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供应链管理第三版Unit习题与答案 Chapter 4 Designing the Distribution Network in a Supply Chain True/False 1. Distribution occurs between every pair of stages in the supply chain. Answer: True Difficulty: Moderate 2. Distribution only occurs between manufacturing and consumers in the supply chain. Answer: False Difficulty: Moderate 3. Companies in the same industry often select very different distribution networks, because the choice of the distribution network can be used to achieve a variety of supply chain objectives ranging from low cost to high responsiveness. Answer: True Difficulty: Moderate 4. Companies in the same industry should always select similar distribution networks, because their objectives will be similar. Answer: False Difficulty: Moderate 5. A customer always wants the highest level of performance along all dimensions of customer service, including response time, product variety, product availability, customer experience, order visibility, and returnability. Answer: False Difficulty: Moderate 6. A customer does not necessarily want the highest level of performance along all dimensions of customer service, including response time, product variety, product availability, customer experience, order visibility, and returnability. Answer: True Difficulty: Easy 7. Outbound transportation costs per unit tend to be lower than inbound costs, because inbound lot sizes are typically larger. Answer: False Difficulty: Easy 8. Outbound transportation costs per unit tend to be higher than inbound costs, because inbound lot sizes are typically larger. Answer: True Difficulty: Easy 9. Transportation costs are high with drop-shipping because the average outbound distance to the end consumer is large and package carriers are used to shipping the product. Answer: True Difficulty: Easy 10. Transportation costs are low with drop-shipping because the average outbound distance to the end consumer is small. Answer: False Difficulty: Easy 11. The main advantage of in-transit merge over drop-shipping is the somewhat lower transportation cost and improved customer experience. Answer: True Difficulty: Moderate 12. The main advantage of a distribution network with local storage is that it can lower the delivery cost and provide a faster response than other networks. Answer: True Difficulty: Moderate 13. The main advantage of a distribution network with local storage is that it can lower the inventory and facility costs. Answer: False Difficulty: Moderate 14. The major disadvantage of a distribution network with local storage is the increased delivery cost. Answer: False Difficulty: Moderate 15. The major disadvantage of a distribution network with local storage is the increased inventory and facility costs. Answer: True Diff iculty: Easy 16. A distribution network designer needs to consider product characteristics as well as network requirements when deciding on the appropriate delivery network. Answer: True Difficulty: Hard 17. Only niche companies will end up using a single distribution network. Answer: True Difficulty: Easy 18. Most companies are best served by a single distribution network. Answer: False Difficulty: Moderate 19. Distributors add value to a supply chain between a supply stage and a customer stage if there are many small players at the customer stage, each requiring a small amount of the product at a time. Answer: True Difficulty: Moderate Multiple Choice 1. The steps taken to move and store a product from the supplier stage to a customer stage in the supply chain is referred to as a. transportation. b. retailing. c. wholesaling. d. distribution. e. manufacturing. Answer: d Difficulty: Easy 2. Distribution is a key driver of the overall profitability of a firm because a. the addition of distributors only adds cost to the supply chain. b. it directly impacts both the supply chain cost and the customer experience. c. it slows down the responsiveness of the supply chain. d. it cannot be developed as a part of supply chain strategy. e. Distribution is not a key driver of profitability. Answer: b Difficulty: Moderate 3. The choice of the distribution network can be used to achieve supply chain objectives such as a. low cost. b. high responsiveness. c. high cost. d. high responsibility. e. a and b only Answer: e Difficulty: Moderate 4. Companies in the same industry often select very different distribution networks because a. some companies are poorly run. b. different companies try to avoid using the same approach. c. different companies have different objectives for their supply chain. d. all of the above e. none of the above Answer: c Difficulty: Moderate 5. A poor/inappropriate distribution network can a. lead to high profitability. b. hurt the level of service customers receive while increasing cost. c. have a significant negative impact on the profitability of a firm. d. all of the above e. b and c only Answer: d Difficulty: Moderate 6. Which of the following would not be the result of a poor/inappropriate distribution network? a. High profitability b. Low level of customer service c. High cost d. Poor profitability e. None of the above are true. Answer: a Difficulty: Easy 7. On which dimensions should the performance of a distribution network be evaluated at the highest level? a. Profitability of individual