高级综合商务英语unit ppt课件.ppt

UnitFourInformationTechnology 1 Lead inTextA SiliconValleyVisionaryWhoPutAppleonTopTextB NokiaattheCrossroads BlazingPlatforms 2 Lead in 3 Lead in Areyouusingasmartphone suchastheiPhoneortheSamsungGalaxy Whatapplicationsdoyouusemostoften Doyouthinktheusingofsmartphonehaschangedyourlifestyle 4 Lead in Discussion Whataretheprosandconsofusingsmartphones 5 TextASiliconValleyVisionaryWhoPutAppleonTop 6 StructuralAnalysis 7 PartIQuestionsaboutPartI Q1 WhyhadthecomebackofSteveJobsstirredupsuchanexcitement ThiswasnotthefirsttimeofcomebackforhimtoApple Littlemorethanadecadeearlier hemadehisfirstcomebackandturnedApplefromgoingbankruptcytoanenormoussuccessfulcompany Thereforehisrecoveryandcomebackwerehighlyanticipated 8 bothMr Jobs careerandApple werewidelyconsideredwashedup theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyandonWallstreet Line4 Para 2 Bothhiscareerandthecompanyhefoundedwerewidelyconsideredtohavecometoanend andhewouldhavenothingtodowithhigh techinthefutureintheeyesofsiliconvalleyentrepreneursandtheWallStreetinvestors PartISentenceInterpretation 9 thelevelofanticipationwhippedupinadvanceoftheJanuaryeventwasunusual Line1 Para 3 Thelevelofexcitementforexpectinghisreturnwasextraordinary whichhadalreadybecomeheatedbeforehesteppedontothestageinJanuary PartISentenceInterpretation 10 cap Line2 Para 1 v lieatthetopof example Hecappedhisfriend sstorywithanevenmoreexcitingone Shecappedherragewhensheheardherhusband scheatingonher PartIWordsandExpressions 11 sideline Line1 Para 2 v removefromthecenterofactivityorattention使靠边 使降格 不重视example Hewasunderpressuretoresignandwasabouttobesidelined Whattheyfearisthatenvironmentpolicywillbesidelineduntilitistoolate PartIWordsandExpressions 12 emaciated line 2 para 2 adj extremelythinandweakbecauseofillnessorlackoffood骨瘦如柴的example horrifictelevisionpicturesofemaciatedprisoners Theanimalshadlostweightnoticeably becominglean almostemaciated PartIWordsandExpressions 13 washup Line5 Para 2 wearoutcompletely耗尽 结束example Ihardlybelievethefactthattheirrelationshiphasbeenwashedup PartIWordsandExpressions 14 writeoff Line6 Para 2 todecidesomethingisunimportantoruselessandtheyarenotworthfurtherseriousattention摒弃example Heisfedupwithpeoplewritinghimoffbecauseofhisage Hiscriticswritehimoffastoocautioustosucceed PartIWordsandExpressions 15 whipup Line2 Para3 deliberatelycauseandencouragepeopletofeelacertainemotion煽动 激起example towhipupenthusiasmHeaccusedpoliticiansofwhippingupanti foreignsentimentsinordertowinright wingvotes PartIWordsandExpressions 16 Q1 Inmanycriticseyes whatspecialtalentdidStevenJobshave Para 4 HehastheabilitytoturntechnologiesintoperfectproductsandconvincepeopletobuyITgadgetsthattheyevenhavenoideatheyneeded PartIIQuestionsaboutPartII 17 Q2 HowdidApplenowruleitsnewkingdom Para 10 11 Bydecidingwhichappsareavailableinitsonlinestore andsettingtherulesforhowthoseappsaredeveloped Applenowruleditsnewkingdom PartIIQuestionsaboutPartII 18 ArebuttalofFrancisScottFitzgerald smuch quotedaphorismthattherearenosecondactsinAmericanlifedoesnotcomemoredecisivelythanthis Line1 Para 6 FamouswriterF SFitzgeraldoncesaidtherearenosecondactsinAmericanlifeanditwasagreedbymanypeople However thelifeexperienceofSteveJobsisaperfectexampletoshowthatthestatementisnottrue PartIISentenceInterpretation 19 hisformativeroleinpopularizingthepersonalcomputer andApple sinitialpubicofferingonWallStreet madehimthetechindustry sfirstrockstar Line4 Para 6 hispioneeringroleatthebeginningstageofpersonalcomputerindustry andthecompany