Business English课本词汇复习.doc

Glossary and language pointBusiness EnglishCareersNoun combinations Example:career ladder series of levels that lead to better and better jobs （事业阶梯）career move something you do in order to progress in your job （职位升迁）career break period of time away from your job to, for example, look after your children (职业假期)Collocations Example:have career opportunities take a career breakmake a career move climb the career ladderoffer career opportunities decide on a career planMaking sentencesmake a fortune make progressmake a living get a promotionget the sack (get fired) take early retirementwork flexi time work anti-social hours (Means work at evening and weekends. cause those are hours that most people carry on their social lives)get a nine-to-five work (朝九晚五的工作)New Words and phrases multinationals go trekkingbonusflexi-timeantisocial hours key words and expressions:cosmopolitan: of worldwide scope queue for tube job: line up for underground (subway)correspondent: reporter / journalistadvert (informal) : advertisementissue: a copy of a periodicalcompensation: remuneration, paybe bound by: be tied up byclassic: traditionalbe keen to: be eager tocouldnt care less: care so little presumably not at all that it cant reduce the caring any furtherbreak bad news to sb more sympathetically: tell the unpleasant news to sb more gently (in a more sympathetic manner)1. cosmopolitan: of worldwide scope 世界性的 adja cosmopolitan city 国际大都市a cosmopolitan plant 遍生于世界各地的植物a cosmopolitan person四海为家的人Cf. metropolitan (大都市的)the metropolitan New York2. queue (up) for sth: wait in a queue/line forWe queued here for a taxi.They are queuing up to see a film.3. correspondent: reporter, journalistCorrespond (v.) corresponding (adj.) 4. issue: a copy of a periodicalthe July issue of Financial Times5. be bound by: be tied up by 受到束缚bind: 捆绑, 系紧They bound his legs, so he couldnt escape.6. classic: traditionalone of the classic events of the sporting calendara classic dress7. couldnt care less: care so little presumably not at all that it cant reduce the caring any further对。不感兴趣/无动于衷I couldnt care less who wins the match. 我才不管这场比赛谁赢呢。8. break bad news to sb: 将消息传达给Important vocabulary related to careerinterview, recruit, recruitment, personnel, HR, career ladder, career move, career break, career opportunity, Interview candidate, energetic, dynamic, enthusiasticstaff, headquarter, subsidiary, staff turnover, profit, sales revenue, sales contractadministration, personnel, R&D, sales marketing, sales representative, Selling OnlineNew words and expressions:refund:退款discount:despatch/ dispatchto : send sth/sb to a destination 派遣某人, 发送某物in stock/ out of stock: 有存货/缺货keep/put in storage: 存放bargain: 便宜货Collocations offer a discount to get a full refundcooling off timemethod of paymentInterest-free creditmoney back guarantee1. A large proportion of the fund is invested in British firms. (n. share of a whole)2. retailer/wholesaler3. tricky: a. requiring skill or tact; deceptive, crafty eg. Tricky situation/tricky problems/tricky decision (need to be dealt with careful consideration, skills and tact, 需要谨慎对待的； 需要策略对待的；欺骗的)4. facility: n. ability to learn or do things easily; circumstance, equipment that make it easier or possible to do ;aids/ tooleg. He has a great facility for learning languages.sports facility( running track)/ banking facility 5. cyber- :relating to electronic communication or experience eg. Cyberspace6. Weeds are springing up everywhere after the rain. (grow very fast) A breeze sprang up as we were returning. (appear suddenly) 7. have access to the internet: have ways in using the internet. access: means of approaching or entering a place; way in; right to use or approach sb. E.g. The only access to the farmhouse is across the field.8. British converted to a decimal currency system in 1971.(change from to another) Where can I convert my pounds into Francs?9. Prepaid card/ smart card10.pay-as-you-go-mobile-telephone:a system with which the owner of a mobile telephone may pay where he goes11. load the cash into an online account: put the cash into an online accountCompaniesCompany vocabulary Different types of companymultinationals (large corporations)- local subsidiary- corporate culture state- owned company, family- owned company, private companySMEs ( small and medium-sized enterprises)small businesssole traders( one-man or one-woman business): freelancersProfitscompanies with shareholders, they want return on investment, shares in the company rise and fall, they try to maximise profitability for investors, in terms of increased dividends and a rising share price. Publicly quoted companies ( the shares are listed or quoted on a stock exchange)Key words and expressions:revenue: yield from property or investment, income.