unit 3 Section B

SectionB 4 BuildingthedreamofStarbucks Objectives Warming up Lead in BackgroundInformation VideoWatching Back Caff MochaCaramelMacchiatoCaff AmericanoCaff LatteCappuccinoEspresso TastyandsmoothcoffeeflavorProfessionalcoffeemakingprocessMeticulousserviceComfortabledrinkingenvironmentConvenientonlineservice PepsiCoPepsiCowasformedin1965withthemergerofthePepsi ColaCompanyandFrito Lay Inc PepsiCohassinceexpandedfromitsnamesake 同名物 productPepsitoabroaderrangeoffoodandbeveragebrands Itmainlyconcentratesonthemanufacturing marketinganddistributionofgrain basedsnackfoods beverages andotherproducts KraftFoodsKraftFoodsadoptedthenameMondel zInternational Inc afterspinningoffitsNorthAmericangrocerybusinessintoaseparatecompanycalledKraftFoodsGroupInc inOctober 2012 ItcomprisestheglobalsnackandfoodbrandsoftheformerKraftFoodsInc manufacturingandmarketingchocolate biscuits gum confectionery coffee andpowderedbeverages 1 HowmanyAmericanmultinationalcorporationsdoyouknow Canyouintroducesomebrieflyinclass ItisanAmericandailynewspaperfoundedandcontinuouslypublishedinNewYorkCitysince1851 Asof2014 TheNewYorkTimeshaswon114PulitzerPrizes Thepaper swebsiteisoneofAmerica smostpopularnewssites ItsprintversionremainsoneofthelargestnewspapersintheUnitedStates Themottoofthepaperis AlltheNewsThat sFittoPrint anditswebsitehasadaptedthemottoto AlltheNewsThat sFittoClick ReadingSkills PresentationoftheSkill ReadingSkillPractice Signalwordsoftimehelpthereaderkeeptrackofimportantdetailsorstagesofanevent Theyareespeciallyimportantfornarrativeorbiographicalwritings Recognizingsignalwordsoftime Thefollowingaresometypesofsuchsignalwordsandtheirexamples Recognizingsignalwordsoftime Apartfromusingnumericalwords adverbsandvariousfunctionwordsassignalsoftime someothertypesofsignals suchasverbs infinitives 动词不定式 numbersthatindicatedatesoryears prepositionalphrases adverbialclauses nounphrases etc canalsobeusedtoshowtimeorderorstepsinaprocess Recognizingsignalwordsoftime ExampleandExplanation Everynightseveralhundredplanesbearingapurple white andorangedesigntouchdownatMemphisAirport inTennessee Whatprecedesthislandingarepackagepick upsfromlocationsallovertheUnitedStatesearlierintheday Therectangularpackagesandenvelopesarerapidlyreshuffledandsortedaccordingtoaddress thenloadedontootheraircraft andflowntotheirdestinationstobedispersedbyhand manywithin24hoursofleavingtheirsenders Para 1 TextA Thispartoftheparagraphusesaverb precede aphrase earlierintheday anadverb then andaninfinitive tobedispersed todisplayaclearsequentialpatternofthepackagedeliverysystemtothereader ExampleandExplanation ReadthefollowingparagraphsfromTextB underlinethesignalwordsoftimeusedintheparagraphs Thetypesofsignalwordsyouwilllookforaregivenbeforeeachselectedparagraph Recognizingsignalwordsoftime Practice Para 5 prepositionalphrase year adverbThebudofinspirationforhisphenomenalcoffeebusinessbegangrowingina1983visittoMilan Italy SchultzconceivedofanewAmericanwayoflifeinthecoffeebarsofMilan HesoughttorecreatesuchforumsforpeopleintheUStostarttheirdaysorvisitwithfriends In1987 attheageof34 Schultzorganizedagroupofinvestorsandpurchasedthecompanythathadformerlyemployedhim theStarbucksCoffeeCompanyinSeattle whichherestructuredastheStarbucksCorporation Recognizingsignalwordsoftime TextStudy TextComprehension LanguageFocus CriticalThinking WhatdoyouknowaboutHowardSchultzandhiscoffeecompanyStarbucksaccordingtoparagraph1 Para 1 WhatwasSchultz searlylifelike Para 2 3 WhatisthepositiveinfluenceofSchultz