职场英语写作--Chapter 3 询盘与请求(New).ppt

1、Oct 12, 2012,1,Professional Business English Writing,Chapter 3 Inquiries and Requests Oct. 12, 2012,Oct 12, 2012,2,Inquiry,Definition (general): a systematic investigation of a matter of public interest a search for knowledge an instance of questioning,Oct 12, 2012,3,Inquiry,Definition (Business-spe

2、cific): an act of asking for information out of the need of knowing deeper about the market, usually basic and general information about positions, products, services and so on.,Oct 12, 2012,4,Business English Writing-Chapter 3: Inquiries and Requests,What is an inquiry? A request? An inquiry is a l

3、etter or an email asking about products or services to establish business relationship. In international trade, inquires are usually made by the buyers to get information about the goods or service to be ordered.,Oct 12, 2012,5,Business English Writing-Chapter 3: Inquiries and Requests,An inquiry in

4、cludes some or all of the following: -where and how you get to know the product or service -name and descriptions of the product or service -quality or specifications, -quantity, -terms of price (FOB,CIF, etc.) -terms of payment (L/C, D/P, etc.) -time of shipment, -packaging -.,Oct 12, 2012,6,How to

5、 make your letter of inquiry a winner ?,Oct 12, 2012,7,1. Be courteous. Remember, by making this inquiry, you are imposing on the readers time and resources.,2. Specify your intentions through words that are simple but direct.,3. Your letter could be fairly short, but it should be long enough to ade

6、quately explain what it is that you are inquiring about and what you want the reader to do in response to your letter.,How to make your inquiry a winner ?,Oct 12, 2012,8,4. To provide a better reading, youd better list each question and number them if a lot of them are involved. In this way, the rea

7、der will answer the questions in the order in which you pose them and thus less likely to skip one unintentionally.,5. In your final paragraph, assume a friendly tone. Close by expressing appreciation for the assistance to be provided, by stating and justifying any deadlines.,How to make your inquir

8、y a winner ?,Oct 12, 2012,9,Chapter 3: Inquiries and Requests,Sentence patterns to start with: We visited your stand at the Guangzhou Fair and are now writing you to inquire about your silk neckties. We are interested in/in the market for/potential buyers of/considering buying/ready to purchase your

9、 mens shirts displayed in your showroom. Your advertisement in the latest issue of China Foreign Trade interests us, and we would like to receive full details of your commodities. Please send us five copies of your latest catalogues at your earliest convenience.,Oct 12, 2012,10,Professional Business

10、 English WritingChapter 3: Inquiries and Requests,5. Perhaps at the same time you could quote us your lowest/best/prevailing/competitive prices for the above-mentioned goods. 6. We would also like to know your terms of payment. 7. Your products are of great interest to one of our clients in Tianjin,

11、 who wishes to have your quotations/samples/ price-list/illustrated catalogues for the items specified below.,Oct 12, 2012,11,Professional Business English WritingChapter 3: Inquiries and Requests,8. If terms and delivery date are satisfactory, we should expect to place regular / trial / large / con

12、siderable / substantial orders with you. 9. Please advise if you are able to offer/provide/supply /furnish this product and include lead time (备货期), packing and price FOB China port and CIF Chicago.,Oct 12, 2012,12,Sample Inquiries,Oct 12, 2012,13,Dear Mr. Li, We have read your advertisement in “Int

13、ernational Trade” and we are glad to know that youre one of the leading exporters of silk blouses in China. We are interested in the goods and would like to know some details of your various types, including sizes, colors, and prices.,Opening: Begin directly with the objective.,Body: Adequately expl

14、ain what it is that you are inquiring about and what you want the reader to do in response to your letter.,Closing: End with goodwill words.,When replying, please state terms of payment and discount you would allow on purchases of quantities of over 1,000 dozen of individual items.,We look forward t

15、o your early reply. Yours faithfully, Riry Guntary,Oct 12, 2012,14,Dear Mr. Cliff, We have a large inquiry for the supply of approximately 20,000 meters of cotton piece goods. We enclose our buying samples, which will show you the shade and quality required. Please send us by airmail your samples co

16、rresponding to our buying samples with the best price CIF Genoa for pure cotton goods that you can supply within two months after receiving the order. Regarding payment, we would like to pay by an irrevocable sight letter of credit. We shall be obliged if you will give us your immediate and careful

17、attention. Yours faithfully, R. Baggio,Chapter 3: Inquiries and Requests,Oct 12, 2012,15,Professional Business English WritingChapter 3: Inquiries and Requests,A Sample Inquiry (C-E) 敬启者： 纽约的琼斯-史密斯公司告知我们，你们是各类棉布床单和枕巾的出口商。请你寄给我们各种产品的详细资料，包括型号、颜色和价格以及所用各种品质原料的样品。 我们是本地最大的纺织品经销商。相信所提到的这种产品如在我地定价适当，市场将会

18、看好。报价时，请说明你方的支付条件和就每种商品购买量不少于100打所能给予的折扣,所报的价格应包括保险和到利物浦的运费。 诚挚问候。,Oct 12, 2012,16,Chapter 3: Inquiries and Requests,Dear Sirs, Messrs Johns -give the reasons why you are making the request; -Itemize and/or list the specific facts you want; -make your request sincerely in a polite way. -end your req

19、uest with goodwill words,Oct 12, 2012,22,How to write a request?,Look at the following sample request,Oct 12, 2012,23,First Version Dear Sir or Madam, I want you to tell me some information about your agencys Hong Kong travel packages for the May holiday. My family and I plan to travel there from Ma

20、y 1st to 7th, in which period we would like to visit most of the scenic spots and shopping centers. What I want is a DIY program. And I want you to provide us with your travel packages and their corresponding price per person, covering both hotel and a return ticket. Write soon. yours, Shouyu Chen,O

21、ct 12, 2012,24,Second Version Dear Sir or Madam, I am writing to ask for information about your agencys Hong Kong travel packages for the May holiday. My family and I plan to travel there from May 1st to 7th, in which period we would like to visit most of the scenic spots and shopping centers. A DIY

22、 program would be preferable. It would be greatly appreciated if you could provide us with your travel packages and their corresponding price per person, covering both hotel and a return ticket. I would be grateful to receive a prompt reply as the holiday is approaching. Yours cordially Shouyu Chen,

23、Oct 12, 2012,25,I am writing to ask for information about.,Instead of,I want you to tell me the information about,Oct 12, 2012,26,A DIY program would be preferable.,Rather than,What I want is a DIY program.,Oct 12, 2012,27,It would be greatly appreciated if you could provide us with,In stead of,I wo

24、nder if you can provide us with,Oct 12, 2012,28,I would be grateful to receive a prompt reply.,Rather than,Write soon.,Oct 12, 2012,29,Sample Request 2,Oct 12, 2012,30,Dear Manager, I make bold to write this letter to you. One year ago I joined your firm as an apprentice, receiving $ 1,500 per month

25、 during the period of training. Now I have become a full-time clerk, but my salary has remained the same. As the cost of living is rising, would you consider an increase of my salary? I do not expect too much, but I think I deserve the same payment as the other clerks in our firm as we are doing the

26、 same job. I pledge myself to continue to serve the firm to the best of my ability . Many thanks Yours faithfully,Oct 12, 2012,31,Language For Writing,Oct 12, 2012,32,C.I.F : cost, insurance and freight 到岸价格； Delivery time : 交货时间； Terms of payment ：支付条件，支付方式； Place order with：与订货； Offer the best price ：报最优价格,6. F.O.B: free on board 船上交货，离岸价格； 7. Sales cha