外贸函电05.ppt

1、Inquiries (询盘),Objectives,Introduction,New Words & Expressions,Chinese Version of the Text,Keys to Exercises,Objectives,Inquiries(询盘),To master definition and types of inquiry how to write an inquiry letter useful expressions and sentence patterns,Introduction,An inquiry is a request for information

2、. In the international business the importer may send an inquiry to an exporter, inviting a quotation and or an offer for the goods he wishes to buy or simply asking for some general information about these goods.,Definition of an inquiry:,Inquiries(询盘),Introduction,In a General Inquiry (一般询价), the

3、importer may ask only for catalogues, price lists, samples, sample books, or quotations, etc., in order to get a general idea of the business scope of the exporter. In a Specific Inquiry(具体询价), the importer points out what products he needs and asks for a quotation or an offer for this item.,General

4、ly speaking, inquiries fall into two categories: a General Inquiry and a Specific Inquiry.,Inquiries(询盘),Introduction,State the source of the information and make a self-introduction at the beginning of the letter. State the purpose of writing the letter. For example, the writer may explain to the r

5、ecipient what he wants, give a description or specification of the goods he requires or express his willingness to enter into business relations with the recipient, etc. 3. End the letter by expressing the expectation for an early reply.,The following structure may be referred to in writing an inqui

6、ry:,Inquiries(询盘),敬启者： 我们参观了贵方6月份在北京举行的国际技术博览会的展台，我们对贵方IBM-CPU92746个人电脑的展示很感兴趣。贵方展示的电脑最适合我方市场。在我国我们是电子产品的批发商。贵方能否寄给我们包括功能及必要软件在内的详细资料？ 请贵方报到烟台的最低价，并说明支付方式和采购量不少于500台所允许的折扣。 如贵方报价具有竞争力，运货日期可以接受，我方打算从贵方大量订货，并且及时开立以贵方为受益人的信用证。关于我方资金情况，业务能力和信誉，请查询我们的银行，中国银行。 盼收到贵方有利的答复。 谨上 烟台电子进口有限公司 2010年7月5日,Sample Le

7、tter ,Inquiries(询盘),New Words & Expressions,inquiry (enquiry) n. 询盘，询价 make (or: send, give, fax) sb. an inquiry for sth. 向某人询购某种商品 We thank you for your inquiry for sunflower seeds. 我们感谢你方有关向日葵籽的询盘。 Upon receipt of your specific inquiry, we shall send you our quotations and samples. 一收到你方具体询盘，我方立即给

8、你方寄出我方的报价及样品。 At present, there are large inquiries for our “Cool” Brand Air Conditioner in our market. 目前，我们市场有大量对我“凉爽”牌空调的询盘,New Words & Expressions,inquire v. 询价，询购，询问 inquire for/about sth. 询购某种商品 Thank you for your letter of September 1 inquiring for 3,000 m/ts Northeast Rice. 感谢你方九月一日询购三千公吨东北大

9、米的来信。 The ladies pyjamas you are inquiring for are now out of stock. 你方现询价的女士睡衣没货。 We are inquiring about the supply of sugar and coffee. 我方正在询购糖和咖啡的货源。,New Words & Expressions,be interested in 对(某商品)有兴趣，常用以表示有意购买某种商品，是打算购买某种商品的初步表示。 We are interested in the import of Chinese silk neckties. 我们对进口中国丝

10、绸领带感兴趣。 They have customers who are interested in your six designs of Ornamental Cloth. 他们有客户对你方六种图样的装饰布感兴趣。,New Words & Expressions,be interested to do sth. 对做某事感兴趣 They are interested to export Hand-Embroidered Silk Scarf. 他们对出口手绣丝围巾感兴趣。 interest n. 兴趣 We have/take/feel no interest in the terms of

11、 payment on D/A basis. 我们不想用D/A的付款条件。,New Words & Expressions,interest v. 使感兴趣 The garments on display at the fair were attractive, especially their fashionable styles interested the visitors very much. 交易会上展出的服装很吸引人，特别是时尚的款式令参观者非常感兴趣。,New Words & Expressions,quote v. 报价 quote sb. a price for (or: o