spoorstatus Para 4 HowdidSchultzbuildhisdreamofStarbucks Para 5 6 HowdidStarbucksexpanditsbusinessscaleoutsidethenorthwesternpartofAmerican Para 7 Whatcanweimplyfromthecomment Thesoft spokenMr SchultzhasbarelyatraceofaNewYorkaccentandatimid almostapologeticmanner Para 8 WhydidSchultz semploymentpoliciesattractconsiderableattention Para 9 WhatdidSchultzmeanbysaying Igottobuildthekindofcompanythatmyfathernevergottoworkfor Para 10 StarbuckswasoneofthelargestcoffeeroasterandretailerofspecialtycoffeeinNorthAmerica By2000 itscoffeehousescouldbefoundinmorethan3 000locationsworldwide AsthefounderofStarbucks Schultz smergingofthethreeCs coffee commerceandcommunity surelyranksasoneofthe 90sgreatestretailsuccesses 原句 By2000 itscoffeehousescouldbefoundinmorethan3 000locationsworldwide evenPresidentBillClintonwasseeninasnapshotwithaStarbucksbrewinhishand Para 1 L4 解释 Bytheyear2000 Starbuckshadopenedcoffeehousesinmorethan3 000placesallovertheworld ItbecamesofamousthattherewasevenapictureofthethenAmericanPresidentBillClintonholdingacupofStarbuckscoffeeinhishand 译文 截至2000年 它旗下的咖啡店已经遍布世界三千多个角落 就连美国前总统比尔 克林顿也被人拍到手捧星巴克咖啡的照片 hewasbornandgrewupinanextremelypoorfamily hisfatherbrokehisankleandlosthisjob thefamilywastoopoortoputfoodonthetable hewashoundedbytheshameofhisfamily s workingpoor status 2 WhatwasSchultz searlylifelike Para 2 3 Note Differenttypesoftimesignalwordscouldaddtothevarietyofwritingandavoidrepetition In1953 WhenSchultzwasseven Intheensuringmonths Duringhisyouth Sportsbecamean theshameofpoverty Schultzearnedan toNorthernMichiganUniversityin1975 Hewasthefirstpersoninhisfamilyto collegeasnoneofhis hadtrainingbeyond escapefrom athleticscholarship graduatefrom predecessors vocationalschool SchultzpurchasedandrestructuredtheStarbucksCoffeeCompanyastheStarbucksCorporation In1983In1987In1992 4 HowdidSchultzbuildhisdreamofStarbucks Para 5 6 Matchwork Starbucksbecamethefirstspecialtycoffeecompanytogopublic ThebudofinspirationforSchultz sphenomenalcoffeebusinessbegangrowing 原句 Schultz spremiumcoffeebarswereaninstantsuccess actingasastimulusofrapidgrowthandexpansionnotonlyforStarbucksbutalsoforthecoffeeindustryaroundtheworld Para 6 L1 解释 ThesuperiorcoffeebarsopenedbySchultzsucceededatonce whichencouragedaquickdevelopmentofnotonlytheStarbuckscompanyitself butalsothewholecoffeeindustryintheworld 译文 舒尔茨创建的高端咖啡厅立即获得了成功 这刺激了星巴克乃至全球整个咖啡产业的迅速成长和发展 developednewbusinesswith established formedapartnershipwith enteredintoalicensingagreementwith developedarelationshipwith 5 HowdidStarbucksexpanditsbusinessscaleoutsidethenorthwesternpartofAmerican Para 7 InChicago thecompany sspecialtysalesdivisiondevelopednewbusinesswithdepartmentstoresandestablishedStarbuckscoffeebarsadjacenttothebusinesssectionsinnationalbookstores StarbucksformedapartnershipwithPepsiCo andenteredintoalicensingagreementwithKraftFoods ItevendevelopedarelationshipwiththemusicindustrytosellStarbucks tailoredCDsinthecoffeebars 5 HowdidStarbucksexpanditsbusinessscaleoutsidethenorthwesternpartofAmerican Para 7 Schultzdoesnotputonanairofsuperiorityorarrogance Hesimplybehavesinaveryhumbleway 原句 WhenStarbucksopeneditsfirststoreinNewYorkCity itwasahomecomingforSchultz buthedidnotactliketheheadofthereigningroyaltyofcoffeehehadbecome Para 8 L1 解释 WhenStarbucksopeneditsfirstshopinNewYork itwasjustlikecomingbackhomeforSchultz Buthedidnotbehaveinawayasiftoshowthathewasthemostsuccessfulpersoninthecoffeeindustry 译文 星巴克在纽约开第一家分店对于舒尔茨来说是回归故里 但他并没有摆出一副咖啡行业王者的姿态 