商务英语.试卷B(搭配答题卡使用).doc

学院 班级 学号_ 姓 名 _密封线北京航空航天大学北海学院2011 2012学年第 1 学期期 末 考试试卷（卷 B ）课程名称： 商务英语 考试形式 ：闭卷 考试时间： 120 分钟 卷面满分： 100 分The content of the final examination for Business English has seven parts, including “True” or “False” questions, filling the blanks, multiple choice, translating English into Chinese, translating Chinese into English, comprehension, and writing. Please write your answers clearly on the provided answering sheet and keep your answering sheet organized and clean. Number of pages: 8 (本次考试内容共有七部分，包括判断题、填空题、多项选择题、英译中、中译英、阅读理解以及作文题，请将答案工整地书写在答题卡上，并保持答题卡整洁。共 8页)I. True/false questions (10%, 1 point each) Directions: Determine whether each of the following statements is true or false. If the statement is true, write T; if false, write F on the answer sheet. 1. The best way to make the right impression in an interview is being prepared, professional, and polite.2. When someone describes a company, employees wages or salaries are always provided.3. “Please hold on and Ill put you through.” is used in telephone conversation.4. When Mr. Smith is chairing the meeting, he says “So, perhaps we could call our meeting to order.” The underlined part means “put the meeting in good order”.5. Business etiquette, which is in essence about building relationships with people, is just the same from region to region and country to country.6. Offers used to be divided into two types: definite offer (or firm offer) and indefinite offer (or re-counter offer).7. L/C is one of the modes of international payment like remittance and collection in（卷 B ） 第 11 页 共 11 页international trade.8. It is important for international business people to take cross cultural negotiation training.9. Pipelines are special form of transportation used mainly to move bulk cargoes such as wheat, rice and coal.10. Through negotiations exporters and importers bridge their differences and reach a fair and mutually satisfactory deal.II. Fill in the blanks in sentences with given words in the tables (10%, 1 point each blank).Part AAWhat I d like to doBmaking the effortCfinallyDpoints of viewEresponsible forGood morning and thank you for 1 to be here with us today. My name is Bob Waterman and Im 2 public affairs. 3 today is to talk about our recent corporate campaign. Hopefully, this brief talk will act as a springboard of discussion. Im going to look at the corporate campaign from three 4 : firstly, the customers; secondly, the financial institutions; and 5 , the shareholders. If you have any questions, just interrupt me as I go along. Part BAAgendaBtransportation CFlextimeDestablish business relationshipEprice1. 1 is an arrangement by which employees may set their own work schedules, especially their starting and finishing hours.2. We see that your firm specializes in light industrial goods, and we are willing to 2 with you. 3. Your 3 is rather out of line as compared with those of other origins.4. Railroads are best adapted to the 4 of bulk products that are low in value in relation to their weight and that must travel great distances. 5. 5 helps the chairperson to structure the meeting and the secretary or minute-taker to keep track of what is being discussed.III. Multiple choice: choose the best answer to fill the blank of each sentence (20%, 1 point each)1. In applying a job, your application package should include .A. a curriculum vitae B. bachelor degree of certificate C. an application letter and bachelor degree of certificate D. an application letter and a curriculum vitae2. To contact the companies for a job, you should not . A. call them B. write to them C. corrupt human resources directors D. visit them3. One should avoid carrying while traveling abroad.A. illegal drugs B. excessive luggage C. excessive clothes D. smokes4. is the highest ranking person for administration in an organization. A. General manager B. Chief financial officer C. Chief executive officer. D. Shareholder5. Organization often uses as the standard format of internal communications for its own staff.A. memos B. itinerary C. agenda D. presentation密封线6. The term “brainstorming” refers to a specific exercise in for problem-solving.A. healing the brain diseases B. solving mental problems C. storming in the brain D. generating possible solution methods by a group of people.7. If you occasionally have eye contact with a strange American beauty in a business party, she then gives you a smile. You should . A. return her a smile B. wave your hand to her C. say “can I have your phone number?” D. move your eyes away and look at other place8. Most meetings held by organizations are used for .A. job interviews B. social activities C. making private announcements D. problem-solving9. An effective presentation structure should include .A. a subject, audience, theme, and visual aids B. an opening, a preview of the main points, body, and a closing C. a script, rehearse, visual aids, and follow up D. all of above10. The technology of makes travel become easier. A. visual aids B. digital printing C. online booking D. video conferencing. 