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1、Unit 7 Communications (I)Part I Warming upA.Tapescript:1. And British papers report the latest trend when you meet someone in a bar is to get their number, go home, and google them. Yes that gorgeous girl or guy you met the other night is probably patrolling a search engine right now to check you ou
2、t. So dont even think of trying to tell them youre a famous footballer or brain surgeon or television presenter.2. The jamming, earlier this month, of several popular Internet sites with a flood of crippling messages sent a wakeup call to those involved with electronic or e-commerce. One recent sugg
3、estion is to form an industry-wide group to share information about security issues. High-tech executives want to make a coordinated effort to ensure that the Internet becomes a safe place to conduct business.3. Now home to some 800 million pages-a figure thats doubling each year- searching the Inte
4、rnet can be like looking for a needle in a haystack. But Oslo-based Fast Search& Transfer (FAST) has developed a search engine (www. alltheweb, com) capable of scanning more than 200 million pages. FAST is working on a mega-search engine that searches all the web, all the time.4. This week, the Inte
5、l corporation held its semi-annual Developer Forum in Palm Springs, California. The gathering draws more than 2,000 hardware and software developers from around the world. Intel executives opened the event with a demonstration of a high-speed chip, code-named Williamette. The chip, designed to power
6、 personal computers, has a speed of one point five gigahertz, making it almost twice as fast as Intels popular Pentium III chip which runs at 800 megahertz.5. An online VCR seems like a bright idea but its been quickly rendered non-functional by the copyright lawyers. Not for the first time, the Hol
7、lywood studios objected to re-transmitting network television shows, in this case for users to watch via the web. Programs were being made available for visitors to save remotely or record for subsequent viewing via Windows Media Player.B.National Geographic:n Helping choose the magazines covern Int
8、erviewing the photographersn Showing more picturesn Providing zip U. S. A.Hunger Site:n Helping alleviate world hungern Donating contributions to the United Nations World Food Program each time an individual logs on to the siten Total value of distributed food: approximately $400,000Ask Jeeves Site:
9、n Asking questions in simple Englishn Getting direct answersn Starting year: 1997n Questions dealt with so far: more than 150 millionTapescript:1. National Geographic, the magazine, has redesigned its website with some new features. Among them, an opportunity for readers to help choose the magazines
10、 cover, interviews with National Geographic photographers, and lots and lots of pictures. More pictures in fact than there was room for in the print version. Theres also Zip U. S. A., the feature you can find both online and in print. Its a focused look at one zip code in the U. S.2. Now, theres a w
11、ebsite created to help alleviate world hunger called the Hunger Site. Contributions, generated when computer users visit the site on the Worldwide Web, are donated to the United Nations World Food Program. The beauty of the site is that when the web surfer clicks on, they dont pay a penny. This is A
12、bby Spring, a World Food Program official. She says that funds to purchase the food come from corporate donors who make a financial contribution each time an individual logs on to Hungersite - thats one word - dot com. Abby spring says that so far, thanks to Hungersite dot com, the World Food Progra
13、m has been able to distribute food valued at approximately $400,000.3. The Ask Jeeves Site on the Internet is one of the most useful Internet sites for asking questions in simple English and getting direct answers. Ask most search engines a question these days and they will return a result which giv
14、es thousands of pages for you to search. The Ask Jeeves Site gives you half a dozen where you can find the exact answer. The Ask Jeeves Site owners say they have dealt with more than 150 million questions since Ask Jeeves was set up in 1997. Just this month, people were asking Jeeves the following q
15、uestions: What are the latest scores for baseball? What is the address of the website for Coca-Cola? Where can I find a list of airfare travel bargains? Tell me the names of the top 20 universities and colleges in the U.S.Part II The InternetA.1. Technology is moving from the desktop into our everyd
16、ay life.2. The Internet is the worlds largest experimenting anarchy.3. Some languages will disappear.4. Economies are changing.Tapescript:A - Anchor P - Ned Potter S - SpecialistA. Were gonna take a closer look tonight again at the future of the Internet. Not that we have anything but the vaguest id
17、ea where its going in the long run. One of the truly fascinating and somewhat unsettling aspects of the Internet revolution is how many technologists and scientists say that the future may hold any number of surprises. So were going to inch our way into the future.P. At the Internet World Trade Show
18、 in New York, they see a future when the web is everywhere.S1. Technology is moving from the desktop into our everyday life.P. Imagine work, society, economics, relationships, all transformed, when anyone, anytime can get any message or knowledge or amusement they want, anywhere on the planet withou
19、t so much as a wire.S2. In many ways, the Internet is the worlds largest experimenting anarchy, because all of a sudden, the citizens of the world are in charge, and no single government or governing body is in charge of what they do.P. Keep in mind that the web, transmitting by satellites, cell pho
20、ne, cable, goes through no one central location that anyone controls. So many of the boundaries that exist today, political and economic, will be strained as never before. Some scientists say three quarters of the worlds languages will disappear as the net connects isolated places. Already English i
