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2014高考英语二轮阅读理解限时训练精品题(7)及答案 文化教育型阅读理解(二) millions of people pass through the gates of disneys entertainment parks in california, florida and japan each year. what makes these places an almost universal attraction? what makes foreign kings and queens and other important people want to visit these disney parks? well, one reason is the way theyre treated once they get there. the people at disney go out of their way to serve their “guests”, as they prefer to call them, and to see that they enjoy themselves.all new employees, from vice presidents to parttime workers, begin their employment by attending disney university and taking “traditions 1”. here, they learn about the companys history, how it is managed and why it is successful. they are shown how each department relates to the whole. all employees are shown how their part is important in making the park a success.after passing “traditions 1”, the employees go on to more specialized training for their specific jobs. no detail is missed. a simple job like taking tickets requires four eighthour days of training. when one ticket taker was asked why it took so much training for such a simple, ordinary job, he replied, “what happens if someone wants to know where the restrooms are, when the parade starts or what bus to take back to the campgrounds?we need to know the answers or where to get them quickly. our constant aim is to help our guests enjoy the party.”even disneys managers get involved in the daily management of the park. every year, the managers leave their desks and business suits and put on special service clothes. for a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail (单轨车), and take up any of the 100 jobs that make the entertainment park come alive. the managers agree that this week helps them to see the companys goals more clearly.all these efforts to serve the public well have made walt disney productions famous. disney is considered by many as the best mass service provider in america or the world. as one longtime business observer once said, “how disney treats people, communicates with them, and rewards them, is in my view the very reason for his fifty years of successi have watched, very carefully and with great respect and admiration, the theory and practice of selling satisfaction and serving millions of people on a daily basis, successfully. it is what disney does best.”1. the first day they come to disney parks, all new employees _abegin as ticket takersbmust learn several jobscbegin by receiving onthejob trainingdhave already attended disney university2. the main goal of the disney employees is to _alearn all parts of the businessbkeep their important guests happycbe able to answer all kinds of questionsdsee that their guests enjoy themselves3. each year, managers wear special service clothes and work in the park to _again a better view of the companys objectivesbremind themselves of their beginnings at disneycset a good example for employeesdreplace employees on holiday4. which of the following is not true according to the passage?aparades are regularly held in disneys entertainment parks.bdisney attracts people almost from all over the world.ctourists learn the history of disney in its entertainment parks.ddisneys managers are able to do almost all kinds of work in the disney parks.5. this passage is mainly about _ahow disney employees are trainedbthe history and traditions of the disney enterprisescthe importance disney places on serving people welldwhy disney enterprises make a lot of money【参考答案解析】a【要点综述】 本文主要介绍了迪斯尼公司通过严格的训练管理和优质的服务吸引了来自世界各地的人们。1c从第二段“all new employees, from vice presidents to parttime workers, begin their employment by attending disney university and taking traditions 1.”和后面所讲述的训练情况可知,每一个新职员必须进行工作培训。2d根据文中第三段最后一句话“our constant aim is to help our guests enjoy the party.”可知,迪斯尼乐园员工的目的是为了让客人过得高兴。3a根据第四段“every year, the managers leave their desks and business suits and put on special service clothes.”和这一段的最后一句话“the managers agree that this week helps them to see the companys goals more clearly.”可知,经理们每年穿上特殊的工作服的目的是为了更好地认清迪斯尼乐园的创办目标。4c通读全文可知,选项c是错误的,因为游客到迪斯尼的目的不是为了学习它的历史,而是进行娱乐活动。5c整篇文章主要介绍了迪斯尼公司通过严格的训练管理和优质的服务吸引了来自世界各地的人们。阅读理解- (2011浙江卷,c)in the more and more competitive service industry, it is no longer enough to promise customer satisfaction. today, customer “delight” is what commpaines are trying to achieve in order to keep and increase market share.it is accepted in the marketing industry, and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people; those treated badly will tell their tales of woe to up to 20 people. interestingly, 80 percent of people who feel their complaints are handled fairly will stay loyal.new challenges for customer care have come when people can obtain goods and services through telephone calls centers and the internet.for example,many companies now have to invest (投资)a lot of money in information technology and staff training in order to cope with the “phone_rage”caused by delays in answering call,being cut off in midconversation or left waiting for long periods.