收益；收入zodiac: In astrology, this band divided into 12 equal parts called signs, each 30= wide, bearing the name of a constellation for which it was originally named but with which it no longer coincides owing to the precession of the equinoxes.黄道十二宫图：在占星学中，被等分为12份的黄道叫作宫，每宫30度，保留着其原有星座的名称，但由于岁差这些名称已不相符Gemini:双子星座：Capricorn:摩羯座catalog long-term, quality growth: growth that can be continued over the long term rather than short bursts of unsustainably fast growth.prioritylaunch: to set going; initiate:发动；开始：go + adj: go wild/ crazy/viral/ international/ public/ onlineMarketingMarket research : information about what customers want and need Market segment: a group of customers want and need 市场细分Market share: the percentage of sales a company hasConsumer behavior: where and how people buy thingsConsumer profile: a description of a typical customerConsumer goods: things people buy for their own useProduct launch产品发布: introduction of a product to the marketProduct life cycle: length if time people continue to buy a 产品生命周期Product range: set of products made by a company 产品系列Sales forecast: how much a company thinks it will sell in a periodSales figures: how much a company had sold in a periodSales target: how much a company wants to sell in a periodAdvertising campaign: a program of advertising activities over a period, with particular aims 广告运作Advertising budget: an amount of money available for advertising during a particular periodAdvertising agency: a business which advises companies on advertising and makes ads.Words and expressions:1. recognizable: that can be recognized 2. a high/ low profile: a noticeable way of behaving so as to attract public attention 高/低姿势; 引人注目的3. corporate giant 4. luxury goods5. per capita: for each person 人均的6. consistently7. amazingly8. leather goodsManaging Peopledelegate: 1. choose or send sb. as a representative 委派某人作代表q Usage: delegate sb. to some place/ to do sth.q Eg) delegate sb. to a conference or to attend a conference2. delegate sth to sb. 授权给q A boss has to know how to delegate work.delegate to: 委托给international teamNew words and expressions:Thais: people from Thailandforceful: strong and assertive 强有力的logically:ambitioustendency:jump to conclusionslabel as: describe/classify as 将归类于 New words and expressions1. merger: n. the act of joining together 合并,兼并V. merge A with B; merge into/ with; merge A and B together2. globalization, globe, global, globalize3. have difficulty (in) doing 4. adapt to5. estimateSth is estimated to beIt is estimated thatoverestimate, underestimate6. off the premises: away from the workplace7. there is no way sb do sth no way: impossible8. set goals9. take up a position as10. take sb. out to lunch/dinner11. exploit: take advantage of12. flexible: adaptable, willing and able to change according to different circumstancesn. flexibility13. apply the rule14. gain/win ones trust15. develop personal relationship16. check up on sb.: supervise/monitor sb.17. managerial approach: the method of managementImportant expressionsn manufacturer sales teamn sales representative sales managern deputy sales manager basic salaryn commission bonusn delivery date sales reportsn place an order confirm an ordern build up customer loyaltybuild up relationsn informative sales targetn giftsProductsVocabularyn Brainstormingq Describe your favorite productsq Brainstorm as many words or expressions for describing products as possible (at least five)verbs & verbal phrasesn Plan new productsn Develop new productsn Manufacture/make/ produce the productsn Refine/ mine/ grow n Package the productsn Launch the productsn Market/ promote/ sell the productsn Store the productsn Deliver/ ship/dispatch/ distribute the productsn Enhance/modify the productsn Discontinue the productsn import/export Nouns or noun phrasesn modeltrademarkproduct launchn product rangevariety (产品系列中的某一款)AdjectivesAttractive: having the qualities that make you want to accept something or be involved in itEconomical: using time, money, goods etc. carefully and without wasting anyExpensive: costing a lot of moneyFashionable: popular, esp. for a short period of timeReliable: someone or something that is reliable can be trusted or depended on Comfortable: making you feel physically relaxed, without and pain or without being too hot, cold etc.Practical: practical plans, methods etc are likely to succeed or be effective in a situationPopular: liked by a lot of peoplen 1. Rolex watches are _ but theyre worth the moneyn 2. If you want an example of a _ newspaper, look at The Sun in the UK it sells over 3 m copies a day and is read by more than 5 m people.n 3. The new Mini is very _, it does 100 kilometers on six liters of petrol. n 4. I think French clothes are so _, I really like this years summer collection in the Redoute catalogue.1.expensive,2popular 3.economical 4.attractiven 5. the furnitur