2011上海世界旅游资源博览会创意营销方案.ppt

1、创意营销方案 Creative Marketing Opportunities,World Travel Fair 2011,Do Not Miss This Unique Opportunity 超值回报，从选择开始,第八届上海世界旅游资源博览会将于2011年5月12日-15日在上海展览中心隆重举行。上海世界旅游资源博览会(WTF)，作为中国长三角地区公民旅游市场年度采购盛会，每年为业内旅行社及公司买家和众多旅游爱好者展示来自世界各地的丰富旅游资源， 经过七年的发展，已成功打造为国内最具影响力的旅游产品及线路的交易采购平台之一。 2011年，WTF主办方在维持历届丰富展出内容的基础上， 将首

2、推特色主题游标签化运作，重点推介各种主题旅游目的地及产品线路，并结合多种新型的展商增值服务回馈式，为参展商提供更完整的结合品牌建设传播、媒体宣传曝光、业内买家会晤、公众直接销售等功能在内的整体解决方案。,World Travel Fair 2011 will be held in Shanghai Exhibition Center on May 12-15, 2011 at Shanghai Exhibition Center. With a track record stretching back 7 years, World Travel Fair, the leading touris

3、m sourcing fair in Chinese Yangtze River Delta, has successfully built up a communicating bridge for business men to extend social circle, establish co-operation partnership, and expand new markets. Based on our glorious history and understanding of current tourism industry, WTF organizer committee

4、is going to emphasis more on various travel themes, such as honeymoon vacation, eco arranging trade meeting, we promise exhibitors a most cost-effective way to connect with customers and build trust.,A. 印刷品宣传 Prints,展览会会刊 Show Directory,作为展会最权威的出版物，上海世界旅游资源博览会会刊全面收录参展企业的详细贸易信息。专业观众不但可以利用这本极具价值的会刊在展览

5、会上找到自己的目标展商，而且还可以在展览会后将其作为一本专业采购指南随时参考。投放会刊广告不但可以配合您进行展台宣传，更可吸引更多的专业买家和潜在客户，是一项低成本、高时效的宣传方式！ The show directory, which will be issued to exhibitors, professional buyers, embassies, trade associations and industrial visitors, is the only official publication distributed onsite. It provides buyers wit

6、h a quick and comprehensive reference guide for sourcing in the tourism industry. The show directory plays a tremendous role as an important sourcing guide and brings you huge number of business opportunities both at the show and after the show. Therefore, choosing advertisements in the show directo

7、ry is a low-cost investment but gives you lasting effectiveness.,A. 印刷品宣传 Prints,SD-1封面拉页广告 Inside Front Page Spread 醒目的位置使得客户主动浏览性高，充分彰显企业的雄厚实力，适合企业整体形象推广。 This eye-catching location fully shows your corporate image. It is definitely an exclusive high-exposure opportunity to bring your big business

8、 deals. 尺寸(高*宽)Size (H*W): 210*286mm 单价 Price: RMB35,000 数量 Quantity: 独家 Exclusive,SD-2 封二广告 Inside Front Page 此广告形式效果一流，可以迅速提高企业的知名度和美誉度，带来无穷的商机，在广告的重复阅读上也会得到充分 的发挥。 This form of advertising captures the attention of everyone who opens the show directory. It will not only reinforce your companys im

9、age within the industry but also build up your brand awareness and reputation. 尺寸(高*宽)Size (H*W): 210*143mm 单价 Price: RMB23,000 数量 Quantity: 独家 Exclusive,SD-3 扉页广告 Head Page 位置显著，浏览量极高，适合企业推广品牌和提升行业 影响力。 The head page is a significant place for you to enhance your brand awareness. 尺寸(高*宽)Size (H*W):

10、 210*143mm 单价 Price: RMB18,000 数量 Quantity: 独家 Exclusive,A. 印刷品宣传 Prints,SD-4 封三广告 Inside Back Cover 具有极高的关注率，比较适合发布新的旅游产品和线 路，色彩冲击力强，带给您超值的广告市场效果。 The inside back cover is highly attention=attractive. It is most appropriate for the promotion of new products and services. 尺寸(高*宽)Size (H*W): 210*143m

