麦肯锡最专业的经典PPT制作教程(内部资料).ppt

GBUTtem 机密 此报告仅供客户内部使用 未经麦肯锡公司的书面许可 其它任何机构不得擅自传阅 引用或复制 Document Date GBUTtem 2 资料来源 Unitofmeasure HighLow LegendLegendLegend Text Text TextTextText Title x x Text Text Text GBUTtem 3 EXHIBITTITLE 资料来源 GBUTtem 4 资料来源 Unitofmeasure GBUTtem 5 Text Text Text Text Text Text Text Text Text Text 2X2CUBED 资料来源 Unitofmeasure GBUTtem 6 2X2TOWER 资料来源 Unitofmeasure GBUTtem 7 Place Price Product Package Positioningpromotion Productoffering 5PsMARKETING 资料来源 Unitofmeasure GBUTtem 8 Strategy Skills Systems Staff Sharedvalues Structure Style 7S 资料来源 Unitofmeasure GBUTtem 9 ARROW3D 资料来源 Unitofmeasure GBUTtem 10 CUBES13D 资料来源 Unitofmeasure GBUTtem 11 CUBES23D 资料来源 Unitofmeasure GBUTtem 12 FootnoteSource CUBES33D 资料来源 Unitofmeasure GBUTtem 13 Text Text Text Text CUTOUT3D 资料来源 Unitofmeasure GBUTtem 14 Newentrant Suppliers Industrycompetitors Buyers Substitutes FORCESATWORK 资料来源 Unitofmeasure GBUTtem 15 Text Text Text Text Text Text Text Text Text Text JOINT 资料来源 Unitofmeasure GBUTtem 16 Text Text Text Text LEVELSEPARATE4 资料来源 Unitofmeasure GBUTtem 17 Text Text Text LINEARA3D 资料来源 Unitofmeasure GBUTtem 18 Text Text Text Text LINEARB3D 资料来源 Unitofmeasure GBUTtem 19 Text Text Text LINEARC3D 资料来源 Unitofmeasure GBUTtem 20 Text Text Text LINEARD3D 资料来源 Unitofmeasure GBUTtem 21 Text Text Text Text LINEARE3D 资料来源 Unitofmeasure GBUTtem 22 Text Text Text LINEARG3D 资料来源 Unitofmeasure GBUTtem 23 Text Text LINEARI3D 资料来源 Unitofmeasure GBUTtem 24 Text Text Text Text LINEARJ3D 资料来源 Unitofmeasure GBUTtem 25 Text Text Text Text LINEARN3D 资料来源 Unitofmeasure GBUTtem 26 Text Text Text LINEARP3D 资料来源 Unitofmeasure GBUTtem 27 Text Text LINEARQ3D 资料来源 Unitofmeasure GBUTtem 28 Text Text LINEARQ3D 资料来源 Unitofmeasure GBUTtem 29 Plan Implement Support LINKS3 资料来源 Unitofmeasure GBUTtem 30 PERSPECTIVE3D 资料来源 Unitofmeasure GBUTtem 31 Text Text Text PROPELLER3D 资料来源 Unitofmeasure GBUTtem 32 RINGS3D 资料来源 Unitofmeasure GBUTtem 33 Text Text SCALE 资料来源 Unitofmeasure GBUTtem 34 Text Text SCALES 资料来源 Unitofmeasure GBUTtem 35 Text Text Text Text Text Text SIZESIN 资料来源 Unitofmeasure GBUTtem 36 SPIRAL13D 资料来源 Unitofmeasure GBUTtem 37 Spiral Brakes Tubeintube SPIRAL23D 资料来源 Unitofmeasure GBUTtem 38 Text Text Text Text SPOTLIGHT 资料来源 Unitofmeasure GBUTtem 39 Text Text Text Text Text Text STAIRCASE 资料来源 Unitofmeasure GBUTtem 40 Stars3D 资料来源 Unitofmeasure GBUTtem 41 Text Text WIRECUBES 资料来源 Unitofmeasure GBUTtem 42 Text Text Text Text Text Text Text ARROWS 资料来源 Unitofmeasure GBUTtem 43 Text LEVEL1 资料来源 Unitofmeasure GBUTtem 44 Text Text LEVEL2 资料来源 Unitofmeasure GBUTtem 45 Text Text Text LEVEL3 资料来源 Unitofmeasure GBUTtem 46 Text Text Text Text LEVEL4 资料来源 Unitofmeasure GBUTtem 47 Text Text Text Text Text LEVEL5 资料来源 Unitofmeasure GBUTtem 48 Text Text Text Text Text Text LEVEL6 资料来源 Unitofmeasure GBUTtem 49 Text Text FLOW2 资料来源 Unitofmeasure GBUTtem 50 Text Text Text FLOW2TITLE 资料来源 Unitofmeasure GBUTtem 51 Text Text Text FLOW3 资料来源 Unitofmeasure GBUTtem 52 Text Text Text Text FLOW3TITLE 资料来源 Unitofmeasure GBUTtem 53 Text Text Text Text FLOW4 资料来源 Unitofmeasure GBUTtem 54 Text Text Text Text Text FLOW4TITLE 资料来源 Unitofmeasure GBUTtem 55 Text Text Text Text Text FLOW5 资料来源 Unitofmeasure GBUTtem 56 Text Text Text Text Text Text FLOW5TITLE 资料来源 