11. We are pleased to _ trade relations with you. Quotations and samples will be sent upon receipt of your specific enquiries.学院 班级 学号_ 姓 名 _密封线A. allow B. open C. go D. enter into 12. We usually quote _ _ a CIF basis. The price is US$50 per set, CIF New York _ _ a commission of five percent of you. A. on, together B. on, with C. at, with D. at, together13. When you are engaged in cross-cultural negotiation, all the following are important except_. A. eye contact B. greeting & handshaking C. knowing privacy D. time14. Well _you 2% discount as an exception if the quantity you order is not less than 5000 dozen. A. allow B. forbid C. arouse D. admire15. If you think your price is low enough, you will NOT say :_. A. The price has been reduced to limit. B. Our price is moderate.C. Our price is practical and moderate. D. Our price is the highest in the market.16. A _, also referred to as an L/C, is a payment term generally used for international sales transactions. A. Letter of Credit B. Document against Acceptance C. Document against Payment D. Sight Draft17. Youre hosting a dinner party at a restaurant. Included are two other couples, and your most valuable client and his wife. You instruct the waiter to: A. Serve your spouse firstB. Serve your clients spouse first. C. Serve you and your spouse first. D. Serve yourself first18. You are invited to a wedding dinner and the invitation states “6:00 to 8:00pm”. You should . A. arrive between 5:30 pm and 6:00pm B. arrive between 6:00 pm and 6:30pm C. arrive at any time between 6:30 and 8:00pm D. arrive early and leave early.19. Which part of the quotation CAN$2.50 per tin CIF Vancouver will be the destination of the goods? A. CAN$2.50 B. per tin C. CIF D. Vancouver.20. A complaint letter requests some sort of _for defective or damaged merchandise or for inadequate or delayed services. A. commodities B. services C. compensation D. requirementsIV. Translate the following English sentences into Chinese (10%，2 points each)1. What I basically do is to assist the manager by arranging visits, setting up meetings and presentations and to deal with his correspondence. 2. Our company is newly-established and has only about five-year history. There are only about 40 people in the company, split amongst four offices.3. In a business call you neednt spend time talking around the subject. Just get to the point as you would in a business letter.4. Can I exchange some money in the hotel? Id like to exchange some US dollars into local currency. Whats the exchange rate today? 5. Since we seem not to be able to resolve this difference now, could we move on to the next point?V. Translate the following Chinese words or sentences into English (10%)1. 简历 （1分） 2. 商务旅行 （1分） 3. 包装与运输（1分） 4. 合资企业（1分） 5. 投诉与理赔（1分） 6. 会议到此结束（2分）7. 我们的价格比国际市场低很多。（3分）VI. Read the following passage and answer the questions (20%, 4 points each question)Advertising is often used to make consumers aware of a products special low price or its benefits. But an even more important function of advertising is to create an image that consumers associate with a product, known as the brand image. The brand image goes far beyond the functional characteristics of the product. For example, a soft drink may have a particular taste that is one of its benefits. But when consumers think of it, they not only think of its taste, but they may also associate it with high energy, extreme action, unconventional behavior, and youth. All of those meanings have been added to the product by advertising. Consumers frequently buy the product not only for its functional characteristics but also because they want to be identified with the image associated with the brand.By adding meaning to a product, advertising also adds value. For example, when Philip Morris Companies Inc. purchased Kraft Foods, Inc. in 1988 for nearly $13 billion, Philip Morris paid 600% more than Krafts factories and inventory were worth. Over 80% of the purchase price was for the current and future value of the Kraft brand, a value that was created in large part by advertising. Advertising plays such an important role in promoting products and adding value to brands that most companies spend considerable sums on their advertising and hire specialized firms, known as advertising agencies, to develop their advertising campaigns.Adverting is most frequently done on television, radio, and billboards; in newspapers, magazines, and catalogs; and through direct mail to the consumers. In recent years, numerous advertising