英文产品介绍.ppt

Magicglasses何健敏 Product庄一玲 Price应文婷 Place杨杨 Promotion Slogan Choosethemostfashionableglasses lookingatme Magicglasses Withtherapiddevelopmentofsocialtechnologies aspeopleculture thecontinuousimprovementoflivingstandards visioncare thelaunchoftheglassesinpeoplelivinginthefieldwillplayanimportantrole Asweallknow glassesareusedtoprotectyoureyes suchastheradiation preventUV antiglare etc First Theglasseschangetraditionalsinglelensmodel canfreedisassemblydifferentlens framesbymadeofspecialmaterials firm durable andapairofglassescanhavemuchuse savethecostofbuyingmultiplepairofglasses ashavethefollowinglenscanreplace ordinarydifferentdegreesofthelens thesunglasses 3Dlens thetelescopepiece andtheirownsomespecialvisualneedglasses Explain 3Dglassestothetopproduct butmorebuttonadjustthemselvesthesizeoftheimagesandthesizeofthevoice Second Theproducthasspecialstructureframes asbelow ThissectionforthelatestontheChinesefacedesignproducts 4 Thestructureofthedifferentglassesdiagrambelow Third Thisproductwiththeappearanceofthedifferentcharacteristics canmeetdifferentpeopleaestheticdemand asbelow Explain thisunderwateractivitiesappropriatetowear Frames lens others First productioncosts Themagicglassespricingstrategy 1 Reducetheweightof30 andincreasecomfort opticalframesarenotonlylightweightmaterial butalsoinintensity didnotneedtocorethegoldtoincreasestrength sotheframethaninthepast atleast30 lighter 2 Specialvacuumformingmanufacturingframes andsocanbemade thickandthree dimensionalboxpart Greatchangesinthedesignofthewrist notonlytogetridoftheconstraints andtheformationofbothfreeandbolddesign Frames Apairofspectaclesisusuallyconstitutethemainpartofthemirrorrings nosepads pileheadandtemples inadditiontotheabovecomponents shackle stipulescrews hingesscrew Theadvantagesaboutplasticandnaturerubber 3 Color about7000colors Eventhoughthemoldingandcoloringengineering incolorandlusterhavegreatdifferences Andasthecomplexcolorpigment oilpaint inlayandsilkpigment saidframes ColorRevolution likethesepigmentscolordelicate richcolors withsomeofthefavoritehobbydecoration Polarizedsunglasseslenses Driver specificlenses Myopialens Resinglasses Lens Variouslensaccordingtodifferentsituationstouse andeasytotake LikeHeadset cleaningagents glassesclothetc Others Additional glassescostin200 300yuanapairofglasses Ingeneral Ourglessesissuitforstudents workers teachers andsoon About420 550RMBapairofglasses Marketingstrategy Targetmarket Marketingcenter Pattern Contactwholesalers Male Female Youngpeople Oldpeople Targetmarket Pattern specialization multiplesegments 1 Meettheneedsofdifferentcustomer2 Riskdiversification3 Enableenterprisestobetterunderstandmarket4 Profitmaximization Reason 19 Marketingcenter specialglassesstoresorlargeglassessupermarket Specialstores Largesupermarket Contactwholesalers Advertiseinwebsitesortelevision sb willcooperationwithmelong term Wecandiscountscrazy Wholesalershasmoreprofit Promotionstrategy A salespromotionactivityInordertomakethesalespromotionactivityhasthecontinuityandrhythm fullyembodiespromotionupsurge activitypointssixplate Inadditiontothetraditionalpromotionforms suchasbuypresent giftbag lottery membersofintegraltobethroughthisforsixplate AndnowIintroducetwoforms 1 dazzlemonstrouswaves preheatingarticleA heldroadshowactivitiesB place emptySpacesC activityway carryonsinginganddancingperformance etc withtheaudienceinth