Unitofmeasure GBUTtem 57 Text Text Text Text Text Text FLOW6 资料来源 Unitofmeasure GBUTtem 58 Text Text Text Text Text Text Text FLOW6TITLE 资料来源 Unitofmeasure GBUTtem 59 Text Text Text Text BLADES 资料来源 Unitofmeasure GBUTtem 60 Text Text Text Text BOX 资料来源 Unitofmeasure GBUTtem 61 Text Text Text Text BOX 资料来源 Unitofmeasure GBUTtem 62 Text Text Text CYCLE1 资料来源 Unitofmeasure GBUTtem 63 Text Text CYCLE2 资料来源 Unitofmeasure GBUTtem 64 Text Text Text CYCLE3 资料来源 Unitofmeasure GBUTtem 65 Text Text Text Text CYCLE4 资料来源 Unitofmeasure GBUTtem 66 Text Text Text Text Text CYCLE5 资料来源 Unitofmeasure GBUTtem 67 Text Text Text Text Text Text CYCLE6 资料来源 Unitofmeasure GBUTtem 68 Text Text Text Text Text Text Text CYCLE7 资料来源 Unitofmeasure GBUTtem 69 Text Text Text Text Text Text Text Text CYCLE8 资料来源 Unitofmeasure GBUTtem 70 Text Text Text Text Text Text INCOMING 资料来源 Unitofmeasure GBUTtem 71 Text Text Text Text Text RIBBON 资料来源 Unitofmeasure GBUTtem 72 Text Text Text Text Text RING 资料来源 Unitofmeasure GBUTtem 73 Text Text UPON2 资料来源 Unitofmeasure GBUTtem 74 Text Text Text Text Text Text Text Text CONTINUOUS 资料来源 Unitofmeasure GBUTtem 75 Text Text Text Text CUTOUT 资料来源 Unitofmeasure GBUTtem 76 Text Text Text LINEARA 资料来源 Unitofmeasure GBUTtem 77 Text Text Text Text LINEARB 资料来源 Unitofmeasure GBUTtem 78 Text Text Text LINEARC 资料来源 Unitofmeasure GBUTtem 79 Text Text Text LINEARD 资料来源 Unitofmeasure GBUTtem 80 Text Text Text Text LINEARE 资料来源 Unitofmeasure GBUTtem 81 Text Text Text LINEARF 资料来源 Unitofmeasure GBUTtem 82 Text Text Text LINEARG 资料来源 Unitofmeasure GBUTtem 83 Text Text Text Text LINEARH 资料来源 Unitofmeasure GBUTtem 84 Text Text LINEARI 资料来源 Unitofmeasure GBUTtem 85 Text Text Text Text LINEARJ 资料来源 Unitofmeasure GBUTtem 86 Text Text Text Text Text Text LINEARK 资料来源 Unitofmeasure GBUTtem 87 Text Text Text Text LINEARN 资料来源 Unitofmeasure GBUTtem 88 Text Text Text LINEARP 资料来源 Unitofmeasure GBUTtem 89 Text Text LINEARQ 资料来源 Unitofmeasure GBUTtem 90 Text Text Text PROPELLER 资料来源 Unitofmeasure GBUTtem 91 Text Text Text Text Text STEP5 资料来源 Unitofmeasure GBUTtem 92 Text Text Text Text 2ON1 资料来源 Unitofmeasure GBUTtem 93 Text Text Text Text Text Text AGAINST 资料来源 Unitofmeasure GBUTtem 94 Text Text Text Text Text ATWORK 资料来源 Unitofmeasure GBUTtem 95 Text Text COUPLEDHORIZ 资料来源 Unitofmeasure GBUTtem 96 Text Text COUPLEDVERT 资料来源 Unitofmeasure GBUTtem 97 Text Text Text Text FOCUSED 资料来源 Unitofmeasure GBUTtem 98 Newentrant Suppliers Industrycompetitors Buyers Substitutes FORCESATWORK 资料来源 Unitofmeasure GBUTtem 99 Text Text Text PARALLEL 资料来源 Unitofmeasure GBUTtem 100 Text Text Text Text SPLIT 资料来源 Unitofmeasure GBUTtem 101 Text SURROUND 资料来源 Unitofmeasure GBUTtem 102 Text Text TWISTED 资料来源 Unitofmeasure GBUTtem 103 Text Text UP AWAY 资料来源 Unitofmeasure GBUTtem 104 Text Text UP DOWN 资料来源 Unitofmeasure GBUTtem 105 Customer Clients Distributors Competitors Suppliers 3CsTRIANGLE 资料来源 Unitofmeasure GBUTtem 106 Skills Sharedvalues Strategy Staff Structure Systems Style Acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition Theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated Thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities Thewaymanagerscollectivelybehavewithrespecttouseoftime attentionandsymbolicactions