“many people do not like talking to machines,”says dr,storey,senior lecturer in marketing at city university business school.“banks ,for example,encourage staff at call centers to use customer data to establish instant and good relationship with them. the aim is to make the customer feel they know you and that you can trust themthe sort of comfortable feelings people have during facetoface chats with their local branch manager.”recommended ways of creating customer delight include:underpromising and overdelivering (saying that a repair will be carried out within five hours,but getting it done within two) replacing a faulty product immediately;throwing in a gift voucher (购物礼券)as an unexpected “thank you” to regular customers; and always returning calls, even when they are complaints.aiming for customer delight is all very well,but if services do not reach the high level promised,disappointment or worse will be the result.this can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example,“i know how you must feel”),and possible solutions (replacement,compensation or whatever fairness suggests best meets the case)airlines face some of the toughest challenges over customer care. fierce competition has convinced them that delighting passengers is an important marketing tool,while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems.for british airways staff,a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times.they are trained to answer quickly, with their name,job title and a “we are here to help”attitude.the company has invested heavily in information technology to make sure that information is available instantly on screen.british airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.customer care is obviously here to stay and it would be a foolish company that used slogans such as “we do as we please”on the other hand,the more customers are promised,the greater the risk of disappointment.本文阐述了顾客的满意度对企业发展的重要作用。11we can learn from paragraph 2 that _.acomplaining customers are hard to satisfybunsatisfied customers receive better servicecsatisfied customers catch more attentiondwelltreated customers promote business答案:d。推理判断题。a抱怨中的顾客难以令其满意;b不满意的顾客得到更好的服务;c满意的顾客得到更多的注意;d良好的对待顾客促进企业的发展。根据信息句“it is accepted in the marketing industry, and confirmed by a number of researches, that customers receiving good service will promote business”可以看出d项正确。12the writer mentions“phone rage”(paragraph 3)to show that_.acustomers often use phones to express their anger bpeople still prefer to buy goods onlineccustomer care becomes more demandingdcustomers rely on their phones to obtain services答案:c。细节理解题。a顾客常常用电话表达自己的愤怒;b人们依然偏爱网上购物;c客户关注更加成为人们的关注;d顾客靠电话得到服务。根据本段首句“new challenges for customer care have come when people can obtain goods and services through telephone call centers and the internet”可知c项正确。13what does the writer recommend to create customer delight?acalling customers regularly.bgiving a “thank you” note.cdelivering a quicker service.dpromising more gifts.答案:c。细节理解题。a定期给顾客打电话;b给“感谢”便条;c给予快捷服务;d许诺更多的礼物。根据文中信息“saying that a repair will be carried out within five hours ,but getting it done within two”和“replacing a faulty product immediately”可知c项正确,其他三项曲解了文意。14if a manager should show his empathy (paragraph 6),what would he probably say?a“i know how upset you must be.”b“i appreciate your understanding.”c“im sorry for the delay.”d“i know its our fault.”答案:a。词义猜测题。a我知道你准是很难过;b我很感激你的理解;c很抱歉,耽误您了;d我知道,这是我们的错。根据其后信息句“for example,i know how you must feel”可知a项正确。15customer delight is important for airlines because _.atheir telephone style remains unchangedbthey are more likely to meet with complaints cthe services cost them a lot of moneydthe policies can be applied to their staff答案:b。推理判断题。a他们的电话样式没变;b他们很有可能遇到投诉;c这些服务花费了他们很多钱;d这些政策可以应用到职员身上。根据文中信息“.delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather ,unclaimed luggage and technical problems”推理可知,航空公司很有可能因为恶劣天气、行李主人不明以及技术等问题导致耽误顾客,以及被投诉,此时使顾客满意是很重要的市场手段。16which of the following is conveyed in this article?afacetoface service creates comfortable feelings among customers.bcompanies that promise more will naturally attract more customers.ca company should promise less but do more in a competitive market.dcustomer delight is more important for airlines than for banks.答案:c。事实理解题。a面对面的服务创造顾客中舒适的感觉;b承诺更多的公司自然吸引更多的顾客;c在激烈的市场竞争中,公司应该少承诺,多做实事;d顾客满意度对于航空公司来说比银行更重要。通读全文不难排除a、b、d三项,根据最后一段可知c项正确。