合资合作与创新发展-搜狐汽车.ppt

合资合作与创新发展,福建汽车集团从闽台合资合作走向国际合资合作的思考CooperationandInnovativeDevelopment-FJMGsstepforwardfromFujian-Taiwancooperationtointernationalcooperation,福建省汽车工业集团公司董事长凌玉章LingYuzhang,ChairmanofFujianMotorIndustryGroupCo2006年6月26日于北京June26,2006Beijing,一、合资，开创了中国汽车工业辉煌的时代I.TheestablishmentofjointventuresmarkedanepochinChinesemotorindustry二、独特的闽台合资合作模式II.UniquemodeofcooperationbetweenFujianandTaiwan三、从闽台合资合作走向国际合资合作III.FromFujian-Taiwancooperationtointernationalcooperation四、自主创新-福建汽车的“第三个馒头”IV.Independentinnovation-“thethirdpieceofbread”inthedevelopmentofFujiansmotorindustry五、发展愿景V.Expectation,各位领导、各位专家、各位朋友：感谢国际汽车研讨会主办方给福建省汽车集团公司一个交流的机会，今天我要发言的题目是合资合作与创新发展福建汽车集团从闽台合资合作走向国际合资合作的思考。LadiesandGentlemen:IwishtothanktheorganizerofthisinternationalconferenceforgivingFJMGthisopportunitytoexchangeideas.ThetopicofmyspeechtodayisCooperationandInnovativeDevelopment-FJMGsstepforwardfromFujian-Taiwancooperationtointernationalcooperation.,一、合资，开创了中国汽车工业辉煌的时代I.TheestablishmentofjointventuresmarkedanepochinChinasmotorindustry,迎着改革开放的春天，中国汽车业打破闭关自守，取得了空前的发展和繁荣。WiththeReformandOpening-upofChina,Chinasmotorindustryhasendedthehistoryofself-seclusionandachievedunprecedentedprogressandprosperity.产销量大幅增长:改革开放初期，全国轿车一年的销售量仅有5000台（1978年约2600台，1980年5418台），还不如国际汽车大企业一天的产量；而2005年中国汽车销量达到576万台，仅次于美国、日本，汽车开始走入千家万户，其中轿车销量达279万台。Big-rangeincreaseinproductionandsales:AttheearlystageofChinasReformandOpening-up,annualsalesofcarsaroundthecountryweremerely5,000units(about2,600unitsintheyear1978and5,418unitsin1980),lessthanthedailyoutputofasinglemultinationalautomobilecompany;whereasbytheyear2005theannualautomobilesalesinChinahadreached5.76millionunits(nextonlytotheUSAandJapan),amongwhich2.79millionunitswerepassengercars.Automobileshavebeenownedbytensofthousandsofhouseholds.,老百姓得到实惠。在等待了半个世纪后，中国的老百姓开始享受到了汽车文明带来的快捷与便利。TangiblebenefitstotheChinesepeople:TheChinesepeoplestartedtoenjoythespeedandfacilitybroughtaboutbyautomobilesafterhalfacenturysdevelopmentofmotorindustryinChina.对产业发展作出贡献。中国汽车合资时代催生了中国汽车产业成熟，实现了20年的跨越式发展，也为中国汽车的自主创新时代的到来创造了条件。客观地看待中国汽车产业的发展历程，合资合作是中国汽车产业发展阶段的一个必然选择，1994年国家出台的汽车产业政策引导、推动了汽车产业的快速发展，作出了历史性的贡献。Contributionstoindustrialprogress:Inthejoint-ventureepochofChinasmotorindustrythematurityoftheindustrywasaccelerated,whichhasbroughtaboutagreatleap-forwardoverthepast20years,andmadepreparationsforthenextepochofindependentinnovation.Fromanobjectivepointofview,jointventure/cooperationhasbeenaninevitablechoiceinthedevelopmentofChinasmotorindustry.TheAutomotiveIndustryPolicy(AIP)issuedin1994madeanhistoriccontributioninguidingandpromotingthedevelopmentofChinasmotorindustry.,仍需不断创新发展。