剑桥商务英语-report-writing.ppt

Inthismodule,youareexpected,Objectives,tolearnabouttheformatandcontentsofbusinessreports;,towriteshortformalreportswithcorrectformatandsufficientinformation.,1Whatisabusinessreport?Abusinessreportplaysacrucialroleinbusinesspracticeasmostmajordecisiveactionsarebasedonbusinessreports.Ifreportsarewell-writtendatacollectedthoroughly,analysisdoneperceptively,commentmadecorrectly,solutioncanbeexpectedtodrawinawiseway.,2Whatarethemostcommontypesofbusinessreports?Canyoulistsomeexamples?Businessreportstypesvaryastheymaybeappliedinawiderangeoffunctions.Generallyspeaking,businessreportscanbeofthesetypes:RoutineReport,InvestigationReportandFeasibilityReport,etc.,EXAMSPOTLIGHT:AReport,InPARTTWOofthewritingtest,youmightwriteareport.Thisisthekindofinformationyoureceive:Seep.42orp.95,题型分析,根据不同的写作目的，商务报告分类：提供信息(Information)分析归纳(AnalysisAccordingtothefindingsabove,itcanbeconcludedthatFromthetableshown,itcanbeconcludedthatTherefore,itcanbeconcludedthat,ExpressionsandSentencePatterns(4),RecommendationsInconclusionIwouldpropose/suggestthatThefindingsclearlyshowthatweshouldThefollowingaretherecommendationsItisrecommendedthat（动词原形）Basedontheconclusion/analysisabove,werecommendthat/itcanconcludedthatWithreferencetotheadvantages/factsstatedabove,thefollowingrecommendationscanbemade,somethingisrecommended.e.g,Achangeofattitudeisrecommended.Amoreprofessionalattitudewillneedtobeencouragedthroughtraining.Onthebasisoftheresults,IhavethefollowingrecommendationsthatOnthebasisoftheanalysis,itisreasonabletohavethefollowingrecommendations:firstly,;secondly,;finally,.,Howtodescribethetrendsshowninthetablesanddiagrams（1）,上升趋势toincrease/anincreasetogouptogrow/agrowthtojump/ajumptoleap/aleaptoreachapeak/apeaktosoar/asoartorise/arisetoupsurge/anupsurgetoupswing/anupswing,下降趋势tocollapse/acollapsetodecline/adeclinetodrop/adroptodecrease/adecreasetofall/afalltogodowntoreachalowpoint/alowpointtoreduce/areductiontoplungetoplummet,Howtodescribethetrendsshowninthetablesanddiagrams（2）,Tips,注意：BEC不是单纯的英语考试，也不是考察商务知识。对策：学习、模仿高水平的论文注意四个方面：1内容上，要选取重要信息，要导入数据;2结构上，要按照上面的套路，不要写流水账;3语言上，要多变，句式和选词都要多变;4语法上，要注意时态，一般现在时、一般过去时和现在完成.Tipsonp.43,Anexample,YouworkforTomatsu,acompanywhichproducesvideorecorders.YouareresponsibleforProductDevelopment.Readthefollowingtableshowingtheresultsofasurveyofvideorecorders.Therecordersareratedfrom*(POOR)to*(EXCELLENT).ColumnAshowstheratingsforyourcompanysproducts.ColumnBshowstheratingsfortheproductsofShikei,yourmaincompetitor.Usetheinformationinthetabletowriteashortreport(about100-120words)recommendingwaysofimprovingthequalityandthemarketingofyourcompanysvideorecorders.WriteonyourAnswerSheet.,Analysis,该题首先假设考生是一家录像机公司的产品开发部负责人，接着考题提供了一张调查结果表，该表格比较了本公司产品与竞争对手的产品在性能价格、质量稳定性、售后服务、市场份额及广告宣传等方面的优势与不足，考题最后要求考生根据这张表格所反映的信息，撰写一份报告，就提高产品的质量，加强市场营销等问题提出建议。考生在动笔前一定要认真仔细地阅读考题提供的原始图表，力求看懂并吃透原文精神，然后准确地把图表信息转换成语言文字，在分析数据的基础上再根据考题要求，有的放矢地提出建议。显然这题的难度相当大，因为它要求考生首先应该具有阅读和解释视觉信息的能力，并在此基础上发表观点，提出建议。,SampleReport,ReportIntroductionTheresultsofthemarketsurveyaredissatisfying.Thereforeeffectivemeasuresmustbetakenimmediately.FindingsFromthetableshown,itcanbeconcludedthatoureffortsinsuchfieldsasValueforMoney,Reliability,After-salesServiceandAdvertisingarelesssuccessfulthanthoseofShikei.RecommendationsOnthebasisoftheresults,Ihavethefollowingrecommendations:1.Toorganizequalitycontrolcirclestostudyandsuperviseeverysectorinourproductionsothatanyqualityproblemscanbediscussedandsolvedinthecourseofproduction.2.Togivethemarketingmanagermorepowertomakehisowndecisionssothathecanrespondtothechangingbusinesssituationtimelier.,Exercise,Yourecentlyattendedaone-daycourseonofficemanagement.Belowisthecourseprogram,withthecommentsyouwroteonit.WriteashortreportaboutthecourseforyourManager.Includeallyourcommentsandsaywhetheryourcompanyshouldsendotherstaffonthiscourse.Write120-140words.WriteonyourAnswerSheet.Donotwriteincapitalletters.,OFFICEMANAGEMENTSEMINARFieldHouse,London7May2009PROGRAMME9.00-10.45Managingpeopleanddevelopingproductiveworkingrelationships10.45-11.00Coffee11.00-12.45Planningtheday,work-flow,priorit