外贸追踪信函

1 / 12 外贸追踪信函 以下是一个外贸朋友跟踪客户时用的方法，觉得不错，大家可以借鉴一下。欢迎大家积极思考，提出更好、更完整的跟踪思路。 1，报价后好几天没回复。可以询问是否收到，收到了对价格有什么看法？对产品有什么建议？。 Sample one: Dear xx Sorry to trobule you. Several days no news from you have you got my enquiry for xxxx ? Fully understand that you are too busy to reply we are still await for your need your feedback to go ahead. Thank you in advance. Many thanks and best regards. xxx 2, sample 1 发出去后如果客户还没回复就这样跟进。因为报价单里面有对价格限制有效期所以可以以此跟踪 Sample two: Dear xxxx Hope everything goes well ! 2 / 12 We are in receipt of your inquiry dated on xxx and quote you as follow: XXXXXXX . pls kindly check whether price is workable ? Becasue price will be invalid on xxxx. Wish we will promote business. Best regards. xxxxx 3, 如果碰到节假日也可以跟踪下。 sample 3 Dear XXXX Sorry for re-troubling you. pls find my pervious email you kindly check by return today ?Because we will on holiday from xx to xx and my email access may be limited. Thank you in advance. Bset regards. XXXX 4,如果客户遇到客户国家节日也可以借此恭维一番。加深映像。 Sample 4 Dear xxxx Happy xxx and we wish you, your family, company 3 / 12 enjoy your holidays. As for xxx, if you need any info,pls contact me at any time. We will try our best to satisfied with your requirements. May god bless you and have a nice day. xxxxxx 5,然后就是交货期，稍微的给他一点压力，催促他尽快下单。 Dear xxx Hope you everything goes well. I sent you the quotation for xx in last email and the delivery time is xx days .could you pls kindly check and confirm the order soon. We need plent of time to arrange mass production and keep the shipment on time. Many thanks and best regards. xxxx 6, 时不时的问下是否有新的询盘或者订单、 Sample 6 Dear xx I hope you are doing good. Have you got any new orders ? pls keep me posted if yes, i will send 4 / 12 you our updated price for your review. Best regards. xxxx 7, 新产品上市是你大展拳脚的时候了，用的好很厉害的哦。 Dear xxx Good morning ! It is glad to inform you that we have lanched xxx ,which with xxxx 优势特点 such as perfect design, low noise, light weightxxxx. Attached with xx and xx for your reference and pls have a try in your market if possible. Best regards. xxxx 8,跟新报价单也可以说下。 Dearxxx How are you ? Long time no contact and hope everything goes weill with you. Our products and quotation had updated .Would u pls check our new quotation with new items in attachments ?If have any questions,pls contact me freely. Best regards. 5 / 12 xxxx 9,如果再不行的话，就打个远洋电话，问明白具体原因。一般客户都会说明的。 报价后没得到回复是有很多原因的 可能你价格没报好 . 可能客户在考验你的耐性，可能客户很忙一时间忘记了想找你的邮件找不到资料等等。最后，提醒大家，经常与客户进行邮件往来，选用一个安全、稳定的外贸企业邮箱比较好，以防万一邮箱出什么问题，你跟踪的客户联系不上，那就前功尽弃了 . 如何跟踪客户 一、买家询盘为泛问所有 产品 询盘格式通常如下： We are interested in all your products, could you please send us more information and samples about your products and price list? 可参考如下模板回复： Dear Sir/ Madam, Thanks for your inquiry at We are professional supplier for plush toys at competitive price, located in Nanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, 6 / 12 please check our website, and select the products that you re interested in. We have great interest in developing business with you, should you have any inquiries or comments, we would be glad to talk in details through MSN： XXX mails or any way you like. 