教材文本 Unit 5 Reading Task (Workbook)

Unit 5 Inside advertising(Workbook)READING TASK1 With a partner, read the following text and make sure you understand it, then complete the tasks on the next page. DOES FOOD ADVERTISING HAVE AN EFFECT ON OBESITY?There is a disease sweeping the world today that is killing far more people than any other, including AIDS or SARS. That disease is obesity. The World Health Organisation (WHO) has stated that of the 56.5 million deaths per year around the world, over 50 per cent of these are caused by diseases associated with unhealthy diet and lack of exercise and that many of these deaths could be prevented. In the face of these shocking statistics, the WHO announced, in 2004, a plan to fight obesity and invited governments around the world to join the campaign to encourage its citizens to adopt a sensible diet and to take up some form of physical activity. As part of their plan, the WHO asked governments to consider the role of food advertising in encouraging people to eat unhealthy food. One area of concern for many countries is the advertising of unhealthy food during childrens television programmes. In Australia, which has the highest number of food advertisements in children television in the world, there are an average of 12 food ads per hour. On the other hand, in Sweden and Austria where there are strict laws about advertising during childrens programmes, there is only one food ad per hour. There is much debate, however, about whether television advertisements are in any way responsible for childhood obesity. In Sweden, and Quebec in Canada, for example, there has been no great difference in the number of obese children since the government banned food ads in childrens television. However, Holland, where there are no bans on food advertising, has one of the lowest rates of obesity in Europe. 2 Write 10 comprehension questions that will check how well others in your class have understood the text. Write five questions about the facts in the text and five questions that require students to give opinions or reasons. 3 Give your questions to another pair to answer. When they have finished, check their answers and give them a mark out of 10, with 10 as the highest. Suggested answers to Exercise 2：1 Whats the best topic for the text? A WHO plans to fight obesity B Does food advertising really work? C Ads banned in many countries D Obesity kills 56.5 million2 Which disease kills the most people? A SARS. B AIDS. C Obesity. 3 What has WHO asked governments to do?（You can tick more than one） A Find out if food ads have an effect. B Encourage people to eat sensibly. C Ban ads for unhealthy food. D Help WHO fight obesity. True or false?4 WHO is worried that food ads may be encouraging children to eat the wrong food. 5 Austria and Holland have laws about advertising food on childrens TV. 6 Children in Holland are not as fat as in many other European countries. Answer the following question in a short paragraph. Use the information in the text in your answer. 7 Do you think advertising of unhealthy food on television is the reason why children are fat?Match the words with their meanings. 8 associated fat9 concern connected together10 obese think about11 consider worryAnswers to the questions above. 1 B 2 C 3 A BD 4 T 5 F 6 T7 Television is certainly not the main reason for children being fat. The main reason is that they have unhealthy diets and dont get enough exercise. However, TV ads of unhealthy food might be encouraging children to eat more of the wrong foods. WHO and many governments in the world believe ads do contribute and that is why they have banned them. On the other