商务英语函电.ppt

国际商务英语函电 第三版 电子教案 电子教案简介 第三版 国际商务英语函电 教材适应高职高专国际经济与贸易 经贸英语等专业外贸函电教学的需要 为了使教材贴近实际工作 我们在第二版的基础上进行修改和增减 使之涵盖面更广泛 更现代 本书按外贸进出口流程进行编写 环节紧凑 通过教与学了解外贸进出口的整个过程 每单元后的实训练习帮助学生进行实际操作 加强动手能力 同时还能提高学生外贸业务 英语知识和语言运用能力 修改过程中 我们尽可能贴近业务实际及学生特点 做到准确精练 深入浅出 选用大量合同 信用证 各种单据等实例供学生操作 突出实用性 可操作性 充分体现高职高专教材 以能力为本位 以应用为目的 以学生为主体 的特点 为适应多媒体教学的需要 我们制作了本教材的多媒体课件以帮助教师提高教学水平 课件内容包括 课文 英汉注释 例句 练习 实训练习 补充内容 并附有习题答案 实训练习答案 译文供参考 制作单位 福建对外经济贸易职业技术学院制作人 陈淑霞 目录 WritingPrinciplesofBusinessLetters EstablishingBusinessRelations Enquiries Offers CONTENTS Counter Offers TermsofPayment 目录 EstablishmentofL CandAmendments Packing Shipping Insurance CONTENTS ComplaintsandClaims Agency LayoutandTransmissionofaBusinessLetter ChapterI TeachingAims Thepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved andelicittheresponsesrequired Althoughformalityinbusinessletter writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver Throughthestudyofthischapter studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly Main DifficultPoints 1 FullBlockStyle 2 IndentedForm 3 ModifiedBlockStyle 4 Semi blockStylewithIndentedParagraphs 1 PrinciplesofBusinessLetterWriting 4 C 1 Clearnessoneideainasentence onetopicinaparagraphandonematterinaletter 2 Concisenessnatural humanandeasytoread briefandtothepointUsedailyexpressionstoreplacejargons 1 PrinciplesofBusinessLetterWriting3 CorrectnessNogrammaticalmistakes Notypingmistakes Payspecialattentiontonumbers suchasquantity priceandsoon 4 Courtesypositive friendlyandsincere Insteadofsaying Iaminreceiptofyourorderfor1 000tonsofBlackTea Youbettersay Thankyouforyourorderfor1 000tonsofBlackTea 2 ToLearnThisCourse YouShould1 haveagoodcommandofEnglish 2 payattentiontothespecialtermsinthiscourse 3 understandthatthebestwaytolearnitistoreadmoreandwritemore Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem Itisagoodideatorecitesomeletters Itwillhelpyoualotwhenyouwritebusinesslettersyourself Contents 1 Compositionofabusinessletter Layoutofabusinessletter 2 Envelop Email Fax 3 4 5 OfaBusinessLetter Composition CompositionofaBusinessLetter standardpartsLetterheadInsideaddressDateSalutationBodyoftheletterComplimentarycloseSignature optionalparts 8 Rreferencenumber 9 Attentionline 10 Subjectline 11 Referencenotation 12 Enclosure 13 Carboncopy 14 Postscript 1 Letterhead信头 Thecompany snameAddressPostcodeTelephonenumberFaxnumberE mailaddress Elements 1 Letterhead信头 宁波市慈溪进出口股份有限公司地址 慈溪市寺山路269号邮编 315300电话 86 574 63891000传真 86 574 63813763E mail sale Website practice ChinaNingboCixiImportandExportCorporationAdd 269SishanRoad Cixi Ningbo Zhejiang ChinaP C 315300Tel 86 574 63891000Fax 86 574 63813763E mail sale Website 2 Insidenameandaddress封内地址 收信人的姓名和地址一般列在信的左上方 由于不同国家书写地址的习惯不同 收件人地址应按照对方公司信纸中的信头书写 切勿擅自更改 写国际地址时 不要忘记在最后一行写上国家名 2 Insidenameandaddress封内地址 致某公司 Messrs LakeKane Co Ltd 66MartinsLaneLondonEC3V7BH致公司中某职位 TheManagerEaglePressInc 