新编剑桥商务英语unit_3 ppt课件

3 1Businesstopic Startingabusiness 3 2Businessskills Leavingandtakingmessages Module3 3 1Businesstopic Startingabusiness Vocabulary Typesofbusiness Speaking Discussingaschedule Reading Wewannaholdyourhand Listening Advicesonfranchises Planningaseminar soletrader s ul 独立法人 独立经销partnership p tn ip 合伙经营franchise fr nt aiz 连锁店 特许经销权 特许经营 Vocabulary Typesofbusiness Herearethreedifferentwaystostartyourownbusiness Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach Soletraderyouareself employedandsetupthebusinessonyourown Partnershipyouareself employedandstartthebusinesswithanotherperson Youarebothequallyliable Franchiseyoubuyalicensetotradeunderthenameofthefranchiserandyoubenefitfromthefranchiser sexpertise Vocabulary Typesofbusiness entrepreneurialspirit企业家精神进取精神grantingofalicence同意发给许可证chargeone sownprices自行定价收费 Vocabulary wewannaholdyourhand profitmargin pr fit m rd n 利润率 利润幅度 利差creditrating kredit 信用度 信用评级franchiseagreement特许协议brandname br nd 品牌名称financialassistance fai n n l s st ns 金融支持 Vocabulary wewannaholdyourhand franchiseen fr nt a zi 公司的分店 零售店或联号商店的 特许经营者 加盟者trademarkn tred m rk 商标ludicrousadj lud kr s 荒谬的 可笑的menucontent菜单的内容solicitorn s l s t 律师 Vocabulary Wewannaholdyourhand branchout使 分支出来 拓展业务launchvt l nt 开办 新企业 investvt n v st 投资venturen v nt 投机活动 商业冒险 为盈利而投资其中的 风险公司 Vocabulary wewannaholdyourhand Wewannaholdyourhand我们愿与你携手创业Takeabigpieceofbusinesssense addsomeentrepreneurialspiritandvoila Youhaveafranchise Startingupafanchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon thavetheexperienceorthedesiretosetupinthedangerousandoftenshort livedworldofthesoletrader 如果想自己开店 大展身手却又苦于缺乏经验 同时又不想在这个充满风险的昙花一现的独立法世界中立足 那么开家连锁店不失为一个明智之举 Butit svitaltoknowwhatyou regettinginto Franchisingis thegrantingofalicencebyoneperson thefranchisor toanother thefranchisee whichentitlesthefranchiseetotradeunderthetrademarkortradenameofthefranchisorandtomakeuseofanentirepackage 特许经营就是由一方 授予特许经营者 授权允许另一方 加盟特许经营者 使用其商标或商号 并使用其一揽子经营理念 Soisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany Absolutelynot saysDanArcher headofmarketingattheBritishFranchiseAssociation That saludicrousover simplification Itisrunningyourownbusiness butit stakingawaysomeoftheriskandbringinginthesupportofotherpeople Hepointsoutthatonly0 9 offranchisesfail comparedwiththemajorityofindividuallyownedbusinesses 那么特许经营背后所隐藏的主要理念是否结合了自己独立开店和为公司打工这两种理念 Butbeingafranchiseeisunlikelytosatisfythemostentrepreneurial Itdoesn tsuitpeoplewhodon twanttofollowthesystem WilliamEwbank theheadoffranchisesalesatDomino sPizza says Ifyou remassivelyentrepreneurialthisisn tforyou It sadiscipline aclubwithrules Thereissomeindependence ourfranchiseescanchargetheirownpricesalthoughwe restrictonmenucontent It srunningabusinesswithhelp 如果你充满开创冒险的精神 这种形式不适合于你 它是一种原则规约 一个必须遵守规则的倶乐部 虽说有一定的独立性 我们的特许经销商可以自己制定价格表 但我们对菜单的内容要求非常严格 这是在帮助下经营公司 Back AstridPatil anewDomino