Inmarsat概况及产品简介

1、Quarterly Training Week 季度培训周,Inmarsat Training Academy Inmarsat培训学院 December 2012 2012-12,Monday 周一 Introduction to Inmarsat, satellites and services / Inmarsat,卫星及服务的简介 Tuesday 周二 Inmarsat Broadband products /宽带类产品 Wednesday 周三 Inmarsat Land Mobile and Enterprise /陆用移动设备类和公司类产品 Thursday 周四 FleetBr

2、oadband products and applications /FBB产品和应用 Friday (half day) 周五(半天) Inmarsat Aviation 航空类产品,Quarterly Training Week Agenda 培训周日程,Introduction to Inmarsat Satellites and ServicesInmarsat,卫星及服务的简介,Inmarsat Training Academy Inmarsat培训学院 Anthony Pugh 安东尼 皮尤 10th December 2012 2012-12-10,A brief history

3、 of Inmarsat Inmarsat历史简介 A brief look back at the history of the business 对商业历史的简短回顾 Satellites 卫星 Overview of satellites 卫星概览 Overview of Inmarsat satellites Inmarst卫星概览 Operation centres 运营中心 Business model 商业模型 Brief overview of how Inmarsat fits into the satellite telecommunications market 简短回顾

4、Inmarsat对于卫星通信市场是怎样契合的 Inmarsat services Inmarsat 服务 A look at the different services available from Inmarsat 看一看Inmarsat有多少种不同的服务 Inmarsat products Inmarsat 产品 A look at the different products available from Inmarsat 看一看Inmarsat能提供有多少种不同的产品,Mondays agenda,Markets 市场 Some of the key markets that use

5、 our services. 一些使用服务的主要市场 Competition 市场竞争 Who else is providing similar services and products to Inmarsat? 有哪些提供类似与Inmarsat服务的竞争者,A brief history of InmarsatInmarsat历史简介,Inmarsat created by IMO IMO(国际海事组织)创建Inmarsat,Launch of service on leased satellites 在租借的卫星上开展服务,8,000 active terminals 有8k被激活的终

6、端,1979,1982,1989,Inmarsat 2 satellites launched Inmarsat二代星发射,Aeronautical services introduced 推出航空服务,Inmarsat 3 satellites launched Inmarsat三代星发射,Membership reaches 86 signatories 组织会籍达到86个签约国,1992,1996,1990,1998,Private equity process completed 股权私有化完成,Inmarsat privatised 实现私有化,2003,1999,Launch of

7、 1st and 2nd I4 satellite 发射第一,第二颗四代星,2005,Launch of BGAN 推出BGAN业务,Listed on stock exchange 被列入证券交易所,1990,2000,1980,Launch of BGAN for AOR 在大西洋区 推出BGAN业务,Launch of 3rd I4 satellite for POR 为太平洋地区发射 第三颗四代星,2007,2008,2006,Launch Isat Phone Pro 推出ISAT Phone Pro业务,2010,Launch of new satellite phone serv

8、ices 推出新的卫星电话服务,2012,Business integration 商业整合,Launch Fleet Phone and Link 推出FP和link业务,2011,Continued provision of global maritime distress and safety services, and support of the GMDSS 持续提供全球海上遇险和安全服务,并支持GMDSS Non-discrimination on the basis of nationality 绝无国籍歧视 Inmarsat shall seek to serve all ar

9、eas where there is a need for mobile satellite communications Inmarsat将搜寻服务于所有的需要移动卫星通信的地区 Fair competition 公平竞争,Public Service Obligations 公共服务义务,Satellite basics卫星基础,GO,在google地球上实时显示卫星 Real-time Satellites in Google Earth,Geostationary Orbit静止轨道 35,700km i.e. Inmarsat Satellites 例如Inmarsat卫星,MEO