66MartinsLaneLondonEC3V7BH致公司某人 Mrs JuttaBrownEaglePressInc 66MartinsLaneLondonEC3V7BH 3 Date日期 一般写法有 A 5thMarch2008B 5March2008C March5th 2008D March5 2008day month year Englishpractice month day year Americanpractice A 一般按日 月 年的顺序写出 日可用基数或序数 日亦可放在月份后面 当日年之间必须加逗号 B 年份应完全写出 不能用 12 代替 2012 C 月份要写英文名称 不能用数字来代替 但可以用缩写 注意事项 4 Salutation称呼 ForaddressingonepersonDearSir DearMadam ForaddressingtwoormorepersonsDearSirs DearMadams Gentlemen alwaysshouldbeinpluralform AlessformalgreetingDearMr DearMs 注意 若不能确定阅信者是男是女 用DearMadamorSir 称呼后面的标点 一般使用逗号或分号 美加来信中Gentlemen后用冒号 5 Bodyoftheletter正文 书信的主体 一般分为3部分 OpeningSentences WehavereceivedyourletterofMay5th 2006 Wehaveyournameandaddressfrom Iamwritingthisletterto TheclosingSentencesWehopetoreceiveyourreplyearly 6 Complimentaryclose结尾敬语 结束语是一种客套用语它应与前面的称呼相呼应 后面加逗号 7 Signature签名 Alettershouldbesignedbyhand andinink 外国函件都必须由负责亲笔签名 用橡皮戳说明该信并非本人亲自过目 只是通函 不为人重视 不礼貌 JulieWangforMaryHuang 此方式表示书信内容为MaryHuang的意思 JulieWang只是代为签字而已 一般商务书信 还应在签名下方将发信人的姓名用打字形式打出 签名者代表公司 某单位名义时 应在结束词下方打出全部大写的单位名称 然后再签名 当负责人不在而由经办人员代签名时 要加上by for字样 8 Referencenumber存档编号 信函编号常见的书写形式有两种 一种比较简单的形式 Re XXX 例如 Re Invoice12345或Re YourletterdatedJanuary20 2006 一种比较常用的形式 Yourref XXX Ourref XXX 提供一组缩写信息 包括 文件编号 起草人 录入人的姓名缩写和部门代号等 通常位于信内名称和地址与称呼之间 用于向收信的公司提示希望将信函交给某个具体的经办人或部门 例 Attention WilliamSmith GeneralManager或FortheAttentionofExportDepartment 9 AttentionLine转发提示 10 SubjectLine主题 标题写在称呼语下面两行 一般是在信笺中间位置 事由要简单扼要 说明商品名称 数量 信用证或合同号等即可 e g 1 Subject SewingMachines 2 Subject OurcontractNo 123 3 SewingMachines 11 ReferenceNotation 经办人代号 经办人代号是由书信口述人和打字员的姓名的首字母组成的 用冒号或斜线分开 如自己打字 则省去这部分 写法有 WL SMWL SMWL smWL sm 12 Enclosure附件 如信中有附件时 应在签名下注明Encl 或Enc 如附件不止一件应注明2Enclsor3Encls 或详细列明如下 Encls 2InvoicesEnc 1B L1Photo1Certificate 13 CarbonCopy抄送 如果函件要抄送其他有关单位 同时使对方也知道已抄送其他单位 可在信件最后的左下角注明 CCtoxxx or CCxxx CCMr J Cooper thatmeansMr J Cooperwhowillreceivethecopiesoftheletter 14 Postscript附言 信写完后 如果想起还有要紧的要说 可以在信末加P S 引出补叙的话 然后由发信人签署本人简笔签名 本人姓名的第一个字母 Note Don tuseP S ifyouforgettomentionapointinthebodyoftheletter rewritetheletterinstead LayoutofabusinessLetter 信头 Letterhead 存档编号 Ref No 日期 Date 封内名称和地址 InsideNameandAddress 转发提示 AttentionLine 称呼 Salutation 事由标题 SubjectLine 正文部分 BodyoftheLetter 结尾敬语 ComplimentaryClose 签名 Signature 经办人代号 ReferenceNotation 附件 Enclosure 抄送 Carboncopy 附言 Postscript 外贸业务书信的基本结构 Full blockstyle 全齐头式 Indentedform 缩行式 Modifiedblockstyle 改良的齐头式 Semi blockformatwithindentedparagraphs 半齐头式或混合式 常用的四种商务信函格式 Theformofabusinessletter XiamenPolykingCo Ltd 46PkBuilding HuliZone TonganIndustrialCenter Xiamen ChinaTel 0592 5323827 Fax 0592 5323817Email sales Webs July30 2014ACHILLESCONCEPTGMBH CO KGBahnhofstr 14163263Neu IsenburgFranceTel 6102595770Fax 6102596170Gentlemen Re AD103Easy carrierWethankyouforyourletterofJuly28concerningourAD103Easy carrier However weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent Ifyouareinterestedinanyotheritems