supply chain components b. Efficiency of overall supply chain network c. Customer needs that are met d. Cost of meeting customer needs e. c and d only Answer: e Difficulty: Hard 8. Which of the following are measures of customer service that are influenced by the structure of the distribution network? a. Response time b. Product variety c. Product availability d. Customer experience e. all of the above Answer: e Difficulty: Easy 9. Which of the following are measures of customer service that are influenced by the structure of the distribution network? a. Returnability b. Order visibility c. Customer experience d. Product availability e. all of the above Answer: e Difficulty: Moderate 10. Which of the following is not a measure of customer service that is influenced by the structure of the distribution network? a. Returnability b. Customer experience c. Customer maturity d. Product availability e. All of the above are measures of customer service. Answer: c Difficulty: Easy 11. The time between when a customer places an order and receives delivery is a. response time. b. product variety. c. product availability. d. customer experience. e. order visibility. Answer: a Difficulty: Easy 12. The number of different products/configurations that a customer desires from the distribution network is a. response time. b. product variety. c. product availability. d. customer experience. e. order visibility. Answer: b Difficulty: Easy 13. The probability of having a product in stock when a customer order arrives is a. response time. b. product variety. c. product availability. d. customer experience. e. order visibility. Answer: c Difficulty: Easy 14. The ease with which the customer can place and receive their order as well as other aspects of value that the sales staff provides is a. customer experience. b. order visibility. c. product availability. d. response time. e. returnability. Answer: a Difficulty: Easy 15. The ability of the customer to track their order from placement to delivery is a. customer experience. b. order visibility. c. product availability. d. response time. e. returnability. Answer: b Difficulty: Easy 16. The ease with which a customer can return unsatisfactory merchandise and the ability of the network to handle such returns is a. customer experience. b. order visibility. c. product availability. d. response time. e. returnability. Answer: e Difficulty: Easy 17. The costs incurred in bringing material into a facility are a. sourcing transportation costs. b. outbound transportation costs. c. crossbound transportation costs. d. inbound transportation costs. e. none of the above Answer: d Difficulty: Easy 18. The costs incurred in sending material out of a facility are a. sourcing transportation costs. b. outbound transportation costs. c. crossbound transportation costs. d. inbound tran sportation costs. e. none of the above Answer: b Difficulty: Easy 19. Outbound transportation costs per unit tend to be a. about the same as inbound costs. b. higher than inbound costs. c. lower than inbound costs. d. neither higher or lower than inbound costs. e. none of the above Answer: b Difficulty: Moderate 20. As the number of facilities in a supply chain increases a. the inventory and resulting inventory costs also increase. b. the inventory and resulting inventory costs decrease. c. the inventory increases and resulting inventory costs decrease. d. the inventory decreases and resulting inventory costs increase. e. the inventory and resulting inventory costs remain the same. Answer: a Difficulty: Moderate 21. As the response time desired by the customer decreases, the required number of facilities in the distribution network a. decreases. b. remains the same. c. increases. d. increases and then decreases. e. none of the above Answer: c Difficulty: Moderate 22. As the number of facilities in a supply chain increases, total transportation cost a. decreases. b. remains the same. c. increases. d. increases to a point and then decreases. e. decreases to a point and then increases. Answer: e Difficulty: Hard 23. As the number of facilities in a supply chain increases, total facility costs a. decrease. b. remain the same. c. increase. d. increase to a point and then decrease. e. decrease to a point and then increase. Answer: c Difficulty: Moderate 24. Total logistics costs for a supply chain network are a sum of a. inventory and facility costs. b. inventory, facility, and distributor costs. c. facility, transportation, and distributor costs. d. inventory, transportation, and facility costs. e. none of the above Answer: d Difficulty: Moderate 25. As the number of facilities in a supply chain network increases, total logistics costs will a. decrease. b. decrease at first and then increase. c. increase. d. increase at first and then decrease. e. neither increase or decrease. Answer: b Difficulty: Moderate 26. Which of the following are key decisions in the design of a distribution network? a. Will product be delivered to the customer location or picked up from a pre-ordained site? b. Will product flow through a production facility? c. Will product flow through an intermediary (or intermediate location)? d. all of the above e. a and c only Answer: e Difficulty: Moderate 27. Which of the following is not a distinct distribution network design that may be used