《研究生商务英语》PPT课件.ppt

Unit9RiskandCrisisManagement Abird s eyeview DefiningriskRiskmanagementEnterpriseriskmanagementCrisisandcrisismanagement Whatisrisk Thepossibilityofloss injury disadvantageordestruction Anythingthatcangowrongwill QQ Decision makingunderUncertainty Decisionmustbebasedonthebalanceofbothrewardandharmrelatedtotheparticulartimeandcircumstances AParable ThereIsNoBusinessWithoutRisk FINANCIAL cash credit andnegotiableinstrumentHUMAN knowledge skills commitmentofstaffPHYSICAL land building andequipmentINTANGIBLE reputationandbrand Whytakerisks though Risk Return trade off trade off Norisk Noreturn RiskManagement Definition Aprocesswhichsupportsbetterdecision makingbycreatingagreaterunderstandingofrisksandtheirimpacts RiskManagement Purpose Toimprovesafety quality andbusinessperformance Toincreasefirmvalue Cannoteliminateriskbuttoputpeopleinapositiontomakesounddecisionsaboutwhenandwheretoplacebets RiskManagement Techniques AVOIDDIVERSIFYCONTROLSHARETRANSFERACCEPT EnterpriseRiskManagement ERMistheapplicationofbasicriskmanagementprinciplestoallrisksfacinganorganization BasicERMPrinciples IdentifyinglossexposuresMeasuringlossexposuresEvaluatingdifferentmethodsforhandlingriskRiskassumptionRisktransferRiskreductionSelectingamethodMonitoringresults ERMRiskCategories Hazardrisk灾难风险Financialrisk金融风险Operationalrisk运营风险Strategicrisk战略风险Creditrisk信用风险 New ERM 1990sandbeyond EnterpriseRiskManagementInitialfocusonavoidingderivativedisastersDevelopingintooptimizingfirmvalueChiefRiskOfficer首席风险执行官Sarbanes OxleyActintheU S 2002SOX法案Increasedfocusonriskmodels ChiefRiskOfficer首席风险执行官 ReportstoCFO CEOorBoard向首席财务官 首席执行官或董事会报告Responsibleformanagingallaspectsofrisk负责管理公司所有方面的风险Understandtechnology了解技术Communicationskills交流技巧 FutureofERM ERMwillcontinueasriskconsolidationandaggregationProcessincreasesvalueofriskmanagementskillsManagementisconcernedwithriskcontrolissuesChiefRiskOfficerwillbeavisiblefigureinanorganizationManypathstoCRO diverseskillsrequiredERM sroleinoptimizationhasalongwaytogoPotentialbenefitisworthpursuingforpioneers Whatisacrisis Home here orhome there PhysicaloremotionalMayinvolveanIndividualormanyDeathorseriousillnessNaturaldisasterCivilunrestMonetaryHealthConcerns Crisis CrisisManagement Acrisisisanabnormalsituation orevenperception whichisbeyondthescopeofeverydaybusinessandwhichthreatenstheoperation safetyandreputationofanorganisation Crisismanagementistheprocessbywhichtheorganisationmanagesawiderimpact suchasmediarelations andenablesittocommencerecovery CrisisManagement BusinessContinuity Twokeyphasesshouldbeundertakenwhenrespondingtoacrisis ImmediateResponse CMRecovery BC CrisisManagementProcess STOP model Strategic forexample theBoard Tactical thecrisiscentre Operational forexample thelocationwheretheincidentisbeingmanagedandrecoveryistakingplace RolesofCMT EstablishwhathashappenedAssesstheimpactResolveanyconflictsofinterestIdentifyandprioritiseactionsrequiredRetaincontrol AftertheCrisis TakesometimeReviewandrevampproceduresBepreparedforthenextcrisis FYI ACrisisManagementPlanislikeaninsuranceplan youhopeyouneverhavetouseit butifyoudo youwanttheplantobethebestplanpossible CrisisManagementPlan PeopleinvolvedandtheirtasksMethodsforidentifyingcrisesMethodsforinvolv