客户泛泛咨询时，往往真实购买意图一般，除非其正好需要 /感兴趣您现在的产品或您挑选出的主打产品。对能给予继续回复的客户应继续重点追踪，没有回复的客户则可以考虑不必花费大量时间追踪。 二、买家询盘为针对公司具体产品发的询价 此类询价目标性较强，真实有效性较高，需重点跟进。已经根据买家询盘内容做出了具体回复，并同时报了价格，但买家没有再发邮件过来。 建议可发以下类似邮件提醒买家 ： Dear Sir/ Madam, Good morning! For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relative inquiry at Have you got the prices or not? Any comments by 7 / 12 return will be much appreciated. It will be our big pleasure if we have opportunities to be on service of you in n ear future. Looking forward to your prompt response. 若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪： Dear Sir/ Madam, How are you? Hope everything is ok with you all along. Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome here and I will try my best to satisfy you well with competitive prices as per your request. By the way, how about your order with item XXX? If still pending, I would like to offer our latest prices to promote an opportunity to cooperate with each other. 如果连续三封邮件发出去之后买家仍然无动于衷，基本证明买家可能对您产品 /价格不感兴趣或者由于其他原因暂时不需要您的产品，我们应暂时搁置，将时间用在继续寻找新的目标客户上 。 当然也有很多非常好的买家会被您的毅力感动，回8 / 12 复告诉您一些关于产品进展的情况，我们千万不可急于求成，而应按照客户的提示有针对性得去保持追踪。 以下为几种经常收到的买家回复： 1.客户收到跟进邮件后，如果觉得还没有对我们产品有需求的话，他 /她一般都会说以后联系，不管怎样，能让客户回复已经不错了，说明以后还是有机会的： Dear， I m doing fine, thanks for your information. I m still in the planning of building my new house, due to the work constrain I decided to delay it first. Anyway I will contact you once I decided. Thanks! 2.收邮件的人不是公司决策者 Dear， Thank you! I received your email and I sent it to my boss. He didnt tell me anything just now. I will contact you soon once got any news. 3.告诉您不及时回复邮件的原因 Dear， I receive more than 10 offers every day and it will take me some times to look into each and every offers. I will contact you in the future if you are in our selection of companies. 9 / 12 Many thanks for your co-operation. 跟进技巧：这类客户建议可通过发新产品介绍或者新报价的方式来保持联系，相信时间久了成为您客户的可能性还是比较大的。至少让买家对您留有印象，即使暂时不需要您的产品，日后有需要的时候也会首先想到您。 4.可能暂时不需要您的产品，但会问其他产品或者详细咨询一些与产品相关的问题，如： Dear， Please excuse the delay in my reply. I have been so busy searching through all the mails, concerning the plush toys project. May I ask you, where you purchase your soft fabric for the toys? We have a customer who is interested in this subject. In the coming days, I will reply concerning some samples. 跟进技巧：这样的客户就要根据公司的实际情况来回复了，建议不管能否帮得上忙都能给些回复和建议，暂时不能成为客户也可以先做朋友嘛，至少他问的是与您产品相关的问题，中国有句俗话“多个朋友多条财路”，特别是生意上的朋友！ 5.想借机刺探军情的 10 / 12 Dear， Sorry for the late reply. I will get back with you later. I am very busy at the moment. If you have US customer as reference, that would help a lot. I am not here to steal information. We use reference in US to generate trust, just like you have connections among Chinese. 跟进技 巧： 应对这样的买家，如果公司在 US 地区有关系较好，规模较大的老客户，不妨挑选两个介绍给他 /她，这样很能显示您的实力。但回复之前还是应根据公司具体产品在这个地区的推广情况来做妥当回复，站在买家立场多思考其询问的真正目 的，一般简单告知公司名称即可，谨慎透露对方联系方式。 如果在 US 地区没有客户，可以多介绍一些其他国家的客户来显示公司实力，同时向买家暗示我们在 US 地区还没有合作伙伴，如果您和我合作，将会帮助您开发整个 US市场。 6.讨价还价 Dear， 11 / 12 Thanks for your reply, I have received your quote and I am currently looking through all of the quotations that I have received. Currently your prices arent the best but your products are very good. If you could make yo