中国纸文化艺术产业园项目建议书(最新版).doc

he girl said, but they are for next wednesdays performance.i might as well have them, i said sadly.lesson20 one man in a boat 独坐孤舟fishing is my favourite sport. i often fish for hours without catching anything. but this does not worry me. some fishermen are unlucky. instead of catching fish, they catch old boots and rubbish. i am even less lucky. i never catch anything-not even old boots. after having spent whole mornings on the river, i always go home with an empty bag. you must give up fishing! my friends say. its a waste of time. but they dont realize one important thing. im not really interested in fishing. i am only interested in sitting in a boat and doing nothing at all !lesson21 mad or not? 是不是疯了？aeroplanes are slowly driving me mad. i live near an airport and passing planes can be heard night and day. the airport was built during the war, but for some reason it could not be used then. last year, however, it came into use. over a hundred people must have been driven away from their homes by the noise. i am one of the few people left. sometimes i think this house will be knocked down by a passing plane. i have been offered a large sum of money to go away, but i am determined to stay here. everybody says i must be mad and they are probably right.lesson22 a glass envelope 玻璃信封my daughter, jane, never dreamed of receiving a letter from a girl of her own age in holland. last year, we were travelling across the channel and jane put a piece of paper with her name and address on it into a bottle. she threw the bottle into the sea. she never thought of it again, but ten months later, she received a letter from a girl in holland. both girls write to each other regularly now. however, they have decided to use the post-office. letters will cost a litt1e more, but they will certainly travel faster. lesson23 a new house 新居i had a letter from my sister yesterday. she lives in nigeria. in her letter, she said that she would come to england next year. if she comes, she will get a surprise. we are now living in a beautiful new house in the country. work on it had begun before my sister left. the house was completed five months ago. in my letter, i told her that she could stay with us. the house has many large rooms and there is a lovely garden. it is a very modern house, so it looks strange to some people. it must be the only modern house in the district.lesson24 it could be worse 不幸中之万幸i entered the hotel managers office and sat down. i had just lost &50 and i felt very upset. i left the money in my room, i said, and its not there now. the manager was