高考英语一轮复习 专题01 Advertising精品学案 牛津译林版.doc

2013年高考英语一轮复习精品学案 专题01 advertising（牛津译林版）核心词汇一、根据句意及中文提示写出所缺单词的完全形式1.sometimes customers can _(受益) from some advertisements.2.the company is _ (推销)their new products by advertising on television.3.before going on a diet, youd better (咨询)your doctor.4.how did you _(劝服) him into joining us? its amazing!5.at 20, steve left his hometown, (决定)not to return without realizing his dream.6. it is a new latest book. our teacher recommends that i _ (购买)a copy to read.7. i would rather fail than _(作弊) in the examination.8.the doctor tried his best to _(治愈)the old man of lung cancer.9. can you (推荐) me some new books on this subject?10.his deeds (使震惊) her out of making friends with him.重点句式1.我们已经对广告习以为常，甚至常常意识不到在一天中看见或推荐多少广告。we them we often do not even realize how many we see or even hear in a day. 2.但是我们仍然也改了理解广告中试图项我们兜售东西的常用技巧。however, we still must the skillful methods us things.3.但并非所有的广告都跟我们玩花招。 ads us . 4.重要的是，你得确切弄清楚要告诉受众什么、想让他们做什么。it is important to exactly the audience and you are trying to .5.在确定受众以后，你就应该决定你想让他们知道什么或者思考什么。after you have decided who your audience is, what you want the audience to know or .根据中文提示完成下列句子 重要知识详解一、重要词汇（单词+词组）【自主归纳】译出下列短语与分享/共享/分担. 在分担/平分/分发. 同甘共苦 【自主归纳】译出下列短语或句型说服某人做某事 使某人相信某事 说服某人不要做某事 persuade sb. that-clause be persuaded that-clause 注意：persuade 作动词表示“说服，劝说；使信服”，当劝说没有成功时，用try/attempt to persuade或advise。persuade的名词为“persuasion”，形容词为“persuasive”。【自主归纳】写出其名词形式（两个） 提升，晋级；推销，宣传等的活动 策划者，推销者词汇-4.recommend【教材原句】yesterday i came across an interesting new book, which i would like to recommend here.(p9)【例句研读】译出划线部分(1)can you recommend me some new books on this subject?(2)they recommended that we (should) not waste money building a factory here.(3)she recommended a child to her friend when was away.(4)he recommended buying such a dictionary.(5) have you got anything you can recommend as a cure for a headache?【自主归纳】译出下列词组recommend sth. to sb./recommend sb. sth. recommend sb./sth. as recommend sb. to do sth. recommend doing sth. make a recommendation on ones recommendation 注意：recommend（建议）后面的宾语从句以及recommendation后面的同位语从句中用should动词原形，should可省略。词汇-5.determine v.【教材原句】in order to determine your audience, you will need to do a little research and analysis in advance.(p18)【自主归纳】决定做某事（三种） 就做出决定 下决心/决定做某事 注意：determine 侧重于当时决定的动作，是非延续性动词，不与表示一短时间的状语连用；determined实际上相当于形容词用侧重于有决心的状态，可与表示一段时间的状语连用。【即时巩固5】(1)the nations strong action presented its _ to defeat the enemies.a. energyb. ambitionc. couraged. determination(2)she left him, _ never to set foot in that house again.a. determined b. determine c. determining d. to determine(3)professor liu has _ teach psychology since he came to the central china normal university. a. determination to b. been determined to c. been determining to d. determined to23词汇-6.urge【自主归纳】译出下列短语urge sb.to do sth.= urge o doing urge sb. on sth.=urge on sb. sth. urge against 注意：urge+that从句(从句中谓语用should+动词原形, should 可以省略)the headmaster urged that the computer software should be updated.【自主归纳】译出下列词组（做）某事习以为常，习惯于（做）某事 过去常常做某事 被用于做某事 记住含有介词“to”的常见短语动词devote oneself to ,be devoted to致力于 stick to坚持 pay attention to注意 look forward to期盼，盼望 submit to服从 be addicted to 沉溺于,对上瘾 adjust/adapt (oneself) to (使自己)适应 习惯be adjusted/adapted to 适应 object to反对get down to 开始turn to转向，求助于【即时巩固7】(1)in my opinion, life in the twenty-first century is much easier than _.a. that used to be b. it is used toc. it was used tod. it used to be词汇-8. fall for 【教材原句】we must not fall for this kind of trick.【例句研读】译出下列句中划线部分(1)the salesman said the car was in good condition, and i was foolish enough to fall for it.(2)he must have been pretty foolish to fall for that old trick.(3)he fell for her at first sight and got married to her six weeks later. 