湖南省高中英语 Unit1 Advertising Project精品课件 牛津译林版必修4.ppt

unit1 advertising areyouawareoftheadvertisementsaroundus advertisementsareanimportantpartinourdailylife let srecite nowadays wecanfindalmostwego wearesotothemthatweoftendonotevenhowmanyweseeandhear ididsomeonadvertisements andhavesomeimportantinformationtowithyou advertisements wherever used realize inaday research share projectdevelopinganadcampaign listentothefirstpassageandanswerthequestions whatisanadcampaign whatmediacanyouuseinanadcampaign 3 whatquestionsshouldwefirstconsider 1 whatisanadcampaign anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience 2 whatmediacanyouuseinanadcampaign 3 whatquestionsshouldwefirstconsider 1 whoistheaudienceforyouradcampaign 2 whatdoyouwantyouradcampaigntosay 3 howdoyoureachyouraudience wecanusedifferentkindsofmedia includingposters newspapers magazines radioandtelevision readthepassageagainandfillinthetable ampaign im udience arget ppeal eact ays cross pproach etermine anti smokingadcampaign readthepassageandanswerthequestions whatisthesubjectofthisadcampaign 2 whoisthetargetaudienceforthisadcampaign 3 whatistheadcampaignaimedtodo whatisthesubjectofthisadcampaign 2 whoisthetargetaudienceforthisadcampaign 3 whatistheadcampaignaimedtodo high schoolteenagers todiscourageyoungpeoplefromsmoking anti smoking languagestudy have inmindfigureoutget todo inordertodo inadvanceappealtosb sthcareabout beconcernedwith about get acrossdependon phrases 记住 知道弄清楚 弄懂让某人做某事为了做某事提前吸引 引起兴趣关心 在意感兴趣的 关切的把 表达清楚取决于 依赖于 millionsof dueto resultin costsb sthn causedamageto choose as discouragesbfromdoingconvincesbtodo urgesbtodo phrases 大量的由于 因为导致花费某人某物造成伤害选择 为阻止某人做某事说服某人做某事力劝某人做某事 provide with inform about aswellbefullyawareof shocksbintodoing diefrom alltoosoonrelate to phrases 提供某人某物通知某人某事也 和完全意识到警醒某人做某事死于过早 太早与 有关 have inmindfigureoutget todo inordertodo inadvanceappealtosb sthcareabout beconcernedwith about get acrossdependon phrases 记住 知道弄清楚 弄懂让某人做某事为了做某事提前吸引 引起兴趣关心 在意感兴趣的 关切的把 表达清楚取决于 依赖于 millionsof dueto resultin costsb sthn causedamageto choose as discouragesbfromdoingconvincesbtodo urgesbtodo phrases 大量的由于 因为导致花费某人某物造成伤害选择 为阻止某人做某事说服某人做某事力劝某人做某事 provide with inform about aswellbefullyawareof shocksbintodoing diefrom alltoosoonrelate to phrases 提供某人某物通知某人某事也 和完全意识到警醒某人做某事死于过早 太早与 有关 1 unlikeasingleadvertisement anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience 句中using为现在分词 做 sometimelater theybegantoeattheirmeals usingtheirhands 方式状语 2 itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo getsb todosth 让某人做某事我将让我的叔叔帮我解决这个问题 iwillgetmyuncletohelpmesolvetheproblem 同义短语 havesb dosth 3 inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance inorderto为了helitacigaretteinordertocalmhismind 为了赚更多的钱 他工作到很晚 inordertoearnenoughmoney heworkedlateintothenight inorderto表示 为了 以便 可以置于句首或句末 inorderthat表示 以便 为了 后面接句子 位于句中 通常不位于句首 iamsavingmoneyinordertobuyahouse iamsavingmoneyinorderthaticanbuyahouse inadvance预先 提前在拜访他之前 我提前给他打了个电话 beforevisitinghim icalledhimupinadvance 4 afteryouhavedecidedwhoyouraudienceis itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout after引导的 what引导的 做 的宾语 itistime forsb todo 是该做 的时候了eg 十二点了 我们该去食堂吃午饭了 itistwelvenow so 时间状语从句 宾语从句 decide 5 itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway appealto迎合 有吸引力theprogrammeappealsespeciallytoyoungchildren manynewspapersappealtothecrowd 5 whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith careabout关心don tyoucareaboutthiscountry sfuture carefor照顾 喜欢 介意 beconcernedwith about感兴趣的 关注的shewasmoreconcernedwithreadingthemagazinethandoingherhomework beconcernedfor about为 担