Food and Beverage Outlet Brief Plaza Royale Hangzhou.doc

Food and Beverage Outlet Brief Plaza Royale Westlake HangzhouOverall Mission Statement:One of the best locations to Wine and Dine at the West Lake for either business or pleasure. Our lounge, roof terrace and fine restaurants offer an international selection of high quality cuisines and refined beverages paired with our Royal, personalized service.The Lounge:Mission Statement:Connect with business partners or lounge around with friends while enjoying our West Lake afternoon tea or an evening cocktail in a relaxing and comfortable atmosphere accompanied by soothing live music.Location: Lobby Area (1st Floor) with access from Fengqi roadCapacity: 90 SeatsOpening time: 7.00 AM till 01.00 AMFood Selection:l Light Asian and Western style Tapas (snacks)l Combination of Western, Cantonese and Hangzhou Afternoon Tea DelicaciesBeverages:l Premium selection of fine Long Jing Teasl Specialty coffeesl Creative and signature cocktailsl Wide choice of traditional and new world wines by the glassl Premium selection of single malt and rare, worldly whiskies and cognacEntertainment:l Sultry Jazz and soft pop tunes from our elegant live band duo (foreign band)Target Market:l In house business and leisure guestsl Affluent Hangzhou business guestsPricing Level: medium - highUSPs : - Combination of Western, Cantonese and Hangzhou Afternoon Tea Delicacies- Premium selection of single malt and rare, worldly whiskies and cognac- Sultry Jazz and soft pop tunes from our elegant live band duo (foreign band)Competitors:- Hyatt Regency West Lake Lobby Lounge- Sofitel West Lake Lobby Lounge- Shangri-la West Lake Lobby Lounge- Landison Plaza Hotel Lobby LoungeAll Day Dining/Coffee ShopServing an extensive variety of Asian and Western delights from a stylish buffet and a la carte menu. A lifestyle experience for a casual lunch or an elegant dinner with a dedicated service team, who will take care of your every need.Location: 2nd floor/ Mezzanine level overlooking the lobby lounge areaCapacity: 200 seats including 2 semi closed private rooms: one for 8 seats and one for 12 seatsOpening time: 6.00 AM till 12.00 AMFood Selection:Buffet: International, daily changing buffet selection with action stations (Japanese corner with sushi, sashimi, grill stations with seafood and steaks, Wood fired pizza, Indian Tandoor Oven, Appetizer buffet, dessert buffet) Sunday Brunch: sumptuous brunch buffet including free flow of selected wines, soft drinks, juices, beers, specialty cocktails, Champagne and Western and Chinese spirits!A la carte: Contemporary, market fresh Western and Asian dishesBeverages: Standard beverage listWide range of traditional and new world wines by the bottle and glassEntertainment: Sultry Jazz from our elegant live band duo (foreign band) during Sunday BrunchPricing Level: medium - highUSPs:- French executive chef- One of the best new buffets with the most varied action cooking stations in Hangzhou- True and classic Italian style wood fired oven Pizzas - Sunday brunch including all the beverages you want- International Food PromotionsTarget Market:l In house business and leisure guestsl Affluent Hangzhou families and young couplesCompetitors:- Caf at the Hyatt - Hyatt Regency West Lake- Coffee Garden - Shangri-la West Lake - Caf Le Rendezvous - Landison Plaza HotelThai Restaurant:Mission statement:Offering contemporary Northern Thai food and boasting an eclectic mix of spices and flavors, prepared by our award winning Thai master Chef. who sets new standards for Thai cuisine in Hangzhou. Experience true Thai hospitality infused with warm smiles from our Thai trained service team who are ready to delight you.Location: 2nd floor/ Mezzanine level, floor to ceiling glass windows overlooking Fengqi RoadCapacity: 82 seatsOpening time: lunch 11.30 AM till 2.30 PM and dinner: 5.30 PM till 10.30 PMFood Selection: Contemporary Northern Thai cuisine (salads, appetizers, soups, curries, meat-seafood-fish-vegetable- noodle/rice dishes, desserts) ranging from mild to medium spicy.Beverage Selection:Thai specialty beveragesRegular beverage