高三英语教案 Unit5 Reading教学设计.doc

Unit5 Getting the MessagePre-reading Make a list of advantages and disadvantages of advertisements. 请列出广告的好处与弊端【点拨】 advantage 作名词，意为“益处，优势，利益” to ones advantage 对某人有好处 e.g.1 . More practice will be to your advantage. 多练习是对你有好处的。e.g.2. Voice training will be to your advantage if you plan to go into the theatre.如果你想当演员 ，进行发音训练对你是有好处的 have the advantage of比占优势 e.g .I had the advantage of him. (=I was in a better position than he was. )我比他占优势。take the advantage of利用，欺骗 e.g.1. He often took advantage of her lack of business knowledge. 他经常利用她对经商缺乏知识这一弱点。e.g.2. I took the advantage of the fine weather today to play tennis. 我利用今天天气好这一机会打网球。e.g.3. He took the advantage of me .他欺骗了我disadvantage 名词，“不利条件” e.g. The disadvantage with carrying out interviews is that it may take a long time. 进行采访的不利条件是要用很长时间。 ReadingAdvertising 广告【点拨】 advertise作动词，意为“为登广告”用法如下advertise名词for/that-clausee.g.1. They advertised a used car for sale （=They advertised that they had a used car for sale ）. 他们登广告卖一台旧车。e.g.2. They advertised a house for rent in the newspapers .他们在报纸上登广告出租房屋。advertise for 登广告征求（寻找）e.g.1. we should advertise for someone to look after the garden.我们应登广告找个人来照看花园。e.g.2. He has advertised for a job. 他已登广告求职了。advertisement 是advertise的名词形式put /place an advertisement the newspaper 在报上登广告e.g.1. That company has put an advertisement in newspapers for clerks. 那家公司已在报上登广告招聘职员。e.g.2. Advertisement helps to sell goods. 广告有助于推销货物.(advertisement有时表抽象概念)The development of radio, television and other media has gone hand in hand with the development of advertising.无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的【点拨】 hand in hand “手拉手，携手，共同地”e.g.1. Dirt and disease go hand in hand . 肮脏和疾病是形影相随的。e.g.2. The two firms work hand in hand 这两家公司联手经营。e.g.3. They both walked into the hall hand in hand 他们两个手拉手走进大厅。结构类似的短语还有 side by side 肩并肩地， face to face 面对面地，arm in arm 臂挽臂地， shoulder to shoulder 肩并肩地Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products. 指责广告人说广告通过介绍高质量的产品使我们做出了有信息的选择。【点拨】 product名词意为 “产品，生产物，结果”e.g.1. Important products of South Africa are fruit and gold. 南非重要的物产是水果和黄金。e.g.2. Our car is a product of that factory . 我们的车就是那家工厂的产品。e.g.3. This plan was the product of many hours of careful thought. 这个计划是许多个小时精心思考的结果。product 与 production的区别product 意为“产品，产物，结果”是可数名词。production是动词produce（生产，制造）的名词，一般说来是不可数名词，意思是“生产，制造，产量”。e.g.1. Production is at all times and under all conditions a social one .生产在任何时候和任何条件下都是社会的生产。e.g.2. Japan is famous for the production of transistor radios . 日本以生产半导体收音机而闻名。e.g.3. Production has increased in the last few weeks. 在过去几周里，产量已增加了。On the other hand , critics sometimes accuse companies of using ads to misleading us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.另一方面，有时爱挑剔的人指责广告公司利用广告来误导我们，从而使我们相信如果我们买了某种产品我们就会更加幸福或对产品夸大其词。【点拨】 accuse “指责 谴责 控告”e.g.1. He was accused of murder. 他被指控为谋杀者e.g.2. The report accused the government of shirking its responsibilities.这份报告制作政府推卸责任。e.g.3. Are you accusing me of cheating? 你在指责我作弊吗？Customers see so many ads every day that advertisers must work hard to get their message across. 顾客们每天都可以看到许多广告以至于广告人不得不设法使他们的信息被人接受。【点拨】 get across 使理解或接受e.g.1.Our teacher is very clever, but not very good at getting his ideas across to us .我们的老师很聪明，但他不善于把他的观点向我们讲清楚。e.g.2.The message got across at last. 这信息终于被理解了。The best chance to reach customers is to appeal to their emotions.使顾客理解的最佳机会是吸引他们的情绪。