【即时巩固】(1) i told him i would think about it and asked for his telephone number. he didnt that one.a. fall down b. fall behindc. fall off d. fall for (2) most of us hold that our parents should not accompany us studying at school since it makes us dependencea. fall offb. fall into the habit of c. get rid ofd. get through词汇-9. appeal to【教材原句】it is important to always appeal to the audience in order to get them to react in a certain way.(p18)【例句研读】译出划线部分(1)they never appealed to us for mercy. (2)he made one last appeal to his father to forgive him.(3)the government is appealing to everyone to save water. (4)bright colours appeal to small children. (5)he decided to appeal to a higher court.【自主归纳】译出下列词组呼吁/恳求某人某事 呼吁/恳求某人做某事 对某人有/产生吸引力，受到某人的喜欢 上诉到 词汇-10. get across【教材原句】there are lots of different ways to get your message across when you are putting together an ad campaign. ( p18)【例句研读】翻译下列各句，注意get across词组的意义及用法(1)the young scientist tried to get his new theory across. (2)your meaning didnt really get across.(3)the bridge was destroyed , so they wouldnt get across . 【即时巩固10】(1)i tried phoning her office, but i couldnt a. get along b. get on c. get to d. get through(2)after that, he knew he could _any emergency by doing what he could to the best of his ability.a. get away with b. get on with c. get through d. get across(3)the tv dwelling narrowness (蜗居) is really fantastic. the show has succeeded in _ much to the audience, which has contributed to its success.a. giving away b. going through c. laying aside d. getting across(4)its going to rain. xiao feng, will you please help me_ the clothes on the line?a. get off b. get back c. get ind. get on二、重点句型梳理（含重点语法）【即时巩固11】(1)his plan was such a good one _we all agreed to accept it. a. so b. and c. that d. as(2) the great wall is _ tourist attraction that millions of people pour in every year.a. so a well-known b. a so well-knownc. such well-known a d. such a well-known【即时巩固12】(1) at the beginning of class, the noise of desks _ could be heard outside the classroom.a. opened and closed b. to be opened and closed c. being opened and closed d. to open and close(2)his first book next month is based on a true story. a. published b. to be published c. to publish d. being published(3)the town hall _ in the 1800s was the most distinguished building at that time. a. to be completed b. having been completed c. completed d. being completed3.【教材原句】not all ads play tricks on us though.(p3) 但并非所有的广告都跟我们玩花招。【句法分析】本句是一个部分否定句。一般而言，部分否定的句式是在all前面加上not进行否定，也可以在谓语动词上进行否定。全部否定是在主语上或状语上进行完全否定。类似用法的词还有both, everyone, everything等等。【即时巩固13】并将句子翻译成中文。(1)not all the students in our school can go to college.=all the students in our school cant go to college._(2)none of the students in our school shall break the school rules._5.【教材原句】after you have decided who your audience is, it is time to decide what you want the audience to know or think about.(p18)在确定受众以后，你就应该决定你想让他们知道什么或者思考什么。【句法分析】该句中含有“it is time (for sb.)to do sth.”句型，意义为“是（某人）该做某事的时候了”。与该句型具有相同意义另一个句型为：it is/was(high)time that sb. should do/did sth.【即时巩固15】句型转换its time for me to pick up my son from school.its (high) time that _ my son from school.【参考答案】核心词汇一、根据句意及中文提示写出所缺单词的完全形式1.benifit 2. promoting 3. consult 4. persuade 5. determined 6. purchase 7.cheat 8.cure 9.recommend 10.shocked二、译出下列短语1.fall for 2. be meant to3.play tricks on 4. appeal to5.get sth. across 6. die from7.share sth. with sb. 8. be aware of9. be proud of10. fool o doing tectfrom12. feel pleased with13.be concerned with14. discourage sb. from doing sth.15.in advance16. figure out17.kill oneself 18. come across 19.be/get used to 20.deal with21.depend on 22.believe in23.for free 24.providewith25.shock sb. into doing sth. 26. up to重点句式根据中文提示完成下列句子（参看重点句型梳理） 重要知识详解一、重要词汇（单词+词组）【即时巩固1】db词汇-3. promote v.