化妆品公司地区营销策划报告.ppt

yangjiang nwp report region: sc made by : wilson wu suigion yeung reviewed by : date: oct. 2009 date1 - - yangjiangyangjiang total trade zone summary total trade zone summary阳江总贸易地区概要阳江总贸易地区概要 - trade zone summary by district- trade zone summary by district贸易地区概要贸易地区概要 - total cip project summary- total cip project summary总总cipcip项目概要项目概要 - - yangjiangyangjiang introduction introduction 阳江介绍阳江介绍 table of content date2 yangjiang is located in the west coast of guangdong province, (阳江是一坐座落在广东省西边海边城市)it covers an area of 7,900 square kilometers,(有着7900平方千米的海岸线) with a population of over 2.3 million(约有2300万人口). yangjiang governs 5 counties (cities, districts)(阳江总共有5个地区组成), namely,(分别是) jiangcheng district, yangchun city, yangdong county, yangxi county, hailing economic development experimental zone. yangjiang is adjacent to the pearl river delta（阳江紧邻珠三 角地区）, hub of western guangdong brief. yangjiang enjoys good infrastructure（阳江拥有众多优势), such as water-supply facilities(水利条件便利）, electricity-supply facilities（电力条件便利）, communication network and transportation（完善的通讯及交通运输网络）. kaiyang super highway（ 开阳高速公路）, yanhai super highway（阳海高速公路）, （325国道）state highway no.325 and （三茂铁路）the railway sanmao (from sanshui to maoming) get through the whole city（贯穿整个城市）. there are a lot of seaports in the south of yangjiang.（阳江南部码头众多) the city is blessed with an excellent ecological environment(这个城市被上天赐予了优越的生态环 境) and attractive sceneries (景色迷人）such as zhapo downtown of hailing economic development experimental zone. yangjiang is also rich in natural resources and local produce（阳江自然资源丰及特产丰富），. it is known as “china scissors of all” in china. there are a lot of well-known knife production companies（那里有很多著名的刀具制造公司在阳江公司） in yangjiang, such as(例如) shibazi, yinying, yongguang, shengda, etc. yangjiang 179km yunfu guangzhou maoming 138km 201km geographic map zhaoqing 246km 150km 218km data resources: 2009 china city statistics yearbook foshan jiangmen 75km highway distance date3 * data resources: 2009 china city statistics yearbook city index rank guangdong province date4 data resources: 2009 strategy analysis pack there is no watsons store in yangjiang. dbrs are developing in this city. 阳江还没有屈臣氏商场, 而dbr在这个城市正处于发展上升的趋势. our competitor has not entered the market. watsons can open a shop as a pilot in the citys best tz. 我们的竞争对手还没有进入这个市场.屈臣氏可以开拓一个市场,成为中心地区的先峰 dbr review & competitor status watsons portfoliodbr investment portfolio city# store # carrefour # walmart # starbucks # ajisen # kfc # mcds # pizzahut # rt mart # year yangjiang21june 2008 22ytd 2009 competitor research regioncitymanningsgialen southyangjiang00 date5 jiangcheng has the highest density of population and hailing is a tourist attraction. 江城有着很大的人口密度, 出海是它的一个很好的旅游资源. the most prosperous area of yangjiang is highlighted in yellow. * data resources: government website updated by 2006 yangjiang district index rank date6 - - yangjiangyangjiang total trade zone summary total trade zone summary - trade zone summary by district- trade zone summary by district - total cip project summary- total cip project summary - - yangjiangyangjiang introduction introduction table of content date7 13 sndistricttz nametz type 1jiangchengnanen rd.cc 2jiangchengshiwannan rd.rc 3jiangchengrenmin rd.rc yangjiang tz map date8 ccdc rcrc+oc,sc 1 1 2 2 3 3 sndistricttz nametz type 1jiangchengnanen rd.cc 2jiangchengshiwannan rd.rc 3jiangchengrenmin rd.rc yangjiang tz map downtown date9 yangjiang total trade zone summary sndistrictdistrict / township # total trade zone # watsons # watsons store potential currentfuturetotal 1jiangchengdistrict3 134 2hailingdistrict 3yangchuntownship 4yangdongtownship 5yangxitownship total3 134 date10 trade zone summary by tz type tz type# total trade zone # watsons # watsons potential store currentfuturetotal cc1 112 dc oc rc2 22 sc total3 134 date11 - - yangjiangyangjiang total trade zone summary total trade zone summary - trade zone summary by district- trade zone summary by district - total cip project summary- total cip project summary - - yangjiangyangjiang introduction introduction table of content date12 yangjiang tz summary date13 yangjiang tz priority list date14 there is only 1 mature trade zone in yangjiang at the moment（阳江目前只 有一个成熟的商业区）. open 1 store in this trade zone first and make further decision by the performance of this store（首先在这商业区开一所商店，视其 经营状况做出进一步决定. nwp observations & advices date15 ccdc rcrc+oc,sc sndistricttz nametz type 1jiangchengnanen rd.cc 2jiangchengshiwannan rd.rc 3jiangchengrenmin rd.rc 1 1 2 2 3 3 jiangcheng district date16 shopping center watsons store o office building 15 hospital bus station metro, retail strip dept store hypermarket h hotel g e government bureau education kfc, mcdonalds resident cip over bridge under ground 4driveway bi-direction 60m walking street nanen rd donhfengyi rd nanen rd xinhuabei rd huanchengbei rd huanchengdong rd qiaoxin rd longjin rd huanchengnan rd jixiangxi rd 10m 2 12m 2 2 1 main traffic flow road width: 60m target building partition barrier 2 1.nanen rd. 南恩路 2.xinhuabei rd. 新华北路 3.baili mall (cip) 百利商场 1. trade zone map: nanen rd 3 date17 trade zone : nanen rd. nwp conclusion nanen rd. is the only cc tz in yangjiang which attracts a larger number of people from all parts of the city to shop everyday. this area has huge commercial volume（这 个区域拥有巨大的商业潜力） . as there is no watsons store in yangjiang, we should open the first store in this tz （鉴于阳江还没有屈臣氏进驻，我们的第一所商店应该开 在这个商业区）. current store performance review 1. trade zone summary back to priority list tz type: cc date18 shopping center watsons store o office building 15 hospital bus station metro, retail strip dept store hypermarket h hotel g e government bureau education kfc, mcdonalds resident cip over bridge under ground 4driveway bi-direction walking street dongfenger rd 6 30m 4 15m mojiang rd beihuan rd shiwan rd shiwannan rd erhuanbei rd 1 2 r h main traffic flow road width: 60m60m target building partition barrier 1.shiwannan rd. 石湾南路 2.causeway bay 铜锣湾广场 3.fazhan plaza 发展广场 2. trade zone map: shiwannan rd. 3 date19 trade zone : shiwannan rd nwp conclusion it is an rc trade zone with high-quality residents. but currently business is simple. wait and see. current store performance review 2. trade zone summary back to priority list tz type: rc date20 shopping center watsons store o office building 15 hospital bus station metro, retail strip dept store hypermarket h hotel g e government bureau education kfc, mcdonalds resident cip over bridge under ground 4driveway bi-direction 60m walking street dongfengyi rd dongfenger rd renmin rd dongmen rd xiping rd jixiangxi rd jixiangdong rd huanchengbei rd 2 20m 1 2 2 main traffic flow road width: 60m target building partition barrier 1.renmin rd a-best 3. trade zone map: renmin rd. date2