新职业英语职业综合英语Unit 5 Trade.ppt

Unit5 ENGLISHFORCAREERS 职业综合英语1 新职业英语 Unit5Trade Contents Warm 1 Warming up Task1Workinpairs DiscusswithyourpartnerandmatchslogansA Hwithpictures1 8 A Shiftthefuture B ThinkDifferent C Justdoit D Ideasforlife E Goodtothelastdrop F Let smakethingsbetter G Enjoymyselfonmyzone H Fresh upwithSeven up 7 1 5 3 2 4 8 6 Warm 2 Warming up Task2Workinpairs Pleasetellwhereyouhaveseenorheardtheaboveslogans Discusswithyourpartnerandlistthreeplaces poster newspaper TVcommercial outdoorsigns etc ReadingA ReadingA Text Task1 Task2 BusinessKnow how TextA 1 InternationalTradeEverytimewewalkintoastore restaurant theateroranyotherplaceofbusinesstobuysomething wetrade Basically internationaltradedoesnotdifferfromtradewithotherpeopleinourcountry Thekeytounderstandingtradeistorememberwhyittakesplace Thereasonpeopletrade regardlessofwheretheylive isthattheybelievetheywillbebetteroffbytrading Whenweconsiderthealternative eachofusproducingeverythingforourselves tradesimplymakesmoresense 翻译 声音 ReadingA TextA 2 Theprocessofimportingandexportingcreatesagreatervarietyofgoodsandservicesbecauseitpermitscountriestospecializeinwhattheydobest Byspecializinginthegoodsitcanproducemostefficiently acountrycanincreaseproductionandhavetheopportunitytomakemoresalesandprofits Profitscanturnintoincreasedwagesfortheworkforceandadditionalinvestmentinplantsandequipment Theprocessalsoprovidesconsumerswithmoregoodsatlowerprices 翻译 声音 ReadingA TextA 3 Thebenefitsoftradecanbeexplainedusingtheeconomicprinciplesofabsoluteandcomparativeadvantage Forexample supposetherearealawyerandalegalassistant Ifittakesthelawyerlesstimetopreparebriefsortotypelettersthanitdoestheassistant ineconomiclanguage thelawyerhasan absoluteadvantage bothinpreparinglegalbriefsandintypingletters Ifwestoppedhere wemightbeinclinedtosaythatthelawyershouldproduceboth becausethelawyerisbetteratboth 翻译 声音 ReadingA TextA 4 Accordingtocomparativeadvantage thelawyershouldspecializeinhisorherstrongestskill thelaw andthelegalassistant typingletters Iftheydo theyactuallywillproducemorethanifeachofthemhadtriedtodobothtasksalone Specializinginwhattheydobestandthentradingtheirproductsfortheotherthingstheyneedwillmakebothpartiesbetteroff 翻译 声音 ReadingA TextA 5 Throughinternationaltrade countriesexchangegoodstheyproducemostefficientlyforgoodsothercountriesproducemostefficiently Themoreconsumersthereareinthemarket thegreatertheabilityofeachcountrytospecializeinwhatitdoesbest Itisimportanttonotethatboththelawyerandthelegalassistantwouldbenefitfromspecializationandtrade Likewise internationaltradeisawin winsituationforallcountriesthatparticipate 翻译 声音 ReadingA A Trans 1 ReadingA 国际贸易每当我们走进商店 餐馆 剧院或者任何别的商业场所进行消费的时候 我们就在进行交易 从根本上说 国际贸易同我们在国内进行的贸易并无差别 理解贸易的关键是牢记贸易发生的原因 不管是哪里的人 他们进行贸易的理由是因为他们相信通过贸易可以获益 当我们想想另一种选择 即我们每个人都自给自足 那么贸易的意义就更容易理解了 A Trans 2 通过进出口可以创造出更加多样化的商品和服务 因为各个国家都可以专注于自己最有优势的产品 一个国家通过专门生产自己生产效率最高的商品 就能提高产量 就有机会来提高销量 并增加利润 更多的利润则可转化为员工更高的工资和对工厂及设备更多的投资 进出口也会为消费者提供更多廉价的商品 ReadingA A Trans 3 我们可以用绝对优势和相对优势的经济学原理来解释贸易带来的好处 假设有一名律师和一名法律助理 如果这个律师准备案情摘要或打印信件所花费的时间比法律助理少 那么用经济学术语来说 该律师在准备案情摘要和打印信件方面都拥有 绝对优势 如果到此为止 我们就有可能会说这个律师两件事都应该做 因为他这两方面都更在行 ReadingA A Trans 4 按照相对优势的原理 该律师应专注于发挥其最强项 打官司 而法律助理则应专注于打印信件 如果各取所长 他们实际的工作效率会比各自都做这两项工作要高 通过专门从事各自最擅长的事情 然后以自己的产品去换取所需 双方均可获益 ReadingA A Trans 5 通过国际贸易 不同国家得以用自己最高效生产的产品去换取别国最高效生产的产品 市场上的消费者越多 每个国家专营自己优势产品的能力就越强 需要着重强调的是 律师和法律助理都会从专业化分工和贸易中获益 同样 国际贸易对所有参与国来说都是一个双赢的局面 