pleasedonothesitatetoletusknow Wearelookingforwardtohearingfromyousoon Yourstruly XiamenPolykingCo Ltd Signature EricChenGeneralManage 1 fullblockedstyle XiamenPolykingCo Ltd 46PkBuilding HuliZone IndustrialCenter Xiamen ChinaTel 0592 5323827 Fax 0592 5323817Email sales Webs July30 2014ACHILLESCONCEPTGMBH CO KGBahnhofstr 14163263Neu IsenburgFranceTel 6102595770Fax 6102596170Gentlemen Re AD103Easy carrierWethankyouforyourletterofJuly28concerningourAD103Easy carrier However weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent Ifyouareinterestedinanyotheritems pleasedonothesitatetoletusknow Wearelookingforwardtohearingfromyousoon Yourstruly XiamenPolykingCo Ltd Signature EricChenGeneralManage 2 indentedstyle XiamenPolykingCo Ltd 46PkBuilding HuliZone TonganIndustrialCenter Xiamen ChinaTel 0592 5323827 Fax 0592 5323817Email sales Webs July30 2014ACHILLESCONCEPTGMBH CO KGBahnhofstr 14163263Neu IsenburgFranceTel 6102595770Fax 6102596170Gentlemen Re AD103Easy carrierWethankyouforyourletterofJuly28concerningourAD103Easy carrier However weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent Ifyouareinterestedinanyotheritems pleasedonothesitatetoletusknow Wearelookingforwardtohearingfromyousoon Yourstruly XiamenPolykingCo Ltd Signature EricChenGeneralManage 3 Modifiedbolickedstyle XiamenPolykingCo Ltd 46PkBuilding HuliZone TonganIndustrialCenter Xiamen ChinaTel 0592 5323827 Fax 0592 5323817Email sales Webs July30 2014ACHILLESCONCEPTGMBH CO KGBahnhofstr 14163263Neu IsenburgFranceTel 6102595770Fax 6102596170Gentlemen Re AD103Easy carrierWethankyouforyourletterofJuly28concerningourAD103Easy carrier However weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent Ifyouareinterestedinanyotheritems pleasedonothesitatetoletusknow Wearelookingforwardtohearingfromyousoon Yourstruly XiamenPolykingCo Ltd Signature EricChenGeneralManage 4 Semiblockstylewithindentedparagraphs AddressingEnvelopes Thethreeimportantrequirementsofenvelopeaddressingareaccuracy clearness andgoodappearance Businessstationeryordinarilyhasthereturnaddressprintedintheupperleftcorneroftheenvelope Nameandaddressofthereceivershouldbetypedabovehalfwaydowntheenvelope leavingenoughspaceforthepostmarkandstamps Postnotationssuchas Registered Certified or Confidential shouldbeplacedinthebottomleft handcorner Sender sAddress Stamp Receiver saddress Remarks FormofEnvelop Mailingdirections PrivatePersonalconfidential RegisteredExpressOrdinarymailImmediate urgent Printedmattersample Receiver saddress 如果信件不是通过邮寄 而是托某人转交 则在信封上不写收信人的地址 只在收信人的名称之下写 ByPolitenessof ByKindnessof ThroughtheCourtesyof PerKindnessof Forwardedby PerFavorof By or With Favorof Favoredby加上带信人的姓名 例如 Dr JohnSmithKindnessofMr ZhengHe Receiver saddress 如果不写出带信人的姓名 则只需在收信人姓名之上写 PleaseForward 例如 PleaseForwardMr Chen Receiver saddress 如果信件通过邮局寄给第三者转交给收信人 则要在收信人姓名下面写明转交人的姓名 其前面加c o careof由 转交 例如 Mr JohnSmithc oMr Chen128WuyiRoadFuzhou