物流英语(2)简答题.docx

物流1202班 Cathy Law 2015/7/14物流英语（2）课后简答题以下为个人整理的从topic 6 11的资料，仅供同学间参考。如有纰漏，欢迎批评指正。PS 为了方便，部分题目只列出要点，考试请记得用完整的句子回答！Topic 6 正文1、 The strategic roles of warehousing in logistics are? (P115-116,5 points)A. Consolidate smaller shipments into a large shipment with significant transportation savings.B. Mix Customer order product.C. Provide service.D. Protect against contingencies such as transportation delays, vendor stock-outs or strikes.E. Smooth operations in the manufacturing process.2、 Basic warehouse operations? (P117,4 points)Receiving, put-away, order picking, shipping3、 Three stock location criteria? (P118)Popularity, unit size, and cube4、 The principles of warehouse design and layout? (P120-121,5 points)A. Use one-story facility.B. Use straight-line or direct flow of goods into and out of the warehouse.C. Use efficient materials-handling equipment and operations.D. Minimize aisle space within the constraints.E. Make maximum use of the buildings height.F. (Use an effective storage plan in the warehouse.)Topic 7案例1、 What is the trade-off effect in Lexus?A dedicated Lexus parts facility would improve the customer service and responsiveness to Lexus dealerships by speeding up parts delivery instead of expediting ground transportation and air shipments when emergency occurred. Also, it can realize $2 million savings in cutting down extra emergent freight and increasing the customer satisfaction. However, the original facility, which locates in Kansas City, relates to overcapacity problems. It would be faced with more significant overcapacity issues when building new DC. Whats more, it would lead to high cost but low service level situations.2、 What are the advantages when choosing manufacture or outsourcing? ( make or buy)Outsourcing: focus on the core business, free up the cash, make full use of third party logistics knowledge and equipment, and gain satisfaction.Manufacture: gain full control of firm, well implement JIT, and guarantee 100% customer satisfaction.Topic 8正文1、 What is VMI? (3 points)(An inventory managed method, sharing information with retailers and ownership of the inventory)VMI is a case of continuous replenishment where retailers share sales information with the vendors and the ownership of the inventory generally shifts to the retailer once the product is received.Topic 9案例1、 Whats the main purpose of IBMs reverse logistics system?First, it is in response to environmental regulations and complies with product take-back legislation. Second, it aims to maximize the recovered value of post customer equipment.2、 Which specific measures have been taken by IBM to manage its reverse logistics?A. Create a business unit called GARS to manage product returns worldwide and the disposition of returned items.B. Operate refurbishment centers worldwide.C. Hold internet auctions for selling remanufactured equipment.D. Apply generic components.Topic 10案例1、 What is the special about the business of Athletic Comer?It was set up to specially market athletic footwear and capitalizes on the fitness movement. At the same time, it handles other companies brand-name shoes rather than using their own label.2、 Which option is the best in European market? Why? (Global logistics or global sourcing?)I think that building a larger warehouse in London and bringing shoes from the Far East directly to the warehouse is the best option. First of all, Far East has the cheapest labor compared with other countries. Whats more, it can gain competitive advantages when get into the Europe market at a competitive price.正文1、 What are the 3 categories of ocean shipping?Liner service, charter vessel and private carrier2、 State 5 strategic channel intermediaries.Foreign freight forwarders, Non-Vessel-Operating Common Carriers, Export Management Companies, Export Trading Companies, Ship Agent.3、 What is the biggest difference between an Export Trading Companies (ETC) and an Export Management Companies (EMC)?ETC may take title to the goods. It may also engage in other aspects of foreign trade, in which case it becomes a general trading company.Topic 11案例1、 In terms of SCM, what are the critical issues facing Columbia Sportswear?SupplierManufacturer(Columbia)Retailer/distributorCustomerFrom its suppliers to its final customers, there are many issues related to each role. For example, inventory management may be a critical issue for suppliers. Supplier selecting and evaluating may be a key issue the manufacturer faced. The demand forecasting may be an essential problem in terms of the retailer. Along the whole supply chain, there may be a critical issue called bullwhip effect.正文1、 Customer power (P207)The customers are demanding the companies recognize them as individuals and conduct business on their terms. Customers demand change rapidly. The supply chains must be responsive and agile.2、 Long-term orientation (p207)A long-term orientation tends to be predicated on relational exchanges where a relational “whats in it for us” philosophy is needed. Relational exchanges tend to be characterized by a set of attributes including but not limited to trust, commitment, dependence, investment, and shared benefits. Positive and long-term partnerships between supply chain participants are parts of a relational exchange.3、 Leveraging technology (p208)The powerful Internetthe real time datainstantaneous visibilityThe two key factorscomputing power and the Internethave sparked much of the changes taking place that affect the supply chain. The Internet can facilitate efficiency and effectiveness by providing real time data and opportunities for supply chains to simultaneously improve customer service and reduce their logistics costs. Besides, it can allow one supply chain party to have virtually instantaneous visibility to the same data as other parties in the supply chain.4、 What is bullwhip effect? (p208)It refers to the situation where the variabilities of demand orders are amplified from the down side to the up side and it results in excessive inventory among the supply chain participants.5、 Methods to integrate (p213, 3 points)The first one is through vertical integration. It is where one organization owns multiple participants in the supply chain from the raw material to the dealers. The second one is using formal contracts among various participants. One of popular uses of contracts is through franchising. The third one is informal agreements, which offer supply chain participants flexibility.(以下老师很快带过)6、 3 distinguished factors of modern 3PL (p214)First, ther