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四川名山县2017高考英语阅读理解(一轮)基础练习(2)阅读理解。In the more and more competitive service industry, it is no longer enough to promise customer satisfaction. Today, customer “delight” is what companies are trying to achieve in or order to keep and increase market share.It is accepted in the marketing industry, and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people: those treated badly will tell their tales of woe to up to 20 people, 80 percent of people who feel their complaints are handled fairly will stay loyal New lunges for customer care have come when people can obtain goods and services through telephone call centers and the Internet. For example , many companies now have to invest(投资)a lot of money in information technology and staff training in order to cope with the “phone rage”caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.“Many people do not like talking to machines,” says Dr . Storey Senior Lecturer in Marketing at City University Business School. “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them .The aim is to make the customer feel they know you and that you can trust the sort of comfortable feelings people have during face-to-face chats with their local branch manager.” Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be calmed out within five hours ,but getting it done within two );replacing a faulty product immediately : throwing in a gift voucher(购物礼卷)as an unexpected “thank you” to rental customers ;and always returning calls ,even when they are complaints. Aiming for customer delight is all very well , but if services do not reach the high level promised , disappointment or worse will be the result . This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example,” I know how you must feel”), and possible solutions (replacement , compensation or whatever fames suggests best meets the case).Airlines face some of the toughest challenges over customer care. Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems. For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about bookings and flight times. They are trained to answer quickly, with their name, job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen. British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service. Customer care is obviously here to stay and it would be a foolish company that used slogans such as we do as we please”. On the other hand, the more customers are promised, the greater the risk of disappointment.( ) 1. We can learn from Paragraph 2 that .A. complaining customers are hard to satisfyB. unsatisfied customers receive better serviceC. Satisfied customers catch more attention D. well-treated customers promote business( ) 2. The writer mentions “phone rage”(Paragraph 3) to show that .A. customers often use phones to express their angerB. people still prefer to buy goods onlineC. customer care becomes more attentionD. customers rely on their phones to obtain services ( ) 3. What does the writer recommend to create delight?A. Calling customers regularly B. Giving a “thank you” note.C. Delivering a quicker service D. Promising more gifts.( ) 4. If a manager should show his empathy (Paragraph6), what would he probably say?A. “I know how upset you must be.” B. “I appreciate your understanding.”C. “Im sorry for the delay.” D. “I know its our fault.”( ) 5. Customer delight is important for airlines because .A. their telephone style remains unchanged B. they are more likely to meet with complaintsC. the services cost them a lot of moneyD. the policies can be applied to their staff ( ) 6. Which of the following is conveyed in this article?A. Face-to-face service creates comfortable feelings among customers.B. Companies that promise more will naturally attract more customers.C. A company should promise less but do more in a competitive market.D. Customer delight is more important for airlines than for banks.【参考答案】16、DCCABC2016高考英语-阅读理解训练。阅读下列短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项。How the Grand Canyon (大峡谷) was created remains one of the geologys greatest mysteries. Some evidence suggests that the process was a gradual one in which the Colorado River (which runs through the canyon) slowly cut deeper and deeper into the ground over millions of years. But volcanic rock samples taken from the canyon now suggest that the canyon was down-cut instead.Down-cutting is when a flood of water rushes over a landscape (地形) with enough force to cut deeply into the ground and leaves behind a canyon. Such a flood is usually released when a natural or man-made dam (堤坝) bursts.Robert Webb, a research geologist, says natural dams seem to have formed and broken across the Colorado River several times during the last million years. The dams were built when lava(熔岩) from the eruptions of nearby volcanoes flowed into the river. The lava hardened into hard rocks and blocked the river, causing it to back up and form a lake. Each time the lake grew so huge that it broke the rock dam, releasing a flash flood that furthered the down-cutting process and deepened the canyon. Down-cutting is not just an earthly event. Satellite photos sent back from Mars suggest that the process has happened there, too, say many other researchers.The photos, taken by the Mars Global Surveyor, indicate that an enormous lake existed on Mars 3.5 billion years ago. The lake spilled into a large nearby hole. One edge of the hole broke, releasing a flash flood that quickly carved out a grand canyon.The existence of down-cutting on Mars is just one more piece of evidence that the cold, dry planet was once warm and wet.24. In the past, deep canyons were believed to have formed _. A. as a result of a sudden break of volcanoes B. due to river flows over millions of years C. owing to the burst of artificial dams D. thanks to our ancestors creative work25. According to the passage, which of the following