通用电气公司办公自动化介绍 GE OA .ppt

1、General Electric,1,I never perfected an invention that I did not think about in terms of service it might give others- Thomas Alva Edison, GE Founder,It all started with the flicker of a light bulb and soon enough GE was off and running In 1890, Thomas Alva Edison established the Edison General Elec

2、tric Company in Menlo Park, New Jersey At the same time Charles A. Coffin was growing his business, The Thompson Company It was increasingly difficult for Edison and Coffin to remain competitive based their own technologies The two companies united in 1892 and formed The General Electric Company,2,K

3、ey Facts About GE,Headquarters Fairfield, Connecticut Number of Employees Over 315,000 Locations Over 160 Countries Symbol on Stock Exchange GE Number of Shareholders 4 Million Number of Shares Outstanding 10 Million Historical Number of Share Splits 9,3,Annual Revenue From 1994- 2010,4,GE Stock Pri

4、ce Relative From 1999-2010,5,Reginald H. Jones,Chairman GE strives to be flawless in executing their key processes.,6 Key Areas Critical to Quality Defect Process Capability Variation Stable Operations Design for Six Sigma,13,Four Objectives of Work Out Meetings,Create a New Paradigm for GE Empower

5、Employees Eliminate Unnecessary Work Build Trust,14,Action Fosters Business-Wide and Personal Growth,Toastmasters is an international organization dedicated to improve/ facilitate communication within an organization 4 Goals of Sessions Deliver great presentations Easily lead teams and conduct meeti

6、ngs Give and receive constructive evaluations Be a better listener,15,The $1Billion GE Talent Factory,Program began in 1919oldest training program of its kind Engineering Finance Info Management Operations Sales and Marketing Several assignments within discipline Acquire broad overview of GE Develop

7、 leadership/ professional skills,16,The Ultimate Driving Machine Just Got Better,GEs Advanced Materials has teamed up with BMW to design and produce lightweight, durable, chip resistant fenders for their high performance 6 Series,17,GEs Financial Statements,18,Revenue By Operating Segment,19,GEs Rev

8、enue Breakdown in 2009,20,Revenue Growth 2006-2009,*Values in millions of dollars,21,Profit By Operating Segment,22,Net Earnings Growth 2007-2009,*Values in millions of dollars,23,Ratio Analysis,24,Finances, GE, and its Competitors,25,Competitors of GE,26,Main Competitors,ALSTOM specialize in energy

9、, ship buildings and marine systems and transport infrastructure. Headquarters in Paris, France Acquired ABB (Asea Brown Boveri, a leading competitor to GE) A force to be reckon with; would be GEs ultimate competitor,27,Main Competitors,Siemens electronics and electrical engineering company 6 groups

10、:- Automation and Control, Information and Communications, Medical, Power, Transportation, and Lighting provides industrial automation and control, information and communications, lighting, medical, power transmission, and transportation products and services Headquarters in Munich, Germany Subsidia

11、ries headquartered in New York Very similar to GE; strong brand name equity, has business operations in over 190 countries,28,5 Forces Model,Rivalry among competitors ALSTOM and Siemens, in particular Creating competitive advantages to gain bigger market share Acquisitions, mergers and joint-venture

12、s Battle for innovation and technological improvements,29,5 Forces Model,Potential of New Entrants Adaptac (1981) and Adept Technology (1983) Late bloomers, but slowly gaining market share Does not pose too much of a threat to GE, ALSTOM or Siemens for now Tough for new entrants to pinch a sizable c

13、hunk of market share from GE, ALSTOM or Siemens,30,5 Forces Model,Suppliers Materials, parts, components, other resources Vertically integrated (GE Advanced Plastics, GE Consumer and Industrial Manufacturing) Has to be aware of suppliers that might integrate forward,31,5 Forces Model,Substitutes Has

14、 many substitutes that might pose a threat Very well-diversified which means that GE is spreading the risk of failure in every market Eg. GEs NBC-Universals substitute are pirated VCDs or DVDs Buyers Similar to its substitutes, GE has a broad line of buyers, ranging from consumers to large corporati

15、ons Eg. GE Healthcares buyers are hospitals and pharmacies.,32,Strategic Group Map,33,Product Range,Performance/Product Quality,34,GEs SWOT Analysis,Strengths Global strength and recognition 5th in Fortune 500 list, operating in more than 160 countries Excellent management Proven leadership and busi

16、ness model Confident investors raising capital Diverse product range Long Term (GE Aircraft engines) Short Term (GE Lighting, Plastics, NBC) Financial Services (contributes to 40% of GEs revenue) Spreading the risk of failure in every market and not just one,35,SWOT Analysis,Weaknesses Company size/

17、 acquisition restriction Eg. GEs planned acquisition of Honeywell International, a diversified technology and manufacturing company, specializing in aerospace products, was rejected by the EU Energy Segment Underperforming, no signs of near future recovery Flexibility Large and diverse businesses mi

18、ght overstretch the company and reduce reaction times to shifts in targeted markets,36,SWOT Analysis,Opportunities Research and Development Immense capital allows GE to contribute a lot to R skeptical investors Public image of all large companies suffered Competition Constant change in technology he

19、ats up competition Very diverse:- tough to be the best in all industry,38,39,Key Competencies,Competence Great and proven leaders Eg. Jeffrey R Immelt, Jack Welsh, Reginald H. Jones Expertise More capital can be invested in R&D Core Competence Innovative Desire to strive for perfection (6 Sigma),40,

20、Key Competencies,Distinctive Competence Ability to respond to the drivers of change by understanding the important global trends Acquisition of rivals and other companies,41,Recent News,GEs $1200 million acquisition of InVision Technologies March 15, 2009, GE made it public September 16, 2009, FTC g

21、ave approval but deal is still not finalize,42,Recent News,Advertising Campaign Genworth, a financial company part of GE, has signed a 5 year contract to license the GE logo and use the slogan, “Built on GE heritage” Genworth is planning to allocate $30 million into advertising this coming year,43,R

22、ecent News,October 11, 2004, Senate passed a $136 billion corporate tax package that cuts taxes for businesses Includes $76.5 billion in new tax relief for the manufacturing sector Includes $42.6 billion in tax relief for multinational companies Additional capital from the tax break could be used fo

23、r reinvestment, increase dividends, etc,44,Strengths Reported by Forbes as the largest company of 2009. The company has 3 23,000 employees. The company deal with huge number of products which include Genie, Aviation,Jet engines, Electricity, Entertainment, Finance, Gas, turbines, Generation, Industr

24、ial Automation, Lighting, Medical imaging equipment, Medical technology, Health informatics,Electric motors, Locomotives, Wind turbines, TV and motion pictures. GE has total asset of worth US$ 797.769 billion as per Company 2008 Balance Sheet.,45,The company made number of acquisition in previous fe

25、w years. Enjoying high revenues and profits. GE is the fourth most recognized brand in the world. The is the 20th domain to have been registered on August 5th 1986. It has four divisions namely GE Energy Infrastructure, GE Technology Infrastructure, GE Capital, and NBC Universal. GE ranked ninth on Fortune Magazines “50 Most Desirable MBA Employers” list. Excellent Research anddevelopment department. Operating in 160 countries Diverse product range,46,Opportunities Research and development Opportunity to invade chin