《英语 基础模块》下册 Unit 9 Advertisement.pptx

1、,unit 9,英语基础模块（下册）,advertisement,advertisement,aims:,advertisement,aims:,procedures:,advertisement,brainstorm the advertisement,quiz: what is an advertisement used for?,quiz: how can we make an advertisement?,quiz: where can we make an advertisement?,advertisements are used to send commercial inform

2、ation about some commodities or services to the public., bringing products or services to the attention of potential and current customers by means of ,mi - xiaomi,小米 国产自主品牌中的佼佼者，以全新营销模式和“为发烧而生”驰名。,sending brochures, flyers or mails, showing posters or newspaper ads, make radio, tv or the internet c

3、ommercials and so on.,advertisement,fast reading,read the text fast, and then answer the following questions.,1. what is an ad used for?,to send commercial information about commodities or services to the public.,brochures can contain a great deal of information if designed well.,2. what do brochure

4、s contain?,3. why do we put ad in newspapers ?,4. who do we make tv commercials?,because most adults read newspapers, so putting ads in newspapers is a common way of advertising.,tv commercials are usually very expensive. but it is said that ads on tv have a good effect because tv is becoming more a

5、nd more popular.,we all know that some ads give false information to mislead us.,ads can more or less make consumers change their attitude toward some products or services.,so, it is necessary that we make sure what is real and what is false in the ads.,7. what can we do when we read ads?,what is an

6、 advertisement? advertisements are used to send commercial information about some commodities or services to the public.,广告,广告是用来向公众传递商品或服务信息的。,广告,what is an advertisement? advertisements are used to send commercial information about some commodities or services to the public.,be used to: 表示“被用来做”,b

7、e used to do 被用来做；注意同be used to doing的区别使用。 e.g. 1. 木材用来造课桌。 wood is used to make into desks. 2. 电脑可用来做很多事。 computers can be used to do many things.,广告,what is an advertisement? advertisements are used to send commercial information about some commodities or services to the public.,if a fashion show

8、 is to be held on saturday, and you paint a sign saying “fashion show coming to the exhibition center on saturday”, that is an advertisement. if you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,如果周六要举办一场时装秀，你喷了一条标语“周六在展览中心有时装秀”，那就是

9、一条广告。如果你把标语挂在大象背上，牵着它进城，那就是在做广告宣传。,be to do （近期即将按计划发生）)将要做 e.g. 他们下个月即将结婚。 they are to get married next month.,be to do: 将要做 ; fashion show: 时装秀,if a fashion show is to be held on saturday, and you paint a sign saying “fashion show coming to the exhibition center on saturday”, that is an advertisem

10、ent. if you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.,advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper

11、ads, making radio, tv or the internet commercials and so on.,广告就是通过分发小册子、传单或信函，展示海报或报纸广告，或以在电台 、电视或网络做商业广告等形式，向潜在和现有消费者传递产品或服务有关信息。,by means of doing“通过方式，借助方法”,bring sth. to the attention of sb. 吸引某人对某事/物的注意。,advertising is bringing products or services to the attention of potential and current cus

12、tomers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, tv or the internet commercials and so on.,and so on：表示“等等”，用于句尾。,brochures can contain a great deal of information if designed well. mails can be sent directly to selected customers. most adults re

13、ad newspapers, so putting ads in newspapers is a common way of advertising.,a great deal of 大量的，许多的,小册子如果设计好的话，可以包含大量的信息。信函可以直接寄给选定的消费者。 大多数成年人都读报，所以在报刊上登广告也是常见的一种广告方式。,posters can be very powerful in places where the customers notice them. interesting colorful ones will appear new to passers-by. a

14、major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.,海报放在消费者会注意到地方是很有效果的。好玩的彩色的海报会让路人觉得很新鲜。,广播宣传的一个主要优势就是它们比电视广告便宜，而且很多人依旧在听广播，比如当他们在出租车或在自己的车里时。, of radio an

15、nouncement is that they：that引出表语从句。 for example：例如，同义词 for instance。,posters can be very powerful in places where the customers notice them. interesting colorful ones will appear new to passers-by. a major advantage of radio announcements is that they are usually cheaper than television ads, and man