11、m 单价 Price: RMB18,000 数量 Quantity: 独家 Exclusive,SD-5 封底广告 Back Cover 同为浏览量极高的广告形式，视觉冲击力大，观众浏览性 高，帮助贵公司提高企业影响力。 The back cover will never let your company get lost in the directory. 尺寸(高*宽)Size (H*W):210*143mm 单价 Price: RMB25,000 数量 Quantity: 独家 Exclusive,SD-6 封底拉页广告 Back Cover Spread 广告形式美观大方，视觉冲击力高

12、，高品质的封底拉页，效果仅次于封面拉页，是贵公司广告投放的极佳选择。 Elegant, grand and beautiful, a high-quality spread with strong visual impact, an excellent choice for advertising. 尺寸(高*宽)Size (H*W): 210*286mm 单价 Price: RMB31,000 数量 Quantity: 独家 Exclusive,A. 印刷品宣传 Prints,SD-7 内页整版广告 Full Page 客户点投率最高的广告形式，适合企业宣传新产品及新 服务，将带给您意想不到

13、的超值广告回报！ As the most popular and common form of advertising, this is a great way for the release of latest products. 尺寸(高*宽)Size (H*W): 210*143mm 单价 Price: RMB10,000 数量 Quantity: 多家 First book first served,SD-8 跨页广告 Double Page 位于内页的跨页广告，色彩鲜活亮丽，突显贵公司的影z力。 The inside double page advertisement can hig

14、hlight your companys image and reinforce your brand influence. 尺寸(高*宽)Size (H*W):210*286mm 单价 Price: RMB23,000 数量 Quantity: 多家 First book first served,SD-9 书签广告 Book Mark 书签因其独特的形式，极易受到关注，是企业宣传突破传 统平面会刊广告的绝佳选择。 The bookmark is always popular with readers, so it is an ideal way to advertise your mess

15、age. 尺寸(高*宽)Size (H*W): 180*80mm 单价 Price: RMB20,000 数量 Quantity: 独家 Exclusive,A. 印刷品宣传 Prints,WTF旅游护照 (WTF PASSPORT),PS-1 WTF旅游护照内页广告 WTF Passport Inside Full Page WTF旅游护照现场赠送给购票入场的旅友，提供预定旅游产品折扣信息。此广告适合推介最新、最热门的旅游产品和线路，引发消费欲望，宣传效果极佳！ WTF passport distributes to public visitors onsite with discount

16、tourist products, welcomed by travel fans. Advertise on passport is a best way to arose consumption desire. 尺寸(高*宽)Size (H*W): 145*105mm 单价 Price: RMB8,000 数量 Quantity: 多家 First book first served,展会入场券 Entrance Tickets,商务邀请函及展会门票作为入场凭证，发往历届展会观众、终端买家以及行业人士，并会跟随各种展前宣 传刊物以及各大国内外行业杂志进行夹寄。 Business invit

17、ations and entrance tickets will be sent to all the visitors in our high-quality database, and will be inserted into all kinds of world-famous related magazines to maximize pre-show promotion. VI-1 商务邀请函背面广告 Business Invitation Back Side (Trade) 尺寸(高*宽)Size (H*W): 210*140mm 单价 Price: RMB15,000 数量 Qu

18、antity: 10,000,A. 印刷品宣传 Prints,VI-2 门票背面广告 Entrance Ticket Back Side (Public) 尺寸(高*宽)Size (H*W): 77*155mm 单价 Price: RMB10,000 数量 Quantity: 1,0000,资料袋 Material Bag,上海世界旅游资源博览会的展商和观众将提着印有贵公司标识及广告的手提袋，用以携带大会会刊、参观指南等，将在大会登记处派发给与会展商及观众。 Thousands of free material bags will be distributed to all show visi

