business since Henry Ford. Only 1 percent of the 1.3 billion Chinese own a car, but sales are 50 percent more than a year ago. As a result, the country is now the biggest market for some car manufacturers, and you can read about the en

13、d of the bicycle age in Chinese newspapers. In Beijing alone, about 4,000 new cars arrive every week and 600,000 new drivers will get licences this year. This is a rise of 40 percent. Sales of 3 million vehicles this year will make China the fourth largest market in the world.,China car sales rise,R

14、eading - The car market in China,Some carmakers need Chinese consumers. Volkswagen will sell more cars in China than in Germany this year, and Porsche hopes to double its sales to 60 cars next year. When Mr. Zong was young, children played ball games on Beijings big roads. People didnt own private c

15、ars and only government drivers, such as Mr. Zongs father, went faster than bicycles. These days Mr. Zong waits in car traffic for an hour on his way to work every morning. The millions of bicycles cause great problems for other traffic. The government plans to destroy many old areas and change sing

16、le-lane roads into eight-lane highways. This year, Mr. Zong purchased his first car, for 12,000- a Jeep Cherokee. He wanted a Porsche, but with a price of more than 90,000, this is distant dream for him. From The Times,reading,Find these numbers in the article. Write them in figures.,1.One point thr

17、ee billion 2.four thousand 3. Six hundred thousand 4. sixty 5.Twelve thousand pounds 6.ninety thousand pounds,A,reading,1.3 billion /1,300,000,000 (line 6),4,000 (line16),600,000 (line 17),60 (line 29),12,000 (line 51),90,000 (line 54),What does each number in Exercise A refer to?,B,1. 1.3 billion t

18、he number of people in China,2. 4,000 the number of new cars that arrive every week in Beijing.,3. 600,000 the number of new drivers who get licences this year.,4. 60 the number of cars Porsche hopes to sell next year,5. 12,000 the price of a Jeep Cherokee,6. 90,000 the price of a Porsche.,reading,R

19、ead the article carefully and complete these sentences.,1.Car sales in China are _ a year ago. a) the same as b) higher than c) lower than 2.China is a big market for _ . a) Ford b) Volkswagen c) Porsche 3.The number of _ causes problem for other traffic. a) cars b) animals c) bicycles 4.The governm

20、ent wants to make roads _ . a) wider b) longer c) cleaner 5.Mr. Zong owns a _ . a) Jeep b) Porsche c) Ford,C,reading,b,b,c,a,a,purchased,destroy,double,consumers,manufacturers,Find words in the article which mean :,1.time of high sales (paragraph 1) boom 2.makers (paragraph 2) 3.people who buy (para

21、graph 4) 4.two times as many (paragraph 4) 5.to damage very badly (paragraph 6) 6. bought (paragraph 7),D,reading,Find three words in the article which refer to each of the following.,E,1.people salesman 2.business getting better,drivers,consumers,children,boom,rise,double (sales),We compare two peo

22、ple or things with comparative forms of adjectives.Only government drivers went faster than bicycles.For Volkswagen the Chinese market is more profitable than the German market.,We compare three or more people or things with superlatives forms of adjectives. The country is now the biggest market for

23、 some car manufacturers. What is the most expensive make of car?,Language focus 1 Comparatives and superlatives,Correct the mistakes in these sentences.,1.It is more harder to break into export markets than home markets. 2.China is a more big market than Japan. 3.Our market share is more low than it

24、 was last year. 4.The rate of inflation is more bad this month than it was last month. 5.This months sales are more high than last months. 6.The Asian market is more good than the European market for rice.,A,bigger,lower,worse,higher,better,harder,Language focus 1,Language focus 1,B,Complete the con

25、versations using the superlative form of the adjectives.,1. This is a good product. Yes, its _ product on the market. 2. This is an expensive hotel. Yes, its _ place in the city. 3. She is a very popular manager. Yes, shes _ head of department in the company. 4. This is a cheap product. Yes, its _ p

26、roduct in the catalogue. 5. This is a very competitive market. Yes, its _ market in Asia. 6. This is a bad year. Yes, its _ year in the last ten years.,the best,the most expensive,the most popular,the cheapest,the most competitive,the worst,Complete the article with the appropriate form of the words

27、 in brackets.,I opened a hairdressing salon last year. The _ (important) thing is to think about your target customers. My hairdressing salon is located in my parents hotel. My customers are _ (old) and_ (rich) than my main competitors. They like excellent service and a cup of coffee. My main compet

28、itors customers are _ (young) than mine. She offers a _ (cheap) service than I do. However, my salon is _ (comfortable) than hers. My _ (exciting) customer is a famous model.,C,older,younger,richer,cheaper,more comfortable,most exciting,Language focus 1,profile,most important,8.3 Listen to the first

29、 part of a presentation by Anna Nabirukhina about doing business in Russia. Then tick the correct answers.,A,1.Which of the following statements is true? ( ) a) Russians expect foreign visitors to take them to parties. b) Russians do business with people who like parties. c) Russians enjoy entertain

30、ing foreign people who visit them. 2.To do business with Russian companies, you need to have ( ) a) a business arrangement b) a personal relationship. c) a useful contact,Listening Doing business in Russia,3. Who do you need in your team? ( ) a) a friendly person b) a service provider c) a technical

31、 person,c,b,c,B,Listen to the second part of the presentation. Then answer these questions.,Who should you take on your first visit to a Russian company? a) New people b) Team members c) senior people 2. When Russians buy products from foreign companies, they offer a) to pay as little as possible. b

32、) to pay a fair price c) to pay as much as possible,listening,C,a,Listen to the third part of the presentation. Then complete these extracts.,C,1.Russians value information. They think information is _ , so they do not tell you everything. 2. Its important to be patient. Russians take along time to