sympathetic, but he could do nothing. everyones losing money these days, he said. he started to complain about this wicked world but was interrupted by a knock at the door. a girl came in and put an envelope on his desk. it contained &5o. i found this outside this gentlemans room she said. well, i said to the manager, there is still some honesty in this world !lesson25 do the english speak english? 英国人讲的是英语吗？i arrived in london at last. the railway station was big, black and dark. i did not know the way to my hotel, so i asked a porter. i not only spoke english very carefully, but very clearly as well. the porter, however, could not understand me; i repeated my question several times and at last he understood. he answered me, but he spoke neither slowly nor clearly. i am a foreigner, i said. then he spoke slowly, but i could not understand him. my teacher never spoke english like that! the porter and i looked at each other and smiled. then he said something and i understood it. youll soon learn english! he said. i wonder. in england, each man speaks a different language. the english understand each other, but i dont understand them ! do they speak english ?lesson26 the best art critics 最佳美术评论家i am an art student and i paint a lot of pictures. many people pretend that they understand modern art. they always tell you what a picture is about. of course, many pictures arc not about anything. they are just pretty patterns. we like them in the same way that we like pretty curtain material. i think that young children often appreciate modern pictures better than anyone else. they notice more. my sister is only seven, but she always tells me whether my pictures are good or not. she came into my room yesterday. what are you doing ? she asked. im hanging this picture on the wall, i answered. its a new one. do you like it ? she looked at it critically for a moment. its all right, she said, but isnt it upside-down ? i looked at it again. she was right! it was!lesson27 a wet night 雨夜late in the afternoon, the boys put up their tent in the middle of a field. as soon as this was done, they cooked a meal over an open fire. they were all hungry and the food smelt good. after a wonderful meal, they told stories and sang songs by the camp fire. but some time later it began to rain. the boys felt tired so they pet out the fire and crept into their tent. their sleeping-bags were warm and comfortable, so they all slept soundly. in the middle of the night, two boys woke up and began shouting. the tent was full of water! they all leapt out of their sleeping-bags and hurried outside. it was raining heavily