ReadingA payingnoattentionto ReadingA regardlessof e g Thelawrequiresequaltreatmentforall regardlessofrace religionorsex e g Sincemyhusbandwasmadethemanager wearebetteroff ReadingA betteroff inabettersituation especiallyinfinancialterms e g Isthereanalternativetowhatyoupropose ReadingA alternative n somethingyoucanchoosetodooruseinsteadofsomethingelse e g Readthisandtellmeifitmakessense ReadingA makesense tohaveaclearmeaningandbeeasytounderstand e g Gettingfitagainhasbeenalongslowprocess ReadingA process n aseriesofactionsthataredoneinordertoachieveaparticularresult e g FinallyAlicedecidedtospecializeincontractlaw ReadingA specialize in v tolimitallormostofyourstudy business etc toaparticularsubjectoractivity e g Thereareawiderchoiceofgoodsfortheconsumersinbigcities ReadingA consumer n someonewhobuysandusesproductsandservices e g Thisaidprogramwillbringlastingbenefitstotheregion ReadingA benefit n somethingthatgivesyouadvantagesorimprovesyourlifeinsomeway a unlimited complete true correctandnotchanginginanysituation notincomparisonwithotherthings ReadingA absolute e g 1 Anabsoluterulerneednotaskanyoneforpermissiontodoanything 2 Achildusuallyhasabsolutetrustinhismother 3 Youhaveanabsoluterighttorefusemedicaltreatment 4 Inabsolutetermswageshaverisen butnotincomparisonwiththecostofliving e g Afteralifetimeofpoverty hislastfewyearswerespentincomparativecomfort ReadingA comparative a measuredorjudgedbycomparing a connectedwithorinaccordancewiththelaw ReadingA legal e g Mr Smithismylegaladvisor tohaveatendencyorwishtodosomething ReadingA beinclinedto e g Iaminclinedtostartatonce n oneofthepeopleorgroupsinvolvedinanargument agreement etc ReadingA party e g Thetwopartiesarehavingdifficultyagreeingwitheachother v togivesomethingtosomeoneandatthesametimereceivethesametypeofthingfromthem ReadingA exchange e g Ishookhandsandexchangedafewwordswiththemanager n anactofgivingsomethingtosomeoneandreceivingsomethingelsefromtheme g WouldyoulikemyoldTVinexchangeforthiscamera ad thesame inasimilarway ReadingA likewise e g Nannyputupahatandtoldthegirlstodolikewise v totakepartinorbecomeinvolvedinanactivity ReadingA participate in e g Everyoneintheclassisexpectedtoparticipateactivelyinthesediscussions A Task1 1 ReadingA Task1Answerthefollowingquestionsaccordingtothepassage 1 Whatisthereasonforpeopletotrade 2 Whycanagreatvarietyofgoodsandservicesbecreatedintheprocessofimportingandexporting Thereasonisthattheybelievetheywillbebetteroffbytrading Becausecountriesarepermittedtospecializeinwhattheydobestandtheycanincreaseproduction A Task1 2 ReadingA 3 Whycanplantsalsobenefitfrominternationaltrade 4 Whatdoescomparativeadvantagereferto Becausetheprofitsgainedfrominternationaltradecanbeturnedintoadditionalinvestmentinplants Itreferstoaprinciplethatwhenpeoplespecializeinwhattheydobestandthentradetheirproductsfortheotherthingstheyneed theywillallbebetteroff 5 Whowouldbenefitfrominternationaltrade Allcountriesthatparticipate A Task2 ReadingA Task2Decidewhetherthefollowingstatementsaretrue T orfalse F accordingtothepassage T F F T F BusinessKnow how SalesPromotionMethods Discount Coupons akindofticketthatmaybeusedinsteadofmoney Giftwithpurchase Point of saledisplays ReadingB ReadingB Text Task1 Task2 TextB 1 翻译 ReadingB TextB 2 翻译 ReadingB B Trans 1 ReadingB B Trans 2 ReadingB B Task1 ReadingB 1 ThesalesconfirmationismadebetweenandTeskoCo Ltd 2 Thetotalvalueofthegoodsis