33、make a _ and theres always a lot of _ to deal with. 3. You must watch Russians carefully and study their _ language. This is very important. 4. Remember that Russians are _ people. Sometimes emotions are more _ than facts.,listening,power,decision,paperwork,body,emotional,important,Language focus 2

34、much/a lot a little/a bit,We use much or a lot with comparative adjectives to talk about large differences. Much is more formal than a lot. Fruit snacks are much healthier than sugary snacks. New Zealand is a good market, but Australia is a lot more attractive.,We use a little or a bit with comparat

35、ive adjectives to talk about small differences. A little is more formal than a bit. The PDX100 is a little more expensive than the PDX200. This months sales are a bit higher than last months.,Page 125,Language focus 2,A,Complete these sentences about the cars.,1.The white car is _ bigger than the bl

36、ack cat. 2.The black car is _ bigger than the red car.,much or a lot,a little or a bit,Language focus 1,B,Talk about sales in France and in Spain. Use the chart.,In the first quarter, sales in France were a little higher than in Spain. In France, sales in the second quarter were much higher than in

37、the first quarter.,Language focus 1,C,Compare these two pool tables using much, a lot, a little and much.,The Classic pool table is a bit wider than the Trainer pool table.,Width Length Height Weight Price,Trainer pool table,93 cm 176 cm 78 cm 25 kg 144,Classic pool table,95 cm 180 cm 80 cm 50kg 280

38、,Vocabulary file page 153,Skills Participating in discussions,A,8.6 Three marketing executives, Jacek, Paul and Anna, talk about a new morning snack called Krakel. Listen to their conversation and underline the correct answer.,1.Who does Jacek want to target with the new bar? a) Children b) Rich wom

39、en c) Young workers 2.Jacek says more people these days a) do not have breakfast b) have breakfast on the way to work c) eat breakfast at home 3.Krakel contains a) no sugar. b) a bit of sugar. c) a lot of sugar. 4.Krakel contains a) no fruit. b) a bit of fruit. c) a lot of fruit.,c,b,b,c,skills,B,Li

40、sten to the conversation again. Complete the extracts.,1.Sorry, Paul, I dont _ with you. 2. I _ we need to target young working people. 3.You re _ . There is a big market for morning snacks. 4.How do you _ about this, Anna? 5.I really _ the idea. 6.OK._ call a meeting and talk to the rest of the dep

41、artment.,agree,think,right,feel,like,Lets,skills,C,Look at the extracts in Exercise B. Deside whether the speaker is:,a) agreeing b) disagreeing c) asking for an opinion d) giving an opinion e) making a suggestion,3, 5,1,4,2,6,D,Work in groups of three. Role play this situation. You are taking part

42、in a marketing meeting. You are discussing the name and price of a new cereal bar and how to promote it.,Student A: turn to page 136 Student B: turn to page 139 Student C: turn to page 144,skills,Useful language Agreeing Giving an opinion. Youre right. I think I really like the idea. In my opinion D

43、isagreeing making a suggestion (Sorry) I dont agree with you. Lets Im afraid I dont agree. How about Asking for an opinion What do you think? How do you feel about this?,Skills Participating in discussions,Background,Cara Cosmetics is an international company based in Italy. It sells body care produ

44、cts. Its target market is usually women who buy the products for the whole family. Cara Cosmetics is launching a new shampoo.,Competitors products,Case study,The new shampoo,The biggest competitor is HairGlow. Look at the options below for the new shampoo.,Names Finesse Radiance silk,Selling price (

45、for 3000ml) Less than 8 8 More than 8,Bottle sizes 300ml only 300ml and 100ml 500ml, 300ml, and 200ml,Target markets Women who buy the product for the family Women who buy the product for themselves Men who buy the product for themselves,Age groups 18-25 26-50 51+,Income groups Low Middle high,Main

46、outlets Supermarkets Pharmacies Hairdressers,Case study,task,Work in small groups. Look at the information and discuss how Cara Cosmetics needs to launch its shampoo. Decide on the name, price, age group, size, income group, target market and main outlet.,writing,Write a short description of the new

47、 shampoo for Caras catalogue.,Writing file page 134,Thank you!,Numbers (1- 1,000,000,000),one two three four five six seven eight nine ten eleven twelve thirteen fourteen,Fifteen Sixteen Seventeen Eighteen Nineteen Twenty Twenty-one Thirty Forty Fifty Sixty Seventy Eighty Ninety,A hundred a hundred

48、and one A hundred and ten A hundred and fifteen Two hundred and twenty-five 1,000 a thousand 3,500 three thousand five hundred 10,000 ten thousand 125,000 a hundred and twenty-five thousand 250,000 two hundred and fifty thousand 500,000 five thousand (half a million) 1,430,000 one million, four hund

49、red and thirty thousand 500,000,000 five hundred million (half a billion) 1,380,000,000 one billion, three hundred and eight million,Numbers (1st, 2nd etc),1st first 2nd second 3rd third 4th fourth 5th fifth 6th sixth 7th seventh 8th eighth 9th ninth 10th tenth,11th eleventh 12th twelfth 13th thirte

50、enth 14th fourteenth 15th fifteenth 16th sixteenth 17th seventeenth 18th eighteenth 19th nineteenth,20th twentieth 21st twenty-first 30th thirtieth 40th fortieth 50th fiftieth 60th sixtieth 70th seventieth 8-th eightieth 90th ninetieth,Markets,Types of market mass 8 niche 8 luxury 8 export 8 home 8,Describing a market + new 8 mature 8 growing 8 profitable 8 big 8 attractive 8,-