现代商务英语写作技巧(ppt 41页).ppt

1、Writing in BEC Vantage,BEC写作简介：写作目的与要求 1 Can make notes that are useful to both him/herself and to colleagues. 2 Can write most letters he/she is likely to be asked to do; such errors as occur will not prevent understanding of the message. 3 Can write a simple report. 写作考试共进行45分钟，占总成绩的25%，小作文占10分，大作

2、文占20分。,测试范围与选材 1、身份介绍 (Personal Identification) 2、 工作环境与日常事务 (The office，general business，environment and routine) 3、接待与闲暇活动 (Entertainment of clients，free time，relationships with colleagues and clients) 4、商务旅行 (Travel) 5、健康 (Health) 6、购买与销售 (Buying and selling) 7、公司结构、系统及程序 (Company structures，syst

3、ems，processes) 8、产品与服务 (Products and services) 9、成果与成就 (Results and achievements) 其外，还会涉及其他的一般商务话题（Business issues）。,题型： 1商务便条类； 2商务便函类； 3商务书信类； 4. 商务报告类. 注意： BEC不是单纯的英语考试，也不是考察商务知识。 对策：学习、模仿高水平的论文.,First part in BEC Vantage Writing: Memo / Note,商务便函 一般公司企业往往都印有按照自己公司风格的商业便函，请看下列例子：,大企业往往拥有许多分支机构，其商

4、务便函信笺就包含较多的内容，如：,商务便函一般由以下几个部分组成： 1、Memo： Memo是Memorandum缩写，因此也可以用Memorandum，此外还有Internal Memorandum和Interoffice Memorandum，其意思都是一样的。,2、To：这一标题后面应写收信人的姓名与职衔，姓名前可以用尊称或不用，如： To：Mr. John Smith，Sales Manager 3、From：这一标题后应写发信人的姓名与职衔：职衔可根据需要决定写或不写，但姓名前不要用尊称。 4、Date：日期的写法同书信里日期写法的要求完全一样，不要用数字来表示月份。,5、Subje

5、ct：这一标题后是写事由的，即用一个或几个词汇简单概括便函的内容，以便查阅。事由必须简洁明了，不要用完整的句子，如： Changes in Travel Advance Form Promotion of Staff Vacation Schedule Participation in Training Programmes 6、Message 商务便函还可以根据实际需要在末尾增加发信人的姓名首字母、附件、副本抄送等。,Memo exercises,Page 23,Reference answer: 1. 1) All staff. 2) Any staff with a company-ba

6、sed pension scheme. 3) There have been changes in the government pension laws. 4) This will affect the current company-based pension scheme. 5) A presentation will be given by the Head of Finance on the changes and any effects. 2. presentation, changes, pension, scheme.,Page 27,3. Read three more me

7、mos. Underline any key words and use them to write the subject lines.,Subject Display of new factory plans,Subject: Presentation on flexitime and home-working,Subject: _ Spanish classes,Possible Answer,To: All Staff From: name of student Date: 1st October Subject: Presentation of new insurance polic

8、y To offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.,Exercise: Page 25 e-maili

9、ng writing From: marilyn- Subject: confirmation of seminar details Date:2011-3-13 To: assistants seminar organizers.,Please note that I have booked Rooms 101 and 102 for the seminar next week. Id be grateful if you would now confirm this booking and the final schedule for the event with the security

10、. Also note that Mr. yang will be one hour late on the Monday morning. See you Marilyn,商务便条,商务便条一般有四个组成部分：日期、称呼、正文、签名。一些公司有印好的便条笺。如:,让秘书通知推迟约会,分类： 1 告知信息 inform 2 布置安排 arrange 3 征求意见 request 4 询问信息 enquire 5 求助申请 apply 6 推荐建议 suggest,You are the training manager of a company which has won a large ex

11、port order. You have been asked to organize foreign language training for some of your staff. Write a memo to staff: explaining why the courses are necessary saying which members of staff should attend announcing when the courses will start Write 40-50 words on a separate sheet.,To: All staff From:

12、the Training Manager Date: 1 March 2005 Subject: A Foreign Language Training Course I was asked to organize a foreign language training course because of the large export order we received recently. It will start on 15 March and will last 2 weeks. Those who will deal with orders should attend this c

13、ourse.,Second part in BEC Vantage: Business report Business letter,与前面题型的共性 区别：值得注意的是，大作文本身的特性 1 读者不同 对内/对外 2 信息点数量 3/5 3 阅读量 小/大 4 字数要求 40-50 / 120-140,Business correspondence: Business letter is less likely to be tested in BEC Vantage Writings part two. 总结常用句型: Referring to previous contact: Thank

14、 you for your letter of/dated . With reference to Further to In reply to,Stating the reason for writing: I am writing to enquire about to confirm that to apologies for/about in reply to your with reference to Ending a letter If you have any further questions, please contact me on I look forward to h

15、earing from you soon. in due course. in the near future.,Dear sir: I saw your advert for the post of personal assistant to overseas sales manager in yesterdays newspaper and I would like to apply for the position. As you can see from my attached CV, I have been working for a travel agency for the la

16、st six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.,I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006. Please note that my current manager had a

17、greed to write a reference and can be contacted on I look forward to hearing from you. Yours faithfully Marilyn-Liu,Business report: 题型分析 根据不同的写作目的，商务报告分类： (1)提供信息(Information) (2)分析归纳(Analysis & Conclusion) (3)提出建议(Recommendation) 题目分类： （1）文字类的题目 （2）图表类的题目图表的分类： 表格分类： 曲线图（line chart），

18、柱状图（bar chart），饼状图（pie chart），和表格（table）,报告或建议书的结构 1 introduction 2 facts and findings 3 conclusions 4 recommendations,句型 Introduction The aim/purpose of this report is to This report sets out to Conclusion: It was decided/agreed/felt that No conclusions were reached regarding Recommendations: We wo

19、uld recommend that It is suggested that,注意四个方面： 1 内容上，要选取重要信息，要导入数据 2 结构上，要按照上面的套路，不要写流水账 3 语言上，要多变，句式和选词都要多变 4 语法上，要注意时态，一般现在时、一般过去时和现在完成,常用词语 常用的概括图表信息的词组和表达方式 上升趋势 to increase / an increase to go up to grow / a growth to jump / a jump to leap / a leap to reach a peak / a peak to soar / a soar to

20、rise / a rise to upsurge / an upsurge to upswing / an upswing,下降趋势 to collapse / a collapse to decline / a decline to drop / a drop to decrease / a decrease to fall / a fall to go down to reach a low point / a low point to reduce / a reduction,平稳状态 to be hardly changed to have little change to keep

21、steady to level off to remain constant to remain unchanged,INTRODUCTION首句 The purpose of this report is to The objective of this report is to The aim of this report is to This report aims to ,Mr. X has asked me to report to investigate / evaluate / study / recommend / analyze / give feedback / estim

22、ate / assess 重复题目 As requested by 某人/某部门, I am submitting the following report about 重复题目中的目的。 Upon request of 某人/某部门， As you或者某人，某部门 requested on November 12, I am submitting the following report on 重复题目 Here is the report concerning 重复题目要求 We have done a survey showing that 重复题目要求，或者直接开始阐述数据或者信息。,

23、FINDINGS首句 According to the recent market research / investigation / survey / the chart above / the table above / undertaken, , The recent visit/investigation/survey showed that The table/chart above tells us that From the chart shown, we find/learn/notice that The table/chart above is showing that,CONCLUSION首句