listSelection of wine by the glass and bottleEntertainment: none just background musicTarget Market:- In house business and leisure guests- Affluent Hangzhou business guests, families and young couplesPricing Level: medium - highUSPs:- Award winning Thai Chef offering contemporary Thai cuisine- All serving staff will be trained by a Thai hospitality trainer being able to offer true Thai Hospitality- Restaurant view overlooking Fengqi Road- Regional Thai food promotionsCompetitors:- The Oriental - Landison Plaza Hotel- Banana Leaf- Overseas Chinese Hotel, Hubin Road- Banana Leaf Curry House, Hubin RoadChinese Restaurant: (upscale high end/fine dining)Mission Statement:Here, the subtle and delicate flavours of one of Chinas most famed cuisines are presented to perfection by our master chef from Guangzhou, while diners enjoy a great view of the West lake and the skyline of Hangzhou in one of our elegantly designed VIP private rooms. Location: roof top on 10th floor (overlooking the West Lake)Opening time: lunch: 11.30 AM-2.30 PM Dinner: 5.30 PM till 10.00 PM Capacity:Standard Capacity Private Rooms/ VIP waiting room:Private room 1: 12 people and comfortable sofa area for 4 peoplePrivate room 2: 10 people and comfortable sofa area for 2 peoplePrivate room 3: 8 people Private room 4: 10 people Private room 5: 10 peoplePrivate room 6: 10 people and comfortable sofa area for 5 peoplePrivate room 7: 10 people and comfortable sofa area for 7 peoplePrivate room 8: 10 people and comfortable sofa area for 7 peoplePrivate room 9: 10 people and comfortable sofa area for 2 peopleVIP Waiting room: sofa area for 6 people Note: Maximum capacity if added more tables to private rooms and vip waiting area is 130 people for all private rooms.Specifications private rooms: all private rooms have a flat screen plasma TV and private toilet/restroomAl la carte area: maximum capacity of 18 seats (3 tables of 2 people and 3 tables of 4 people)Food Selection: Mix of classic Hangzhou and contemporary Cantonese and influences of Sichuan cuisine. Most dishes are served in individual plated portions (VIP style) as we have a small a la carte area and private dining room is our main business/market. Most menus will be tailor made towards the guests request. Chef will sit down with the main organizer to decide the menu together as a VIP service.Focus is on creative and unique presentation of classic dishes like Sharks Fin, Abalone, Lobster, Sea Cucumber etc.Beverage Selection:Regular beverage listLarge selection of Chinese top level SpiritsLarge range of premium/top wines from France, Italy, Australia, NZ and CaliforniaEntertainment: none just background musicTarget Market:l In house affluent business guestsl Affluent Hangzhou business/company owners and high level government officialsPricing Level: HIGHNOTE: The restaurant will be profiled as very exclusive and average menu price will start at RMB 700 per person! USPs : - Tailor made menus with the Master Chef for each booking- 90% of the food is individually plated and served per person- Excellent view of the West Lake and Hill Area and Hangzhou Sky Line View- Separate entrance and elevator to access the restaurant from outside the hotel - Small restaurant which means the guests have a lot of privacy in their private rooms as the a la carte area is small.Competitors:- Hyatt Regency West Lake Lobby Lounge- Shangri-la West Lake Lobby Lounge- Landison Plaza Hotel Lobby LoungeRoof Top Garden TerraceMission Statement:This largest outdoor roof terrace in Hangzhou offers a stunning view of the Westlake and is the ideal place to unwind after a hard days work under the pleasure of an icy beer and a succulent grilled steak from our lava stone barbecue with colleagues and friends. At weekend nights the terrace transforms into an open air club with soft chill out tunes from our resident DJ, captivating the spirit of Hangzhous elegant party scene.Location: 2 Terrace areas on 10th floor roof top overlooking the West Lake. Semi Closed areas. Seasonal use only.Roof top with grass area and tiled floor balconies.Capacity: 250 guests (mix of terrace table