infigures 3 TheChildren sJacketsarepricedateachpiece 4 TheSelleragreestoselltheBuyerpiecesofMen sJackets 5 TheSellershallshiptheclotheson2008 Task1ReadNaturaJamSalesConfirmationandfillintheblanksineachofthefollowingstatements NaturaJamCo Ltd USD15 00 500 5June USD16 500 00 B Task2 ReadingB Task2Completethefollowingsalesconfirmationwiththegiveninformation Situation TheSellerhasagreedtoselltheBuyer200dozenSMTTOYsatUSD15 00perdozen Thetoysaretobepackedin20cartonsandshippedon20Oct 2008 K C T Sydney1 20 SMTTOY USDOLLARSTHREETHOUSANDONLY 20Oct 2008 200DOZEN USD15 00PERDOZEN USD3 000 00 Listening Listening Speaking Task1 Task2 Task3 Task4 Task5 L Task1 Listening Speaking Task1RoseWinnisdiscussingpricewithTomGreen Listentotheconversationandchoosethebestanswertoeachquestionyouhear Script 1 A Canada B America C Japan D China 2 A By3 B By4 C By5 D By6 3 A Thisistheirfirstcooperation B Othersuppliers offersare15 lower C Thewomancangivethemana5 discount D Theyfinallysettledthequestionofprice L 1 Script Listening Speaking Task1Script L Task2 1 Listening Speaking Task2CathyBrownisshowingsomeproductstoRyanBush Listentotheconversationandfillintheblankswithwhatyouhear W Nicetomeetyou Mr Bush Whatproductsareyouinterestedin M I minterestedinyourcompany sprinter CanIhavealookatyourprintersondisplayfirst W Sure Hereareourwhichmayhelpyoumakeagooddecision M Couldyougivemesomeideaofyourprices W Hereis M Letmesee Er it salittleexpensive Couldyougiveus catalogs thepricelist aspecialdiscount 声音 L Task2 2 Listening Speaking W I msorry Thisisourlowestpriceandwecan tgoanyfurther M We llplacealargeorderthistime ifthepriceismorefavorable W Whenyouconsiderthequalityofourproducts you llseeourpriceis M Well I llcallourheadofficeandseewhattheyhavetosay W Noproblem Thankyouforyourenquiry Ifyouneedanymore pleasecallme Thisismycard M Thankyou quitereasonable information L Task3 Listening Speaking Task3JimWeeksisdiscussinganorderwithMollySmith Listentotheconversationanddecidewhetherthefollowingstatementsaretrueorfalse Thenwritekeywordstosupportyouranswers Script 1 Puresilkshirtsareanoldstyleforlastyear TrueFalse2 Theminimumorderis800piecesatUS 16 TrueFalse3 Themanrequiresthatthewomanreducetheminimumorderto300pieces TrueFalse4 Intheend thewomanreducestheminimumorderwithaslightincreaseinprice TrueFalse neweststyleforthisyear US 15 500pieces L 3 Script Task3Script Listening Speaking L Task4 Listening Speaking Task4Mr MailerisdiscussingsometermswithMissWright ListentotheconversationandcompleteMr Mailer snotes Script 3 5 contract Shipment Delivery L 4 Script Task4Script Listening Speaking L Task5 1 Listening Speaking Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear Negotiatingistheprocessbywhichtwoormorepartieswithdifferentneedsandgoalsworktogethertofindamutuallyacceptablesolutiontoanissue Understandingmoreaboutthenegotiationprocessallowsyoutomanageyournegotiationswithconfidenceanditincreases Beforethenegotiation youshould clearly determinewhatyouwantandwhatyourbottomlinewouldbe setyourgoals thechanceofsuccess 声音 L Task5 2 Listening Speaking Duringthenegotiation startbytalkingaboutsomethingwithwhichnoonecoulddisagree Youcanrecite thattheotherpartywillsayyesto Givethemachancetotellyouwhattheywant Theymayhaveanoffermorefavorablethanyouexpected Ifyoudisagreewithsomething stateyourdisagreementina way Don tquarrelwiththeotherpartyorgetintoastruggle Remembernegotiationdoesinvolvecompromise