高中英语Unit 1 Advertising Word power 1课件牛津版必修四.ppt

unit1advertising wordpower liyang crazyenglish supposeyouareliyang andyouwishtoproduceanewkindofelectricaldictionary 电子词典 whatpreparationsshouldyoumakeinordertoattractmostcustomers technologymarketresearch 市场研究 调查 advertisements brainstorming marketresearch sales marketingdepartment consumers marketshare salestargets marketleader highquality salesfigures salesandmarketing marketresearch sales marketingdepartment consumers marketshare salestargets marketleader highquality salesfigures salesandmarketing 消费者 市场份额 销售目标 市场主导者 高质量 销售量 产品 销售和市场营销 销售 营销部门 beforeacompanystartsmakinganewp theymustcollectandstudyinformationaboutwhatpeoplewantandneed so theydom thebossofthecompanyneedsalotofinformationaboutthes oftheproduct so thes ledbyasales marketingmanager willpresenttheinformationfromtheirmarketresearchtotheboss thecompanycanthenchoosetherightproducttoproduce theonewhichisexpectedtobemostpopularwithc oneofthemostimportantpiecesofinformationisthem thepercentageofamarketthatthecompanyhas alsoimportantarethes theamountwhichtheythinktheywillsellinafutureperiod iftheywanttobecomethem thecompanymustensurethattheirproductisofh oncetheproductgoesonthemarket itss theamountwhichhasbeensold shouldbereportedeveryday sothecompanycanchecktheprogressoftheirproduct roduct arketresearch alesandmarketing ales marketingdepartment onsumers arketshare alestargets arketleader ighquality alesfigures practice challenge pairwork completethedialoguebetweenmrcarterandmsjonesonpage7inyourtextbook mrcarter ournew hasbeenonthemarketfortwoweeks whatisits now msjones wehaveabout15percentshareofthemarketatthemoment the roseby2percentyesterdayacrossthewholecountry mrcarter that squiteencouraging ithinkitmightbebecause reallylikethedesignand oftheproduct iwouldlikeyoutodosomefurther aboutyoungpeople sviewsontheproduct the shouldalsofinishthereportonthe bynextweek msjones we redoingitrightnow i llpresentittoyoutomorrowmorning mrcarter that sgreat ifwewanttobethe inourfield weneedtogetasmuchinformationabout aswecan product marketshare salesfigures consumers highquality marketresearch sales marketingdepartment salestarget marketleader salesandmarketing whenthenewproductisproducedafterthemarketresearch westillneeddesignsomehelpful excitingandattractiveadvertisementssothattheadvertisementscanhelpusexcitethereadersandattractmorecustomerstobuytheproduct attention question what stherelationshipbetweenthesetwodifferentcoloredgroups moreexamples 1 thisbookisofgreathelp thatistosay itisvery 2 idon tthinkithasanyuse thatistosay ithinkitis 3 themessageisveryvaluable thatistosay itisofgreat 4 theoldmanisingoodhealth heis 5 drunkdriversareagreatdangertopeopleontheroad thatmeanstheyare drivers helpful useful value healthy dangerous waysofformingadjectives usingsuffixes 后缀 competition workingroupsandwritedownmorewordsthatarecreatedthisway thegroupthathasthemostwordswinsthegame comeon bestclothingshop doyouwant love and attract clothingatlowprices areyoutiredofwearingthesameplain 素色的 bore outfits 服装 everyday doyousometimesfeellikeyourfriendsaretrendier 更时髦的 thanyouare andwearmore create outfits wecantellyouwhereyourfriendsfoundtheir fantasy幻想 clothes bestclothingshophasopenedtwonewstoresinthecitycentre an excite filmstarlookisnowavailabletoeveryteenager ourshoppingenvironmentis friend andenjoyable ourhighly compete pricesmeanyoudon thavetoberichand fame tolookgreat lovely attractive boring creative fantastic exciting friendly competitive famous jeans shirtsanddressesareonsalenow ifyouareoneofthefirstten luck shoppersthisweekend youwillreceiveadiscount 折扣 card socomethissaturdaytooneofournewstorestocollectyourfreegiftandstartshoppingattheplacewhereyoucanfindtheclothesyouhavealwayswanted lucky 1commerce2health3hero4attract