FLOWERS TALK.ppt

1、,-by Angie, Carmel, Rosy & Kiko,Flowers Talk Business plan for a flower shop,content,Company Summary,Products and Services,Market Analysis and Strategy,Business plan,Executive Summary,Management Summary,Financial Plan,content,For Businessmen,Executive Summary,If, at any time, it comes into my head,

2、that a present is due from me to somebody, I am puzzled what to give, until the opportunity is gone. By Ralph Waldo Emerson,Certain things havent changed. Successful business mans worry,Fortunately other things changed. Managerial technology -Frequent Flowers Gift Program,content,For Businesswomen a

3、nd Office Ladies,Executive Summary,Paper and Fresh Flower Arrangement Courses,A Variety of Flowers Other Accessories,Unique Buying Experience,Keys to Success,Add your title,Technology,To develop loyal,frequently-buying clientsinstead of traditional, walk-in retail shoppers.,Add your title,Designing,

4、Innovative, high quality flowers arrangement using a variety of design styles, containers.,Add your title,Storefront,resembles an art gallery, with fresh, avant-garde floral arrangements displayed like art,Add your title,Variety,a variety of flowers and other accessories, together with flowers arran

5、gement courses.,Add your title,Communication,direct mail, print advertising and an easy-to-usewebsite.,Add your title,In-store events,such as book signings, cheese tastings, and artshowings,Flowers Talk plans to build up brand recognition in Wuhan in one year.,Generate healthy total revenue of 600,0

6、00 in year one.,Increase sales approximately 72% inYearTwoand 21% in Year Three.,Maintain an average direct cost of sales 40% or lower, and a high gross margin.,OBJECTIVES,Executive Summary,Company Summary,Targeted Customers,Individuals Affluent businessmen or businesswomen and office ladies in midt

7、own and downtown Wuhan,Commercial Accounts More than 6,500 banks, hotels, large corporations are prime candidate for weekly floral arrangements for their lobbies and/or reception areas.,content,Store Location,Because Flowers Talk will not only seek traditional retail customers, the company plans to

8、locate in an area of Qiaokou close to its downtown clients, where more young business people will be gathered.,Company Summary,content,Store Design,Flowers Talk will still create an inviting storefront, one designed to be distinctive and inviting, including: Very simple, modern design with attractiv

9、e displays Spacious interior design with lots of light and accent lighting to illuminate flowers designs Clear large glass windows with dramatic lighting and clear branding High visibility from the street, as well as visually pleasing at night A variety of pre-designed floral arrangements.,Company S

10、ummary,A variety of pre-designed floral arrangements.,Products and Services,PRODUCTS,SEIVICES,Forget-Me-Not Club Commercial Account Program Unique-buying experience In-Store Presentations Gift Cards Surveys/Comment Cards,Original Floral Designs, Using a Wide Mix of Flowers Green and Flowering House

11、Plants Unique Containers Hand-tied Bouquets Paper flowers Fresh and paper flowers arrangement courses,Forget-Me-Not Club,Let each customer register a minimum of six days per year (birthdays, holidays, anniversaries) We will automatically deliver a floral arrangement to his place of work. 48-hours in

12、 advance,Commercial Account Program,-Free initial consulting -Priority delivery program -Birthday Blooms -Referral Program,Services,content,Gift Cards,Services,Surveys/Comment Cards,Forget-Me-Not program RMB25, 50, 75 and 100 gift certificates, and gift cards Enabling women to receive the program as

13、 a gift, and then select the characteristics of each scheduled delivery.,in-store comment cards and occasional surveys to ensure products and services are meeting customers expectations.,content,Unique-buying experience,Services,In-Store Presentations,Through gallery-like design of its storefront, a

14、nd its selection of materials and floral designs.,Flowers Talk will offer periodicin-store workshops to attract potential customers. Topics will be seasonal in nature.,Marketing,Market Summary,Overall Strategy,Flowers trade, a newly born market with great developing potential, is growing rapidly. Th

15、e flowers consumption mainly focuses on group consumption and festival-using. Few traditional of on-line florists target on businessmen or open flower classes.,There are too many florists who are the same. A florist with a well-defined niche business can thrive. To develop an independent niche busin

16、ess that centers on Frequent Flower Gift Programs and flower arrangement courses and features quality product, custom designs and outstanding personalized customer service.,Marketing Mix,Businessmen, businesswomen and office ladies who work in midtown and downtown Wuhan.,Businesses in the same area.

17、,Residents of Hankou, Hanyang and Wuchang District.,content,Tactics,Marketing Tactics,Make giving flowers to loved ones an effortless, automatic process. Encourage men to take flowers home routinely, not just for special occasions. Shift the flowers buying responsibility from women to men. Make wome

18、n aware of the interest and art of arranging fresh flowers and making paper flowers themselves,Marketing Programs,Add your title,Public Relations,Target women who may encourage their spouses/fiances/significant others to participate,Add your title,Advertising,The advertising program will explicitly

19、target men,Add your title,Direct Mail/Postcards,Develop a list of potential clients for routine communications about holiday specials and frequent buyer/gift programs.,Add your title,Marketing Materials,Comment cards, one-page brochure, gift cards, packaging,Add your title,Websites,Highlight frequent flowers program and flowers arrangement courses,Marketing Programs,For Commercial Accounts,For Local Residents,Identify the primary buyer at each location, and deliver a free