Theprocessesandproceduresthroughwhichthingsgetdonefromday to day Thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers Capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals Somecompaniesperformextraordinaryfeatswithordinarypeople 3S 4S 资料来源 Unitofmeasure GBUTtem 107 Thewaymanagerscollectivelybehavewithrespecttouseoftime attention andsymbolicactions Thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities Theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated Thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers Theprocessesandproceduresthroughwhichthingsgetdonefromdaytoday Acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition Capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals Somecompaniesperformextraordinaryfeatswithordinarypeople Staff Systems Style SharedValues Structure Skills Strategy 2S 5S 资料来源 Unitofmeasure GBUTtem 108 Competitiveposition Low Medium High Product marketattractiveness Low Medium High BUSSPORTFOLIO 资料来源 Unitofmeasure GBUTtem 109 Changevision ChiefExecutive Leadershipgroups Downtheline Externalconstitution CHANGEBOARD 资料来源 Unitofmeasure GBUTtem 110 DeltaP VisionandLeadership OrganizationalInfrastructure PerformanceMeasurement PeopleDevelopment Communications ProblemSolvingProcess Clientmanagers particularlymiddlemanagement haveskilltoleadprogramimplementationChangeinactualbehavior ActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh involvementprocess Implementationornearimplementationofrequiredstructureandsystems Flowof2 waycommunicationsPeople sunderstanding beliefandcontributiontoactonvisionandactionplans AccuratemeasurementofactionandresultsClearaccountabilitiesEarlywins Visibledemonstrationofnewvisionandvaluesbyclientleadership DELTAP 资料来源 Unitofmeasure GBUTtem 111 Naturalowner Relativeabilitytoextractvalue Low Medium Value creationpotentialinbusinessunit High CorporatecenterskillsBusinessunitlinkagesTaxation valuationdifferences IndustryattractivenessCompetitivepositionRestructuring rationalizationopportunities Oneofthepack Retainandgivetoppriority Retainandgivepriority Retainandmanageforcodeorliquidate Probablydivest Divest Divestorliquidate MACS 资料来源 Unitofmeasure GBUTtem 112 BusinessStrategy ManufacturingStrategy Configuration Systems ResearchFocus LaborPolicy ProductDesign Makevs Buy Organization ProcessDesign MANUFACTURINGSTRATEGY 资料来源 Unitofmeasure GBUTtem 113 Restructuringframework 1 5 4 3 2 PENTAGON 资料来源 Unitofmeasure GBUTtem 114 Benefit Price Competitivedisadvantage Competitiveadvantage PRICEBENEFIT 资料来源 Unitofmeasure GBUTtem 115 Appraiseperformanceandprospects Developstrategy Redesignpivotaljobs Designtheskillbuildingprocess Assesschangereadiness Topdownactionprograms Bottomupactionprograms 1 2 4 5 6 7 8 3 SMILECHART 资料来源 Unitofmeasure GBUTtem 116 3 Createandpursueauniqueadvantage 2 Resegmentthemarkettocreateaniche 4 Exploituniqueadvantageindustrywide 1 Domoreandbetterofthesame Whentocompete STRATGAMEBOARD 资料来源 Unitofmeasure GBUTtem 117 Stage1 Stage2 Stage3 Stage4 Valuesystem Strategicmanage ment Externallyorientatedplanning Forecastbasedplanning Budgetplanning Meetbudgetandschedule Predictthefuture Thinkstrategically Createthefuture STRATMANAGE 资料来源 Unitofmeasure GBUTtem 118 SellingmarginContributionSales SellingrateSalesAvailablesellingtime