12、n) sth. 报给某人某种商品的价格 Please quote us your lowest prices for personal computers. 请报个人电脑的最低价。 We quoted this article at US$278 per case. 这种商品每箱报价二百七十八美元。 Would you please quote us your best price FOB Dalian for /on 1,000 pieces of leather jacket. 请报一千件皮夹克的最好大连船上交货价。,New Words & Expressions,市场，行市 上市 找销路

13、 畅销(滞销) 要购买 市场上涨 市场活跃 市场坚挺,market come to the market find a market a good (poor) market in the market for an advancing market a brisk market a strong market,New Words & Expressions,他们要购买桌布和枕头套。 They are in the market for table-cloth and pillowcases. 请随时告知你处市场的供求状况。 Please keep us informed of the sup

14、ply and demand position in your market. 行情在上涨。 The market is strengthening.,New Words & Expressions,market v. 推销，销售，在市场上出售 在东南亚市场推销这些传统产品不会有困难。 There is no difficulty in marketing these traditional products in the Southeast Asian market. 为满足你方销售需求，我方借此机会向你方推荐“好运”牌电风扇。 In order to meet your needs in

15、marketing, we take this opportunity to recommend “ Good Luck” Brand Electric Fans.,New Words & Expressions,marketable adj. 适销对路的，可销的 按你方报价，这种产品在我们地区没有销路。 The goods are not marketable in our area at the price you quoted.,New Words & Expressions,place v. 发出，置于，售出 If the quality of your goods is good a

16、nd the price is acceptable to us, we will place a large order with you. 如你方产品质量好，价格可接受，我们将与你方大量订货。 We regret that our customers have places their orders elsewhere. 很遗憾我方的客户在其他地方已经订货了。,New Words & Expressions,order n. 订单 place (or: make, send) an order for sth. 订购某项货物 If your price is in line, we wil

17、l send you an order for 1,000 sets. 如果你方价格与市价相符，我方将订购1000台。 Please see to it that the order is shipped within the stipulated time. 请务确保此订单在规定的时间内装运。,New Words & Expressions,order v. 订购，订(货) If you allow us 5% discount, we will order 5,000 dozen. 如果你方给予5%的折扣，我方将订购5000打。 Can you supply the goods from

18、stock if we order immediately? 如果我方立即订货，你方能有现货供应吗？,New Words & Expressions,in order 整齐无误，妥当 Would you please sign and return one copy for our file if you find everything in order? 如果你方觉得一切妥当能否签署且返回一份供我方存档？ in good (bad) order 情况良好(不好) The goods have arrived in good order. 这些货完好无损地抵达。,New Words & Exp

19、ressions,be in a position to do sth. 能够 be not in a position/in no position to do sth. 不能做某事 be in a good position to do sth. 很有能力做某事，完全能做某事 be in a difficult position to do sth. 很难做某事,New Words & Expressions,很抱歉告之我方不能同意你方的还盘。 We are very sorry to say that we are not in a position to agree on your c

20、ounter-offer. 我方可以报给你方五十公吨大豆，2002年收成的大路货。 We are in a position to offer you 50 metric tons of soybean, FAQ, 2002 crop. 我们完全可以满足你方的需求。 We are in a good position to meet your requirements.,New Words & Expressions,discount n. 折扣，折价，贴现 allow (give, make, grant)% discount off (on) the prices of goods 按货价

21、给予%的折扣 They make 20% discount for cash payment. 现金付款，他们予以八折优待。 at a discount 低于正常价格，打折扣 The products are selling at a discount. 该产品正以低价销售。,New Words & Expressions,competitive competitive price competitive power compete We have to compete with a lot of suppliers for European market.,adj. 有竞争力的 有竞争力的价