Unlessyoucangettheotherpartytowantexactlywhatyouwant youwillhavetocompromise Butyoudon thavetocompromiseyourprinciples Negotiatingisacomplexprocessbutone Ifyoufollowthetipsabove youwillfindtheprocesseasier basicfacts gentlebutfirm worthmastering Writing Writing Task1 Task2 W Task1 Writing Task1Readandcompletethememowiththegivenwords appointedactinformplacerespect MEMORANDUMTO AllemployeesFROM DanielKrammer GeneralManagerDATE August20 2008SUBJECT ChangeofSalesManagerIamwritingto youthatMr OwenSmith thesalesmanager resignedhispositiononAugust15 2008 Hethereforehasnoauthorityto forthisfirminany fromthatdate Mr LeoBrownwas thenewsalesmanagerbytheboardtotakethe ofMr OwenSmith inform act respect appointed place Task2YouworkinQualityControlDepartment Youdiscoveredthatsomethinghasgonewrongwithamachineinaroutinetest WriteamemotoMr RickSmith QualityControlManager toreportthismatterandofferasuggestionforathoroughcheckofthewholeproductionline W Task2 Writing Sample Mini Workingroups Youworkpart timeinastoreoncampusandareaskedtosellsomethingtopassers byatastand Discusswithyourpartnersanddecidewhatproductyouaregoingtosellanddemonstratehowyousellwithappropriatepromotionmethodstoyourclassmates Thefollowingsampleisprovidedforyourreference Mini project Workingroups RefertothesampleonPage75 Goodtimemanagementandcooperation In classpresentation LanguageLab LanguageLab Task1 Task2 Task3 Task4 Task5 LL Task1 LanguageLab 1 opportunity 2 export 3 profit 4 exchange 5 participate 6 consumer 7 additional 8 legal 9 party 10 specializein Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright apersonwhobuysandusesgoodsandservicestakepartinconnectedwiththelawgivespecialorparticularattentiontosend goods toanothercountryfortradepurposeschance afavorablemomentoneofthepeopleinvolvedinanargument agreement etc moneygainedbytradebeyondwhatisusual addedgiveandreceiveinreturn F E H J B A I C G D LL Task2 1 LanguageLab Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1 Changetheformifnecessary Thecompanyannouncedatrading of 2millionfor2008 2 Everyoneintheclassisexpectedto inthesediscussions 3 Thepriceincreaseswerepassedonbythefirmtothe 4 Thejudge ssonhopestoenterthe profession 5 A n chargeismadeforheavybaggage profit participate consumers legal additional LL Task2 2 LanguageLab 6 Thetalkswillbeattendedbyall 7 MayItakethistothankyouallforcoming 8 Firsthepaintingbirdsandlaterinwritingaboutthem 9 ThebatteryIboughtisofthewrongsize Iwonderiftheshopwill it 10 They wheattoRussiaandimportsilkfromJapan parties opportunity specializedin exchange export LL Task3 1 LanguageLab Task3Completethesentencewithfollowingwordsorphrasesplussomewordsofyourown alternativeregardlessofsupposebeinclinedtoaccordingto 1 Everyonehastherightto thecolorofhisskin 2 Itobelievethat 3 If hehasno buttogobyplane livewherehewantsto regardlessof aminclinedto hewillagreetoourplan hewantstogettoBeijingbytonight alternative LL Task3 2 LanguageLab 4 themanager therewillbe5 yourfriendsknewhowyou rebehavinghere Accordingto whatwouldtheythink Suppose ameetingnextweek LL Task4 1 LanguageLab Model1 thelawyer lesstime typeletters thantheassistantIttakesthelawyerlesstimetotypelettersthanitdoestheassistant 1 themanager awholeafternoon explainthenewcompanyregulationsIttookthemanagerawholeafternoontoexplainthenewcompanyregulations 2 thegovernment severalweeks calmdowntheangryworkersIttookthegovernmentsever