16、y people still listen to the radio, for example, when they are in taxies or in their own cars.,tv commercials are usually very expensive. but it is said that ads on tv have a good effect because tv is becoming more and more popular. ads can more or less make consumers change their attitudes toward s

17、ome products or services. advertising plays an important role in the commercial business.,电视商业广告通常都很贵。但据说电视广告都会起到很好的效果，因为电视正越来越普及。,it is said that 据说 have a good effect 收到好效果 more and more 越来越,广告或多或少会改变消费者对产品和服务的态度。广告在商业领域中具有很重要的作用。,tv commercials are usually very expensive. but it is said that ads

18、on tv have a good effect because tv is becoming more and more popular. ads can more or less make consumers change their attitudes toward some products or services. advertising plays an important role in the commercial business.,make sb. do 让某人做（使役动词后接原型，省略to的不定式） e.g. 他把妹妹弄哭了。he made his sister cry.

19、,tv commercials are usually very expensive. but it is said that ads on tv have a good effect because tv is becoming more and more popular. ads can more or less make consumers change their attitudes toward some products or services. advertising plays an important role in the commercial business.,play

20、 an important role in 在有重要作用 e.g. 朋友在我们的生活中有重要作用。 friends play an important role in our life,tv commercials are usually very expensive. but it is said that ads on tv have a good effect because tv is becoming more and more popular. ads can more or less make consumers change their attitudes toward som

21、e products or services. advertising plays an important role in the commercial business.,however, it is known that some ads give false information to mislead consumers in the ads.,然而，众所周知，有些广告会给出错误的信息误导消费者。,it is known that 众所周知 e.g. 众所周知，人类比任何动物都聪明。 it is well-known that man is much cleverer than an

22、y animal.,some famous persons sometimes appear in ads to tell how wonderful a product is. they help to make us believe that if we buy their products, we will be happier, healthier, more attractive, more popular, more successful, etc.,有时候，某些名人会出现在广告中，告诉我们这个产品有多么地好。他想让我们认为，如果我们买了产品，就会更幸福、更健康、更有吸引力、更时尚

23、、更成功，等等。,感叹句形式：how + adj. + (a/an/the) + n. + be,in fact, what they want is just to make us pay more money. so, it is necessary that we make sure what is real and what is false in the ads.,事实上，他们想要的就是让我们多付钱。所以，我们有必要明确广告中什么是真、什么是假。,it is necessary that（什么事）是很有必要的。it是形式主语，前置；that后接虚拟语气，should可以省略。 e.g

24、. 你交作业是非常必要的。 its necessary that you (should) hand in your homework.,study the words and expressions in the box, and complete each sentence, with one of them in the right form.,publicpaint whereverattention designselect appeareffect,by means ofin fact a great deal of more or lessmake sure play an im

25、portant role in,3). the doors in this building will be painted white.,5). wherever you are, you must do your best.,1). this museum will be open to the public next week.,2). reading practice has a very good effect on our english study.,4). this pop star appears on television every sunday.,10) it is a

26、greed that women play an important role in the economic development.,6) she selected a white silk skirt for your party.,7) we would pay more attention to the new words in the textbook.,8) the new classroom building which was designed by a young engineer is the highest building on the campus.,9) i am

27、 more or less feeling a little nervous about my future.,11) we have learnt a lot from foreign countries by means of foreign languages.,12) there is usually a great deal of snow in the mountain area of the northeast.,13) is that so? in fact, i am not quite sure.,14) before you leave, you have to make

28、 sure that the lights are turned off.,calling: hello, this is. speaking. i want to speak to hello, is that dongfang hotel? i d like to speak to wang lin. is mr. white there? is mr. white in? may i speak to mr. white, please?,advertising,answering the call hello, this is liu tao. hi, liu tao speaking

29、. whos speaking? yes, speaking. sorry, jane is not in right now. ill ask her to call you back. would you like to leave a message? he isnt in. can i take a message? should i ask him/her to call you back? sorry, i cant hear you clearly. speak louder, please. sorry, im afraid you have the wrong number.,advertising,getting someone to answer the call hold on, please. just a moment, please. hi! wang lin, you are wanted on the phone. kelly wants to speak to you on the phone. someo