BecausehepaidsomuchattentiontothebenefitsofhisemployeethathegaveStarbucks employeesbothaphilosophicalandafinancialstakeinthebusiness whichprovidesStarbuckswithamorededicatedworkforceandasignificantnumericalpayoff 原句 Atatimewhenothercompaniesweretrimmingbenefitsasacost cuttingmeasure Schultz whogrewupinafamilywithoutanymedicalcoverage wasvocalinhisbeliefthatgenuinelycaringaboutyouremployeesiscriticaltobuildingasturdyworkforce Para 9 L15 解释 Atatimewhenothercompanieswerecuttingbenefitsasameasuretoreducecost Schultz whogrewupinafamilythatwastoopoortoaffordhealthinsurance talkedopenlyabouthisbeliefinrunningabusiness thatis anemployer ssincerecareabouthisworkersisgreatlyimportanttobuildingastrongworkforceforthecompany 译文 就在其他企业通过削减福利来节省成本之时 舒尔茨 虽然生长在一个没有任何医疗福利保障的家庭 却仍然坦言自己的信仰 即真诚地关心员工对建立一个坚实的员工队伍是至关重要的 Schultzbuiltacompanythatprovidesgoodbenefitstotheemployees buthisfatherhadneverhadachancetoworkinsuchacompany Hebelievedthathisfatherwouldhavefeltproudofhimifhewerestillalive andhissuccesscouldbeacomforttohisfather Withimpressive HowardSchultzhasmadeStarbucksawellknowncoffeeretailerintheworld Likemanygreatentrepreneur HowardSchultzhada memoryofhischildhoodsincehewasbornandgrewupinanextremelypoorfamily Asan poverty Schultzplayedsportsandbecamethefirstpersoninhisfamilyto fromcollege In1983 Schultz anewAmericanwayoflifeinthecoffeebarsofMilan In1987 SchultzpurchasedtheStarbucksCoffeeCompanyinSeattleand asthe velocity harsh escapefrom graduate SmithandLuis conceivedof restructured StarbucksCorporation Schultz spremiumcoffeebarswereaninstantsuccess actingasastimulusofitsrapidgrowthand indifferentfieldandpartofworld Thekeytohissuccessliesinhisemploymentpolicies HegaveStarbucks employeesbothaphilosophicaland stakeinthebusiness whichmakesasturdy andcreatesasignificantnumericalpayoffforStarbucks Onethingheregrettedfortherestofhislifeisthathespoke tohisfatherandhadnochancetoapologizebeforehedied Buthebelievedthathisfatherwouldhavefeltproudofhim andhissuccesscouldbeacomforttohisfather expansion financial workforce harshly 在 时间里 withthesuccessof wentfrom to WiththesuccessofHarryPotter J K Rowlingwentfromdependingonwelfaretosurvivetobeingoneoftherichestwomenintheworldinaspanofonlyfiveyears in within overaspanof 短语逆译 短语应用 由于 哈利 波特 的成功 J K 罗琳在短短五年时间里 就从依靠福利生存变成了世界上最富有的女人之一 意群提示 被 所烦扰 behoundedby 短语逆译 ledtheracefromstarttofinish alltheway HeledtheracefromstarttofinishbutwashoundedallthewaybyPhilips 短语应用 比赛中他从头到尾都领先 但一直被菲利普斯紧追不舍 意群提示 构想 设想 immenselyambitious winpowerfor Hewasimmenselyambitiousbutunabletoconceiveofwinningpowerforhimself conceiveof 短语逆译 短语应用 他雄心勃勃 但是想不出自己能如何赢得权力 意群提示 公司 公开发售股票 上市 公开 secureextracapital enhancecorporatevisibility Thecompanyisconsideringgoingpublicinordertosecureextracapitalandenhancecorporatevisibility gopublic 短语逆译 短语应用 公司正考虑上市 从而筹得更多的资金 提高企业的知名度 意群提示 与 毗连 与 相邻近 detectfrom narrowstrip tothetrackof Radiationisonlydetectedfromarelativelynarrowstripadjacenttothetrackofthevehicle adjacentto 短语逆译 短语应用 仅从汽车路两侧较窄的条带检测出射线 意群提示 微量 少许 些许 unmoved onhislips displeasure Hisfacewasunmoved butonhislipstherewasatraceofdispleasure atraceof 短语逆译 短语应用 他脸上没有丝毫表情 但嘴角流露出一丝不悦 意群提示 符合条件做某事 有资格享有某物 non citizen financialaid topgrades Asanon citizen shewas nteligibleforfinancialaid despitehertopgrades beeligiblefor 短语逆译 短语应用 作为非公民 她没有资格享有助学金 尽管她分数很高 意群提示 对 至关重要 innovationandtechnicalcapability competitiveness productivity Thescientificknowledge innovationandtechnicalcapabilityarecriticaltomaintainingthenation scompetitivenessandproductivity becriticalto 短语逆译 短语应用 科学知识 