slistinginthestockmarket madehimabigiconicfigureinthetechindustry PartIISentenceInterpretation 20 hehassecuredhisplaceintheforemostranksoftheWestCoasttechtitans Line1 Para 7 Undoubtedly heisregardedasoneoftheleadingfiguresofWestCoastITgiants PartIISentenceInterpretation 21 ofallthefingersthatApplehaspokedintoMicrosoft seyesovertheyears nonecanhaverankledasmuchastheearlysuccessoftheiPad Line1 Para 8 OfallthechallengesthatApplehasraisedagainstMicrosoftandofallthesuccessesthatAppleenjoyedduringthecompetitionwithMicrosoft theearlysuccessoftheiPadisthebitterestforMicrosofttoaccept PartIISentenceInterpretation 22 Hisabilitytogetconsumerstolineupforproductsconjuredfromnothing payingpremiumprices andinuncertaineconomictimes drawsaccoladesevenfromrivals Line3 Para 12 Hehasanabilitytogetconsumerstoqueueinlines topayhigherpricesevenattimesofeconomicuncertainty justforwantoftheAppleproducts Suchabilityhaswonpraiseforhimevenfromhisrivals PartIISentenceInterpretation 23 disparagingly Para 4 adv inadisparagingmanner轻蔑地 蔑视地disparagingadj expressiveoflowopinionexample Hewascriticalofthepeople disparagingoftheircrudemanners disparagingremarksaboutthenewhouse PartIIWordsandExpressions 24 rebuttal Para 6 n astatementthatgivesreasonwhyanaccusationorachargeagainstyouisuntrue辩驳 反驳example Heisconductingapoint by pointrebuttalofchargesfromformercolleagues PartIIWordsandExpressions 25 exertgreatersway Para 7 haveagreaterinfluenceon 有更大的影响力example Developedcountriesexertgreaterswayovertheissuesofmaintainingworldpeace PartIIWordsandExpressions 26 rankle Para 8 v makeresentfulorangrybecauseyouthinkitwasunfairorwrong令人愤怒example Theinjusticerankledher Theinsultthathissisterhurledathimstillrankledinhismind PartIIWordsandExpressions 27 digerati Para 10 n peoplewhoearnlargeamountofmoneythroughinternet relatedbusiness电子商务精英 计算机行家example Withbloggers developersandothermembersofthedigeratilookingformore thisnewtechnologycanhelptakeittothenextlevel PartIIWordsandExpressions 28 conjure Para 12 v Ifyouconjuresth outofnothing youseemtomakeitappearbymagic变魔术般创造出example Ican tsimplyconjureupthemoneyoutofthinair Jeancanconjureupagoodmealinhalfanhour PartIIWordsandExpressions 29 Q1 WhatkindofspiritualbeliefsexertedaheavyinfluenceonSteveJobs Para 15 HisspiritualtrainingofZenBuddhismhasplayedanimportantroleinhislife PartIIIQuestionsaboutPartIII 30 TherewaslittleinMr Jobs beginningsthatgaveahintofwhatwastocome Line1 Para 14 FromMr Jobs earlylifewecouldn tfindmuchsignorindicationofhislatersuccess PartIIISentenceInterpretation 31 Mr Jobs spiritualaspirationslefthimwithlittleuseforeithershoesorsoapforlongperiods tothedistressofco workers Line2 Para 15 Becauseofhisspiritualbeliefs foralongtime heseldomworeshoesortookashower itwasquiteadistresstohisco workers PartIIISentenceInterpretation 32 fledgling Line5 Para 14 adj youngandinexperiencedexample thesoundpracticaladvicehegavetofledglingwriters Hewaschosenin1996 beginninghistrainingforChina sfledglingspaceprogram PartIIIWordsandExpressions 33 eschew Line6 Para 15 v deliberatelyavoiddoingsthorbecominginvolvedinsth 避免 回避example Acivilizedleadermusteschewviolence Eschewfatteningfoodsifyouwanttoloseweight PartIIIWordsandExpressions 34 floundering Line4 Para 16 adj ifsomethingisfloundering ithasmanyproblemsandmaysoonfailcompletely陷入困境example Theeconomywasfloundering Menandhorseswereflounderinginthedeepsnowbesidetheroad PartIIIWordsandExpressions 35 Q1 WhatarethequalitiesofSteveJobsthatenabledhimtoachievesuchatremendoussuccess Para 17 26 Neverstoppingpushingforward hewasbrave