10、Medium Earth Orbit 中地球轨道 10-20,000km i.e. GPS 例如GPS,LEO Low Earth Orbit近地轨道 600-1500km i.e. International Space agency, Iridium, Globalstar F2发射于2005-11-08 +- 6000 kgs / 13,200 lbs 约6k公斤/13.2k磅 Platform & payload manufacturer: Astrium平台和装备制造商: Astrium阿斯特里姆 Solar array wingspan: 48m太阳能阵列翼展:48米 9m dep

11、loyable antenna 9m可展开天线 1 global beam / 19 wide beams /193 narrow spot beams 1全球波束/19宽波束/193窄点波束,I4 Constellation Inmarsat 四代星,Greater call capacity than all five I-3s put together 呼叫容量比5颗三代星的总和都大 60 times more power than any one of its predecessors 功率大于任何一颗前代星的60倍 12 times more efficient in use of

12、radio spectrum 12倍无线电频谱使用效率 16 times the capacity 16倍容量 25 times the receiver sensitivity 25倍接收器灵敏度,A new generation of satellites (I4) 新一代卫星(Inmarsat四代星),I-4 worldwide coverage 四代星的全球覆盖图,浅蓝-美洲地区 绿色-欧洲中东和非洲地区 深蓝-亚太地区,Future satellites? 未来卫星?,Satellite Control Infrastructure卫星控制基本架构,Satellite卫星,Termi

13、nal 终端,SAS 卫星准入站,NOC and SCC 网络运行中心和卫星控制中心,satellite control centre 卫星控制中心,network operation centre 网络运行中心,I-3 satellite constellation Inmarsat 四代星群,I-4 satellite constellation Inmarsat 四代星群,Fucino, Italy 富齐诺 意大利,Lake Cowichan, Canada 考伊琴胡 加拿大,Hawaii, USA 夏威夷 美国,Eik, Norway 艾克 挪威,Kashtan, Russia 卡什坦

14、 俄罗斯,Auckland, New Zealand 奥克兰 新西兰,Beijing, China 北京 中国,I-3 Constellation Inmarsat三代星群,Fucino, Italy 富齐诺 意大利,Sentosa, Singapore 圣淘沙 新加坡,Eik, Norway艾克 挪威,Yamaguchi, Japan 山口 日本,Land Earth Stations 地面站,Fucino, Italy 富齐诺 意大利,Hawaii, USA 夏威夷 美国,Burum, Holland 布鲁姆 荷兰,Satellite Access Stations卫星准入站,Busine

15、ss model 商业模型,Distribution partners 分销伙伴,Service Providers/ Resellers/End Users 服务供应商/代理商/终端用户,E&E services,Broadband Services宽带服务,Business model 商业模型,Manufacturers,PSA,PSA,PSA,Our new business model 我们新的商业模型,Inmarsat 批发/空间段价格,业务部 制定服务提供商和终端用户价格,服务提供商 终端用户,运营商,非直销和直销,Inmarsat services Inmarsat服务,Inm

16、arsat B (GMDSS 全球海上遇险和安全系统) Voice, fax, telex & data, plus high speed data at 64kbits 语音 传真 电传&数据 告诉数据高达64kbits Inmarsat C (GMDSS) Data messaging system. 数据消息系统 Inmarsat M and Mini-M Voice, fax and data 语音 传真和数据 Fleet F33, F55 (non-GMDSS) and F77 (GMDSS) Voice, fax, data at low and high speed with a

17、dded ISDN capabilities on some models 语音 传真 高速或者低速数据,某些型号可以附加ISDN(Integrated Services Digital Network) FleetBroadband Broadband data with simultaneous voice capability, added capability for streaming data 同时使用宽带数据和语音,可附加流数据 FleetPhone Low-cost voice 廉价语音,GMDSS Global Maritime Distress Safety System,