革新和技术能力对保持国家的竞争力和生产率至关重要 意群提示 使某人颓丧 使某人沮丧 beconfrontedwith trampleonthepain Whileourdreamisconfrontedwiththereality youalwaysfeelpainful Justtrampleonthepain oryou llbebeatdownbyit beatsb down beatdownsb 短语逆译 短语应用 当幻想遭遇现实 你总会感到痛苦 要么你被痛苦击倒 要么你把痛苦踩在脚下 意群提示 恳求某人 做某事 ponderthereconciliationagreement pullbackfromconfrontation Theypleadwithhimtoponderthereconciliationagreementandpullbackfromconfrontation pleadwithsb todosth 短语逆译 短语应用 他们恳求他仔细考虑这份调解协议并退出冲突 意群提示 句型提炼 逆译练习 Withimpressivevelocity StarbuckshasgrownintothelargestcoffeeroasterandretailerofspecialtycoffeeinNorthAmericainaspanofonlyadecade Para 1 L3 应用提示 用于表达 在某段时间 某事或某物以惊人的速度成长 发展为 句型应用 Lenovo multinationalpersonaltechnologycompany personalcomputermanufacturer Withimpressivevelocity Lenovo aChinesemultinationalpersonaltechnologycompany hasgrownintotheworld sfourthlargestpersonalcomputermanufacturerinaspanofonlyadecade 典型例句 区区十年间 中国跨国个人技术公司联想公司已凭借惊人的速度成长为全球第四大个人电脑制造商 意群提示 逆译练习 Schultz spremiumcoffeebarswereaninstantsuccess actingasastimulusofrapidgrowthandexpansionnotonlyforStarbucksbutalsoforthecoffeeindustryaroundtheworld Para 6 L1 句型提炼 用于表达 做某事成功对其他相关方面的激励和影响 句型应用 应用提示 welfaresystem promotingemployee sability devotionto Thenewreformpolicyandwelfaresystemachievegreatsuccessinthecompany actingasastimulusofpromotingemployee sabilityanddevotiontothecompany 典型例句 新的改革措施和福利政策在企业大获成功 激励员工提升自身能力 更努力的投入工作 意群提示 逆译练习 Hehasnevergrownaccustomedtosuccessenoughtoforgethisworking classroots Para 10 L4 句型提炼 应用提示 用于表达 永远也不会 到 甚至 去做 句型应用 Thestrongest master Thestrongestisneverstrongenoughtobealwaysthemaster 典型例句 再强的人也无法强到永远都做主人 意群提示 Tips Tips Tips Positiveinfluencesofpovertyonone slifemayinclude developone sabilitytofacehardshipsinlife helponetobuildself esteem strengthenone swilltodobetter buildone ssympathyforthepoorandweak 1 Inwhatway s canpovertyinfluenceone slifepositively Yes Iagree Becausetheideaputsanemphasison thespiritofservice thestandardofservice thegoalsofservice theformsofservice etc 2 DoyouagreewithSchultzthatserviceisanart Whyorwhynot No Idon tagree Servicecanneverbeassociatedwithart Thepurposeofeverybusinessmanprovidinggoodserviceistoattractandretaincustomers Tothem makingprofitsisalwaystheultimategoal Thenoblenessofartwillbediminishedwhenmoneyisinvolved 2 DoyouagreewithSchultzthatserviceisanart Whyorwhynot Thereshouldbemutualrespectandtrustbetweenemployersandemployees Employersprovideopportunitiesforemployees andemployeesmakegooduseoftheopportunitiestoexerttheircapabilities 3 Inyouropinion whatisanidealrelationshipbetweenemployersandemployees Enterprise community 1 DoyouthinktheservicemodelofStarbucksfitstheChinesewayoflifewell Whyorwhynot 2 Howdoyouunderstandtherelationshipbetweenenterprisesandcommunities Tips Tips No theservicemodelofStarbucks toalargeextent doesn tfitourChinesewayoflife Broadlyspeaking weChinesehaveadifferentpaceoflife adifferentpreferencefordrink andadifferentsocialstyle Thedifferencesinculture customandtraditionmayhinderStarbuckfromgoingfurtherinsomesuburbanareaorcommunities 1 DoyouthinktheservicemodelofStarbucksfitstheChinesewayoflifewell Whyorwhynot 2 Howdoyouunderstandtherelationshipbetweenenterprisesandcommunities Tome thereisamutualrelationshipbetweenthetwo Enterpriseshavesocialresponsibilitiestofulfill andtherefore theyshouldcontributetocommunities Communitiesshouldprovideafriendlyandsafeenvironmentforthegrowthofenterprises Thematicstudy ComparativeStudy ThematicStudy LanguageFeaturesAnalysis 2 Whatqualitiesaremostimportanttoasuccessfulentrepreneu