【例句研读】翻译句中的划线部分，注意promote的意义(1)被提升为了上尉(2)升到高一个年级去(3)促进合作(4)促使议案获得通过(5)推销他们的新产品【自主归纳】写出其名词形式（两个）promotionpromoter【即时巩固3】bdc【即时巩固4】bba【即时巩固5】dab词汇-6.urge【例句研读】翻译句中的划线部分，注意urge的意义、用法及词性变化(1)敦促她采取行动(2)极力反对(3)力劝我们需要合作(4)事情的紧迫性(5)紧急的请求【自主归纳】译出下列短语敦促/催促某人做某事力劝催促/某人（做）某事极力反对【即时巩固7】dcdc词汇-8. fall for 【例句研读】译出下列句中划线部分(1)推销员说这辆汽车状况良好，而我那么傻竟然信以为真。(2)他准是有点儿傻，才落入那惯用的圈套。(3)他对她一见钟情。六个星期后他和她就结婚了。【自主归纳】译出下列词组appeal to sb. for sth.=make one appeal to sb for sthappeal to sb. to do sth.= make one appeal to sb. to do sth. appeal to sb. appeal to 【即时巩固9】acc词汇-10. get across【例句研读】翻译下列各句，注意get across词组的意义及用法(1)这位年轻的科学家设法让人们理解他的新理论。(2)你的意思并未真正为别人理解。 (3)桥被毁坏了，所以他们无法过河。 【自主归纳】用下列短语的适当形式填空。 (1)get across(2)getting on(3)got around(4)get ahead(5)get through(6)get over【即时巩固10】dcdc单元知识综合练第一部分 基础知识训练（一）单词拼写1.this morning toms boss told him that he would be _(提拔) to sales manager.2.they _(敦促) jack to give up smoking, but he wouldnt listen.3.i wonder how they are going to _ (反应) to my suggestion.4.i felt it so difficult to live in an english-speaking country that i (决定) to learn english well. 5.p_, i prefer paintings, but i also like photography.6.his death was a s_(震惊) to us all and no one wanted to believe it was true.7.the （观众）are dressed in a variety of ways, some in suits and dresses, some in jeans.8._ that the government can lead them out of the financial crisis, people are optimistic（乐观）about the future of the country.9.when designing advertisements, you should choose the right _(目标), teenagers or grown-ups?10.the old man should listen to the doctors r that he stay in bed.（二）单项填空5. did he say anything that _ you especially ? not really. actually i slept through his speech. a. adjusted to b. stuck to c. referred to d. appealed to（三）根据方框内所给短语的适当形式完成句子abe proud of do research on play tricks on share withbelieve in protect from be aware of fall for1. you should _ your books_ your desk-mate.2. he _ his cooking, but he has never cooked a dinner for us.3. i will never _ the words of door-to-door salesman.4. i never _ god and i just trust myself. 5. she _ the danger around her, so she ran to school at full speed.6. the teacher asked us to _environment protection.7. the special clothes will _ you _being attacked by wild animals.8. dont _ me! i am angry!bbe concerned with urgeto figure out discourage fromappeal to result in get across inform of relate to1.have you _ how much the trip will cost?2.we _ him to help us, but he turned us down.3.nowadays more and more people _ protecting environment. 4.i found it difficult to _ his american jokes _ to an english audience.5.if we can convince young people not to start, they might then _ their parents and other people _ give up smoking, too. 6. poisonous chemicals contained in cigarettes can _ lung cancer and heart disease.7.our main aim is to _ young people _ smoking.8.we will also publish an article in the school magazine _ students about the dangers _ smoking.（四）语法填空（用所给动词的恰当时态填空）将所给的直接引语变成间接引语，每空一词9. “i have lived in the south for years,” mrs. duncan said.mrs. duncan told me that_ _ _in the south for years.10.“how can we improve the condition of the soil？”the farmers asked him.the farmers asked him how_ _improve the condition of the soil.第二部分 能力运用（一）完型填空mr. glen is a millionaire. five years ago, after returning from abroad to his motherland, he 1 his small company. glen often tells us a story about his 2 expensive “school” fees. he always owes his success to it.at that time, glen, who already got a ph.d. degree, 3 to return to the homeland, starting a company. before leaving, he bought a rolex watch with the 4 made through years of work after school and the scholarships. at the airport he had to accept the 5 customs check. the watch on his wrist was also demanded 6 to be taken down for inspection. glen knew that carrying the 7 goods out had to pay the tax, and he worried about paying 8 for his watch. so when he was checked, he told a lie that his watch was a worthless 9 . when he was 10 of his “smarts”, immediately, in the presence of glen, the officers hit the watch, which 11 nearly ￥100,000, into pieces at hearing glens words. glen was amazed. 