sfranchisee abandonedacareerasasolicitortosetupafranchisewithherhusband Thewayshereasonsitisthis Ratherthanputtingallyourtimeandeffortintoworkingforsomeoneelse putitintoyourownbusiness Leavingawell paid well respectedprofessiontorunapizzashopattheageof31hasworkedforPatil There sagoodprofitmarginandthebusinesshasseengrowth Ofcourseifyoudodecidetogoitaloneandstartabusinessfromnothing youcouldalwaysbranchoutintofranchising 帕狄尔三十一岁时放弃了薪水可观 受人尊敬的律师职业 转而经营这家比萨店 并获得回报 公司收益颇丰 业务出现了增长 Back Archersaysthereisnowagrowthinthenumberofyoungercompaniesthataretryingtolaunchnewfranchises Anincrediblenumberofindividualsarecominginatayoungeragewithlowercapital gettingareturnandinvestinginbiggerventures Iftheinitialfeecanberaisedit sanidealopportunitytostretchthoseentrepreneurialwings 想要设立特许经营店的新公司数目与日俱增 加入这个队伍的人数多得令人难以置信 他们年龄越来越小 投资越来越少 他们获得回报后进行更大的风险投资 如果能够募集到起步经费 开设自己的特许经营店 就为冒险家一展身手提供了理想机会 Back Reading1 Thetablebelowliststhingstorememberifyouaresettingupanewbusinessasasoletrader Readthearticleandcompletetheright handcolumn luggagen 行李onlinedatabase网上数据库subscriptionn 订购 订阅laptopn 手提电脑 便携式电脑 Vocabulary TagsthatcanendmiseryoflostluggageGlobalbagtagwas 0 setupsixyearsagobyhusband and wifeteamChrisandAlisonTrueloveontheirreturnfromaholidayinAustralia Thecoupledecidedto 1 G whichsellssecuretagswhichtravelersattachtotheirluggage Theystartedto 2 9 95pertaginthefirstyear followedbya2 95subscription 3 forthefollowingyears Customersactivatethetagonlinewiththeirhomeaddressonanonlinedatabase Ifluggageislost thepersonwhofindsitcanlogontotheGlobalbagtagwebsiteandreportthemissingitems Mr Truelovesaid Wehaveseenahuge 4 inordersastravelersrealizetheycannotrelyontheairlinestolookaftertheirbags Itisactuallyaverysimple 5 Globalbagtagisnowplanningto 6 intostickersforitemsincludingmobilephones MP3players keyandlaptops 2 Nowreadaboutanothersmallbusiness Completethetextwiththeunderlinedwordsinboldfromthearticleonfranchisingonpage26 Listening1Adviceonfranchises Youmustbesomeonewholikestofollowrulesandhavesupportfromothers Chooseastrongbrandandsomethingyouareinterestedin Youneedstart upcapital 1 Listentoatrainerdoingaseminaronbeinganentrepreneur Whatadvicedoesthetrainergive 1 Ingeneralit simportantwhenyouarethinkingof 2 Secondly I dsaymakesurethatthebrandsarestrong 3 Forexample makingandsellingpizzasmightbeprofitablebut 4 Ialsothinkyouneedtolikehardwork 5 Finally there sthemoney You 2 Listenagaintothetalk Writeinthemissingexpressions Listeningscript T TrainerM ManT So That sendofmytalk Arethereanyquestions Yes M Thanksforyourtalk Itwasveryinteresting I vebeenthinkingofstartingmyownbusinessandIwonderedwhatyouthoughtoffranchises T That sagoodquestion Ingeneral it simportantwhenyouarethinkingofbecomingafranchiseetobesomeonewholikestofollowrulesandhavesupportformothers Entrepreneurstendtobepeoplewhodon tlikefollowingtriedandtestedroutes soifyoudon tlikedoingwhatotherpeoplewant