statements is TURE? A. Several volcanoes broke out on Mars directly creating grand canyons. B. Several great lakes existed on the upper parts of the Colorado River. C. People built high dams on the upper parts of the Colorado River. D. The Colorado River crossed the Grand Canyon to form down-cutting.26. From the last three paragraphs we learn that _. A. there are great lakes on MarsB. there are active volcanoes on Mars C. there might be cities on MarsD. there might be life on Mars27. The passage can be titled as _. A. Lakes on Earth and MarsB. The Cause of Lake Formation C. The Force of Dam BreakingD. CanyonsResults of Flood Cutting 参考答案24-27 B B D D 2014高三双基测试“Sooner or later, we will have to recognize that the Earth also has rights to live without pollution. What we must know is that human beings cannot live without the Earth, but the planet can live without humans.”Evo MoralesI am not one to tell people what to do; I basically believe that as Americans we have a right to our own opinions, social issues, etc. Now, with that being said, I must stress one issue that seems to be a growing trend:pick up your trash.I love the fact that parents involve their children in outdoor activities. In fact, I encourage outdoor activities for children. I think that being outdoors away from technological devices fuels the imagination. That is to say, it provides materials for childrens writing and creation. I really do love seeing a family sitting along a river bridge and enjoying some summertime fishing as well as exploring.But what I do not like is going back to the same area the next day and finding the place littered with trash. Pick up your trash.If you are teaching your children about outdoor activities, such as fishing, teach them to respect nature as well. When packing your supplies for the days outing, throw a small kitchen bag in with the rest of the items. Use the kitchen bag to throw your papers, cans, wrappers, containers and everything else that is not at the site upon arrival. Remember to take the kitchen bag with you. Dont misuse your responsibility and model.I am the first one to admit that I am not perfect when it comes to the “Reduce, Reuse, Recycle”program. From my desk right now, I can see a pile of old magazines that need to be taken to the recycling center. But I would never leave trash along a roadside or other public areas.I would like to see future generations enjoy the outdoors without all the pollutants left behind today. For now, I would just like to take my wildlife photos without litter in the background. Pick up your trash.1What is implied in Evo Morales words in Paragraph 1?A. Human beings should change their attitude towards the Earth.B. Human beings will live forever on the Earth safe and sound.C. Human beings have realized the importance of caring about the Earth.D. Human beings only know they have rights to ask for more from the Earth.2Why does the author think he is not perfect when referring to the Three Rs program?A. He isnt accustomed to using the kitchen bag.B. He would never pick up trash at the roadside.C. He always throws the old magazines to the dustbin.D. He doesnt take his old magazines to a recycling center.3What is the purpose of this passage?A. To give parents some guidance on how to educate their children.B. To teach a lesson to those parents who dont care about the Earth.C. To show his attitude towards parents behavior in outdoor activities.D. To ask parents to guide their kids to respect nature in outdoor activities.文章大意作者通过引用别人的话介绍了美国人的环保理念:收拾好自己的垃圾。1A。推理判断题。根据第一段的内容可推知,人类已经严重地污染了地球,地球迟早有一天会抛弃人类而独立存在,由此暗示出人类必须改变对地球的态度。所以选A项。2D。细节理解题。从倒数第二段中的“From my desk right now, I can see a pile of old magazines that need to be taken to the recycling center.”可知,作者认为自己也有不足的地方,因为他没有及时清理桌面上的旧杂志。所以选D项。3D。写作意图题。从文章多处出现的“Pick up your trash”,第三段中的“I love the fact that parents involve their children in outdoor activities.”以及第四段中的“If you are teaching your children. teach them to respect nature as well.”等内容可知,作者写本文的目的是叫家长指导孩子在进行户外活动时爱护环境。所以选D项。阅读理解。Home stay provides English language students with the opportunity to speak English outside the classroom and the experience of being part of a British home. What to ExpectThe host will provide accommodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health.Accommodation ZonesHome stays are located in London mainly in Zones2,3 and of the transport system. Most hosts do not live in the town centre as much of central London is commercial and not residential(居住的). Zones3 and 4often offer larger accommodation in a less crowned area. It is very convenient to travel in London by Underground.Meal Plans Available Continental Breakfast Breakfast and Dinner Breakfast, Packed Lunch and DinnerIts important to note that few English families still provide a traditional cooked breakfast. Your accommodation includes Continental Breakfast which normally consists of fruit juice, cereal(谷物类食品),bread and tea or coffee. Cheese, fruit and cold meat are not normallypart of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by desert, fruit and coffee.FriendsIf you wish to invite a friend over to visit. You must first ask your hosts permission. You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy.Self-Catering Accommodation in Private HomesAccommodation on a room-only basis includes shared kitchen and bathroom facilities and often a main living room. This kind of accommodation offers an independent lifestyle and is more suitable for the long-stay student. However, it does not provide the same family atmosphere as an ordinary home stay and may not benefit those who need to practise English at home quite as much.( ) 1.The passage is probably written for _. A. host willing to receive foreign studentsB. foreigners hoping to build British cultureC. travellers planning to visit families in LondonD. English learners applying to li
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