微观经济学期中案例演示稿.ppt

A research report about students using mobile phone in Jiujiang University,Class:* Member:*,Questions,Question 1:Why so many students are crazy about buying smart mobile phones? Question 2:Why students choose to buy mobile phones through the mobile operator(运营商)and why the operator sell phones? Question 3:If students can get benefits from operator?,Question 1 Why so many students are crazy about buying smart mobile phones?,Which type of phone do students choose,Why so many students like to buy smart phones?,Source :Institute of Commerce Institute of Accounting The total number of people: 150,Summary,Nowadays , the smart phone is more and more popular , it will replace the dumb phone gradually. As the smart phone is hot , most of the students choose to buy smart phone because it can support more functions which dumb phone cant support.,Question 2 Why students choose to buy mobile phones through the mobile operator and why the operator sell phones?,A way of sales promotion used by mobile operator,The number of students who buy phones through mobile operator,Why students buy smart phones by mobile operator?,What is the purpose of mobile operator to sell mobile phones?,The rate of students that if they mind replacing their mobile card,In the early time,Infrastructure（基础设施）,cost,Very high,Now,Average cost,Economies of scale refers to a producers average cost per unit to fall as the scale of output is increased in the early time.,Economies of scale,When students buy phones through mobile operator , the operator will get lots of profit.,But can students get benefits from operator?,Question 3 If students can get benefits from operator?,When you buy the phone through the mobile operator,If you buy your phone through mobile operator , the operator will ask you to sign an agreement like this:,The requirement of telephone bill of every month,Students average telephone bill for every month,An example,If a student spend 30 yuan for his telephone bill every month,An example,Total cost,Mobile Operator 299+18*50=1199,Market 1100+18*30=1640,An example,For different telephone bill can get how much benefits,Summary,Students can get benefits from mobile operator no matter how much telephone bi