12 he understood why, he was taken to the office to be 13 strictly. for many times of entryexit 14 he knew that only those people in the “blacklist” would “enjoy” this special treatment. the officers looked out every thing carefully in the box, and warned him 15 time of entry and exit he must accept the check and if 16 reusing and carrying fake and shoddy (劣质的) goods, he would be charged according to law! suddenly, his face turned red, and he had nothing in mind after 17 the plane for long.after returning to the homeland, he often told the story to his family, and his employees, too. he said that this made a deep 18 on him, because an additional high “school” fee that he had ever paid made him realize the value of 19 ,which he would 20 as the secret of his success forever.11.a. paid b. spentc. took d. cost12.a. before b. afterc. if d. though13.a. appreciated b. beatenc. spoken d. examined14.a. conditions b. experiencesc. experiments d. chances15.a. no matter what b. no matter howc. no matter when d. no matter why16.a. came out b. found outc. sent out d. set out17.a. landing b. flyingc. catching d. boarding18.a. expression b. ideac. thought d. impression19.a. honesty b. liesc. goods d. things20.a. remember b. learnc. revise d. read（二）阅读理解请认真阅读下列短文, 从短文后各题所给的a、b、c、d四个选项中, 选出最佳选项。athe internet has led to a huge increase in credit-card (信用卡) fraud. your card information could even be for sale in an illegal website. websites offering cheap goods and services should be regarded with card. on line, shoppers who enter their credit-card information may never receive the goods they thought they bought.the thieves then go shopping with your card number or sell the information over the internet. computer hackers (黑客) have broken down security system, raise questions about the safety of card-holder information.several months ago, 25,000 customers of cd universe, an on-line music retailer (批发商), were not lucky. their names, addresses and credit-card numbers were posted on a website after the retailer refused to pay us 157,828 to get back the information.credit-card firms are now fighting against on-line fraud. master-card is working on plans for web-only credit-card, with a lower credit limit. the card could be used only for shopping on-line. however, there are a few simple steps you can take to keep from being cheated. ask about your credit-card firms on-line rules: under british law, cardholders are responsible for the first us 78 of any fraudulent spending.and shop only at secure sites: send your credit-card information only if the website offers advanced secure system.if the security is in place, a letter will appear in the bottom right-hand corner of your screen. the website address may also start - the extra “s” stands for secure. if in doubt, give your credit-card information over the telephone.keep your password safe: most on-line sites require a user name and password before placing an order. treat your password with care.b“in only six days i lost seven pounds of weight.”“two full inches in the first three days ！”these are the kinds of statements used in magazine, newspaper，radio and television ads, promising new shapes and new looks to those who buy the medicine or the device. the promoters of such products say they can shape the legs, slim the face, smooth wrinkles，or in some other way add to beauty or desirability.often such products are nothing more than money-making things for their promoters. the results they produce are questionable, and some are dangerous to health.to understand how these products can be legally promoted to the public，it i