bec名词解释.doc

BEC名词解释黄底的都是从老师PPT上复制黏贴下来的1. Brand recognition: a product or products that has or have been recognized and appreciated by local consumers.品牌认知2. Household name: a brand, person, company, etc. that is known to all or very popular in a place.家喻户晓的事或人3. Liquidity: available cash or the capacity to obtain it on demand.流动性资产4. Pricing policy: a plan or statement of prices set by an organization for its products and services.定价策略5. Retail: the sale of goods or commodities in small quantities directly to consumers.零售6. Public relations: PR, the activity of keeping good relationships between an organization and the people outside it.PPT解析：the practice of managing the flow of information between an organization and its publics.7. Trade deficit:imports minus exports of goods and services.贸易逆差8. Fair trade ：Trade that conforms to a fair-trade agreement.9. Tariff: duties or a duty imposed by a got on imported or exported goods.关税10. Globalization: the increasing worldwide integration of markets for goods, services and capital that attracted special attention in the late 1990s. 11. Buyout: the purchase of a company or biz.买断12. balance sheet 资产负债表, 缩写 B.S.: a financial statement that reports the assets and equities of a company at a particular time. 一个公司或机构在指定日期的资产、负债和所有者投资的列表说明13. Cash flow: The cash receipts or net income from one or more assets for a given period, reckoned after taxes and other disbursements, and often used as a measure of corporate worth.现金流出量：在特定的一段时间内来自一项或数项财产，扣除税收和其它支付金额外所得的现金收入或净收入，常用来衡量公司的价值。PPT上的定义：the movement of cash into or out of a business, a project, or a financial product.14. Inflow: all the money coming into the company15. Outflow: all the money going out of the company16. Net earnings: the net profit after all costs and expenses have been deducted.17. Productivity: the rate at which goods or services are produced, especially output per unit of labor.生产力18. Market share: the proportion of total sales volumes of a certain market that a company captures.市场占有率19. dealerships ：A franchise to sell specified items in a certain area.商品代理权：在某一 区域内出售某特定商品的特许权20. Margin: The difference between the cost and the selling price of securities or commodities. 盈余：证券或商品的成本与销售价之间的差额21. Mortgage: A form of debt in which one can own property by paying the entire price over time with interest. The borrower maintains all the rights, privileges and responsibilities of a property owner as long as the conditions of the mortgage, such as monthly payments of principal and interest, are met.抵押贷款22. Credit: Money that a lender may extend to a borrower. The borrower generally promises future payment with interest.信用，贷款23. Credit card: A card that allows a person to purchase goods and services by paying with money borrowed from a creditor. The borrower then repays the credit card company, often with interest. The borrower doesnt always have to pay interest, because paying the debt off on time might not result in interest being charged.24. Interest: The cost of borrowing money, usually expressed as a fixed or variable percentage.25. Interest rate: A percentage the borrower must pay in addition to the amount borrowed. For example, if $100 is borrowed, the borrower may need to pay the lender $110 over the course of a year, meaning the interest rate is 10 percent. Generally, the more risk for the lender, the higher the interest rate he will charge.26. Savings account: A bank account where money is stored and generally returns a relatively low rate of interest.存款账户27. Money: A medium of exchange that allows goods and services to be bought and sold without bartering or using credit. Money often is exchanged as currency.28. Budget预算an account of probable future income and expenditure during a stated, period, usu. a year used as a guide in making financial arrangements.29. Return回报the gain from an investment, either as income or yield or as profit on the sale of the investment.30. Portfolio证券投资组合the entire collection of investments in the form of stocks, bonds, or certificate of deposits for purposes other than controlling31. Purchasing power购买力of persons, the public, having the money to buy goods and services.32. Assetstotal resources of a business, as cash, accounts receivable, real estates etc.33. revenue收益the total annual income of state34. specializationto restrict ones economic activities to certain particular fields专门化35. ownershiplegal right of possession 所有权36. premiumthe amount paid by an insured for coverage under the contract保险费，奖金，额外费用，溢价37. investmentthe act of putting money to use in something offering profitable returns38. acquisitioncompany expansion through the phrase of other business收购39. Brand Power a single-score measure of the size and quality (familiarity and favorability) of a companys reputation.40. Brand: A brand is the one thing that you can own that nobody can take away from you.41. Brand stretching refers to the use of an established brand name for products in unrelated markets.42. Brand extension refers to the use of a successful brand name to launch a new or modified product in a same broad market.43. Teamwork: cooperative work done by a team (especially when it is effective)44. Subsidiary: a company that is completely controlled by another company45. Headquarters:(usually plural) the office that serves as the administrative center of an enterprise46. diversification :the act of introducing variety (especially in investments or in the variety of goods and services offered)47. questionnaire: a form containing a set of questions; submitted to people to gain statistical information问卷48. cooperate: work together on a common enterprise of project49. schedule :1. a temporally organized plan for matters to be attended to2. an ordered list of times at which things are planned to occur52. catalogue: a complete list of things; usually arranged systematically目录，系列53. contract: a binding agreement between two or more persons that is enforceable by law 合同54. goodwill :(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)55. merger: the combination of two or more commercial companies, 企业等的）合并；并购56. dividend: that part of the earnings of a corporation that is distributed to its shareholders; usually paid quarterly57. down payment: a partial