thenfranchisingisn tforyou Secondly I dsaymakesurethatthebrandisstrongandthatit ssomethingyouareinterestedin Forexample makingandsellingpizzasmightbeprofitablebutdoyouwanttobedoingitforthenextfiveyears Ialsothinkyouneedtolikehardwork Peopleshouldn tthinkthatrunningafranchiseislessworkthanbeingasoletrader Finally there sthemoney Youstillneedstartupcapital Thiscanbeaslowasfivethousandpoundsandashighastwohundredandthirtythousandpoundsforawell knownbrandlikeDomino sPizza Listening2Planningaseminar 1 Listentoamessageonavoicemailaboutaseminar Completetheinformationonthismessagepad BusinessCircleConferencingName Mr Ray 1 Nameofevent 2 Hecan tcometothebuffeton 3 becausehistraindoesn tarriveuntilafter 4 Pleasesendthescheduletohisemailwhichis 5 Naunton Launchingyourbusinessonline Sundayevening 9 15 r naunton Listeningscripts Recordedmessage ThankyouforcallingBusinessCircleConferencing Pleasestateyournameandaddress Thengivethenameoftheeventyou dlikeinformationonandwewillsendittoyouimmediately Pleasespeakafterthetone Ray Hello ThisisMr RayNaunton That sN A U N T O N I mcomingtotheeventnextweekcalled Launchingyourbusinessonline andsoyou vealreadygotmydetails AnywaythereasonI mcallingisthatIwon tbeabletoarriveintimeforregistrationandthebuffetontheSundayevening Mytraindoesn tarriveuntilninefifteen soI mgoingtotakeataxistraighttothehotel SoIprobablywon tgettothetrainingcentreuntilMondaymorning Ihopethat sOK Anywayit sjusttoconfirmthatIwillbethereforthecourse Oh andcouldsomeonesendmethescheduleforthetwodays Youcanemailittomeatrdotnauntonatworldsyouroysterdotcom Worldyouroysterisalloneword That sw o r l d s y o u r o y s t e r Andallinlowercase Thankyou 2 VanessaandKirstenareinchargeoforganizingtheseminaratBusinessCircleConferencing VanessacallsKirstentoconfirmthefinalarrangements AddthemissinginformationtoVanessa snotes NotesLaunchingyourbusinessonline3pm Security 1 4 30pm peoplewithbuffetarriveto 2 3 Iarrive Numberofdelegates 4 Registrationandbuffetendsatabout 5 areopeningtheroomat3 setup 4pm twelve seven Listeningscript K KirstenV VanessaK Hello Kirstenspeaking V Hi Kristen It sVanessa I mjustcallingtocheckdetailsforthegrouponSundayevening K Sure Securityareopeningtheroomatthree Isthatearlyenough V Yes thebuffetwon tbesettingupuntilfourthirtysothat splentyoftime I llgetthereatfourandIdon tthinkanyonewillbearrivingbeforefive Accordingtomyrecords wehavetwelve Isthatright K Yes Everyonehasconfirmed Ohthatremindsme We vehadamessagefromMr Nauntontosayhewon tbehereuntilafterninesohe scheckingstraightintothehotel There snopointininvitinghimtocomeafterthen isthere Imean Iassumethatwe llhavefinishedbynine V Byseven Ihope Well Ihopethey llhavegonebythen Iftheywanttogettoknoweachotheranylonger theycanusethehotelbar K Fine Ithinkthat severything then Doyouneedmetobethere V No There snopointinbothofusinterruptingourweekend Itdoesn tneedtwoofus K