and they found that a stream had formed in the field. the stream wound its way across the field and then flowed right under their tent!lesson28 no parking 禁止停车jasper white is one of those rare people who believes in ancient myths. he has just bought a new house in the city, but ever since he moved in, he has had trouble with motorists. when he returns home at night, he always finds that someone has parked a car outside his gate. because of this, he has not been able to get his own car into his garage even once. jasper has put up no parking signs outside his gate, but these have not had any effect. now he has put an ugly stone head over the gate. it is one of the ugliest faces i have ever seen. i asked him what it was and he told me that it was medusa, the gorgon. jasper hopes that she will turn motorists to stone. but none of them has been turned to stone yet!lesson29 taxi! 出租汽车！captain ben fawcett has bought an unusual taxi and has begun a new service. the taxi is a small swiss aeroplane called a pilatus porter. this wonderful plane can carry seven passengers. the most surprising thing about it, however, is that it can land anywhere: on snow, water, or even on a ploughed field. captain fawcetts first passenger was a doctor who flew from birmingham to a lonely village in the welsh mountains. since then, captain fawcett has flown passengers to many unusual places. once he landed on the roof of a block of flats and on another occasion, he landed in a deserted car park. captain fawcett has just refused a strange request from a businessman. the man wanted to fly to rockall, a lonely island in the atlantic ocean, but captain fawcett did not take him because the trip was too dangerous.lesson30 football or polo? 足球还是水球？the wayle is a small river that cuts across the park near my home. i like sitting by the wayle on fine afternoons. it was warm last sunday, so i went and sat on the river bank as usual. some children were playing games on the bank and there were some people rowing on the river. suddenly, one of the children kicked a ball very hard and it went towards a passing boat. some people on the bank called out to the man in the boat, but he did not hear them. the ball struck him so hard that he nearly fell into the water. i turned to look at the children, but there werent any in sight: they had all run away! the man laughed when he realized what had happened. he called out to the children and threw the ball back to the bank. lesson31 success