产品设计CMF.ppt

1、,CMF Color , Material , Finishing,Design Process,CMF Missions,CMF Missions Getting noticed first on the shelf Create Differentiation (Tier/segmentation /zone/feature) Key design competence in a fashion based market Maintain and create the unique Brand image,CMF Process,3D,Design refinement,Idea sket

2、ches Design direction,Appearance model,Marketing test HF check,Prototype,CMF variation,2D,RnD co-design,Tooling,Project Brief,Mass production,CMF Process,Analysis,Consumer Trends (Research),CMF strategy (planning),CMF solutions (implementation),Source List,View On Color Periodical on color and cultu

3、ral trends,Color Marketing Group color forecasting association,Premier Vision fashion color and textile forecasting,Color Marketing Group Forbes International Color Authority Margit Publication Newsletters New York Times Pantone View S Trend Monitor T Wall Street Journal WGSN Worth Global Style Netw

4、ork WIRED Gadget Lab View On Color Viewpoint,Worth Style Global Network fashion and cultural trends,Pantone Color forecasting planners,NEOCON Contract Furnishing Fairs,What do they provide: membership to a network of color professionals around the world, seasonal color palettes and trend directions

5、Industry participation: fashion, electronics, home interior, architecture, automotive, sporting goods,Color and Material Sources,What do they provide: periodicals on consumer trends in fashion, color and marketing Industry participation: fashion, electronics, home interior, architecture, automotive,

6、 marketing and advertising, color forecasting,Color and Material Sources,Conferences and Symposiums,What do they provide: color and material trends in consumer soft goods Industry participation: fashion, electronics, home interior, architecture, automotive, sporting goods,Fashion,Automotive,Home Int

7、erior,Consumer Goods,Color Trend Progression,Gray actual true gray and metallic, from silver to platinum, metals are strong, the effect should be soft, not garish, hammered and textured, aged rather than new,Brown replacing black, chalkier, and gray-cast, or somewhat more sophisticated and darker,Wh

8、ite emphasis on texture, important to create surface interest,color trends,Orange a sunbaked orange, more reddened and rusty, this color works well with shades of red, looks fresh when combined with gray,Red blue-reds, berries, plum ,wine colors,color trends,Blue the whole range of blues from cobalt

9、s to pale sky with darker/brighter hues , crossing over into the blues new when combined with other blue-related colors such as aubergine and plum,Green minty/grassy mixes, particularly well with turquoise,color trends,fragmentation,light,brings life away from inanimate objects,fractions and structu

10、res,material trends,unpredictable,materials are used in new ways,material trends,architecture,environment and architecture become one,soft/hard,decorative,form before function,What Looks Soft is Hard Whats Hard is Soft,material trends,surfaces,telling stories through time and history,lattice,etched or woven,material trends,raw,mono,tight pallets suggest worlds unexplored,an evolution away from more polished surfaces to material in its raw form. There is an honesty in stripping away artificial resins, revealing an appreciatio