to move products from factory to customer? a. Manufacturer storage with direct shipping b. Manufacturer storage with distributor pickup c. Distributor storage with package carrier delivery d. Distributor storage with last mile delivery e. Manufacturer/distributor storage with customer pickup Answer: b Difficulty: Moderate 28. Which of the following is not a distinct distribution network design that may be used to move products from factory to customer? a. Manufacturer storage with direct shipping b. Manufacturer storage with direct shipping and in-transit merge c. Distributor storage with package carrier delivery d. Distributor storage with manufacturer pickup e. Retail storage with customer pickup Answer: d Difficulty: Moderate 29. In which distribution network design is product shipped directly from the manufacturer to the end customer, bypassing the retailer (who takes the order and initiates the delivery request)? a. Manufacturer storage with direct shipping b. Manufacturer storage with direct shipping and in-transit merge c. Distributor storage with package carrier delivery d. Distributor storage with last mile delivery e. Manufacturer/distributor storage with customer pickup Answer: a Difficulty: Easy 30. Which distribution network is also referred to as drop-shipping with product delivered directly from the manufacturer to the customer location? a. Manufacturer storage with direct shipping b. Manufacturer storage with direct shipping and in-transit merge c. Distributor storage with package carrier delivery d. Distributor storage with last mile delivery e. Manufacturer/distributor storage with customer pickup Answer: a Difficulty: Moderate 31. Advantages of manufacturer storage with direct shipping include a. the ability to reduce cost of inventory by centralizing inventories at the manufacturer. b. offering the manufacturer the opportunity to postpone customization until after the customer order has been placed. c. supply chains save on the fixed cost of facilities, because the need for other warehousing space in the supply chain has been eliminated. d. providing a good customer experience in the form of delivery to the customer location. e. all of the above Answer: e Difficulty: Moderate 32. Which of the following is an advantage of manufacturer storage with direct shipping? a. Transportation costs are low because the average outbound distance to the end consumer is small and package carriers are used to shipping the product. b. Supply chains save on the fixed cost of facilities, because the need for other warehousing space in the supply chain has been eliminated. c. Response times tend to be small because the order has to be transmitted from the retailer to the manufacturer. d. Order tracking is easy to implement because of the complete integration of information systems at both the retailer and the manufacturer. e. The handling of returns is likely to be simple and inexpensive, improving customer satisfaction. Answer: b Difficulty: Moderate 33. Disadvantages of manufacturer storage with direct shipping include a. Transportation costs are high because the average outbound distance to the end consumer is large and package carriers are used to shipping the product. b. Response times tend to be large because the order has to be transmitted from the retailer to the manufacturer and shipping distances are on average longer from the manufacturers centralized site. c. Order tracking becomes harder to implement because it requires complete integration of information systems at both the retailer and the manufacturer. d. The handling of returns is likely to be difficult and more expensive, hurting customer satisfaction. e. all of the above Answer: e Difficulty: Moderate 34. Which of the following would be a disadvantage of manufacturer storage with direct shipping? a. The ability to reduce cost of inventory by centralizing inventories at the manufacturer. b. The manufacturer has to postpone customization until after the customer order has been placed. c. Supply chains have to eliminate other warehousing space to save on the fixed cost of facilities. d. Response times tend to be large because the order has to be transmitted from the retailer to the manufacturer and shipping distances are on average longer from the manufacturers centralized site. e. Provides a good customer experience when a single order containing products from several manufacturers is delivered in partial shipments. Answer: d Difficulty: Moderate 35. Which distribution network design is similar to pure drop-shipping, except that pieces of the order coming from different locations are combined so that the customer gets a single delivery? a. Manufacturer storage with direct shipping b. Manufacturer storage with direct shipping and in-transit merge c. Distributor storage with package carrier delivery d. Distributor storage with manufacturer pickup e. Retail storage with customer pickup Answer: b Difficulty: Moderate 36. The main advantage of in-transit merge over drop-shipping is a. the ability to reduce cost of inventory by centralizing inventories at the manufacturer. b. supply chains save on the fixed cost of facilities, because the need for other warehousing space in the supply chain has been eliminated. c. somewhat lower tran

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