FY2005 overall mktg strategy (NXPowerLite)

2015/10/13 Brook WU 1 FY2005/06 Overall Marketing Strategies 2015/10/13 Brook WU 2 Overall marketing strategies Reinforce and improve company image Strengthen communication and collaboration with Sales team Be focused on targeted customers Carefully manage portfolio development Identify and develop marketing staffs 2015/10/13 Brook WU 3 Company image Admit and solve the issues objectively Participate important congresses and sponsor key opinion leaders selectively Respect and deliver any promise timely Take care the people fairly 2015/10/13 Brook WU 4 Sales & Marketing Timely & regular Communication PMs & RSMs meeting Customer focus Professionalism Process management Result oriented 2015/10/13 Brook WU 5 Focus & Targeting Define/Screen/Select targeted customers Focus on potential customer Consciousness of ROI (Minimize investment and maximize productivity) 2015/10/13 Brook WU 6 Maximize sales generation Define/Screen/Select targeted doctors Deliver accurate product knowledge Keep the most suitable visiting frequency 2015/10/13 Brook WU 7 Reinforce commercial sense Commercial sense Sales generation Professional Understand your function role right attitude always be with crisis consciousness maintain the relationship with customers improve competitiveness 2015/10/13 Brook WU 8 % of national budget 8%11%5%7%19%15%4%6%15%10%华北一区华北二区山东地区江苏地区浙江地区上海地区华中地区福建地区华南一区华南二区2015/10/13 Brook WU 9 portfolio development Takepron Sales recover by introduction of TARGETING system Speed up LFDT introduction Pre-marketing of LFDT Enantone Optimize promotional efforts (separate force?) Launch of new indication Launch of half dosage? 2015/10/13 Brook WU 10 Synergy among Metabolism portfolio Basen HI listing at provincial & municipal level Clarify Product positioning & Strategy define Actos Hospital listing & department penetration Scientific support Blopress Balanced coverage based on potential with adequate investment Clarify Product positioning & Strategy define Hospital listing & department penetration portfolio development 2015/10/13 Brook WU 11 Proposed organization for Takeda in coming years B U 1T a k e p r o n6 5 r e p sB U 2E n a n t o n e5 5 r e p sB U 3M e t a b o l i s m8 0 r e p sT a k e d a C h i n aY 2 0 0 6 / 72015/10/13 Brook WU 12 Hospital Seminar Application Form 医院小会申请表 姓 名： 城 市： 地 区： 时 间： 医 院： 产 品： 科 室 参加人数 预算 (元 ) 会议内容 预期效果 批 准 人： _ 时 间： _ 批 准 人： _ 时 间： _ 2015/10/13 Brook WU 13 Loc