19、tors and exhibitors onsite, definitely serving as the best moving advertisement for brand promotion. BG-1 资料袋整版广告 Material Bag Full Page 尺寸(长*高*宽)Size (L*H*W): 260*370*100mm 单价 Price: RMB30,000 数量 Quantity: 10,000,A. 印刷品宣传 Prints,观众胸卡 Visitor Badge,超过10,000人次的专业观众将佩戴印有贵公司广告的胸卡入场，直接把广告印在观众信息的背面，让您的 公

20、司形象出现在展会会场的每一个角落。 With over 10,000 trade visitors wearing the visitor badge, the advertisement of your company will be floating at every corner of the show onsite. VB-1 胸卡背面广告 Visitor Badge Back Side 尺寸(高*宽)Size (H*W): 75*100mm 单价 Price: RMB10,000 数量 Quantity: 10,000,VB-2 观众胸卡吊带 Visitor Badge Lanyar

21、d 所有的专业观众将佩戴印有贵公司标识和名称的胸卡吊带入场，吊带的作用不仅体现在展会; 当观众离开展会后，再次看到精美的吊带时，它将突显贵公司的形象。 With over 10,000 global visitors wearing badge lanyards, your company name and logo will be floating at every corner of the show onsite. After the show, it will be kept as a memory and collection of the show, once again bein

22、g impressive. 单价 Price: RMB25,000 数量 Quantity: 10,000,现场观众登记表 Visitor Registration Form,将贵公司的标识与最新产品广告放于图示位置，吸引更多的目标 观众莅临您的展位。 Collect full image exposure by putting advertisement on the visitor registration is really a “bomb” exclusively designed for only client. RF-1 现场观众登记表下方正面广告 Visitor Registra

23、tion From Bottom Front Side 尺寸(高*宽)Size (H*W): 35*92mm 单价 Price: RMB10,000 数量 Quantity: 10,000 (独家 Exclusive),A. 印刷品宣传 Prints,B. 网络营销宣传 E-Marketing,将贵公司标识和网址链接到上海世界旅游资源博览会的官方网站和展会快讯、展商快讯，有机会让更多的客户了解您的公司。去年，我们网站浏览量超过20,000人次，而且通过不断地加大市场力度和媒体宣传，此数量还在继续大幅度增长。WTF的中英文网站将帮助贵 公司实现365天的持续市场推广。 Link your com

24、pany logo and website to , the official website and E-newsletter to have worldwide buyers to understand your business. Last year, our website had more than 20,000 page visitors. Through our continuous efforts to intensify market and media publicity, this number will realize a vigorous rise. The offi

25、cial website will help your company achieve a sustained marketing 24 hours a day, 365 days a year.,WB-1 展会快讯(E-newsletter) 位于每月一期的展会资讯首页显著位置，利用WTF超过20,000条的数据库准确的将贵公司的标识和网站链接发送给 目标客户。 Your logo and relevant information will be distributed to over 20,000 buyers with the e-newsletter, most of whom are

26、 decision makers. 单价 Price: RMB3,000/期 数量 Quantity: 多家 First book first reserved,WB-2 群发电邮 Bulk e-mail 利用我们WTF优质专业观众和公司买家数据（约30,000条），群发精心制作的电子邮件，使贵公司的产品信息及时发 往您的目标客户，增强目标客户群对贵公司的关注。 By sending out highly specific emails in bulk through our enormous and highly specific database (over 30,000 contacts

27、), facilitate the flow of product information and news for your company to target visitors to increase the awareness. 单价 Price: RMB10,000/3,000条名录 RMB10,000/3,000 emails,C. 现场广告宣传 Onsite Ad,OS-1 大厅外墙语录牌广告牌 Central Hall Entrance Billboard 位置 Position: 中央大厅外墙 Main Entrance 尺寸 Specification (W*H): 8*4.

