管理学英文案例讲解.ppt

1、,Lets get close to Toyota Management, Group 12,Background,Main industries & General environment,Vision and mission,SWOT Analysis,Five Forces model,Strategies,Catalogue,Background,Brief introduction of the company,Background,Toyotas basic ideas,Background,Main Industry,Steel,General Environment,The e

2、conomic environment,The economic environment,The political environment,Economic environment,Political environment,Social environment,Skill environmental,low fuel consumption,Toyota will lead the way to the future of mobility， enriching lives around the world with the safest and most responsible ways

3、 of moving people. Through our commitment to quality， constant innovation and respect for the planet， we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people， who believe there is always a better way.,Customers,Markets,M

4、ajor products,Belief,Concern for employees,Text in here,vision,mission,SWOT AnalysisStrength,Outstanding Culture-The Toyota Way Global production facilities Strong brand image Worlds largest vehicle producer Lower cost in production Strong R&D capabilities One of the best-selling brands in U.S. mark

5、et Focus on the Environmental protection,SWOT AnalysisStrength,Shares of the U.S. market goes down Criticized as a foreign importer Profit loss Large-scale recall and quality issues,SWOT AnalysisWeakness,SWOT AnalysisWeakness,SWOT AnalysisOpportunity,Adopting High-Technology in Production Increasing

6、 Environment Awareness Increasing Demand of Fuel Efficient Cars Integrated Market (NAFTA),SWOT AnalysisOpportunity,Intense Competition in U.S. Market Rising Oil Price Economic Downturn Market Saturation Natural Disaster,SWOT AnalysisThreats,SWOT AnalysisThreats,Strategic fit and selection,“OS”Strate

7、gies,Use the strong brand image and the global production facilities to win the chance in integrated Use their strong brand image to open the market quickly. Use the strong R&D capabilities and the ideas in environmental protection to make the eco-friendly cars or auto part,“OW”Strategies,Catch the

8、chance of the integrated market to reduce the profit loss Catch the chance of increasing environment awareness and fuel efficient cars to growth up the shares of the U.S. market Catch the chance of adopting high-technology in production to reduce the impact on criticized as a foreign importer,Five F

9、orces Model,Threat of new entrants,Entering a car manufacturing market is very costly and risky. The initial capital investment is extremely high, while the competition between the companies is very intense and dominated by the well established companies.,The well-known brand, unshakable market pres

10、ence in various segments, and large size gives Toyota a competitive advantage over new entrants in the auto manufacturing industry.,Back,Threat of substitutes,As the industry trends indicate, the customers still have a solid reliance on the used car market. Considering the fact that economy has not

11、fully recovered, a significant part of the car demand is taken by the used car industry.,With the ability to cut costs more efficiently than its competitors, Toyota has narrowed the price gap between the used cars and its own automobiles. Therefore, compared to its peers, the substitution with the u

12、sed cars is less of a danger for Toyota.,Back,Bargaining power of buyers,The recent trends indicate that the consumers are prone to seek out more fuel-efficient cars due to the rising oil prices. This also results in the increasing demand for the hybrid cars that offer cheaper alternatives for opera

13、ting the vehicle coupled with higher expectations of product quality. Moreover, since the choices in the car market are abundant, the buyer has a quite strong bargaining power and low switching costs.,The cost cutting practices that Toyota implements in its operations lowers the buyer power and puts

14、 its cars into a more advantageous position compared to its competitors.,Back,Current rivarly,Considering that the automotive industry represents an oligopoly (especially in United States) the constant competition for the market share and industry dominance is prevalent. Continuously increasing comp

15、etition is fueled by the higher consumer expectations and anticipation for the lower prices.,Although Toyota has rather strong cost cutting strategy, the recent natural disaster has put an additional pressure on Toyotas costs. Recently, the Detroit Three have been offering higher sales discounts to

16、counter price competition, which puts Toyota under a heavier burden of efficient production and cost cutting strategies. Yet, Toyota remains a leader in the low cost manufacturing, while its production system caused other car-manufacturers to change the way they operate.,Back,Bargaining power of sup

17、pliers,Bargaining power is the ability to influence the setting of prices. The more concentrated and controlled the supply, the more power wields against the market. The suppliers bargaining power will decrease a firms profit but it can make supplier get more profit.So this is just an advantage to o

18、ne.But this is a essential force to industry.,Back,Strategies,Corporate Strategy,How much do people know about Toyota? Many people know Toyota cars, but how many people know that Toyota is now selling sweet potatoes, afforestation ?,Diversification Strategy,Corporate Strategy,Diversification process

19、,1924 1924 Sakichi Toyota invented non-stop shuttle Wrap Toyota Automatic Loom (G-type)“-Now Toyota is a consortium founded by Sakichi Toyota Automatic Loom Toyota for the mother developed a large enterprise group,Corporate Strategy,1990 In 1990, Toyota changed the companys articles of association a

20、nd began to fully enter new areas of ships, aircraft, spacecraft, information and communication. Through the amendments to the Articles, Toyota clearly showing the world for the 21st century will develop a comprehensive new career challenge to all possibilities gesture. Toyota has also been to the f

21、ield before residential construction, industrial vehicles, industrial automation systems and related equipment,Corporate Strategy,1992 In 1992, company-wide in order to further promote the cause of environmental protection, and set up a Toyota Environment Committee. Proposed a manufacturing close to

22、 human beings and the Earths car,“ the company aims to be more actively engaged in the cause of protecting the global environment. From the front of the sweet potato and afforestation example, we can see that 10 years earlier, the first 20 years of the investment was Toyotas tradition, known as mone

23、y begets money investment.,Corporate Strategy,International Strategy,Export stage First, provide a good sales and after-sales service, to establish a broad service network in power before launching the sales potential of each to provide adequate spare parts for sales success and build a strong suppo

24、rt.Next, choose key sales markets, concentrate all forces to attack the target market, after the penetration of key market fundamentals, then attack the next target market.,International Strategy,. In the fierce competition, TOYOTA take the quality of a winning strategy, emphasizing its durability a

25、nd reliability of the strong campaign attracted worldwide attention, giving consumers an impression: the ability to make long-term, to meet the needs of customers, only TOYOTA only this one.,Foreign investment stage,International Strategy,Since 1990, TOYOTA overseas production and overseas sales clocked into a period of rapid growth. In parts of the supply side, from the late 1990s. TO