某乳制品加工企业发展战略咨询

项目概况 客户是全国著名的国有大型乳制品加工 企业 拥有 4 家控股公司 14 家分公司 2002 年销售收入超过 10 亿元 企业发展前 景良好 客户关键问题 乳制品行业为朝阳行业 其良好的发展 前景吸引了众多投资者的加入 行业竞 争日趋激烈 面临着发展的机遇和挑战 客户急需明确自身的战略目标 判明未 来的发展方向 制定未来业务组合和业 务发展的重点 完成公司的发展道路设 计 客户需要对目前的组织结构进行调整 制定实施方案和行动计划 提升内部的 管理水平 以支持企业发展战略的需要 新华信解决方案 根据新华信的多年经验 针对客户所处 的行业和内外部环境进行了深入的分析 明确了客户的能力和资源状况 提出了 公司的未来业务组合策略 制定了客户未来 5 年的总体战略目标和 战略规划 以及核心业务的发展建议 提出了战略实施的重点 包括人才规划 投融资计划和价值链优化策略 从发展 战略的角度制定了公司的组织机构调整 方案 并为客户制订了调整后的部门职 责和关键管理流程 以及实施方案和行 动计划 项目成果 新华信项目组为客户制定了未来 5 年的 战略规划 并制定了组织结构调整和战略实 施行动方案 提升了客户的综合管理水平 使客户具备了长期稳定发展的能力 新华信培训与服务 为客户引进可能的战略合作伙伴 增强 了客户的资源整合能力 作为方案实施的一部分 项目组坚持进 行跟踪服务 帮助客户及时调整实施过 程中遇到的问题 Client Overview Our client is a large famous state owned dairy products manufacturer It has 4 holding companies and 14 subsidiaries In 2002 the total sales of the company were more than 1 billion RMB It has brilliant development prospect Client s issues Dairy products industry is a sun rising industry Because sore and more investors are joining the industry for its good prospect the competition is intensive Facing at the opportunity and challenge of development our client urgently needed to set the strategic goal ascertain the development direction put forward the combination of future business and fulfill the design of development strategy Sinotrust s solutions Based on Sinotrust s abundant experience we did in depth analysis on the industry and the interior and exterior environment clarified the core competences and enterprise resources and established the strategy of future business mix Set 5 year overall strategy goal and plan Recommended on the development of the core business Put forward talents training programming investment and financing plan value chain optimization strategy Described the responsibility of each business units and key management flow Sinotrust s achievement The project team prepared 5 year strategies for the client developed the implementation plan for the adjustment of organization structure and business strategy upgraded the integrated management level help the client build good competence for long term and stable development Sinotrust s training and servses Introduced strategic partner for the client which improved 客户评价 我们是一家以乳制品加工业为核心 多 种业务 健康食品 连锁商业等 经营的著 名的国有大型企业 为了明确公司未来发展 方向 提升竞争力 我们聘请新华信管理顾 问公司进行发展战略咨询 在为期近四个月 的咨询过程中 新华信咨询顾问们通过勤奋 的工作 提升了公司的管理水平和管理理念 具体成果体现在三个方面 基于对外部宏观环境和行业发展趋势的 分析 结合我们的现实能力和企业现状 制订了公司中长期发展战略 根据发展战略的要求 设计了具有可操 作性的组织机构调整方案 制定了相关 部门职责和重要管理流程 明确了企业 未来的管理思路和各级公司的定位 通过引进可能的战略合作伙伴 增强了 企业的资源整合能力 使企业的战略实 施得到了有力的支持 新华信顾问在工作中积极进取 尽职尽 责 善于结合客户具体情况提供切实的思路 表现了出色的专业水准 相信本次咨询将为 本公司的未来发展提供有力的支持 client s ability of integrating the resource As the part of the solution the project team provided follow up service and helped the client solving the problems during the implementation Client s comments We are a famous large state owned company that take dairy products manufacturing as the core business also operate other business such as healthy products and Chain Stores In order to assure the definite future development and improve the competition we selected Sinotrust to help us on our development strategy project After 4 month hard working Sinotrust upgraded our management level and management concept The output is as following Based on the analysis of exterior macro environment and the development trend of the industry combined with our current competencies and situation Sinotrust developed the mid term and long term strategy According to the request of the development strategy established operable solution plan for the adjustment of organization structure and clarified the future development of the company Introduced strategic partner for the client which improved client s ability of integrating the resource Sinotrust s consultants are very professional They provided us feasible idea based on our current competencies We believe that the project will provide strong support to our development 某乳制品加工企业发展战略咨询某乳制品加工企业发展战略咨询 CorporateCorporate developmentdevelopment strategystrategy forfor a a dairydairy productsproducts manufacturermanufacturer Client Overview Our client is a famous large state owned dairy products manufacturer It has 4 holding companies and 14 subsidiaries In 2002 the total sales of the company were more than 1 billion RMB The client has brilliant development prospect Client s issues Dairy products industry is a sun rising industry Since more and more competitors are joining in the industry for the good prospect the competition is intensive Facing at the opportunity and challenge our client urgently needed to set the strategic target ascertain the development direction put forward the business combination and design the development strategy Sinotrust s solutions Based on Sinotrust s abundant experience we did in depth analysis on the industry and the interior and exterior environment clarified the core competences and enterprise resources and established the strategy of future business combination Set 5 year overall strategy target and action plan Recommended on the development of the core business Put forward talents training programming investment and financing plan and value chain optimization strategy Described the responsibility of each business units and the key management process Sinotrust s achievement The project team prepared 5 year strategies for the client developed the implementation plan for the adjustment of organization structure and business strategies upgraded the integrated management level helped the client build good competencies for the long term and stable development Sinotrust s training and services Introduced strategic partner for the client improved client s capability of integrating the resources As the part of the solution the project team provided follow up service and helped the client solving the problems during the implementation Client s comments We are a famous large state owned company and mainly commit to dairy products manufacturing and also deals with other business such as healthy products and chain stores In order to assure the success of future development and improve the capability we selected Sinotrust to help us on our development strategy project After 4 month hard working Sinotrust upgraded our management skill and thoughts The output is as