stor项目概况名称中国纸文化艺术产业园占地面积130000平方米可建设面积6600平方米规划面积6500平方米土地性质农业用地，有转换建设用地可能性功能规划属性名称收益（年）文化教育德翰唐书院240万元纸文化博物馆德翰唐纸工艺品研发推广200万元著名艺术家工作室青少年传统文化教育基地会展会议会展中心216万元会议中心180万元休闲旅游特色餐厅384万元茶馆144万元独栋温泉客房1200万元水果采摘及有机蔬菜300万元投资总投资3910万元固定资产投资3600万元流动资金投资310万元收益总收入2864万元/年利润率25%总投资回收期5年税后6年目 录1 总论 1 1.1 项目名称和概况 1 1.2 项目建设者概况 2 1.3 项目负责人概况 2 1.4 项目承办单位优势 3 1.5 项目规模与地点 4 1.6 项目主要建设条件与落实情况 5 1.7 项目主要经济指标 6 1.8 计划主要结论 72 项目建设必要性分析 8 2.1 建设背景 8 2.2 项目建设对中国传统文化的传承有重要意义 9 2.3 项目建设对北京的文化产业建设有积极作用 10 2.4 项目建设将为集群式文化产业集团提供基础 113 市场分析 11 3.1 中国的文化产业十年发展 11 3.2 文化产业园市场分析 13 3.3 纸文化产业园市场 14 3.4 纸与环保 164 项目规划及功能 17 4.1 展览展示区 18 4.2 传统文化教育区 19 4.3 纸艺术创意产业基地 20 4.4 文化休闲旅游区 21 4.5 后勤保障区 225 建设条件分析和工程进度安排 22 5.1 建设条件分析 22 5.2 工程进度安排 22 5.3 项目的规模和性质 246 工程设计和实施计划 24 6.1 工程设计 24 6.2 实施计划 267 投资设计和实施计划 28 7.1 投资估算编制依据 28 7.2 投资估算 29 7.3 资金筹措 318 收益和风险评估 31 8.1 产业园内建设收益分析 31 8.2 社会效益 35 8.3 品牌收益 36 8.4 风险评估 369 项目结论 37表目录表 1-1 项目建设内容 4表 1-2 主要经济指标 6表 5-1 工程进度安排表 23表 5-2 文化产业园工程规模表 24表 7-1 中国纸文化产业园建设投资估算 29表 7-1 项目收入预算 341 总论1.1 项目名称和概况项目名称:中国纸文化艺术产业园项目概况:本项目以发展纸文化产业为目标,以弘扬中国传统文化为使命,以科学发展为导向,建设中国首家纸文化艺术产业园,打造德翰唐纸文化品牌,实现文化产业与旅游、教育等产业之间的衔接与互动，创建包含文化创意、出版发行、印刷复制、文化会展、文化旅游等核心业务的集群式文化产业集团。本项目计划在五年内完成集群化的文化产业集团建设，主要分两个阶段实施：1） 第一阶段：二年内完成中国纸文化艺术产业园建设并投入运营；中国纸文化艺术产业园将建设：展览展示区、传统文化教育区、纸文化创意基地和文化休闲旅游区。项目选址于北京市通州区宋庄镇。2） 第二阶段：三年后完成土地性质转化，依托一期产业园区建设20000平米独栋别墅。本报告主要针对第一阶段产业园建设阶段编制。1.2 项目建设者概况项目建设单位：北京德翰唐文化传播有限公司北京德翰唐文化传播有限公司的发起人为北京盛天行健印刷有限公司总经理卫海波先生，北京盛天行健印刷有限公司成立于2002年，公司主营印刷复制、高档纸产品，公司自成立以来企业定位于高端精装产品，一直致力于古籍、书画的复制和高档印刷品的生产，以其专业的印刷技术、严谨的服务态度赢得了包括北京故宫博物院出版社、中国文物出版社等重要古籍出版单位的信任，并在精装纸产品中开拓创新，为一大批著名书画家印制了画册和年鉴，得到专业人士的认可和好评。经过多年的印刷经验的整理，掌握了多项高技术和高复杂性的印刷技术，在高防真复制和古籍复制领域有独特的技术优势。1.3 项目负责人概况卫海波：北京德翰唐文化传播有限公司 总经理北京盛天行健印刷有限公司 总经理兼首席企业文化与道德执行官北京青年企业家协会理事、中国印刷行业协会理事山西运城人，毕业于首都师范大学历史系，北京大学哲学系emba。生于历史古城的他从小就深受中国传统文化熏陶，大学期间的学习更让其坚定了承担起将中国传统文化传承的使命。大学毕业后选择留北京发展并成为了一名印刷人，他将印刷作为对中国古老文化的延续和传承。2009年9月，由中国印刷高校助学联盟、远东国际租赁有限公司联合中国印刷科学技术研究所和国内知名印刷高校共同发起的“菁英计划”启动，活动将与武汉大学印刷与包装系、北京印刷学院、西安理工大学印刷包装工程学院、上海理工大学出版印刷与艺术设计学院、上海出版印刷高等专科学校一同公开向印刷行业聘请菁英企业家担任客座教授或导师。卫海波先生被聘请为北京印刷学院客座教授。卫海波先生一直坚持认为印刷行业承担者守护和传承文明的重任，印刷人具有传播优秀文化的使命。他总是告诉员工：印刷是一项高贵的工作，印刷术作为中国古代四大发明之一，一直扮演着使人类摆脱愚昧，传播灿烂文化的角色，印刷术乃是文明的灯盏，而印刷人则是文明的传灯人和守护者。1.4 项目承办单位优势 以文物、古籍、精装书的设计、印刷为主营业务，对国学和传统文化底蕴积累深厚； 2010年完成了与出版业的对接，实现自主出版能力； 多年来致力于纸产品的市场、技术和新产品研发，已经拥有多项新产品和新技术； 具有多名专业印刷复制专家，技术水平行业内居前列； 公司积累了大量的社会资源，对于市场、管理、融资等方面具有优势； 具有强大企业凝聚力的企业文化保证企业的超强生命力； 管理团队具有丰富的管理经验，能够胜任一系列的经营挑战； 资源整合，与北京市十大文化产业园宋庄镇长期合作，取得镇文化产业规划办的大力支持；1.5 项目规模与地点1） 项目名称：中国纸文化艺术产业园2） 项目选址：北京市通州区宋庄镇3） 占地面积：133000平方米4） 建筑面积：6500平方米5） 容积率 ：0.0496） 绿化率 ：70%7） 建设内容：展览展示区、传统文化教育区、纸文化创意基地、文化休闲旅游区、后勤保障区表1-1 项目建设内容建 设 项 目建设规模主要功能6500m21集中区域2000 m2（1）中国纸文化博物馆纸文化展览和交流平台（2）德翰唐书院&会议中心教育、培训（3）会展中心会展、发布（4）特色餐厅与会展中心合为一体（5）茶馆与会展中心合为一体（6）纸产品研发基地与纸文化博物馆为一体（7）艺术家工作室著名艺术家创作4文化休闲旅游区4000 m2住宿、休闲、渡假、商务会议等（1）独栋客房（2）温泉暨spa水疔及中医理疗（3）娱乐休闲5后勤保障区500 m2（1）安保中心（2）库房（3）员工公寓（4）其它设施1.6 项目主要建设条件与落实情况1. 