SWOT分析英文版及案例.ppt

SWOTAnalysis Thefacilitywasold Thestafflackofmotivation Thebuildingwasreallysmall TherewasalotofpaperWorkandbureaucracy 3 1 5 4 2 Startingposition case HealthCenter Thesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatients Startingposition case theestablishmentofanewadvancedhospitalinthecitymadethesituationevenworse case Startingposition SothehealthCentermaycan tachieveit smission Now theydecidedtoperformaSWOT analysisinordertoperformthe bestdecision makingforall theproblemsthattheyfaced case Ofcoursetheyneedyour help Rules UsingSWOTanalysisgrid next2slides TwogroupsUsingpaper10minutesforanalysis10minutesfordecisionmaking SWOTAnalysisMatrix INTERNALFACTORS EXTERNALFACTORS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS HARMFULToachievingtheobjectives HELPFULToachievingtheobjectives SWOTAnalysisMatrix recommended Opportunities Threats SO WO ST WT Options Options Options Options Weaknesses Strengths steps Step1 PurposeofconductingSWOTanalysisStep2 ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills resourcesandassets orlackofthem ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactors steps Step3 ThemanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriateStep4 SWOTmatrixStep5 AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentre Nowisyourshowtime ReviewofSWOTanalysis Review WhatisSWOTanalysis S W T O Strengths Weaknesses Opportunities Threats WhatisSWOTanalysis ASWOTanalysisisaplanningtoolusedtounderstandtheStrengths Weaknesses Opportunities andThreatsinvolvedinaprojectorinabusiness Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective SWOTAnalysis S W O T Strengths Positivetangibleandintangibleattributes internaltoanorganization Theyarewithintheorganization scontrol SWOTAnalysis S W O T Weaknesses Factorsthatarewithinanorganization scontrolthatdetractfromitsabilitytoattainthedesiredgoal Whichareasmighttheorganizationimprove SWOTAnalysis S W O T Opportunities Externalattractivefactorsthatrepresentthereasonforanorganizationtoexistanddevelop Whatopportunitiesexistintheenvironment whichwillpropeltheorganization SWOTAnalysis S W O T Threats Externalfactors beyondanorganization scontrol whichcouldplacetheorganizationmissionoroperationatrisk Theorganizationmaybenefitbyhavingcontingencyplanstoaddressthemiftheyshouldoccur Classifythembytheir seriousness and probabilityofoccurrence SWOTAnalysisMatrix Opportunities Threats SO WO ST WT Offensive makethemostofthese Defensive watchcompetitionclosely Adjust restorestrengths Survive turnaround Weaknesses Strengths Productevaluation Competitorevaluation DecisionMaking withforcefieldanalysis StrategicPlanning SituationalAnalysis SWOTanalysis Problemsolving WhentouseSWOTanalysis step5Evaluatelistedideasagainstobjectives Step4ListS W O TintheSWOTMatrix Step3Createaworkshopenvironment Step2Allocateresearchandinformation gatheringtasks Step1Establishtheobjectives HowtodoSWOTanalysis 5steps SimplerulesforasuccessfulSWOTanalysis BerealisticaboutthestrengthsandweaknessesofyourorganizationTheAnalysisshoulddistinguishbetweenwhereyourorganizationistoday andwhereitcouldbeinthefutureBespecific AvoidgreyareasAlwaysanalyseinrelationtoyourcompetition SimplerulesforasuccessfulSWOTanalysis KeepyourSWOTshortandsimpleAvoidunnecessarycomplexityandoveranalysisThereislittlepointinlistinganOpportunity O ifthesameopportunityisavailabletocompetitorsItispointlesstosayyouhaveStrengths S ifyourcompetitorshavethesame A