seating and high standing tables)- On the hotel building roof area: 150 people terrace- On the apartment building roof area: 100 people terraceFood Selection:Themed barbecues and buffetsSmall a la carte menu with contemporary Western and Asian snacks/ Tapa foodBeverage Selection:Regular beverage listSpecialty cocktail selectionSelection of medium level wine by the glass and bottleFor bbqs beverage packages including soft drinks, juices, house beer, house wine and house spiritsEntertainment: Local and international DJ performances at weekend nightsTarget Market:l In house leisure and business guestsl Expat workers and teachers in Hangzhoul Mid-Large size joint venture and local companies, organizationsl At weekends, the mature Hangzhou higher end party scenePricing Level: mediumUSPs : - The biggest roof top terrace in Hangzhou overlooking the West Lake (2 sides)!- Multi functional- Open air barbecue buffet packages with beverages included at reasonable prices- Partly covered which can be used during rain as well- Weekly events and theme parties to be organized with international guest DJs- Excellently suited for company parties and social gatheringsCompetitors:- Sofitel West Lake Roof Terrace- The Vineyard Caf -HangzhouBanqueting and meeting facilities:Royal BallroomLocation: 3rd floorCapacity: l 700 m2 pillar less ballroom with small outdoor garden (50 people capacity) overlooking the West Lake (dividable into 2 rooms each same size): Royal Ballroom, Royal Ballroom A and Royal Ballroom Bl 400 people sit down Chinese style dinner capacity in full ballroom (175 in half ballroom)l Classroom style: 525 people capacity in full ballroom and 250 people in each half ballrooml Theatre style: 600 people capacity in full ballroom and 275 people in each half ballrooml 40% of the ballroom has windows with natural daylight coming inl 2 Small outdoor roof terraces outside the Royal Ballroom for 30 people each (Total 60 people)Pre function/Foyer Area:l 200 m2 pre function area for coffee breaks and cocktail receptions/dinner buffetl Including sofa lounge area with 26 seatsl Large cloakroom with reception counterOpening time: 24 hours service if requested by meeting organizerFood selection:l International dinner buffets with mobile action cooking stationsl Western, Asian and Chinese Cocktail parties with mobile action cooking stationsl Western set menu lunches and dinnersl Chinese set menu lunches and dinnersl Themed coffee and tea breaks (Chinese, Italian, American, Fruity, Healthy, Chocolate etc.)Beverage selection:l Complete full range wine list including banquet pouring wine selectionl Regular beverage listl Tailor made beverage packages for eventsAdditional Services: PROVIDING OUTSIDE CATERING SERVICES (FOOD, BEVERAGES, SERVICE AND ALL EQUIPMENT) Audio visual equipment rental Local tour and bus companies Photographer Costume rental Entertainment Airport transportation Florist Hairdresser and make up Limousine service Secretarial services Public Notary Exhibition equipment Decoration and theming service Shipping/hauling company Translation service and equipment Temporary personal to assist with registration of groups/seminars/meetings Musicians and entertainment Personal computers and/or printers Meeting presentation suppliesBoardrooms and VIP Room: 5 boardrooms and 1 VIP roomCapacity: Boardroom 1: 14 people boardroom styleBoardroom 2: 16 people boardroom styleBoardroom 3: 16 people boardroom styleBoardroom 4: 36 people classroom style Boardroom 5: 16 people boardroom styleBoardroom 6: 16 people boardroom styleVIP Room/Wedding changing room: for guests to privately relax and wedding couple to change dresses during wedding dinner.Entertainment: Using a professional entertainment company for tailor made arrangements for clients entertainmentTarget Market:l MICE company events in Asia and from Chinese mid-large size companiesl Training/HR meetings from Joint Venture companies and large top Chinese companies in Hangzhou or Shanghail Mid to high end local company social events (lunches and dinners)l Associations and chambers of commercel Higher end market wedding (couples)Pricing