随着合资合作的进一步发展，合资企业发展的独立性、产品开发的本土化、销售的国际化、经营管理者的职业化等问题开始显现,若得不到正确解决，会影响到合资企业核心竞争力的持续提高，影响到汽车产业的持续、健康发展。Innovationanddevelopmentisyettogoon:Withthefurtherdevelopmentofthejointventure,aseriesofproblems-e.g.theindependenceofdevelopment,thelocalizationofRandmotormanufacturerswerescatteredandsmall-scaled,withlowefficiencyandindisorder,andshortofexpansionfund,turningoutlow-endproducts.During19931994Fujiansmotorindustryfacedthelife-and-deathchallenge.,闽台汽车合作的开展。直到“八五”末期，福汽集团新的领导班子在全面回顾和总结历史经验与教训的基础上，立足实际，创造条件，抓住历史性机会，通过实施闽台合资合作，走出了一条独具特色的发展汽车工业的路子，创造了“总体规划、分期实施、滚动发展、稳健扩张”的“东南模式”，迎来了福建汽车历史以来发展最快的时期。Fujian-TaiwanMotorCooperation:Itwasnotuntilovertenyearsago,attheendof“the8thFive-YearPlan”periodofChina,thatthenewmanagementofFJMGmadeareviewofhistoryandlearnedfrompastexperiences.TheybasedthemselvesonthesituationofFujian,providedconditionsforcooperationwithTaiwanandgraspedthehistoricopportunityfordevelopment.Theyestablishedauniquemodeofdevelopment-the“SEMmode”,withthefeatureof“makingoverallplanningandimplementinphasestoensuresustainableandsteadydevelopment”.AndFujiansmotorindustryhasexperiencedthefastestgrowthinhistoryoverthepasttenyears.,闽台汽车合资合作的成效。“九五”以来10年间，福汽集团年销售汽车、改装车从2460辆提升到93252辆，年实现销售收入从2.3亿元提升到111.1亿元，年上缴税金从620万元提升到7.1亿元，闽台汽车合作取得了极大的成功。十年来，通过闽台合资合作圆了福建人民的“汽车工业梦”，又圆了福建人民的“轿车梦”。如今，福建汽车集团拥有了汽车产业政策规定的所有汽车种类的生产资格。更重要的是，通过闽台汽车的成功合作，进一步搭建了与国际汽车大企业合作的平台。ThefruitsofFujian-Taiwanmotorcooperation:ThepasttenyearswitnessedagreatsuccessinFujian-Taiwanmotorcooperation.FJMGsannualsalesofvehicles(includingrefittedvehicles)increasedfrom2,460unitsto93,252units,annualsalesrevenuesfrom230million($28.75million)to11.11billion($1.39billion),andannualtaxpaymentfrom6.2million($775,000)to710million($88.75million).ThroughFujian-TaiwancooperationoverthepasttenyearspeopleinFujianhaverealizedtheirdreamofmotorproductionandsedanproductiononeafteranother.NowFJMGhasthequalificationtoproducealltypesofvehiclescoveredbythenationalautomobileindustrypolicy.Whatismoreimportant,thesuccessfulFujian-Taiwancooperationservesasaplatformforfurthercooperationwithinternationalmotorgiants.,三、从闽台合资合作走向国际合资合作III.FromFujian-Taiwancooperationtointernationalcooperation,走向国际合资合作是发展的需要。闽台合资合作使福建汽车快速成长，并为进一步的发展奠定了良好的产业基础。同时，我们也意识到，台湾汽车产业相比国际先进汽车产业，仍有一定差距。因此，在闽台合作的初期，我们就制定了先构筑闽台合作平台，继而开展国际合作的发展战略。