18、Maritime Services 海上服务,Inmarsat B Primarily used for high speed data in remote LAN (local area network) Video & file transfer applications 主要用来远程局域网的高速数据处理,视频&文件交换应用 Mini-M Introduced in 97, voice, fax, email & digital photo transmission from around the globe. 语音,传真,邮件&数码照片传送 GAN (Global Area Networ

19、k) Supports a range of proven, industry specific ISDN solutions. BGAN Broadband data and voice globally IsatPhone Pro and Link Phone Low-cost handheld and fixed options,Land Solutions 陆地解决方案,Classic Aero 典型 Aero H/Aero H+/Aero I/Aero L General Aero常规 Aero C Mini-M Aero Evolved Aero 进阶 Swift 64 Main

20、areas of focus 主要焦点区域 Passengers: Voice, Email & other data applications 乘客:语音,邮件&其它数据应用 Cockpit communications: Air traffic management, safety驾驶舱通信: 空中通信管理,安全 SwiftBroadband Broadband data with simultaneous voice capability, added capability for streaming data 宽带数据和语音可同时,外加具有流数据能力,Aeronautical mark

21、et 航空市场,Markets 市场,Passenger 乘客 Energy 能源 Government 政府 Leisure 休闲 Merchant Shipping商业货运 Fishing 捕捞,Maritime markets 海上市场,Key Industry Sectors核心解决方案 Energy 能源 Oil & Gas 石油/天然气 Government/security 政府/安全 Construction 建筑 Aid Agencies 救援机构 Transport/Logistics 交通/物流 Media 媒体 First Responder 急救,Land marke

22、ts 陆地市场,Key Solutions 核心解决方案 Corporate LAN remote access 公司网络远程接入 Mobile office 移动办公 Video communications 视频通信 E-commerce E-商务 Internet/Intranet access 网络接入 Small data messaging systems 小数据通讯系统 Asset tracking and tracing资产跟踪和追踪,Land applications 陆地应用,Commercial airlines 商业航空公司 Operators of long-rang

23、e corporate business jets 远程商业飞机运营商 Government air transport organisations 政府航空运输组织,Aeronautical markets: Key Industry Sectors 航空业市场: 行业领域核心,Key Solutions 核心解决方案 Passenger communications 乘客通信 In-flight fax 舱内传真 Air Traffic Control 空中交通管控 Airline operational communications 航空公司运营通信,Aeronautical appli

24、cations航空应用,Competition 竞争对手,Global Providers: 全球提供商 Iridium 铱星 Globalstar 全球星,Regional Operators: 地区运营商 Thuraya (Middle East中东) Emsat (Europe欧洲) MSV - Mobile Satellite Ventures (USA美国),VSAT Very Small Aperture Terminal VSAT services provided by many satellite operators worldwide 世界范围内很多卫星运营商提供VSAT的

25、服务 Service is provided on a regional basis.服务提供是基于地区性的,Categories of competition 竞争对手的类别,Inmarsat products,Where it all began. on the sea,and on land,Digital voice Fax Data (9.6kbps) High Speed Data (64kbps) Telex (maritime unit only),Maritime and land mobile versions:,Inmarsat B,Inmarsat B Maritime

26、 installation,Inmarsat B Land mobile,A two-way store and forward digital data system max message size 256KB Some LESOs offer Internet email access via Inmarsat-C Supports all maritime safety information (MSI) for Global Maritime Distress and Safety Systems (GMDSS) Products also available for service

27、 in land-mobile and aeronautical environment,Maritime and land mobile versions offer:,Inmarsat C,Offers two-way data communications with integrated GPS: Suitable for: Tracking Short data messaging SCADA (Supervisory Control and Data Acquisition),Mini C and Isat M2M (D+),Maritime and land mobile vers

28、ions,Digital services Voice Fax 2.4kbps Data 2.4kbps Superseded by mini-M,Inmarsat M,Maritime, portable, vehicular and high gain versions. Spot beam operation only Digital system offering: Voice Data2.4kbps Fax2.4kbps Introduction of SIM card,Inmarsat M,Maritime,Vehicular,Land,Inmarsat Mini-M variat

