新职业英语 职业综合英语1 Unit 5 Trade电子教案

Unit 5 TradeTeaching objectives1. Master the key words and structures;2. Learn the slogans of some famous companies;3. Learn the reason why people trade and the benefit from international trade4. Get knowledge of sales confirmation5. Master some terms in business6. Practice listening and speaking ability of negotiating about price.Teaching Focuses1. Vocabularyabsolute, alternative, avenue, be inclined to, benefit, better off, comparative, confirmation, consumer, contract, exchange, legal, likewise, make sense, opportunity, participate, principle, process, regardless of, stipulate2. Structureit takes sb. some time to do sth.eg: It takes the lawyer less time to type letters than it does the assistant.the +adj./adv. 比较级, the +adj. /adv. 比较级 表示“越越”eg: The more consumers there are in the market， the greater the ability of each country to specialize in what it does best.3. SkillsHow to promote salesTeaching Procedure1. Warming-up2. Study of Reading A3. Study of Reading B4. Study of Listening & Speaking5. Study of Writing6. Mini-project7. Language Lab8. Self-study RoomTime Allotment8 PeriodsWarming-upTask 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8.Objective: Ss can identify the slogans of some famous companies.Steps:1. Ss read warming-up task 1.2. Go through slogans a-h with Ss.3. Ask Ss to match the slogans with the pictures.4. Give the key.5. Time permitting, encourage Ss to brainstorm more slogans.Background information1. What is a slogan?A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. Slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product.2. Company introductionNike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the worlds leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products.Panasonic is an international brand name for Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid Crystal Display)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. All of these are marketed under their slogan “Ideas for Life”.Maxwell House is a brand of coffee manufactured by a like-named division of Kraft FoodsSeven- up is the brand of a soft drink.Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer.Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.Task 2 Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. Objective: Ss can identify several kinds of advertisement media.Steps: 1. Ss read warming-up Task 2 2. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 1 3. Get some Ss to give their answers. 4. Ask the class to add more if necessary. 5. Summarize the various media used for advertising.Suggested Answers:Poster, newspaper, TV commercial, outdoor signs, etc.Study of Reading AObjectives:1. Grasp the main idea 2. Master some language points3. Get to know the reason why people trade and why there is international tradeSteps:1. Structure of Reading A-International TradeAsk the students to skim the text with the questions in Task 1and try to find out the topic sentence of each paragraph, and then ask several students to share their answers; finally, the Ts give some explanation to Ss. 2. Language PointsParagraph 1regardless of: paying no attention to不管，不顾e.g. I will go to the party, regardless of the heavy rain.better off: in a better situation, especially in financial terms境况更好e.g. Since my husband was made the manager, we are better off.make sense : to have a clear meaning and be easy to understand有意义e.g. Read this and tell me if it makes sense.Paragraph 2specialize(in):v. to limit all or most of your study, business, etc . to a particular subject or activity专门从事，专攻e.g. Tom specializes in law.consume vt.消耗；吃完，喝光consumer: n. 消费者Paragraph 3benefit :n.好处，利益；v. 使受益（benefit sb./sth.），受益于(benefit from) e.g. This aid program will bring lasting benefits to the region.This aid program will benefit the region.The region will benefit from this aid program.absolute a. completeabsolutely ad. completelycomparative: a. measured or judged by comparingbe inclined to do : to have a tendency or wish to do somethinge.g. I am inclined to start at once.Paragraph 4party : n. one of the people or groups involved in an argument, agreement, etc . 一方，当事人e.g. The two parties are having difficulty agreeing with each other.Paragraph 5exchange (a) v. to give something to someone and at the same time receive the same type of thing from theme.g. I shook hands and exchanged a few words with the manager.(b)n. an act of giving something to someone and receiving something else from theme.g. Would you like my old TV in exchange for this camera?likewise: ad. the same; in a similar waye.g. Nanny put up a hat and told the girls to do likewise.participate (in):v. to take part in or become involved in an activitye.g. Everyone in the class is expected to participate actively in these discussions.Study of Reading BIn this section, at first, T should ask Ss to learn the new words and expressions by themselves as well as the text, and then T makes some supplement. Ask Ss to do the exercises after class and give them reference answer.Listening & Speaking In this section, there are six tasks in total. Ss are asked to listen twice for each task. After listening, Ts should check the answers before giving Ss the correct ones. While listening, Ts should give explanation to the key points and some difficult statements. Writing-MemoWhat is a memo?A memo is a document designed to be read quickly and passed along rapidly, often within a company or work group. Memos achieve their goals by informing the reader about new information like policy changes, price increases, or by persuading the reader to take an action, such as attending a meeting. A memo should be brief, clear and accurate.Steps:Ts should explain what a memo is first, and then teach Ss how to write a memo in a proper way. After that, give Ss some samples. Finally, ask Ss to write a memo after class and ask them to hand in their homework.Mini-projectThis project asks Ss to sell something directly to others. It helps Ss develop promotion strategies and persuasion competence. They should use various methods to promote a particular product and adopt different strategies to persuade people to buy it. It is actually a simulation of person-to-person sale. The sample on Ss books provides a simplified promotion plan. Ss can refer to it and perform their promotion activity in a similar way.Sales Promotion Methods:l Discount;l Coupons ( a kind of ticket that may be used instead of money);l Gift with purchase;l Point-of-sale displays.Steps:1. Grouping. Divide the class into groups.2. Defining the project. Go through the project with the class and clarify requirements.3. Timing & cooperation. Gi