Internationalcooperationisnecessarytodevelopment:Fujian-TaiwancooperationhasspedupthedevelopmentofFujiansmotorindustryandlaidasolidfoundationforitsfurtherexpansion.Inthemeantime,however,werecognizedthattherewasstillagapbetweenTaiwansmotorindustryandtheadvancedinternationalcounterparts.SowemadethestrategyintheverybeginningtobuildtheplatformofFujian-Taiwancooperationinitiallyandtoextenditforfutureinternationalcooperation.,走向国际合资合作是闽台汽车合作双方的合理选择。与国内先进的大汽车集团相比，我们在资金、技术、管理、人才等方面仍有相当差距，实力有待加强。为做强做大福建汽车产业，我们根据福建汽车的实际情况选择了从闽台合资合作走向国际合资合作的发展方向，跟国际资本与技术相结合，整合优质资源，走引进、转化、创新的发展道路。福建汽车将充分利用与国际汽车合资合作的平台，致力于国际品牌的本土化与自主品牌的特色化。Internationalcooperation-areasonablechoiceforthetwopartnersacrosstheTaiwanStraits:Comparedwithdomesticadvancedmotormanufacturers,westilllagbehindinfinancialpower,technology,management,humanresourcesandoverallstrength.BasedonourlocalsituationwechosetostartfromFujian-Taiwancooperationtomovetowardsinternationalcooperation,utilizinginternationalcapitalandtechnology,integratingqualityresources,inordertomakeFujianmotorindustrybiggerandstronger.Onthispathofdevelopment,therearemanystepstobetaken-technologyintroduction,adaptationandinnovation.Wewillfullyutilizetheplatformofinternationalcooperationandmakeeffortstoachievethelocalizationofinternationalbrandsandcreatecharacteristicself-ownedbrands.,福汽集团现有国际合作项目主要有：FJMGsinternationalcooperationprojects:与德国戴克公司合作项目。该项目投资总额20800万欧元，合资公司注册资本为16000万欧元，产品为20座以下轻型客车，先期导入梅赛德斯-奔驰NCV2和NCV3系列车型，一期形成年产4万辆能力。CooperationwithDaimlerChryslerAG(DCAG)ofGermany:Theprojectwithatotalinvestmentof208millionandregisteredcapitalof160millionwillproducebelow20-seatervans.InitiallyintroducedwillbeMercedesBenzvansofNCV2andNCV3series.TheannualcapacityforphaseIwillbe40,000units.与美国克莱斯勒公司合作项目。该项目拟导入克莱斯勒公司系列产品。克莱斯勒RG合作项目已在东南汽车开始启动。CooperationwithChryslerGroupofUSA:PlannedtobeintroducedareserialproductsofChryslerGroup.ThecooperationprojectofChryslerRGhasalreadykickedoffatSEM.,与日本三菱公司合作项目。2006年4月12日福汽集团、日本三菱汽车、台湾中华汽车共同举行了三菱汽车入股东南汽车的签字仪式，三菱入股东南汽车后，三菱汽车将全力协助东南汽车的发展，将东南汽车建设成为三菱在中国的轿车、MPV和轻型商用车产销基地。5月29日三菱蓝瑟和菱绅在上海上市，9月份还会有三菱新车型推出，今后每年东南汽车都将推出新款车型。CooperationwithMitsubishiMotorCorp(MMC)ofJapan:OnApril12,2006FJMG,MMCandChinaMotorCorp(CMC)fromTaiwanjointlyheldthesigningceremonyforMMCsparticipationinSEM.ThroughitsparticipationinSEM,MMCwillgivefullsupporttoSEMsdevelopmentandhelpbuildupSEMintotheproductionandsalesbaseforMitsubishicars,MPVsandlightcommercialvehiclesinChina.OnMay29thisyear,Mitsubishi“Lancer”and“SpaceWagon”werelaunchedinShanghai;andnewMMCvehiclesareyettocomeinSeptember.InthefuturenewvehicleswillbelaunchedbySEMeveryyear.,四、自主创新-福建汽车的“第三个馒头”.IndependentInnovation-”thethirdpieceofbread”inthedevelopmentofFujiansmotorindustry,有一个关于吃馒头的故事值得我们思考。