阅读理解-if you were a pilot flying a plane, and suddenly the engine failed, would you eject(跳出), or stay in? for a pilot, the choice is very difficult. if he ejects, he is safe, but the plane crashes. if he stays in the plane, he risks his life. recently, chinese air force pilot li feng, 38, faced this choice during a training exercise. it was march 7 and he was flying a jian-10 (fighter-10) at 4,500 meters. a warning appeared on the planes computer screen. he realized the plane might fail at any moment.li feng did a quick check of the engine and asked the base if he could return. when the fighter was 7 km away from the airport, however, the engine stopped working. the plane began to fall at a speed of 25 meters a second at an altitude of 1,160 meters .under air force rules, fighter pilots may eject if their aircraft loses engine power below 2,000 meters and cant be restarted. before li lost contact with the control tower, the commander in the air base asked him to eject. but li feng insisted on having another try.“i knew where the deadline (to give up the aircraft) was and was prepared for the ejection, but i decided not to give up unless the fighter was totally out of control,” li recalled(回忆) during a recent television interview.after 104 seconds, li was able to bring the fighter to a safe landing. the plane only suffered slight damage.“you are a hero! congratulations!” lis teacher, xu yongling wrote in a text message to him after the landing. he said li was a cool-headed pilot and very professional(专业的).lis brave and calm act not only saved the 200 million yuan aircraft but also gave him invaluable first-hand experience of dealing with an engine emergency(紧急情况).for his outstanding performance, the air force recently awarded him a gold medal.67. when the engine stopped working, li feng . a. was flying a jian-10 at 4,500 metersb. saw a warning appear on the planes computer screen c. decided not to give up the plane d. was asked to stay in, but he ejected 68. when the fighter plane loses engine power below 2,000 meters . a. pilots must restart it as soon as possible b. pilots should repair it as soon as possible c. pilots may eject for safety d. pilots should bring it to a safe landing 69. according to the passage, what kind of person is li feng? a. he is cool-headed. b. he is confident.c. he is fearless and cool under pressure. d. all of the above.70. what is the best title for the passage? a. flying the fighter correctly b. when to give up the aircraft c. how to deal with an engine emergency d. bring the fighter to a safe landing 文化教育型阅读理解(一)-csome american parents might think their children need better education to compete with china and other countries. but how much do the parents themselves need to change?a new book called battle hymn of the tiger mother by amy chua has caused a debate about cultural differences in parenting. ms chua is a professor at the yale law school in new haven, connecticut, and the mother of two daughters. she was raised in the american midwest by immigrant chinese parents.in the chinese culture, the tiger represents strength and power. in her book, ms chua writes about how she demanded excellence from her daughters. for example, she threatened to burn her daughters stuffed animals unless they played a piece of music perfectly. she would insult her daughters if they failed to meet her expectations.ms chua told nbc television that she had a clear list of what her daughters, sophia and louisa, were not permitted to do, such as attending a sleepover, having a play date, watching tv or playing computer games and getting any grade less than an a.many people have criticized amy chua. some say her parenting methods were abusive(辱骂的). she even admits that her husband, who is not chinese, sometimes objected to her parenting style. but she says that was the way her parents raised her and her three sisters.ms chua makes fun of her own extreme style of parenting. she says she eased some of the pressure after her younger daughter rebelled and shouted, “i hate my life! i hate you!”ms chua says she decided to retreat when it seemed like there was a risk that she might lose her daughter. but she also says american parents often have low expectations of their childrens abilities.“one of the biggest differences i see between western and chinese parenting is that chinese parents assume strength rather than fragility(脆弱)”stacey debroff has written four books on parenting. “i think that the stirring of intense debate has to do with what it means to be a successful parent and what it means to be a successful child.”ms debroff says amy chuas parenting style is not limited to chinese families. she says it represents a traditional way of parenting among immigrants seeking a better future for their children.but she also sees a risk. when children have no time to be social or to follow their own interests, they might not develop other skills that they need to succeed in life. stacey debroff advises parents to develop their own style of parenting and not just repeat the way they were raised.1. according to the passage, which of the following is true about american parents?asome of them expect their children to be competitive.bsome of them need to educate themselves better.cthey should learn from chinese parents.dthey car

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