Fujian China ExampleofEnvelopes William Sons Stamp 58LancasterHouse Manchester LondonTheNationalTransportCo 120BroadwayStreet Registered Rangoon Burma TheformofE mailTo 收件人的e mail信箱CaptionorSubject主题Copy抄送Body正文EnclosureorAttachment附件 E mail To dieter achilles concept frSubject AD103Easy carrierCopy Omit Body Gentlemen WethankyouforyourletterofJuly28concerningourAD103Easy carrier However weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent Enclosedpleasefindourlatestcatalogue Ifyouareinterestedinanyotheritems pleasedonothesitatetoletusknow Wearelookingforwardtohearingfromyousoon Yourstruly XiamenPolykingCo Ltd Signature EricChenGeneralManage Example FaxorFacsimileTransmission GESiliconesGeneralElectricCompany1001 3ThreeSquare H K Tel 652 8436760Fax 852 8775780CERTIFICATEOFORIGINDate June5 2014RE UltraglazaSSG4000StructuralGlazingSealantQuantity 1512kgsBatch DG550SilprufSCS2000One componentSiliconeWeatherproofingSealantQuantity N ABatch N AWecertifythattheaboveproductsweremanufacturedbyGESilicones GeneralElectricCompany atyourfacilitylocatedatWaterfordNY UnitedStatesofAmerica CountryofOriginandManufacturer GeneralElectricCompany U S A Signature GeneralElectricCompany Example Exercises I Arrangethefollowinginproperformastheyshouldbesetoutinaletter 1 Sender sname ChinaFujianChemicalImp Exp Corp 2 Sender saddress 128WuyiRoad Fuzhou China3 Sender sFax 0591 75334264 Sender stelephonenumber 0591 75335265 Date March23 20036 Receiver snameH GWilkinsonCompanyLimited7 Receiver saddress 245LombartStreet Lagos Nigeria8 Subject matter SewingMachines9 Themessage WethankyouforyourletterofMarch16enquiringforthecaptionedgoods TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection Welookforwardtoreceivingyourspecificenquirywithkeeninterest Key Key ChinaFujianChemicalImp Exp Corp 128WuyiRoad Fuzhou ChinaFax 0591 7533426Tel 0591 7533526March23 2013H GWilkinsonCompanyLimited245LombartStreet Lagos NigeriaDearSirs Re SewingMachinesWethankyouforyourletterofMarch16enquiringforthecaptionedgoods TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection Welookforwardtoreceivingyourspecificenquirywithkeeninterest Yoursfaithfully II Addressanenvelopefortheaboveletter Key Key ChinaFujianChemical Stamp Imp Exp Corp 128WuyiRoadFuzhou ChinaH GWilkinsonCompanyLimited245LombartStreet Lagos Nigeria Registered ProfessionalAdvice Aletterfunctionswellifitcandeeplyimpressorinfluenceitsrecipient Togainsuchafavorableimpressionandreply youshouldputyourselfinthepositionoftherecipient takingintoconsiderationhisdemand hope interests etc Whenwriting youshouldpayattentiontothefollowing insteadingofsaying Yousay Taketherecipient sattitude i e You attitude andavoidtakingthewriter sattitude i e We attitude especiallywhenyouconveyagoodnews 1 Weshallbeabletoofferyoufreecustomerserviceforyournewlypurchasedrefrigeratorfor3years Weareinneedoffundsandthat swhyyouroverduebil