29、ions,Land products,Nera,T&T,EMS,GAN (Global Area Network),Spot beam operation only mini-M voice, fax and data ISDN services 64kbps Speech - for high quality voice calls 64kbps 3.1 kHz audio - for analogue data 64kbps UDI data - for ISDN data applications 56kbps data (primarily for North American mar

30、ket) Mobile Packet Data Service 64kbps shared channel for cost-effective transmission of packet data,GAN Services,Maritime products,Global & spot beam operation Low speed voice, fax and data ISDN services 64kbps Speech - for high quality voice calls 64kbps 3.1 kHz audio - for analogue data 56/64kbps

31、 UDI data - for ISDN data applications Mobile Packet Data Service 64kbps shared channel for cost-effective transmission of packet data F77 approved for GMDSS (Voice),Inmarsat Fleet (F33, F55, F77),GMDSS,Global Maritime Distress and Safety System Inmarsat coverage area specified as part of IMO GMDSS

32、requirements Ships on international voyages Cargo vessels of 300 grt and above All passenger vessels Fishing Vessels 45 metres Inmarsat- B, C, and F77 compliant with the GMDSS code,GMDSS,Area A1: Within range of VHF coast stations with continuous DSC alerting available (about 20-30 miles). Area A2:

33、Beyond area A1, but within range of MF coastal stations with continuous DSC alerting available (about 150 miles). Area A3: Beyond the first two areas, but within coverage of geostationary maritime communication satellites (in practice this means Inmarsat). This covers the area between roughly 76 Nor

34、th and 76 South. Area A4: The remaining sea areas. The most important of these is the sea around the North Pole (the area around the South Pole is mostly land). Geostationary satellites, which are positioned above the equator, cannot reach this far.,DSC -Digital Selective-Calling,GMDSS Sea Areas,GMD

35、SS Sea Areas - example,Aeronautical products,Aeronautical Services,Inmarsat provides voice and data communications services to aircraft operators and passengers, both for safety (air traffic management and aircraft operational control) and non-safety (public correspondence) applications. AES: Aerona

36、utical Earth Station ICAO: International Civil Aviation Organisation,Aeronautical services,Aero-HMulti-channel, global beams, voice, fax and circuit-switched data Aero-H+Multi-channel, global and spot beams, voice, fax and circuit-switched data Aero-IMulti-channel, spot beams - voice, fax and circui

37、t-switched data, global beams - packet-switched data Aero-LSingle channel, global beam, packet-switched data,All of the above terminals comply with ICAO (International Civil Aviation Organisation) standards and therefore support safety (cockpit) communications as well as non-safety (passenger) commu

38、nications.,Aero-H/H+ (for long-haul aircraft) / Aero-I (for medium and short-haul aircraft),AESs - ICAO compliant,Aero-CSingle-channel, global beams, slow-speed store-and-forward messaging mini-M AeroSingle-channel, spot beam, voice, fax or circuit-switched data, packet-switched data,The above termi

39、nals operate through Inmarsat-C and mini-M LESs which do not comply with ICAO standards. They therefore cannot be used for aeronautical safety services.,AESs non ICAO compliant,Evolution of GAN for the aeronautical market Offers same services as GAN & Fleet Uses existing Inmarsat-3 satellites Spot b

40、eam operation only,Swift 64,Broadband services,broadband data and voice simultaneously through one device with optional guaranteed data rates accessible via smaller, lighter weight devices on a global basis,The 1st mobile satellite service to offer:,Broadband product overview,BGAN Product Portfolio,WorldPro 1010,Explorer 500,Explorer 700,Explorer 300,HNS 9201,HNS 9202,Sabre I,FleetBroadband,FleetBroadband,SwiftBroadband,SwiftBroadband,Inmarsat leases offer: 24/7 communications fixed charges global coverage,64kbp