有个人吃了一个馒头不饱，吃了两个馒头还是不饱，直到吃了第三个馒头才饱，于是他后悔不该吃前面的两个馒头。闽台合作的东南汽车实力还不够强，福建汽车仍然处于待发展阶段，还未吃到第三个馒头。但可以说，没有闽台合资合作就没有现在的福建汽车业，没有与国际汽车的合资合作也难以有福建汽车的进一步发展。在“第三个馒头”关口，福汽集团将致力于逐步缩短与跨国公司的技术差距，在闽台合作、国际合作的基础上，努力深化合资合作，不断推进自主创新，最终取得核心竞争力的提升，立足本土发展壮大。Thestoryof“eatingbread”deservesourconsideration.Aman,aftereatingtwopiecesofbread,wasstillhungry.Onlyaftereatingthethirdpiecedidhebecomefull.Therefore,hethoughtthefirsttwopieceswereunnecessary.SEM,aFujian-Taiwanjointventure,isstillnotstrongenough.Fujiansmotorindustrystillhasalongwaytogo.Itstillneedsthethirdpieceofbread.However,itisobviousthatwithoutthecooperationbetweenFujianandTaiwan，Fujiansmotorindustrywouldnothaveachievedtodaysstatus.Withoutthecooperationwithinternationalmotorindustry,itisalsohardtoimaginethefurtherdevelopmentofFujianmotorindustry.Attheturningpointof“thethirdpieceofbread”,FJMGwillapplyitselftonarrowthetechnologicalgapbetweenmultinationalcompaniesanditself.OnthebasisofFujian-Taiwancooperationandinternationalcooperation,wewilldeepenourcommitmenttoreformandpromoteindependentinnovationinordertoimproveourcorecompetenceandachievedevelopmentbasedonlocalconditions.,研发创新加强研发中心建设。我们加快了东南汽车研发中心建设，初期投资7527万元的东南汽车研发中心已经竣工，车辆试验、技术研发、理化试验三幢大楼已投入使用，其后每年将逐步增加投资份额。R&Dinnovation-tostrengthentheconstructionofR&DCenter：WehaveacceleratedtheconstructionofSEMsR&Dcenter.TheR&Dcenterhasbeenfinishedwiththeinitialinvestmentof75.27million($9.4million).Thethreebuildings-forvehicletesting,R&Dandphysical-chemicalexperimentrespectively,havebeenputintouse,andtheinvestmentwillbeincreasedyearbyyear.合作模式创新闽台合资、国际合资及股份化并行发展。福汽集团在闽台合资合作的基础上发展国际合资合作，同时大力推进产权制度改革，对所属的国有企业进行股份化改造，实现投资主体多元化，并使其并行协调发展。TheinnovationinthemodeofcooperationFujian-Taiwancooperation,internationalcooperationandthetransformationofstate-ownedcompanyintostockcompanygoingalonginparallel:OnthebasisofFujian-Taiwancooperation,FJMGstartedinternationalcooperation.Inthemeantime,itpromotedthereformofpropertyrightsystemandconductedthetransformationofitssubordinatestate-ownedcompaniesintostockcompaniestorealizemulti-investorsituationandharmoniousdevelopment.,品牌发展创新多品牌战略：以蓝瑟披挂三菱商标上市为始，东南汽车将实行双品牌发展战略，形成三菱品牌和东南品牌的两个体系，打造一个新的品牌发展模式。三菱品牌着力引进、转化三菱汽车最新产品。东南品牌着力立足企业自身并利用社会资源，自主开发市场需要的新产品。两者相辅相成，共同发展。Branddevelopmentinnovation-multi-brandstrategy:Withthelaunchof“Lancer”,whichbearsMitsubishitrademark,SEMwillcarryoutthedual-brandstrategy,formingaMitsubishibrandsystemandaSoueastbr