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供应链管理思科案例分析新产品导入的协同CASEGS66DATE06/05/09CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONONNOVEMBER13,2007,MORETHAN100EMPLOYEESOFCISCOSYSTEMS,INCASSEMBLEDINCLASSICCISCOFASHIONTHEYDIALEDINFROMMULTIPLELOCATIONSAROUNDTHEWORLDFORANIMPORTANTMEETINGTHEPURPOSEOFTHEGATHERINGWASTOGETTHEGREENLIGHTFROMSENIORMANAGEMENTTOMANUFACTUREFF66FFONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P2CISCOPROPOSEDTOUSEONEOFITSCONTRACTMANUFACTURERS,FOXCONNTECHNOLOGYGROUP,TOBUILDTHEPRODUCTINSHENZHEN,CHINA,ANDTOGIVEFOXCONN/DLLS/CORPORATE_TIMELINEPDFFEBRUARY4,20093“CISCOSYSTEMS,INCACQUISITIONINTEGRATIONFORMANUFACTURING,”GSBNOOIT26,JANUARY1999REVISEDFEBRUARY3,2004,P24IBID,P35“CISCOSYSTEMSCORPORATETIMELINE,”OPCIT,P16FEBRUARY5,20096“ANNUALREPORT2008,”CISCOSYSTEMS,INC,2008,P18/CISCOFF66FF/WEB/ABOUT/AC49/AC20/AC19/AR2008/FINANCIAL_HIGHLIGHTS/INDEXHTMLFEBRUARY16,2008PURCHASEDBYBENJAMINTSOBENJAMIN_TSOHOTMAILFF66FFONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P3CISCOSFOUNDATIONTECHNOLOGIESWEREROUTERSANDSWITCHESROUTERSALLOWEDATLEASTTWOCOMPUTERNETWORKSTO“INTERCONNECT,”MOVINGDATAPACKETS,INCLUDINGTEXT,VOICEANDVIDEO,AMONGDISPARATENETWORKSROUTERSWEREHIGHLYINTELLIGENTDEVICESTHATDETERMINEDTHEBESTPATHFORFORWARDINGPACKETS,ANDTHEYTYPICALLYPROVIDEDCOMMUNICATIONOVERLONGDISTANCESSWITCHESWERESIMPLERDEVICESTHATCOMMONLYLINKEDSEGMENTSWITHIN/DIDYOUKNOW/HARDWARE_SOFTWARE/2006/ROUTER_SWITCH_HUBASPCURTFRANKLIN,“HOWROUTERSWORK,”/COMPUTERHOWSTUFFWORKSFF66FF/ROUTERHTMANDJEFFTYSON,“HOWLANSWITCHESWORK,”/COMPUTERHOWSTUFFWORKSFF66FF/LANSWITCHHTMAND“ROUTER”,/ENWIKIPEDIAORG/WIKI/ROUTERSCITE_REF13FEBRUARY27,20098“2008ANNUALREPORT,”OPCIT,P26,/CISCOFF66FF/WEB/ABOUT/AC49/AC20/AC19/AR2008/INDEXHTMLFEBRUARY5,20099“ACQUISITIONSUMMARY,”CISCOSYSTEMS,INC,FEBRUARY19,2009,/CISCOFF66FF/WEB/ABOUT/DOING_BUSINESS/CORPORATE_DEVELOPMENT/ACQUISITIONS/AC_YEAR/ABOUT_CISCO_ACQUISITION_YEARS_LISTHTMLFEBRUARY19,200910“CISCOSYSTEMSCORPORATETIMELINE,”OPCIT,P35FEBRUARY5,2009PURCHASEDBYBENJAMINTSOBENJAMIN_TSOHOTMAILFF66FFONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P4SQUARELYATTHECENTEROFINNOVATIONANDISCAPABLEOFCHANGINGTHEWAYPEOPLEWORK,LIVE,PLAY11ANDLEARN,”HEWROTETOSHAREHOLDERSCOLLABORATIONANDGLOBALIZATION12BY2007,NEARLYVIEW,THISSYSTEMALLOWEDCISCOTOTAKEONMOREINITIATIVES,MAKEDECISIONSMOREQUICKLY,ANDEVALUATEOPPORTUNITIESBROADLY“INSTEADOFJUSTVIEWINGTHEMBYSILOORBYFUNCTION”MOSTIMPORTANTLY,HEBELIEVED,ITMOVEDCISCOAWAYFROMHIERARCHICAL“COMMANDANDCONTROL”MANAGEMENTTOWARD14COLLABORATIVELEADERSHIPTHATTAPPEDINTO“THECOLLECTIVEEXPERTISEOFALLEMPLOYEES”CISCOALSOBEGANREINVENTINGITSELFAS/WEB/ABOUT/AC19/AC/DOWNLOADS/ANNUALREPORT/AR2008/PDF/CISCO_AR2008_COMPLETEPDFFEBRUARY5,200912“CISCOSELECTSINDIAASSITEFORTHECISCOGLOBALIZATIONCENTER,”CISCOSYSTEMS,INCPRESSRELEASE,DECEMBER6,2006,/NEWSROOMCISCOFF66FF/DLLS/GLOBAL/ASIAPAC/NEWS/2006/PR_1206CHTMLFEBRUARY5,200913FORM10KFORFISCALYEAR2007ENDEDJULY28,2007,CISCOSYSTEMS,INC,P8FEBRUARY19,200914“CISCOSEESTHEFUTURE,”INTERVIEWWITHJOHNCHAMBERS,HARVARDBUSINESSREVIEW,NOVEMBER2008,PP727915FORM10KFORFISCAL2007,LOCCIT16“ANNUALREPORT2007,”CISCOSYSTEMS,INC,2007,P24,/CISCOFF66FF/WEB/ABOUT/AC49/AC20/DOWNLOADS/ANNUALREPORT/AR2007/PDF/CISCO_AR2007_FINANCIAL_REVIEWPDFMARCH8,2009PURCHASEDBYBENJAMINTSOBENJAMIN_TSOHOTMAILFF66FFONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P5BANGALORECENTERWOULDDEVELOPNEWBUSINESSESANDTAPINTOINDIASTECHNICALBRAINPOWERCISCODISPATCHEDONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P6OUTSOURCEDMODELACROSS/DLLS/2007/HD_031507HTMLFEBRUARY8,2009PURCHASEDBYBENJAMINTSOBENJAMIN_TSOHOTMAILFF66FFONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P7CISCOWASVIEWOFPRODUCTIONLINESAROUNDTHEWORLDINADDITION,ACCORDINGTOMENDEZ,CISCOUSEDINFORMATIONNETWORKSTOCOLLABORATEWITHCUSTOMERS,CONTRACTMANUFACTURERSANDSUPPLIERSINAREASSUCHASDEMANDMANAGEMENTAND27PLANNING,PRODUCTQUALITYIMPROVEMENT,ANDLEANMANUFACTURINGINNOVATINGINNEWPRODUCTINTRODUCTIONCISCOSBUSINESSMODELCALLEDFORBOOSTINGGROWTHINPARTTHROUGHRAPID,AGGRESSIVEINTRODUCTIONOF/EN/US/SOLUTIONS/COLLATERAL/NS856/NS870/BUILDING_ON_EXPERIENCEPDFFEBRUARY8,200928“LETTERTOSHAREHOLDERS,”2008ANNUALREPORT,OPCITP1229INFORMATIONONCISCOSNPIPROCESSWASADAPTEDFROMINTERVIEWSANDFROM“CISCOSYSTEMS,INCACQUISITIONINTEGRATIONFORMANUFACTURING,”GSBOIT26,JANUARY1999REVDFEBRUARY3,2004,PP5,2829PURCHASEDBYBENJAMINTSOBENJAMIN_TSOHOTMAILFF66FFONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P8ENDOFTHEFIRSTSTAGE,DESIGNERSWOULDHAVEDEVELOPEDONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P9INNOVEMBER2007,CISCOMANAGEMENTCOMMITTEDTOPRODUCING/DLLS/2008/PROD_111108HTMLFEBRUARY11,200931ANEXABYTEIS1QUINTILLIONBYTES,OR1BILLIONGIGABYTESSEE/SEARCHSTORAGETECHTARGETFF66FF/SDEFINITION/0,SID5_GCI212085,00HTML/SDEFINITION/0,SID5_GCI963097,00HTMLFEBRUARY11,2009PURCHASEDBYBENJAMINTSOBENJAMIN_TSOHOTMAILFF66FFONFEBRUARY20,2012CISCOSYSTEMS,INCCOLLABORATINGONNEWPRODUCTINTRODUCTIONGS66P10THEVIKINGS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