剑桥商务英语中级模拟15.doc

Test 2READING 1 hourREADINGPART ONEQuestions 17Look at the statements and the company news reports below.Which news report (A, B, C or D) does each statement 1-7 refer to?For each sentence 1-7, mark one letter (A, B, C or D) on your Answer Sheet.You will need to use some of the letters more than once.1. Bad people also go there as well as shoppers2. Crimes are very serious.3. Most violence happens in parking areas.4. Almost no merchants publicize the crime.5. Crimes are rampant in malls.6. People usually are robbed when parking.7. Many crimes happen at the same place.ALittle wonder that affluent shoppers come in droves. Little wonder that others come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters.Criminals are finding a lucrative stamping ground in the sprawling emporiums that dot U. S suburbs.Malls are like great big jars of honey, says Police Chief Joseph Delaney of Paramus. Lots of bees come buzzing in, stingers at the ready. Paramus, a New York City suburb of 26000 whose six malls draw nearly 200 000 people on a typical Saturday, reported 8.9 million dollars in shopping enter crime losses last year.BIt is crimes of violence that are causing the most alarm.Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful.CJust how many victims are claimed by shopping enter crime, no one knows. But many business people are taking the threat seriously.Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant: If shopping centres started reporting all the crimes that take place, nobody would shop there.DHamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. Bad guys know this is where to find women with moneyvulnerable and alone. he says. Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres: People park their cars and are robbed by muggers, who can quickly find a place to hide.PART TWOQuestions 812Read the article about interview below.Choose the best sentence to fill in each of the gaps.For each gap 8 12, mark one letter (A-G) on your Answer Sheet.De not use any letter more than once.There is an example at the beginning.Have a Successful InterviewThe aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organization. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. The ability to cope with stress and get on with people is essential. These include getting on with people, oral and written communication, team working, problem solving and good time management.Most people think that interviewers know what they are looking for and will recognise it when they see it. (8) . This applies to recruiters as much as anyone else. In fact, a former head of selection at one big firm used to say that some interviewers are so poor that they would do better to rely on chance.In companies which recognise this, various methods are used to try to find the right person. (9) . Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centres.In a structured interview the interviewer groups the qualities listed in the job specification under various headings. There are two well-established structures for this: the National Institute of Industrial Psychologys Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience. (10) .However, they should not give equal weight to each one. Some factors are more important in one job than an other. For example, physical appearance and manner will be more important in a sales position than in a re searcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three or four minutes of an interview is of major importance. (11) . A decision not to hire is often made during those first few minutes.It is not always possible to tell whether structured interview techniques are being used if interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, if the interviewer goes through your application form to confirm what you have al ready said, or asks irrelevant questions, or jumps from one topic to another, the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. (12) . If you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favour.A Study them closely and assess what your interviewer will be looking for.B However, people are actually not very good at assessing one another.C establish whether you are likely to do well in a particular job in a specific organization.D Although a favourable impression may be reversed later in the interview, a negative impression is rarely changed.E The most common is the structured interview.F The effectiveness of the interviewer can be improved by training.G For each of these areas the interviewers score candidates against how well they fit the job specification.PART THREEQuestions 1318Look at the article about Coca Cola and the questions below.For each question mark one letter A, B, C, D on your Answer Sheet, for the answer you choose.A Brief History of CokeNowadays, Coca-Colas trademark is well known around the world and its products average a staggering 400 million servings per day in more than 155 countries. According to legend, it began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Permberton who carried a jug of his concoction down the street to Jacobs Pharmacyy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pembertons partner and bookkeeper thought two Cs would look good in advertising and wrote Coca-Cola in the flowering script so famous today.It is significant that Permberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Cokes popularity is as much due to the advertising and marketing strategy as it is to the quality of its product. By continually monitoring changes in consumer attitudes and behaviour, the Coca-Cola Co. has become a widely recognized leader in advertising.Pemberton could not foresee the greatest future awaiting his soft drink and sold out. Asa Griggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, he registered Co ca-Cola as a trademark.Under Candlers leadership, the company began to grow quickly. In order to instigate a demand for the product, he spent heavily on advertising. Signs were put up from coast and appeared on calendars, serving trays and other merchandising items, urging people to drink Coke. Candlers campaign paid off.Candler was a creative talent at advertising, but showed little imagination in understanding Cokes marketing potential. In 1899, he sold the right to bottle Coke throughout most of the United State for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two far-sighted businessmen from Chattanooga, Tennessee, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise that became worth millions.Their agreement with Candler began the franchising bottling system that still remains the foundation of the Co ca-Cola Co.s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottlers agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 779 bottling plants went into operation.In the early 20th(上标) century, Coke blazed the advertising trail, developing innovative concepts that became accepted practices in the filed. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of free Coke at the soda fountain of a dispenser.13. The trademark Coca-Cola was originally coined by _. A. Pemberton B. a bookkeeper working for Pemberton C. Frank Robinson D. Asa Griggs Candler14. The main purpose of this article is _. A. to introduce the soft drink Coca-Cola to readers. B. to trace the history of the companys first hundred years. C. to sum up the causes of Coca-Colas Success D. both B and C.15. Pemberton sold out his drink because _. A. he was in bad need of money B. he failed to see the great potential of the product C. he quarreled with his partner D. None of the above16. Cokes popularity grows steadily because of _? A. its high quality of the product B. its advertising C. its effective advertising and marketing strategy D. Both A and C17. All of the following were the companys successful examples of advertising except that _. A. the company distributed complimentary tickets for people to drink a glass of Coke free of change B. the company flew an airship over Washington D.C with a huge Coke sign on its side C. the company sold the rights to bottle coke to franchisers in every part of the united States D. the company set up along Pennsylvania Railroad line huge animated signs that showed a young man drawing a glass of coke from a crockery urn18. John Styth Pemberton and Asa Griggs Candler were alike in the respect that both of them _. A. had a doctors degree B. were too short-sighted to see Cokes marketing potential C. Sold their business in order to raise money D. used money in a wasteful wayPART FOURQuestions 1933Read the article below about cost.Choose the best word to fill each gap, from A, B, C or D.For each question 1933, mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning.Cost as a Factor in SupplyIn a purely competitive market, the supplier of goods and services has no control over the market price, because he produces too little to influence market conditions. With no difference between his product and the products (19) his competitors, he will sell nothing if he charges above the market price and he will sell all if he charges at or below the market price. However, in considering the price, be must take cost of production (20) . There are times when he may be willing to sell below his cost. This might happen when prices tumble for (21) a short time. However, no business person can (22) lose money for a prolonged (延长的) period. He must (23) of his costs in relation to the market price if he is to compete successfully and earn a profit.Many people have the impression that (24) production increases, costs per unit decrease. (25) mass production has made this true in certain industries and at certain levels of production, (26) logic and practical experience have shown that costs per unit begin to rise beyond a certain level of production. Some economists (27) this principle as the law of increasing costs.The reason why (28) rise as production goes up is complex. However, it is easy to recognize that as production goes up, the need for additional factors of production will also grow, resulting (29) competitive bidding (出价) in the marketplace for the factors of production. If a producer needs (30) skilled labour to produce more, and none of this labour is unemployed, the producer will have to get (31) from other sources. This can be done by (32) higher wages. Higher bidding would also apply to the other factors of production. We must also recognize that not all labour is equally productive, (33) not all land is equally fertile (肥沃的) and not all ore is equally rich in the mineral wanted.19. A. to B. at C. of D. on20. A. to consider B. into consideration C. to consideration D. in consideration21. A. he believes will be B. what he believes be C. what he believes will be D. he believes to be22. A. afford to B. be affordable C. be afforded to D. have afforded23. A. constantly aware B. constantly knowledgeable of C. be constantly aware of D. constantly aware of24. A. while B. as C. however D. now that25. A. Because B. Since C. When D. While26. A. both B. as well as C. also D. but27. A. refer B. refer to C. call D. are referred to28. A. cost B. the cost C. the costs D. costs29. A. from B. in C. / D. for30. A. less B. numerous C. more D. many31. A. them B. these C. it D. those32. A. offering B. cutting C. reducing D. having33. A. as just B. just as C. because D. whilePART FIVEQuestions 3445Read the text below about job advertisement.In most of the lines 4152 there is one extra word. It is either grammatically incorrect or does net fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word on your Answer Sheet.Investment Analysts Wanted A Fund Management and subsidiary of a prestigious Investment Bank seeks bright young Investment Analysts to augment its rapidly expanding research34. department. Our client is a top US institution with significant funds under35. management from world-wide. Increasingly it is seeking to manage the European36. component of its portfolio from London. This has been let to an impressive rise in37. its profile in European markets. The Bank is looking for talented and ambitious38. Investment Analysts to form a new specialist research team. Investment Analysts39. who perform rigorous and detailed investigation into companies and securities40. before making recommendations to those Fund Managers. Ideally, you will have41. excellent academic credentials and a solid professional with grounding in42. analytical techniques. Particularly useful would be training in an accountancy.43. an MBA or a legal qualification. Excellent communication in skills are required. For an initial,44. confidential conversation contact45. the Banks Personnel Manager directly.WRITING 45 minutesWRITINGPART ONEYou are the Manager of a Motor Insurance office. You are concerned about the size of recent telephone bills. You suspect that staff talk too much on the phone, and that some are using the phones for personal use.Write a memo to staff, including: costs the length of phone calls personal use of office phonesWrite 40-50 words on a separate sheet.PART TWO Your notes of the phone call. Removal costs no problem Date check if change to Oct OK Cost of packing query thisincludes fragile equipment? Insurance what does this cover? Storage too expensive sell old furniture instead Flash visit the date they suggest not convenientre-arrange Write a letter to Mrs Morton dealing with the points made by your boss. Use the information above. You are advised to lay out your letter properly. Write 120140 words on a separate sheet.LISTENING 40 minutes (including 10 minutes transfer time)LISTENINGPART ONEQuestions 112You will hear three conversations.Write down one or two words or a number in the numbered spaces on the notes or forms.Conversation One (Questions 14)Look at the note below.You will hear a talk between two men.Tuesday 5 NovemberTasks1 Ask Dr. Rae to network computers in the (1) Division. Then (2) group.2 Make appointment with (3) on Friday at 11:30 a. m.3 Book (4) for this evening.Conversation Two (Questions 58)Look at the note below.You will hear a call from a patient.1 The doctor is fully booked from (5) till (6) .2 office hours are from (7) until 5:30.3 He will see the doctor on next (8) .Conversation Three (Questions 912)Look at the note below.You will hear a call to Japanese Embassy.1 Hed like to come down and apply for a (9) .2 He can apply for a visa any weekday between (10) and five oclock.3 To apply for a visa,