Great SeeyouonMonday Bye V Bye 语法小结 将来时 Will用于1允诺行动 We llcheckthatforyoustraightaway 我们马上帮你检查一下 2预测未来 They llprobablycalllateron 他们以后很可能会打电话来 It sunlikelythatwe llhearfromyou 我们不大可能收到你的来信 3宣布临时决定 A I mafraidRachel strainisdelayed B OK I llgoandtalktohervisitors雷切尔坐的火车恐怕晚点了 好 我去告诉她的访客们 begoingto 动词原形用于宣布预先计划好的决定 IspoketoRachelearlier She sdelayedsoI mgoingtotalktohervisitors 我早就跟雷切尔通过话了 她误点了 我要去告诉她的访客们 说明意图 I mgoingtoapplyforajobwiththem 我将和他们一起应聘工作 将来进行时 willbedoing 用于代替现在进行时描述安排好的将来计划 Thevisitorswillbearrivingatthree 参观者将于三点到达将来完成时 willhavedone 用于说明某事将于一个特定时间点之前结束 We llhavefinishedbythetimetheyarrive 他们到时我们已做完了现在进行时表将来用于描述安排好的将来计划 We remeetingatthreeo clockonTuesday 我们将在星期二的三点见 3 2Businessskills Leaving takingmessages WritingTakingnotesandmessages ListeningLeavingmessages SpeakingLeavingavoicemailmessage 电话留言 registrationn red i strei n 登记 注册lowercase小写字母 小写体securityn si kju riti 保安 安全voicemailn 语音信箱schedulen sked ul 时间表 计划 安排 电话留言 在日常商务活动中 打电话时对方不在是常事 如果对方不在 需要请人帮忙留言或者录音留言 一定要简短 切忌长篇大论的留言 电话留言的格式英语电话留言 TelephoneMessage 包括五部分 1 发话者 From 2 收话者 To 3 日期 Date 4 时间 Time 5 留言内容 Message 有时 最后可以出现记录人签名 电话留言的特点电话留言条最根本的特点就是内容必须言简意赅 切忌冗长 即写电话留言条时 行文要简明扼要 通俗易懂 将发话者的意思清楚明白地表达出来 常用的电话留言句型 1 Justaminute I llgetapen 请等一下 我拿支笔 2 I lllethimknow 我会转告他的 3 No Ireallyneedtotalktohimpersonally 不 我真的需要亲自跟他说 4 wouldyouliketoleaveamessageonhisvoicemail 你要不要在他的语音信箱里留言 5 HoldonandI lltransferyou 稍候 我会帮您转接过去 6 I mnotavailabletotakeyourcall butpleaseleaveyourname numberandabriefmessage 我现在没空接你的电话 请留下你的姓名 电话号码和留言 7 Pleasecallmeat556 3243whenyougetback 等你回来请打5563243找我 Listening Leavingmessages 1 2 3 4 5 AtoaskforpermissionBtocomplainaboutamistakeCtoconfirmsomethingisOKDtorequestinformationEtoofferinformationFtocancelarrangementsGtorequesthelpHtochangeabooking D H B G C 2 Lookatstages1 7forleavingmessages Listentoeachofthemessagesagainandtickthestageseachcallerfollows Answers Listeningscript Call1 Hi Vanessa It sRalphagain Sorry Iforgottoaskearlierifyoucansendmedetailsofnextmonth sseminars I vegottwopeoplewhoreallyneedsomehelpwithspreadsheetsandaccountingsoftware Irememberyousaidthatyouhadsomecomputercoursesplanned Anyway sendmedetailsonthoseandanythingelseyouhavecomingup Thanksoh youcanemailittomeifthat seasier It sRforRalph Dot Hensher AtHenckel That sH E N C K E LdotD E Thanks Bye Listeningscript Call2 Hello MynameisMariaMonblot ThereasonI mcallingisthatIhaveabookingfornextweek sbusinessbreakfastmeeting I mafraidIwon tbeabletoattendbutIwouldliketocometonextmonth sinstead IassumeitisonthelastWednesdayofthemonthasusual Pleaseconfirmthis You vealreadygotmynumberbutjustincase it s7684556 Listeningscript Call3 Hello ThisisJochenAnderson Iambookedintoruntheseminarondesignonthe25th I vejustreceivedthescheduleforthedayanditappearsthatIamspeakingatninethirty Thatisn twhatIagreedwithyou WesaidIwouldbeatelevenandthatIwouldhaveninetyminutesnotonehour You