交通大学当代物流学培训.ppt

1、当代物流学,天马行空官方博客： ；QQ:1318241189；QQ群：175569632,Lesson one logistics and the supply chain,Key words Channel intermediaries Cost trade-offs Economic utility FIFO FOB origin FOB destination Pricing systems Form utility Freight absorption Landed costs,天马行空官方博客： ；QQ:1318241189；QQ群：175569632,LIFO Marketing

2、channel Phantom freight Place utility Reverse logistics Supply chain Stock-keeping units Stockouts Systems approach Time cost approach,Part one : economic impacts of logistics,One : while absolute and relative in logistics costs in relation to GDP vary from country to country, logistics is most defi

3、nitely an important part in a countrys economy Two : logistics can also play an important role in a nations growth and development, particularly improvements in transportation efficiency,天马行空官方博客： ；QQ:1318241189；QQ群：175569632,Three: the economic imparts of logistics can affects individual consumers

4、such as you, these imparts can be illustrated through the concept of economic utility which is the value or usefulness of a product in fulfilling customer needs or wants,Part two: logistics : what it is,One : some of the terms used to refer to business logistics have included the following Business

5、logistics Distribution Industrial distribution Logistics Logistics management Materials management Physical distribution Supply chain management,Two : the meaning of logistics Clm : logistics is that point of the supply chain process that plans, implement, and controls the efficient ,effective forwa

6、rd and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customers requirement,Part three: the increased important of logistics,One : a reduction in economic regulation Two: recognition by prominent now-logi

7、stics Three: technological advances Four: the growing power of retailers Five : globalization of trade,天马行空官方博客： ；QQ:1318241189；QQ群：175569632,Part four : the system and total cost approach to logistics,One : the system approach indication that a company is objectives can be realized by recognizing t

8、he mutual interdependence of the major functional areas of the firm, such as marketing, production, finance, and logistics,One implication of the systems approach is that the goals and objectives of the major functional areas should be compatible with the companys goals and objectives. This means th

9、at one logistics system does not fit all companies since goals and objectives vary from one firm to another A select implication is that decisions made by one functional area should consider the potential implication upon other functional areas.,天马行空官方博客： ；QQ:1318241189；QQ群：175569632,Part five : log

10、istics relationship within the firm,Finance : The logistics development regularly interfaces with the finance area, in part because logistical decisions are only as good as the quality of cost data with which they are working.,天马行空官方博客： ；QQ:1318241189；QQ群：175569632,Marketing Contemporary marketing p

11、laces heavy emphasis on customer satisfaction, and logistics strategies can facilitate customer satisfaction through reducing the cost of products, which can translate into lower prices as well as bringing a broader variety of choices closer to where the customer wishes to buy or use the products Lo

12、gistics strategies offer a unique way for a company to differentiate itself among conpetiters, and logistics now offers an important route for many firms to create marketing supervionty,4p: place decision price decision product decision promotion decision,Production Perhaps the most common interface

13、 between production and logistics involves the length of production runs Increasing utilization of the postponement concept also influence the interface between production and logistics,Marketing channels Marketing channel can be views as sets of interdependent organization involved in the process o

14、f making a product or service available for use or consumption,The most significant contribution that the logistics channel makes to the overall channel process is the sorting function, this function involves rearranging the assortment of products as they flow through the channels through the custom

15、er, taking large blocks of single products and rearranging them into quantities, assortments, and varieties that consumer prefer.,The sorting function has four steps, and these are important to understanding the concept of goods flowing through the logistics channel. Sorting out is sorting a heterog

16、eneous supply of products into stocks that are homogeneous Accumulating is bringing together similar stocks from different sources Allocating is breaking a homogeneous supply into smaller lots Asserting is building up assortments of goods for resale, usually to retail customers,Other channels Negotiation channels promotion channel financing channel,Part six activities in the logistical channel,Customer service Demand forecasting Inventory management Materials handling Order management Parts and service support Production scheduling Procurement Returned products,Salvage and scrap dispose Tra