政策：国务院发布文化产业振兴规划，文化产业相关的税收、金融和政府扶持等政策相继出台；2. 市场：文化产业市场空间广阔，已经针对目标市场进行调研，市场入世时机成熟，能够在较快时间内产生市场效应，项目立项后会展开针对性市场调研；3. 人才与技术：为配合产业园的建设和实施，已经就产业有关的人才和技术进行整合和储备，项目管理人员已经落实到位，计划在项目立项后将展开有关技术的成果转化和知识产权保护等工作；4. 场地与规划：项目选址完成，设计和规划正在筹备，计划首期工程将在2011年02月动工；5. 资金：资金募集工作正筹备中；项目建设的基本条件，如人才、技术、市场评估、实施计划、场地与工艺设备等基础性工作已经准备充分，但资金存在较大缺口，亟需融资完成本项目。1.7 项目主要经济指标表1-2 主要经济指标序号名 称单位数量备注1纸文化艺术产业园占地面积平方米130000规划建筑面积平方米6500绿化率%702纸文化产业园参观人数万人10学员人数人1000旅游人数万人83园区工作人员人60总投资万元3910项目总投资其中：固定资产投资万元3600建筑和设备 流动资金投资万元310园区收入万元2364运营初期直接产品收入万元500纸工艺品水果蔬菜园区利润率%25总投资回收期年5税后（从投资之日起算）年61.8计划主要结论在文化产业振兴规划实施的大形势下，充分发挥行业经验，抓住纸文化产业空白点，通过投资建设国内首家纸文化艺术产业园做为产业发展平台，依托盛天行健的生产优势，建立自有纸文化产品品牌，通过市场营销、品牌推广、品牌输出等方式，打造首个以纸产品为主导的民族品牌德翰唐。通过产业园平台，推广德翰唐，德翰唐的发展带动产业园的发展，形成产业集群化的文化产业集团。这不仅对中国传统文化进行传承和发展，同时促进了我国文化事业的发展。随着德翰唐产品研发的推进，将产业发展容入了环保理念，实现较高的社会效益。以产业园搭台带动产业发展形成产业链，促进该产业的良性发展；同时，本项目的建成将为纸的应用带来全新的风貌，提高了纸产品的附加值，同时也是适时地将传统的印刷产业向新型的品牌化战略发展的关键举措，是未来印刷企业谋发展的必由之路，因此，本项目的建设是十分必要的。本项目如果实施顺利，将纸产品投放市场，并取得一定的市场份额，企业应会有较高的利润，项目可行。同时项目存在一定风险，需在策划、建设、运营等各阶段采取一系列积极的应对措施。2 项目建设必要性分析2.1建设背景“文化产业”国家新一轮产业规划中的第一个产业振兴规划，标志着文化产业真正作为一种产业受到国家前所未有的重视，我国文化产业面临着历史性的发展机遇。这是第一次把文化产业纳入国家战略发展规划，把文化产业的发展提升到国家战略的层面，对我国文化产业发展有深远意义。我国的文化历史源远流长，具有深厚的文化底蕴，在历史长河中中国文化始终是先进文化的代表，然而我国目前的经济仍处于发展中状态，文化产业的发展仍处于初期阶段，文化作为产业在新中国的产业规划中也仅仅十余年历史。但不可否认的是，文化的发展代表了一个国家发达程度的缩影，因此大力发展文化产业，实现让文化产业状大并“走出去”的目标刻不容缓。近几年国家相继规划了多个国家级文化产业园区，在北京也规划了十个文化产业区，同时文化部先后三次公布了国家级文化产业示范基地和示范园，这些基地的规划和建设对于文化产业的发展都起了示范和推动的作用。产业园区的规划不仅完善了文化产业的建设基础，同时为产业规模化、集约化提供保障。政府提供的产业政策更为文化产业的规范发展和发展状大保驾护航。文化产业振兴规划指出了要提升重点行业和项目对文化的拉动作用，文化创意、影视制作、出版发行、印刷复制、广告、演艺娱乐、文化会展、数字内容和动漫等产业将成为重点扶持产业，力争形成一批跨地区跨行业经营、有较强市场竞净力、产值超百亿的骨干文化企业和企业集团。由德翰唐文化有限公司规划建设的中国纸文化艺术产业园将集文化创意、出版发行、印刷复制、文化会展、文化旅游等多种文化产业形式于一体的综合型文化产业园。在这个大前提下，建设本项目既符合国家的大产业规划文向，同时能够为中国传统文化的传承起促进作用，最终将通过园区建设实现产业化思路。2.2项目建设对中国传统文化的传承有重要意义中国是造纸和印刷术的发明国，造纸和印刷术制作出来的产品为我们留下丰富的文化遗产，无论是书画作品、古籍善本、纸艺术品等等都值得后人去珍藏和学习。然而随着现代文明的快速发展，电子书籍和互联网的普及，纸制文化产品正在面临危机，这种危机不仅仅是纸文化产品的市场危机，同时是中国传统文化传承的危机。纸文化艺术产业园集展览、展示、交流、会展、教育、研发、生产、销售、旅游功能于一体，建设纸文化博物馆、国学书院、纸艺术文化产品研发基地、纸文化旅游休闲园等设施，将纸历史、印刷的历史，以及通过纸和印刷生产出的产品集中进行展示，为人们提供一个体验纸文化、学习纸文化、传承纸文化、发扬纸文化的基地，为纸的合理使用、环保利用，纸价值的提升和应用都起到促进的作用。同时园区的展览和研发中都体现了环保的概念，让人们在使用造纸和印刷产品的同时能够为纸的环保积极控索，环保理念的注入将为中国的文化形象的提高提供新的依据。2.3项目建设对北京的文化产业建设有积极作用北京是中国的文化核心，也是世界的文化要地，中国几千年灿烂的文化在北京集中展现。古老的京杭大运河将南方的纸运到北京，纸存在的意义在北京释放，无数的国宝级纸艺术品在北京展示。国务院发布的文化产业振兴规划中，明确了文化产业的发展方向，同时提出振兴中国传统文化，其中印刷复制作为传承传统文化的重要部分，而纸文化产业园不仅将印刷复制作为纸文化的一部分，同时将文化创意、出版发行、文化会展和教育、文化旅游多种文化产业集合型园区，充分的响应了规划的精神和号召。同时对文化产业的推广提供了展示平台，并潜移默化的影响现代人的文化观念。北京市政府公布了建设通州新城的规划，通州将成为北京市的第二个cbd，在未来的十年内通州区的经济生产总值将翻一翻，快速的经济发展带动了文化产业的发展，