28、3m 价格 Price: RMB72,000/billboard 可供数量 Quantity: 2,OS-2 大厅入口花柱广告牌 Central Hall Entrance Pillar Billboard 位置 Position: 中央大厅外墙 Main Entrance 尺寸 Specification (W*H) : 6*4m 价格 Price: RMB60,000/billboard 可供数量 Quantity: 2,为了达到参展效果的最大化，除了拥有个性化的展台设计和精美的布置，在展会现场作积极的宣传可以使您摆脱展台固定面积的限制，时刻在众多买家面前宣传您的企业形象，烘 托现场气氛，

29、吸引更多的买家前来您的展台洽谈和采购。 In addition to an attractive booth design and exhibit layout, onsite advertisement plays an important role in maximizing the impact of your participation in the show. We offer a huge range of possibilities like hanging banners, triangular posts, posters and more to draw visitors

30、attention to your booth. Of course we will be glad to provide you with tailor-made advertisement!,OS-3 大厅入口高空花柱广告牌 Central Hall Entrance Top Billboard 位置 Position: 中央大厅外墙 Main Entrance 尺寸 Specification (W*H): 6*4m 价格 Price: RMB84,000/billboard 可供数量 Quantity: 2,OS-4 大厅双塔广告牌 Central Hall Tower Billboa

31、rd 位置 Position: 中央大厅双塔 Main Entrance 尺寸 Specification (W*H): 5.5*4m 价格 Price: RMB114,000 可供数量 Quantity: 2,C. 现场广告宣传 Onsite Ad,OS-5 喷水池广场彩旗 Fountain Square Color Flags 位置 Position:喷水池广场 Fountain Square 尺寸 Specification (W*H): 1*1.2m/flag 价格 Price: RMB24,000/set 可供数量 Quantity: 8 sets,C. 现场广告宣传 Onsite

32、Ad,OS-6 大厅内高空彩旗 Hanging Banners in the Central Hall 位置 Position: 中央大厅 Central Hall 尺寸 Specification (W*H): 1*1.2m/flag 价格 Price: RMB18,000/set 可供数量 Quantity: 20 sets,OS-7 大厅内东西平台喷绘广告 Billboard along East & West Platform 位置 Position: 中央大厅内东西平台 Central Hall 尺寸 Specification (W*H): 5*4m 价格 Price: RMB12

33、,000/billboard 可供数量 Quantity: 20,C. 现场广告宣传 Onsite Ad,OS-8 喷水池沿街彩旗 Color Flags along YanAn Road 位置 Position: 延安路沿街 Along YanAn Road 尺寸 Specification (W*H): 1*2m 价格 Price: RMB1,200/flag 可供数量 Quantity: 50,OS-9 沿街广告牌 Metal Frame Billboard 位置 Position: 南京路、延安路沿街 Along YanAn Road & Nanjing Rd 尺寸 Specifica

34、tion (W*H): 6*4m 价格 Price: RMB75,000/billboard 可供数量 Quantity: 6,C. 现场广告宣传 Onsite Ad,OS-10 地贴广告 Foot Prints 尺寸 Specification (W*H): 0.75m x 0.75m 价格 Price: RMB6,500/8 foot prints,C. 现场广告宣传 Onsite Ad,OS-11 指示牌广告 Signage Ad 指示牌广告将出现在展会入口，展馆交接处， 将现场观众直接指引到您的展位。 with your companys booth number at designa

35、ted areas guiding visitors to your booth 尺寸 Specification (W*H): 1*2.5m 价格 Price: RMB3,500/signage,广告预订单 Order Form,会刊宣传 Show Directory,其他印刷品宣传 Other Prints,网络营销宣传 E-Marketing,现场广告宣传 Onsite Ads,广告预订单 Order Form,备注: 会刊广告宣传素材或设计稿必须于2011年4月10日前交给主办机构； 现场广告宣传素材或设计稿必须于2011年4月20日前交给主办机构； 在预定任何广告宣传方式的同时，请一周内一次性付清全款； 现场广告