21、s what you find on most web pages, blending cultures, no matter how much people try to save them. Economies are changing too. As distance becomes meaningless, white-collar clerical, accounting or administrative jobs are being exported to Asia, just as blue-collar factory jobs were years ago.S3: Imag
22、ine, there are 40 or 50 million Indians, not to mention the Chinese, who could deliver office work to the rich countries of the world for two dollars an hour.P. So this massive web of information is both an asset and a threat, changing cultures, economies, governments, in ways no one can imagine or
23、control.B.1. How many people use the Internet in the U. S. ? And what are the first three uses?100 million, increasing daily by tens of thousands / email, chat, e-commerce2. Are there people who are spending too much time online?6% compulsively / millions / 6 - 9 hours a day3. Have you seen anything
24、 like this before?A new way / addiction4. Can Internet shopping go too far?Keep doing it / compulsive pattern5. Whats compelling about the Net?Feeling closer/more quickly/time passes freely/anonymity/no end6. How do people know when theyve gone too far?Alter mood on regular basis? / Interfering with
25、 life?7. Is there a personality type that is more prone to compulsive use?Dont know / tend to be younger / more addiction among people in technical field8. What should people do if they use the Internet compulsively?Limit amount of time / write down specific task / clock / limit access / monitor / b
26、eef up real-time relationships / go to store / log offTapescript.I - Interviewer G - Dr David GreenfieldI: How many people use the Internet?G: Close to 100 million in the United States. And thats increasing daily by tens of thousands. Email and chat are by far the No. 1 and No. 2 uses. E-commerce si
27、tes come in third.I: Are there people who are spending too much time online?G: Based on my research, about 6 percent of people online are using the Internet compulsively. Even if weve overestimated, were talking millions. Its not that they just stay on for two hours. Im talking about people losing j
28、obs, having marital problems, experiencing a very significant negative impact on their lives. The average among the most compulsive group was upward of six to nine hours online a day.I: Have you ever seen anything like this before?G. This isnt a new disease. Its a new way of expressing the same dise
29、ase: addiction. People get addicted to lots of things that are pleasurable and intense. The Internet gives you that hit, a temporary high feeling, just like exercise or drugs.I. Can Internet shopping go too far?G: All addictions are the same, regardless of the stimulus. You shop because you get a hi
30、gh. The problem is, its so short-lived that you have to keep doing it. And thats where it can become a compulsive pattern.I: Whats compelling about the Net?G: We dont know for sure. But people feel closer, more quickly to the people they communicate with online than in real life; time passes freely,
31、 and people like the anonymity. With every other communication medium- newspapers, magazines, TV shows -there is a beginning and an end. But online, there is always another link, another banner, another person to answer that question.I: So how do people know when theyve gone too far?G: There are two
32、 things to ask. Are they using the Internet to alter their mood on a regular basis? And, is it interfering with their life in any way?I. Is there a personality type that is more prone to compulsive use?G: I dont know if Internet addicts are different from drug addicts or gambling addicts. We do know
33、 that they tend to be younger and there is a slightly higher incidence of addiction among people in the technical field.I: What should people do if they use the Internet compulsively?G: One solution is to limit the amount of time they spend online. Have a specific task you are going to do and write
34、that down. Put a clock next to the screen so you can keep track of time. If you find yourself getting over-stimulated by some site, limit your access to it. Ask someone to monitor your use or put the computer in the family room or the living room, where other people can see you. Try to beef up your
35、realtime relationships to compete with your cyberfriendships. If youre shopping too much, go to a store instead. If you cant control your use, you might have to just log off.Part III Digital McLuhanSummary:Marshall McLuhan, a communications expert from Canada, never touched a personal computer. But
36、his research on the media and their effect on people and society remains relevant today. He was the first thinker to really look at television as something that had a serious impact upon our society. Although he was writing about television, an enormous amount of what he said has even more applicabi
37、lity to the Internet age. He said that television was turning the world into a global village. And the notion of village becomes much more meaningful and real in our digital age. He saw a time when everyone would be a publisher with the help of the Xerox machine, and now the web is even expanding an
38、d amplifying that.Tapescript.I Interviewer L - Paul LevinsonMarshall McLuhan, a communications expert from Canada, never touched a personal computer. He died in 1979. But his research on the media and their effect on people and society remains relevant today. Paul Levinson, an American high-tech exp
39、ert knew Professor McLuhan, and discusses his impact in a volume entitled Digital McLuhan: A Guide to the Information Millennium.I. Mr. Levinson, why is Marshall McLuhan such an important figure?L. Well, he did his writing in the 1950s,1960s and 1970s. And those decades, of course, were the first ye