vealsodescribeditasatalkbutI mgivingaworkshop Pleasegetbacktomeaboutthisassoonaspossible I llbeinmyofficebetweentwoandfiveo clock Call4 Hi Vanessa It sKristen justtoletyouknowthatJochenAndersonistryingtogetholdofyou Heleftamessageonmyhomenumbertosayheisn thappyaboutthescheduleforthe25th Ihaven tgotthedetailswithmesoIcan thelpreally I msorry butcanyoucallhimback Heonlyneedsthetimechangingandsomethingaboutthetitle I msureoneoftheotherspeakerswon tmindchanging Youknowwhathe slike Seeyoutomorrow Call5 Hello ThisisBryaninsecurity I mreturningyourcallabouthavingthebuildingopenonSunday I mjustcallingtosaythat sfine I llbehereatmiddayanywaysoit llbeOKforthreeo clock Ifthere sanythingelse youcancallmeanytimeonmymobile It s077866788890 3 Matchthefollowingexpressionstostages1 7inexercise2 Writethenumberofthecorrectstagenexttoeachexpression 0Hello thisisamessagefor AIt s BYoucanemailmeatrdot CThereasonI mcallingisthat DIt swithregardto EThisis FSothat sMasinMadrid GYoucangetmeanytimebetween HCouldyoucallmeback IIt sPforParis JCallmeon0207 KI llbeintheofficetomorrow LI dbeverygratefulifyou dreturnmycall Writing Takingnotesandmessages 0 Hello ThisisMichaelJamesspeakingandthisisamessageforLelia MichaelJamescalledforLelia 4words 1 I dbegratefulifyoucouldreturnthiscallonmyhomenumber Callhimback 4words 2 Iamcallingtoinformyouthatthenextmeetingisonhe23rd Pleasenote 8words 3 Wouldyoumindcheckingandlettingmeknowthefinaldates Pleaseconfirm 3words 4 IjustwantedtosaythatI msorryforanyconfusion Heapologized 3words 1 Readwhatpeoplesayin1 9andwritemessages Usewordsfromthespokenmessage onhishomenumber thatthenextmeetingisonthe23rd thefinaldates foranyconfusion 5 Theclientisaskingifitwouldbepossibletoputthemeetingback Hecalledaboutpostponing 2words 6 Ifyouhaveanyfurtherquestions don thesitatetocallme Feelfree him 2words 7 Iwashopingwecouldbringtheinterviewsforward Isthatpossibleforyou Areyouableto 4words 8 Canyouletmeknowifyouareavailabletojoinuslater Letherknowifyoucan 3words 9 I amtelephoningwithregardtoordernumber01 X33 Iamnothappyaboutit I amafraid She scomplainingabout 3words themeeting tocall bringtheinterviewsforward joinus themlater ordernumber01 X33 2 Listentothefivecallsfromexercise1onpage30again Takenotesandwritebriefandclearmessages 1 2 3 4 5 1 PleaseemailRalphdetailofnextmonth sseminarsatr hensher henckel de 2 MariaMonblotwantstoattendnextmonth sbusinessbreakfastmeetingnotthismonth s Confirmthiswithheron077866788890 3 PleasecallJochenAndersonaboutthescheduleforthe25thbetweentwoandfiveo clock Hewantstochangethetimeandlengthofhisworkshop 4 PleasecallJochenAndersononbehalfofVanessaaboutthescheduleonthe25th 5 BryaninsecurityconfirmedtheopeningarrangementsforSunday Callhimon077866788890ifthereisanythingelse 3 VanessareceivesacallfromJochenAnderson Listenandtakenotesonanyimportant Checkingandclarifyingdetails Confirmingactions Requestingfurtherinformation Listen