【点拨】appeal “恳求 哀求 强烈呼吁”e.g.1. The police are appealing to the public for any information about the murder victim .警方呼吁公众提供被杀害者的情况e.g.2. They are appealing for funds to build a new church .他们呼吁为建造新教室而募捐。appeal to “使喜欢 吸引 使感兴趣”（不用进行式）e.g.1.This color appeals to me . 这种颜色我喜欢。e.g.2. Toys appeal to small children. 玩具使孩子们很感兴趣。 Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or a saleswoman。具有了事实和价格，顾客们能够对付那些销售员做出的强烈论断。【点拨】1. Armed with facts and figures这是过去分词短语用作状语e.g.1. Covered with green trees, the hill looks more beautiful. 长满了树，这座小水看起来更漂亮了。e.g.2. Crowded with small children. the room sounds noisy. 挤满了小孩，这房间听起来更嘈杂了2. arm 及物或不及物动词 “为提供武器装备，武装”e.g.1. The crowded armed themselves with broken bottles. 群众用破瓶子武装起来e.g.2. The country armed ( itself ) in preparation for war. 这个国家已武装起来准备打仗。 Not all ads are used to promote a product or to increase a companys profits. 并不是所有的广告都能促销或增加公司的利润。【点拨】 这是一个不完全否定的句子，还可以说成 All ads arent used to promote a product or to increase a companys profits .当all, every, both 等词与not连用时，表示不完全否定,若需用完全否定，则用 none, neither, no 等e.g.1. Not every child likes to get presents. 并不是每个孩子都乐意得到礼物。= Every child doesnt like to get presents.e.g.2. No child likes to get presents. 没有孩子乐意得到礼物。e.g.3. All that glitters isnt gold. 闪闪发光未必都是金子e.g.4. Not both of them have been to America. 他们俩并未都去过美国e.g. 5. Neither of them has come. 他们俩都没来Integrating skillA good ad often uses words to which people attach positive meanings .一个好的广告通常使用人们认为可信的语言【点拨】attach “系 连接 附着” attach to “重视 和有关”e.g.1. Be careful, the handle isnt well attached. 小心！ 那个把手接得不牢e.g.2She attaches great importance to regular exercises. 她非常重视常规训练e.g.3No blame attaches to him for the accident. 这次事故的责任与他无关。e.g.4I am deeply attached to the old car. 我非常喜欢这辆旧车A product will sell better if it is promoted with a slogan.如果用标语促销，产品的销势会更好【点拨】sell 这里用作不及物动词，主动式表被动意义类似这种用法的动词还有 write, wash, open, close , record 等，e.g.1 The pen I bought last week writes well. 我上周买的钢笔很好用e.g.2. The door opens easily. 这门很好开e.g.3. This kind of cloth doesnt wash easily. 这种布料不容易洗。Nobody bought the product ,because when translated, it meant “X puts living things into dry hair.”然而，谁也不来买这种产品，因为原句经过翻译之后，意思变成了“X 使干发生虫”【点拨】when translated=when it is translatedSometimes, the promises dont make sense.有时，这些诺言没有任何意思【点拨】make sense “讲得通，能被理解，有道理”e.g.1. No matter how I read it ,this sense doesnt make any sense.这句话不管我怎么读，都看不懂e.g.2. Does it make sense to let children play with fire ?让小孩玩火有道理吗？e.g.3. His attitude doesnt make sense .他的态度毫无道理。make sense of “了解道理，懂得”e.g. Can you make any sense of what he says ? 你理解他的话吗？Grammar语法：宾语补足语英语当中，宾语补足语是用来补充说明宾语的状态、特性、身份或是宾语所进行的动作。能用来充当英语补足语的结构有名词、代词、形容词、 介、 副词短语、动词不定式、分词等等。e.g.1. We made him our monitor at the meeting. 在会议上我们选他做我们的班长。（名词）e.g.2. How can you get someone to help you? 你如何能找人帮助你。（动词不定式、）e.g.3. His words kept us thinking deeply. 他的话使我们陷入沉思。（现在分词）e.g.4. Ill have my bike repaired tomorrow. 我明天要修自行车。（过去分词）e.g.5. Youd better keep your windows open while you are at home. 你在家时最好开着窗子。（形容词）e.g.6. When I arrived there , I found nobody in . 我到达那时，发现没有人在家（介词短语）。（1）常见的带名词作宾语补足语的动词有：call , name , make , elect , think , find , consider , leave, keep 等e.g.1. They found her a very suitable person for the job. 他们发现她很适宜做这项工作。e.g.2We must keep it a secret. 我们必须保密。e.g.3. That year his mother died , leaving him an orphan. 那年他母亲死了，使他成为孤儿。e.g.4 What do you call this kind of flower ? 这种花你们叫什么？e.g.5 For that reason , I consider it something we must never d