EffectivenessContributionAvailablesellingtime ProductivityContributionTotalsellingcosts EfficiencyAvailablesellingtimeTotalsellingcosts UtilizationAvailablesellingtimeTotalsalestime SupportintensitySupportcostsTotalsellingcosts SupportleverageTotalsalestimeSupportcosts TREEPRODUCTIVITY 资料来源 Unitofmeasure GBUTtem 119 Maximizeshareholdervalue Growthroughculturalinitiative Redeployassets Improvecorebusinessperformance Growthroughacquisitionand ormerger Adoptsoundfinancingapproach VALUECREATION 资料来源 Unitofmeasure GBUTtem 120 Real Perceived Client srelativeabilitytoextractvalue Corporatecenterskills Linkagesbetweenbusinessunits Financialownershipfit Industryrestructure Internalcontroller Sharedresources Transferofcapability Verticalintegration Differencesintaxposition Existenceofnon casesobjectives Inefficienciesinfinancialmarkets Differenceinvaluationtechnique VALUESOURCES 资料来源 Unitofmeasure GBUTtem 121 Header Text GANTT10 资料来源 Unitofmeasure GBUTtem 122 Header Text GANTT15 资料来源 Unitofmeasure GBUTtem 123 Text Text Text Text LEFTTORIGHT 资料来源 Unitofmeasure GBUTtem 124 Text Text Text Text Text Processobjectives Text Sub objectives STUDYOBJECTIVE 资料来源 Unitofmeasure GBUTtem 125 Text Text Text Text Text Text Text TOPDOWN 资料来源 Unitofmeasure GBUTtem 126 Text Text Text Text Text Text Text Text Text Text 2X2 资料来源 Unitofmeasure GBUTtem 127 Text Text Text Text Text Text Text Text Text Text 2X2CUBED 资料来源 Unitofmeasure GBUTtem 128 Text Text Text Text Text Text Text Text Text Text Text Text 2X2EXTENDED 资料来源 Unitofmeasure GBUTtem 129 Text Text Text Text Text Text 2X2TOWER 资料来源 Unitofmeasure GBUTtem 130 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text 3X3 资料来源 Unitofmeasure GBUTtem 131 Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text 3X3EXTENDED 资料来源 Unitofmeasure GBUTtem 132 Text Text DIFFRACTION 资料来源 Unitofmeasure GBUTtem 133 Text Text Text FLOWDOWN 资料来源 Unitofmeasure GBUTtem 134 Text Text PASSTHROUGH 资料来源 Unitofmeasure GBUTtem 135 Label1 Label2 Label3 AREA 资料来源 Unitofmeasure GBUTtem 136 Label1 Label2 Label3 Label4 Label5 BAR 资料来源 Unitofmeasure GBUTtem 137 Label1 Label2 Label3 Label4 Label5 Label1 Label2 Label3 Label4 Label5 TitleUnitofmeasure TitleUnitofmeasure BAR2 资料来源 Unitofmeasure GBUTtem 138 Label1 Label2 Label3 Label4 Label5 BARBUTTED 资料来源 Unitofmeasure GBUTtem 139 Label1 Label2 Label3 Label4 Label5 000 000 000 000 000 Series Series Series BARSTACKED 资料来源 Unitofmeasure GBUTtem 140 Label1 Label2 Label3 Label4 Label5 000 000 000 000 000 100 Series Series Series BARSTACKED100 资料来源 Unitofmeasure GBUTtem 141 TitleUnitofmeasure TitleUnitofmeasure Label1 Label2 Label3 Label4 Label5 Label6 BUBBLE 资料来源 Unitofmeasure GBUTtem 142 Label1 Label2 Label3 Label4 Label5 COLUMN 资料来源 Unitofmeasure GBUTtem 143 Label1 Label2 Label3 Label4 Label5 Label1 Label2 Label3 Label4 Label5 TitleUnitofmeasure TitleUnitofmeasure COLUMN2 资料来源 Unitofmeasure GBUTtem 144 Label1 Label2 Label3 Label4 Label5 COLUMNBUTTED 资料来源 Unitofmeasure GBUTtem 145 Label1 Label2 Label3 Label4 Label5 Series Series Series Series 000 000 000 000 000 COLUMNSTACKED 资料来源 Unitofmeasure GBUTtem 146 Label1 Label2 Label3 Label4 Label5 Series Series Series Series 100 000 000 000 000 000 COLUMNSTACKED100 资料来源 Unitofmeasure GBUTtem 147 TitleUnitofmeasure Label1 Lab