courageousandobsessivetodetails Hewasalsoaperfectionist Laterhisstylechangedalittle andhehadbecomemorepragmaticandlearnttocompromisewhennecessary PartIVQuestionsaboutPartIV 36 Thosewhohavelaboredunderhimdescribehimasasterntaskmasterwhounderstandstheartofthepossible ratherthanalong rangevisionary Line2 Para 17 Thosewhohaveworkedunderhimdescribehimasastricttaskmasterwhoknowswhatispossibletoachieveatthemoment notsomeonewhoalwaysfocusesonthefuture PartIVSentenceInterpretation 37 AlieutenantwholeftthisyeardescribeshowtheApplebosscanbecomemorefixatedinfindingflawsinanicononascreenthanintheprogramitrepresents Line1 Para 20 AnassistingstaffwholeftthisyearsaidthatStevesometimeswouldputmoreemphasisonfindingflawsofthedesignofaniconthantheprogramitrepresents PartIVSentenceInterpretation 38 butthegreatersenseofexpediencyreflectsApple snewplaceintheworld Line1 Para 23 butbecomingmorepragmaticandchoosingtodowhatismoreconvenientratherthanwhatisbelievedtoberightreflectsApple snewapproachinoperationasitsplaceinthebusinessworldchanged PartIVSentenceInterpretation 39 thoughthereversalalsoseemedcalculatedtoappeasedeveloperswhomightotherwiseturnmoreattentiontocreatingappsforphonesrunningGoogle ssoftware Line4 Para 26 thoughtheremovaloftherequirementseemedcarefullyplannedsoastogaingoodwillofsoftwaredeveloperswhomightotherwiseturntocreateappsforotherphonecompanies PartIVSentenceInterpretation 40 culmination line1 para 17 n something especiallysomethingimportant ofanactivity process orseriesofevents happensattheendofit结局 高潮 顶点example Theshowmarkedtheculminationofmonthsofhardwork Thereformsmarkedthesuccessfulculminationofalongcampaign PartIVWordsandExpressions 41 calltheshots Line1 Para 19 togiveordersortobeincharge操纵 掌握 发号施令example Typically asinglecompanycannotcalltheshotsthattransformanindustry Whoiscallingtheshotsinthishouse PartIVWordsandExpressions 42 fixated Line3 Para 20 Fixatev payattentiontoexclusivelyandobsessively becomefixedon关注 注视 使固定example ThemediaarefixatingonPrincessDiana sdeath Ifyouaretoofixatedonsomething youmightmissacarcomingaroundthecornerandfailtojumpoutoftheway PartIVWordsandExpressions 43 buoy Line2 Para 24 v keepafloatwithabuoy ifsomeoneinadifficultsituationisbuoyedbysomething itmakesthemfeelmorecheerfulandoptimistic支撑 鼓励 使浮起example Thepartydidlittletobuoyupherspirits GermandomesticconsumptionbuoyedtheGermaneconomy PartIVWordsandExpressions 44 dismissive Line1 Para 25 adj showingindifferenceordisregard轻视的 鄙视的example Hermannerwascoldlydismissive Shemighthavebeenlessdismissiveofmytalentsifhecouldhaveseenmylatestachievements PartIVWordsandExpressions 45 calculated Line15 Para 26 adj carefullythoughtoutinadvance精心策划的 蓄谋的example Irene scleaningthefloorhadbeenacalculatedattempttocoveruphercrime acalculatedandcoherentstrategyforwinningpower PartIVWordsandExpressions 46 appease Line15 Para 26 v trytostopsomefrombeingangrybygivingthemwhattheywant使平息 使和缓 安抚example Themovewaswidelyseenasanattempttoappeasecriticsoftheregime Thegovernmenttriedtoappeasediscontentedworkers PartIVWordsandExpressions 47 TextBNokiaattheCrossroads BlazingPlatforms 48 StructuralAnalysis 49 I Discussion1 WhatenabledNokiatoachieveitssuccessinthemanufacturingandsellingofthefirstgenerationmobilephone ExercisesI Speaking 50 Thefirstgenerationsofmodernmobilephoneswerepurelydevicesforconversationandtextmessages Themoneylayindesigningdesirablehandsets manufacturingthemcheaplyanddistributingthemwidely ThisplayedtoEuropeanstrengths AndNokiahasbeenahighlyefficientmanufacturingandlogisticsmachinecapableofchurni