40、ars of television. And he was the first thinker to really look at television as something that had a serious impact upon our society. Interestingly, although he was writing about television, an enormous amount of what he said has even more applicability to the Internet age. For example, he said that
41、 television was turning the world into a global village. What he meant by that is when everyone watches the same thing on the television screen, that group thats watching that television program is a community of sorts. Its like the people in a village all hearing and seeing the same thing. In contr
42、ast, now in the 1990s, as we move into the new millennium, when people communicate on the web, and through the Internet, they are not only doing and hearing and seeing the same thing, they are also participating, communicating among each other. And so, the notion of village becomes much more meaning
43、ful and real in our digital age.I. TV was a. or is a one-way medium, whereas the Internet is a . is two-way.L. Thats right. There is a crucial difference right there. Most media in the 20th century, in fact all the major media of the 20th century radio, motion pictures, television -were and are like
44、 newspapers and books, one-way media. The telephone, which of course was invented in 1876, is a two-way medium. But, its a two-way personal medium. There is nothing public, or there shouldnt be much public about a telephone conversation. What makes the Internet so different is that it is public but
45、it is also interactive and two-way.I. Marshall McLuhan saw a time when everyone would be a publisher. He was referring to the Xerox machine, the copying machine. Today, we have the Internet which makes everybody an editor, and . or makes everybody a publisher but not an editor. Isnt this a problem w
46、hen everybody is a publisher but there is no editor around?L. The traditional value of the editor is to, in some way, stipulate and vouch for the quality of the publication of the production. So yes, there is a concern that when anyone can put anything on a web page, you know, there is no safeguard
47、for the quality. But, on the other hand, and there is always another hand, I think the reason why McLuhan celebrated first the Xerox, allowing every author to be a publisher, and why Im now so pleased that the web is even expanding and amplifying that, is . there is also the danger of editors keepin
48、g out of the mix things that are good. What the web does is it removes the middle man and allows the creator to communicate directly with his or her audience and on balance I think thats a good thing. There will be more drivel available. But, therell also be more gems that would otherwise be hidden
49、from public view.Part IV Beware hackers!1. 75%2. Juveniles, usually in their late teens to early twenties3. They do it as a challenge.4. A former hacker, now a security consultant5. To fight the holes in the firewall - the protection device between different security systems6. Because they can bring
50、 expertise that only hackers understand, a holistic perception of computer systems7. Because they are so in-depth within a system.8. 90% or 95% effectiveness is better than not having anything at all.9. A good security policy will protect you from an employment level up to a system administration le
51、vel.Tapescript:H - Holmes T - Teresa B - BevanH: Lets talk about how widespread the problem is. Many people think the number of companies or government agencies whose security is breached is small. Is that the case or not?T: No, I think anybody who has information online . its gonna be a huge concer
52、n for anybody. Mostly because if youve got information on these websites, anybody can actually get into them. The thing that you need to know is how to be careful. Its kind of like think of it as a security system in a building, lets say. If you have a security guard in the front, youre protected in
53、 that area. You need to do that all around the entire circle, lets say, to make sure that your entire information on these websites is completely protected.H: I . I read a statistic that said that something like 75 percent of companies online have been hacked, whether they know it or not. Is. is tha
54、t . Thats huge.T: That is huge. And, in fact, it can be minor to major. Most of them are usually on the minor scale - that being, some information getting in. And at this point in time, a lot of experts are saying that the hackers that are going into these sites are juveniles, usually in their late
55、teens to early twenties. And most times, theyre really just doing things as a challenge, as a way to get in, because its something that they can do.H: Now, Mathew Bevan, whos a . whos a former hacker, who became a security consultant. Now . now, tell us about that. This happens a lot?T: This . right
56、 now, this is happening a lot. Mostly because these hackers that are young, juvenile children, or teens, as we have said, really know the industry. They know the computer so well, even more so than a lot of the security, you know, computer systems that are already in place. Theyve really become kind
57、 of an asset, or they could be a consultant, as . as Mathew is, because they really know how theyve got into them. And these are the people that a lot of corporations can actually use, because what theyre doing is theyre fighting the holes in the firewalls which are the protection device between the
58、 different security systems -and theyre really kinda getting into the loopholes or the niches there. By doing that this is great information that companies can use, because they may know, Okay, that . part of that . our website is not, you know, protected.H. You were a hacker. And how important is that for you in your current job, which is as a consultant for companies who fear hackers?B. Well, in my current job, what I can do is bring expertise that perhaps only hackers will actually understand. Its kind of a perception of computer systems, sort of a holist
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