22、格 竞争能力 vi. 竞争 我们要与很多供货商竞争欧洲市场。,New Words & Expressions,competition n. 竞争 Those who can make their fit for customers needs will survive in the competition. 那些产品适合消费者需要的企业才能在竞争中生 存。 competitor n. 竞争者，竞争对手 The superior quality, attractive design and favorable price of their products will enable them to

23、 defeat the competitors. 他们产品的优良质量，诱人的设计，合理的价格将使他们击败竞争对手。,New Words & Expressions,refer v. 谈到，谈及，参考；提交；参阅 We refer you to our letter of October 1. 请你方参阅我们10月1日的函。 reference n. 谈到，谈及；参考；查询 Reference is made to your letter of May 5. 兹提及你方5月5日的来信。 A copy of our feasibility study report will be sent to

24、you for your reference. 我们将寄送一份可行性研究报告供你方参考。 With(in) reference to 关于,New Words & Expressions,contact v.t. 与联系，与接洽(和 approach同义，但被动语态用approach较多)。 Please contact (approach) us again. 请再与我们联系。 contact n. 联系，交往 We have been in contact with that company for nearly two years. 我们与那家公司有近两年的交往。,New Words &

25、 Expressions,available adj. 可利用的，可供应的，可得到的(做定语时前置后置均可，后置较为常用)。 commodities available for export 供出口的商品 not available 缺货 The only opportunity available now is the Harbin Fair. 目前唯一的机会就是哈尔滨交易会。 We are sending you under cover a catalog covering the goods available at present. 随函附上一份我方目前可供之货的目录单。,敬启者： 我

26、方有客户对你方“天鹅“牌毛巾感兴趣且让我方与你方联系报价和现可供出口的产品的样品。请报你方货号AK-18的30，000打成本加运费的纽约最低价，指出可能最早装运时间及支付条件。 顺告你方，这里类似产品的竞争力非常激烈。务请保证你方价格与现在市价相一致，这样使我们能够为你方争取更多订单。 盼尽快收到回信。 谨上 温哥华纺织品公司 2009年11月5日,Sample Letter ,Inquiries(询盘),敬启者： 我方有从贵方刊发在5月2日的商务世界 上的广告里，敬悉贵公司生产各类手工制人造皮 革手套。本地区对中等价格的高品质手套向有稳 定的需求。 请惠寄贵公司的手套目录一份，详述有关价 目

27、与付款条件。希望贵公司顺带惠赐样品。 静候佳音。 谨上 2004年5月20日,Sample Letter ,Unit Three Inquiries(询盘),Exercise ,Whenever you are in the market for the products, (请就你方的需求直接与我方联系). 2. (如果你方价格有竞争力),we are willing to place our first order for 1200 dozen, i.e. 400 dozen of each type. 3. Only the goods which are fine in quality

28、 but low in price (才能吸引我方客户).,Unit Three Inquiries(询盘),please contact us for your requirements directly.,If your prices are competitive,can interest our customers.,4. Several of our customers have recently expressed interest in your products and .(现随函附上我方有关一千辆童车的询盘). 5. We should be obliged (如蒙报给最低成

29、本加运费、保险费美国纽约价)for the following goods.,Inquiries(询盘),Exercise ,we are enclosing our inquiry for 1,000 pieces of Childrens Bicycles,if you will quote us your lowest price CIF New York, U.S.A.,Exercise ,1. We note your letter October 5 that you are interested Chinese Cotton Piece Goods. 2. The letter

30、we sent last week is an inquiry color TV sets. 3. We produce decorative fabrics different kinds. 4. We would like to know something the styles prevailing your end. We should be pleased to send you some samples of our shoes and hats on approval our own expense.,Unit Three Inquiries(询盘),from,of,in,for

31、,of,about,at,at,Exercise Gap Filling Dear Sirs We are informed that you are one of the _ importers of textiles. Please be advised that we are _ in the export of such commodities. If you are _ in _ business relations with us in this _,we shall be pleased to _ samples and catalogues as well as _ information upon _. We assure you _ our best attention to any enquiries _ you and anticipate your prompt response